G2

Praveen V.

Marketing Analyst

Mid-Market (51-1000 emp.)

6/23/2026

"Attive is a great tool for customer research based on Gong calls"

4/5

What do you like best about Attive?

Attive is a great tool for GTM. With access to all your team's Gong calls, the amount of customer research that I can do is insane. If I had to do this manually listening to all those calls, I would need several hours or days. But with Attive, it's done under an hour. This has helped with messaging experiments on landing pages. I feel there is ROI for the GTM function. Review collected by and hosted on G2.com.

What do you dislike about Attive?

The accuracy is something I feel Attive should improve. Most of the cases, I have had to verify the output again so that I don't make decisions based on wrong data. For example, there have been many instances where the sample size was way smaller than possible - the difference between the calls that Attive has access to and the calls considered for the analysis is significant. Hallucination exists. Review collected by and hosted on G2.com.

What problems is Attive solving and how is that benefiting you?

Customer research is the primary use case. I had struggled to listen to multiple customer calls but now automating this saves me hours. I also get to arrive at insights that directly influence messaging experiments on website landing pages. I have been able to use Attive through Slack which is helpful. This makes it user-friendly. Review collected by and hosted on G2.com.