--- title: Attentive Reviews meta_title: 'Attentive Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1468 reviews by the users' company size, role or industry to find out how Attentive works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1468 scale: '5' date_modified: '2026-07-16' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Attentive Reviews **Vendor:** Attentive **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,468 ## About Attentive Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. ## Attentive Pros & Cons **What users like:** - Users value the **user-friendly interface** of Attentive, enabling easy navigation and efficient campaign setup for teams. (479 reviews) - Users praise the **outstanding customer support** of Attentive, highlighting their helpful and knowledgeable representatives. (409 reviews) - Users find Attentive's platform to be **very user-friendly** , enhancing collaboration and communication for teams of all sizes. (358 reviews) - Users love the **user-friendly interface** of Attentive, appreciating its ease of navigation and support availability. (199 reviews) - Users value the **easy setup** of Attentive, appreciating its intuitive design and hands-on team support. (184 reviews) - Users praise Attentive for its **intuitive interface** , making customer data management and SMS campaigns effortless and effective. (175 reviews) - Automation (111 reviews) - Easy Creation (94 reviews) - Email Marketing (89 reviews) - Reporting Features (88 reviews) **What users dislike:** - Users find the **cost of Attentive to be high** , which can be challenging for smaller brands despite decent ROI. (116 reviews) - Users note the **complex reporting issues** with Attentive, finding the interface slow and data retrieval cumbersome. (115 reviews) - Users find the **missing features** frustrating, especially the lack of ease in integration and customizability. (111 reviews) - Users desire **more advanced features** in Attentive, including better segmentation and integration with Klaviyo. (90 reviews) - Users find the **integration issues** challenging, particularly with e-commerce platforms and analytics flexibility. (83 reviews) - Users find the **learning curve steep** , especially for those less tech-savvy, with overwhelming advanced features for beginners. (70 reviews) - Poor Customer Support (66 reviews) - Users experience **inadequate reporting** in Attentive, leading to discrepancies and challenges in accessing accurate analytics. (63 reviews) - SMS Issues (61 reviews) - Campaign Issues (50 reviews) ## Attentive Reviews ### 1. Powerful SMS Tool With Room for Usability Improvements **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** I like the features and the support we get when we have a question or concern. The data analytics are easy to digest. **What do you dislike about Attentive?** While Attentive offers strong automation and audience segmentation tools, the platform can feel unintuitive at times. Some workflows require too many steps to complete (like updating journeys or editing existing flows), and reporting could be more flexible — especially for comparing SMS vs. email performance side by side. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us reach customers directly through SMS with highly targeted messages based on behavior and engagement. The platform makes it easy to automate campaigns, recover abandoned carts, and send personalized promotions that drive measurable conversions. It’s allowed us to strengthen our direct-to-consumer communication, boost engagement, and capture incremental revenue that would otherwise be lost through email-only marketing. ### 2. Very Happy With Attentive **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica C. | CMO - Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** We're in the eccomerce sector and Attentive has been a great SMS marketing platform for us for many years. I enjoy the user-friendly interface and the strong customer support. Generally speaking, I find it easy to use, especially for list building and deploying campaigns. There support is great in getting you started. I would recommend them for sure. I had much better experience with Attentive versus Klaviyo SMS for example. **What do you dislike about Attentive?** It seems like there is a high turn over of reps dedicated to our account and it can be hard to get things done with a new rep every few months, aside from that I really enjoy the platform and support. **What problems is Attentive solving and how is that benefiting you?** SMS is a crucial part of our marketing. We need a robust platform like Attentive to continue to build our list and market to it. ### 3. Effective SMS with Room for Support Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Katie M. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I find Attentive to be easy to use, which is important for me. I really like the SMS feature, especially its legal compliance that helps avoid extra lawsuits. During the initial setup, I found it amazing because there was lots of help from Attentive. **What do you dislike about Attentive?** I think the White Glove service could be more helpful. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for email and SMS. It's easy to use and the SMS feature ensures legal compliance, preventing extra lawsuits. ### 4. Streamlined CRM with Intuitive Interface **Rating:** 3.5/5.0 stars **Reviewed by:** Alex O. | Digital Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like that Attentive is fairly intuitive and appreciate the straightforward nature of the platform. These aspects make it valuable for creating journeys, managing segments, and subscribers effectively. **What do you dislike about Attentive?** The integrations with Zapier could be better. Connecting Attentive and getting it to function with TikTok is challenging. **What problems is Attentive solving and how is that benefiting you?** Attentive streamlines customer relations management and helps us manage CRM with text message marketing. It's fairly intuitive, with a straightforward platform for creating journeys and managing segments and subscribers. ### 5. A Necessity for the Customer Journey **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** The ease with which our team is able to build and launch campaigns across email and SMS is a revelation. We use Attentive's services constantly, and I'm not sure we'd be able to do all we do with any other platform (trust me, we've tried.) **What do you dislike about Attentive?** I'm not the biggest fan of the growing reliance on AI implementation in these services, but I recognize that this is a personal preference. **What problems is Attentive solving and how is that benefiting you?** Customer communication. It's never been easier. ### 6. White Glove Support That Delivers **Rating:** 4.0/5.0 stars **Reviewed by:** Will M. | Senior Retention Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Attentive?** White Glove Support is great on the chat feature **What do you dislike about Attentive?** Limitations on our integration with Bluecore email marketing software. **What problems is Attentive solving and how is that benefiting you?** Doing a great job of explaining to us what they're working on, letting us try out new features, etc. ### 7. Really satisfied with Attentive! **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie F. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** Platform is super easy to use and navigate with easy integration to ESP. Our account manager is fab and always super helpful. We are in and out the platform daily so this is priority for us that it is easy to use but extensive features as well. **What do you dislike about Attentive?** Depth of segmentation - would like to adapt on segments rather than having to re create a brand new one each time. **What problems is Attentive solving and how is that benefiting you?** Allowing us to send our SMS marketing plan through this channel and elevate to make it the best in the industry. ### 8. Great SMS & Email Flows and Easy UI, but Manual Subscriber Adds and Back-in-Stock Bugs Hurt **Rating:** 3.5/5.0 stars **Reviewed by:** Angie N. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** SMS and email flows perform really well. Platform is easy to use. **What do you dislike about Attentive?** Can't add subscribers manually. The Back in Stock button has bugs. **What problems is Attentive solving and how is that benefiting you?** It helps me use email and SMS marketing to reach my customers more effectively. ### 9. User-friendly experience, with room to grow **Rating:** 3.5/5.0 stars **Reviewed by:** Jasmin K. | Email Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like how user friendly attentive is and it was very quick for me to get comfortable in the platform **What do you dislike about Attentive?** I would like to see more capabilities to edit images **What problems is Attentive solving and how is that benefiting you?** helping us drive revenue via sms campaigns ### 10. Great New Features and an Easy-to-Use UI **Rating:** 4.5/5.0 stars **Reviewed by:** Megan E. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** Great new product features, priorities on the right things, easy to use UI **What do you dislike about Attentive?** Expensive, sometimes reports in dashboard say different things vs. report section. **What problems is Attentive solving and how is that benefiting you?** automated process and communication with our customers. Having the best product for SMS ### 11. SMS + Email in One Platform with Clear Settings and Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Y G. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** sms+ email in one platform. clear seetings. Easy of use. Customer support is really good **What do you dislike about Attentive?** report function could be improved. We need custom access for the report. **What problems is Attentive solving and how is that benefiting you?** Attentive solve the problem of SMS and Email hybrid journey ### 12. Effortless SMS Marketing with Minor Dashboard Overload **Rating:** 4.5/5.0 stars **Reviewed by:** David T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I like that with Attentive, we get sales. I also found the initial setup to be easy. **What do you dislike about Attentive?** The dashboard has too many things going on. I would just rather it be more simple. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for SMS marketing, and it helps us get sales effectively. ### 13. Empowers SMS Marketing with Easy Campaigns and Solid Support **Rating:** 3.0/5.0 stars **Reviewed by:** Julia F. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I really appreciate Attentive's great support team. It makes campaigns easy to set up. We use the one-time campaigns feature the most, which is super helpful since our journeys are pretty basic. **What do you dislike about Attentive?** I find the settings complicated. It's hard to keep track of everything. **What problems is Attentive solving and how is that benefiting you?** Attentive helps with list growth, managing campaigns, and setting up discounts. The support team is great, and campaigns are easy to set up. We mainly use the one-time campaigns feature. ### 14. Working with Attentive is great! **Rating:** 4.5/5.0 stars **Reviewed by:** Morgan W. | Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Attentive?** What I like best about Attentive, is the ease of use, the variety of products offered to help you achieve your business goals, and helpfulness of the CRM's. I also love that we can intertwine email and SMS data, to best serve our company. We had originally used Attentive for SMS, and email with another platform. Last year, we switched email over to Attentive and the implementation process was quick, and easy! **What do you dislike about Attentive?** The least helpful thing about Attentive at times, is the white glove live chat support. Getting the answers you need from them is hit or miss, most of the time. **What problems is Attentive solving and how is that benefiting you?** Attentive is helping us provide better personalization for our customers. With the use of AI, we are able to target the right customers, and send to them at the most optimal time. ### 15. The Best SMS Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kirstyn V. | D, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Attentive?** The ease of use on the platform is amazing and when paired with their exceptional customer service and implementation specialists- it's just overall an unmatched experience **What do you dislike about Attentive?** While I understand the why behind it, the having to wait to have some journeys approved by their team can be a little frustrating. **Recommendations to others considering Attentive:** Definitely make the switch! **What problems is Attentive solving and how is that benefiting you?** Before we were not able to integrate our sms platform with our email CRM so we were sending both email and text for things and had high unsubscribes. The seemless integrations have helped this! ### 16. Easy, Intuitive Platform with Supportive and Helpful CSMs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** The platform is easy to use and intuitive. The CSM's are very supportive and helpful. **What do you dislike about Attentive?** The platform is still newer than a lot of other ESP platforms and have some improvements that can enhance the user experience. **What problems is Attentive solving and how is that benefiting you?** Optimizing send time and audience for our campaigns. ### 17. SMS Messaging Integrated with Salesforce Marketing Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** SMS Messaging integrtated to Salesforce Marketing Cloud **What do you dislike about Attentive?** Nothing as such, as it really served our purpose of sending SMS messages to our customers **What problems is Attentive solving and how is that benefiting you?** it really served our purpose of sending SMS messages to our customers ### 18. Effortless SMS Marketing with Notable Usability **Rating:** 4.5/5.0 stars **Reviewed by:** Emanuel C. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I find Attentive easy to use. Looking for customers is easy, whether you have the phone number or email. Adding users is a breeze as well. **What do you dislike about Attentive?** I don't like the load times when trying to view the full conversation. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for SMS marketing and discounts. It solves the problem of sending marketing alerts through SMS. It's easy to use, makes looking for customers easy, and adding users is a breeze. ### 19. Effortless SMS Marketing with Excellent CSM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Attentive?** I like how Attentive makes SMS marketing easy and straightforward. The platform is simple and easy to use, which I really appreciate. Our dedicated CSM (Customer Success Manager) is wonderful and on top of everything, which adds great value to the experience. **What do you dislike about Attentive?** Some analytics aren't the best. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for SMS marketing easily. It's simple and easy to use, and our dedicated CSM is wonderful and on top of everything. **Official Response from Andrew Tissera:** > We're glad to hear that you find our platform intuitive and that you appreciate our great support. We understand your feedback about reporting capabilities and are constantly striving to improve there. Thank you for sharing your experience with us! ### 20. Innovative company with knowledgeable support team **Rating:** 4.5/5.0 stars **Reviewed by:** Vladimir P. | Ecommerce Director, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Attentive?** We have now been with Attentive for over a year and the team uses it every week. Good ROI so far, knowledgeable support team, easy onboarding process, easy-to-use backend with intuitive UI, minimum management time required. More robust and streamlined comparing to some competitors. Integration was seemless and took close to no time from our end. **What do you dislike about Attentive?** Have been using Attentive for over a year now and, so far cannot mention any negatives. Couple of small backend improvement suggestions were communicated to the team **What problems is Attentive solving and how is that benefiting you?** Additional marketing channel with good CPA. Currently we are also looking into custom API integration for SMS communications with our customers via our ERP ### 21. Still the Best Customer Service and Easy Tool to use **Rating:** 5.0/5.0 stars **Reviewed by:** Donna B. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Attentive?** I was able to give the product management to a new employee and she seamlessly took the ball and ran with it. I appreciate having weekly calls with our representative that helps us with optimizing all of our journeys, signup units and campaigns. **What do you dislike about Attentive?** Carrier fees seem to have been on the rise. Also, attribution window of 7 days is too long. 3 year contract is long too. The only downside is that I have to manually export email addresses and then import them into my CRM/Pardot. I wish there was an automatic way to do this. **What problems is Attentive solving and how is that benefiting you?** Attentive is helping us grow our email list and it is converting more leads into purchasers. Mobile app use is increasing and it's nice to offer SMS for those who prefer text over email. ### 22. Personalization, Segmentation, and AI That Deliver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** Personalization and segmentation, plus new uses of AI **What do you dislike about Attentive?** Minimum costs per quarter can be a block for smaller brands. **What problems is Attentive solving and how is that benefiting you?** The use of AI in CRM - helps my team with lowering our lift ### 23. Easy Campaign Creation and Highly Customizable Sign-Up Flow **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** Campaigns are easy to create and I find myself consistently tweaking my sign-up flow because of how easy it is to customize. **What do you dislike about Attentive?** Nothing comes to mind really. I think it could potentially used more on the integration front but I can work well with what's currently provided. **What problems is Attentive solving and how is that benefiting you?** It's creating a new means for us to contact our client base, adding to the revenue we create from email, not replacing it. ### 24. Very User Friendly Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** The platform is extremely user-friendly and our CSMs have always been extremely responsive. **What do you dislike about Attentive?** We were really bummed when the concierge program transitioned into being run by AI and have noticed a decline in conversation quality. In-platform reporting is also extremely inflated, but this is something that can be said about most marketing platforms out there. **What problems is Attentive solving and how is that benefiting you?** We run our SMS program for our portfolio of 8+ brands through Attentive. ### 25. Easy to Use and Makes Discount Codes Simple to Find **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Attentive?** i find it easy to use and to see the discount codes **What do you dislike about Attentive?** sometimes when im searching the customer email it doesnt populate. so i have to erase and copy again to work **What problems is Attentive solving and how is that benefiting you?** we are able to offer customers offers ### 26. Smooth Campaign Setup, but Testing Needs a One-Click Option **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2026 **What do you like best about Attentive?** I enjoy the email campaign set up process and the ability to move messages around within a campaign. **What do you dislike about Attentive?** The test function for campaigns could be better, instead of having to click every single message, a mass "test campaign" button would be efficient that would send all the messages in the campaign as a test. **What problems is Attentive solving and how is that benefiting you?** Mass email marketing is my main initiative. I accomplish this through the Attentive interface. ### 27. Very User-Friendly Website **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** The website is very user friendly and easy to understand. **What do you dislike about Attentive?** The growth strategy team is not very responsive since we were given a team versus one designated person to help. **What problems is Attentive solving and how is that benefiting you?** it is easy to send a text to our subscribers ### 28. Easy-to-Use Platform with AI That Keep Our Sends Optimized **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I enjoy the ease of use of the platform and the ability to utilize the AI features to ensure we are always optimizing our sends. **What do you dislike about Attentive?** No downsides. Would possibly like to see more AI functionality built in. But I understand that the tools are all separate needs with separate costs. **What problems is Attentive solving and how is that benefiting you?** Helping to ensure our sends are optimized and have the best potential to translate to conversions and sales. ### 29. Thorough Integration Team Made Custom Program Setup Smooth **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** The integration team was thorough and helpful during the setup of our custom programs. **What do you dislike about Attentive?** There are some limitations to customer journeys and not as much visibility as I'd like. **What problems is Attentive solving and how is that benefiting you?** Attentive's dashboards and UI is simple and easy to use. ### 30. Intuitive Platform, But Customer Support Needs Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Emma S. | Lifecycle Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** It's a very intuitive and user friendly platform. I also think that its pretty easy to use and once you learn the basics you can basically perform any tasks necessary. **What do you dislike about Attentive?** I think the customer service chat could be more helpful and user friendly. I find that whenever I have a question I am sent articles that are much to general for what I need. **What problems is Attentive solving and how is that benefiting you?** Attentive is allowing us to customize customer SMS journeys and make them specific to each type of user. ### 31. Intuitive and Functional but Sometimes Slow **Rating:** 3.0/5.0 stars **Reviewed by:** Rebeca P. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Attentive?** I like that Attentive is simple to use and intuitive. It is also an excellent tool with good functionality and easy to use for preparing emails. **What do you dislike about Attentive?** Sometimes it is a bit slow and tends to take time on loading screens. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to prepare emails; I find it an excellent tool with very good functionality. Additionally, it is easy to use, simple, and intuitive. ### 32. White-Glove Team and Responsive CSMs Make Attentive Shine **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** The White Glove team and responsive CSMs **What do you dislike about Attentive?** Not really Attentive'a fault but the integration with Klaviyo is very clunky and limiting **What problems is Attentive solving and how is that benefiting you?** Helping us make the SMS channel a strong revenue driver and strongly contributing to hitting our goals. ### 33. Efficient SMS Marketing with Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Marc M. | Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like Attentive for its automatic sign ups, which helps automate the process of communicating with our customers. The initial setup was easy, making it accessible for our team to get started. **What do you dislike about Attentive?** The live chat is expensive. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for SMS text messages to customers, both for sign-up flows and marketing campaigns. It automates the process of communicating with our customers, providing another marketing channel. ### 34. Effortless Email Collection, Clunky Design Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Tia M. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like how Attentive makes it easy to create landing pages and ensures that we are compliant with legal standards. **What do you dislike about Attentive?** Designing landing pages is not intuitive and takes me ages. The whole thing needs to be updated, it feels like trying to code on Wordpress in 2010. **What problems is Attentive solving and how is that benefiting you?** I find Attentive helps in collecting emails and SMS easily and makes creating landing pages while ensuring legal compliance. ### 35. Adequate, not Outstanding **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2025 **What do you like best about Attentive?** The SMS platform stage has changed a lot in the last few years. I believe Attentive was a competitor 3-4 years back, but Postscript and Klaviyo both offer better platforms, tighter integration with Shopify, and increased revenue generation functionality. The ability to search for messages in Attentive is abysmal. You can only search by the customers phone number ... and who remembers every customer phone number? We use Attentive send 6-10 messages per month. **What do you dislike about Attentive?** The ability to search for messages by keyword, name, or address in Attentive is non existent. You can only search by the customers phone number ... and who remembers every customer phone number? I don't like the non-transparent billing/plan administration. It's hard to see in the admin when your plan ends, and they lock you into longer term contracts to achieve certain pricing discounts. **What problems is Attentive solving and how is that benefiting you?** It allows us to send messages and have conversations with our SMS subscribed customers. The campaign, and flow (Journey's) functionality is adequate, but not outstanding. ### 36. Fast, Reliable Support Chat That Helps My Business **Rating:** 4.0/5.0 stars **Reviewed by:** Coran H. | Retail Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** The support/chat function. My questions are always answered in atimely manner. **What do you dislike about Attentive?** Nothing. Everything has helped with my business/website. **What problems is Attentive solving and how is that benefiting you?** Helping customers get the answers they need from our website. ### 37. The Best SMS Marketing Software I’ve Used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Attentive?** It's the best SMS marketing software I've used. **What do you dislike about Attentive?** I wish there was more data around specific subscribers **What problems is Attentive solving and how is that benefiting you?** It's a very lucrative part of our marketing stack. In particular, these are the most loyal and engaged customers. ### 38. Effective SMS Communication **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan P. | Digital Marketing Executive **Reviewed Date:** February 13, 2026 **What do you like best about Attentive?** I like using Attentive for SMS communication. It helps a lot with conversions and direct communication with customers. I also really appreciate the dashboard and the overall transparency it offers. The team itself is something I find valuable too. The initial setup was very easy. **What do you dislike about Attentive?** I don't like the support after being a loyal customer. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for conversions and direct communication with customers. ### 39. Constant Innovation Backed by a Strong CSM Team. Opportunity for more sophisticated journey logic. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** Constantly innovating, and strong CSM team **What do you dislike about Attentive?** AI tools not as strong as they can be; tool logic not always accurate - opportunity for much more precision **What problems is Attentive solving and how is that benefiting you?** Fueling CRM growth thru SMS. Large list growth thru Attentive tools. ### 40. Attentive Is Easy to Use with Very Helpful Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** Attentive is easy to work with and the support are very helpful. **What do you dislike about Attentive?** I dont dislike anything on attentive, But If I were to be given a chance to make a suggestion, that would be, putting an easier option to export subscribers. **What problems is Attentive solving and how is that benefiting you?** Reaching out to people is much easier with this platform. I can use both email and SMS here, which is very helpful for me. ### 41. User-Friendly Platform with great Customer Care **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** The platform is very user-friendly, and the customer care is top-notch. If there’s ever a problem or I need help with something, our rep is always ready and willing to assist. **What do you dislike about Attentive?** The extra AI features are add on expenses. **What problems is Attentive solving and how is that benefiting you?** Another form of communication with the customer. We are not able to get in front of the customer via text messages which is a huge leap! ### 42. I'm an Attentive lover for life **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren H. | Senior Manager, ECRM and Digital Content, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** We've been so lucky to have the most incredible CSMs — Libby is the BEST, she's always proactive, a wonderful problem solver, eager to help us stay on top of our MAP and competitive in the industry, and just a wonderful person to get to meet with in general. We've felt so supported and encouraged by everyone we've met with at Attentive. And at the end of the day, we've also seen HUGE growth and success with our SMS platform. **What do you dislike about Attentive?** Nothing comes to mind... they're at the top of the SMS game **What problems is Attentive solving and how is that benefiting you?** We needed to launch our SMS platform in North America (piloting it globally), and also wanted a platform that was going to be user-friendly, drive growth, and potentially be implemented across other markets. ### 43. Smooth Setup, Improvements Needed in Support **Rating:** 2.0/5.0 stars **Reviewed by:** Gareth P. **Reviewed Date:** February 17, 2026 **What do you like best about Attentive?** I like Attentive for its documentation. The clarity of the documentation really stands out, making the integration process with third parties straightforward. I found the initial setup easy because the documentation is direct. **What do you dislike about Attentive?** I find the support sometimes lacking, with delays between customer service and the technical department. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for remarketing, and it helps me with integrating with third parties. ### 44. Impressive SMS Capabilities, but Email Needs Enhancement **Rating:** 3.0/5.0 stars **Reviewed by:** Claire W. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like the dashboard for reporting, everything is laid out nicely and I like their pop-up form structure. **What do you dislike about Attentive?** I think building flows is a little finicky sometimes compared to Klaviyo or Postscript. I also feel like the attribution seems to be a little inflated compared to other platforms. **What problems is Attentive solving and how is that benefiting you?** Attentive helps me acquire new email and SMS subscribers with its SMS platform and pop-up features. ### 45. Easy Email Design for Mobile and Desktop **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** Easy to use and design email for both mobile and desktop email **What do you dislike about Attentive?** I think the learning curve is a bit steep **What problems is Attentive solving and how is that benefiting you?** Getting email and text out to our customers, as well as the user map journey ### 46. Effortless SMS Automation, Needs Strategic Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Sara W. | Senior Marketing Automation Specialist **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I use Attentive for SMS, particularly for reengagement, welcome texts, and marketing. It's helped relieve the manual process, which is a big plus. I find Attentive very easy to use, and the initial setup was very easy too. I like it overall. **What do you dislike about Attentive?** Maybe provide more strategy **What problems is Attentive solving and how is that benefiting you?** Attentive relieves the manual process, making it very easy to use for SMS reengagement, welcome texts, and marketing. ### 47. Powerful All-in-One Platform for SMS & Email Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2025 **What do you like best about Attentive?** Our email and SMS reps have been incredible to work with. From strategic brainstorming to day-to-day support, they’ve been responsive, knowledgeable, and proactive in helping us push performance forward. Their partnership has made a big difference in how quickly we’ve been able to test, scale, and optimize. **What do you dislike about Attentive?** Reporting Limitations Cross-channel attribution isn’t always transparent, especially when running SMS + email on the same platform. Limited visibility into subscriber-level engagement (e.g., hard to separate bot activity from real opens/clicks). Dashboards can feel rigid compared to BI tools—custom reporting requires workarounds or exports. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us centralize SMS and email under one platform, which simplifies campaign management and reporting. It solves the challenge of reaching our customers quickly with personalized, mobile-first messaging, while also giving us tools to automate lifecycle journeys like welcome, post-purchase, and win-back. The platform makes it easier to scale acquisition through sign-up units and capture more subscribers, while advanced segmentation ensures we’re targeting the right audience at the right time. The benefit is a more efficient workflow and stronger ROI—campaigns are faster to launch, messaging is more consistent across channels, and we’re able to drive higher engagement and revenue with less manual effort. ### 48. Great for list growth **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica A. | Email Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** Growing our customer database with leads **What do you dislike about Attentive?** Sometimes the reporting is difficult with larger databases/accounts. **What problems is Attentive solving and how is that benefiting you?** Getting valuable customer data, conversions via sms, getting high intent audiences engaged. ### 49. Easy to use and amazing support! **Rating:** 4.0/5.0 stars **Reviewed by:** Hope A. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Attentive?** We switched to Attentive for all of our SMS/MMS campaigns about 2 years ago and have loved how simple it is to use, how responsive their white glove team is, and the reliability. A/B testing is easy to implement. It was fairly easy to integrate with our website to track basic metrics like revenue per message, even though we have a custom site. **What do you dislike about Attentive?** I do wish they automatically created more segment options for us based on users' shopping habits, but I think part of this is because we have a custom site. I feel like they would if we used a more mainstream platform like Shopify. **What problems is Attentive solving and how is that benefiting you?** Our old text service didn't offer A/B testing or MMS options. Attentive also offers better tracking metrics. ### 50. Efficient SMS Marketing with Intuitive Features **Rating:** 4.0/5.0 stars **Reviewed by:** Kristina A. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like Attentive for its user experience and the new features it offers. The AI tools are also great and really make me more efficient. Setting it up was pretty easy too. **What do you dislike about Attentive?** I find the analytics could be improved. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for SMS marketing, effectively sending messages and gathering data. The user experience, new features, and AI tools make me more efficient. ## Attentive Discussions - [Conversion rate has slowed in Q1, any tips or advice?](https://www.g2.com/discussions/conversion-rate-has-slowed-in-q1-any-tips-or-advice) - 1 comment, 1 upvote - [Will there be full email options for Attentive soon?](https://www.g2.com/discussions/will-there-be-full-email-options-for-attentive-soon) - 3 comments, 1 upvote - [What is the best way to reduce subscribers opting out of text messages](https://www.g2.com/discussions/35921-what-is-the-best-way-to-reduce-subscribers-opting-out-of-text-messages) - 6 comments, 1 upvote - [View Attentive pricing details and edition comparison](https://www.g2.com/products/attentive/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+15%3A11%3A22+-0500&secure%5Bsession_id%5D=18f53343-1abe-4cae-b25d-a97411d4542e&secure%5Btoken%5D=7275e69ccebbf9101b75e291295affaccf4f9a57c00b55931a22e725cb0a2c2d&format=llm_user) ## Attentive Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amperity](https://www.g2.com/products/amperity/reviews) - [Antavo AI Loyalty Cloud](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Bikky](https://www.g2.com/products/bikky/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Bluecore](https://www.g2.com/products/bluecore/reviews) - [Bubblehouse](https://www.g2.com/products/bubblehouse/reviews) - [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) - [commercetools](https://www.g2.com/products/commercetools/reviews) - [daasity](https://www.g2.com/products/daasity/reviews) - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - [dotConnect for Salesforce Marketing Cloud](https://www.g2.com/products/dotconnect-for-salesforce-marketing-cloud/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Elevar](https://www.g2.com/products/elevar/reviews) - [Exigo Full Stack Platform](https://www.g2.com/products/exigo-full-stack-platform/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Friendbuy](https://www.g2.com/products/friendbuy/reviews) - [Gladly](https://www.g2.com/products/gladly/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Gorgias](https://www.g2.com/products/gorgias/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Loop Returns](https://www.g2.com/products/loop-returns/reviews) - [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Malomo](https://www.g2.com/products/malomo/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mindbody](https://www.g2.com/products/mindbody/reviews) - [Miva](https://www.g2.com/products/miva/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [MuleSoft Automation](https://www.g2.com/products/mulesoft-automation/reviews) - [Northbeam](https://www.g2.com/products/northbeam/reviews) - [Okendo](https://www.g2.com/products/okendo/reviews) - [Olo](https://www.g2.com/products/olo/reviews) - [Ometria](https://www.g2.com/products/ometria/reviews) - [Ontraport](https://www.g2.com/products/ontraport/reviews) - [Optimizely One](https://www.g2.com/products/optimizely-one/reviews) - [OptiMonk](https://www.g2.com/products/optimonk/reviews) - [Para](https://www.g2.com/products/para/reviews) - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews) - [Paytronix CXP](https://www.g2.com/products/paytronix-cxp/reviews) - [PostPilot](https://www.g2.com/products/postpilot/reviews) - [Rebuy](https://www.g2.com/products/rebuy/reviews) - [Recharge Subscriptions](https://www.g2.com/products/recharge-subscriptions/reviews) - [Retention.com](https://www.g2.com/products/retention-com/reviews) - [Revinate Marketing](https://www.g2.com/products/revinate-marketing/reviews) - [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - [Skio](https://www.g2.com/products/skio-skio/reviews) - [Smile.io](https://www.g2.com/products/smile-io/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Stamped](https://www.g2.com/products/stamped/reviews) - [Stay AI](https://www.g2.com/products/stay-ai/reviews) - [SynXis Booking Engine](https://www.g2.com/products/sabre-synxis-booking-engine/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Thanx](https://www.g2.com/products/thanx/reviews) - [The Flybook](https://www.g2.com/products/the-flybook/reviews) - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) - [ViralSweep](https://www.g2.com/products/viralsweep/reviews) - [Wisepops](https://www.g2.com/products/wisepops/reviews) - [Wonderment](https://www.g2.com/products/wonderment/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Wunderkind](https://www.g2.com/products/wunderkind/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Attentive Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Attentive Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews) - [Postscript](https://www.g2.com/products/postscript/reviews) - 4.8/5.0 (155 reviews)