--- title: Attentive Reviews meta_title: 'Attentive Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1446 reviews by the users' company size, role or industry to find out how Attentive works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1446 scale: '5' date_modified: '2026-07-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Attentive Reviews **Vendor:** Attentive **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,446 ## About Attentive Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. ## Attentive Pros & Cons **What users like:** - Users value the **user-friendly interface** of Attentive, enabling easy navigation and efficient campaign setup for teams. (479 reviews) - Users praise the **outstanding customer support** of Attentive, highlighting their helpful and knowledgeable representatives. (409 reviews) - Users find Attentive's platform to be **very user-friendly** , enhancing collaboration and communication for teams of all sizes. (358 reviews) - Users love the **user-friendly interface** of Attentive, appreciating its ease of navigation and support availability. (199 reviews) - Users value the **easy setup** of Attentive, appreciating its intuitive design and hands-on team support. (184 reviews) - Users praise Attentive for its **intuitive interface** , making customer data management and SMS campaigns effortless and effective. (175 reviews) - Automation (111 reviews) - Easy Creation (94 reviews) - Email Marketing (89 reviews) - Reporting Features (88 reviews) **What users dislike:** - Users find the **cost of Attentive to be high** , which can be challenging for smaller brands despite decent ROI. (116 reviews) - Users note the **complex reporting issues** with Attentive, finding the interface slow and data retrieval cumbersome. (115 reviews) - Users find the **missing features** frustrating, especially the lack of ease in integration and customizability. (111 reviews) - Users desire **more advanced features** in Attentive, including better segmentation and integration with Klaviyo. (90 reviews) - Users find the **integration issues** challenging, particularly with e-commerce platforms and analytics flexibility. (83 reviews) - Users find the **learning curve steep** , especially for those less tech-savvy, with overwhelming advanced features for beginners. (70 reviews) - Poor Customer Support (66 reviews) - Users experience **inadequate reporting** in Attentive, leading to discrepancies and challenges in accessing accurate analytics. (63 reviews) - SMS Issues (61 reviews) - Campaign Issues (50 reviews) ## Attentive Reviews ### 1. Exceptional Lead Generation and Intuitive Design **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Attentive?** I think the user interface of Attentive is really intuitive and simple to use. We've got a million different SaaS products for our businesses, and sometimes there's a steep learning curve for even the most simple operations. But with Attentive, the UX/UI is so intuitive that it doesn't require a ton of training or customer service help to get set up. I really like that it's easy to use and fast to set up different campaigns and flows. That's something I really appreciate. **What do you dislike about Attentive?** I would say its strength is also its weakness. Some of the other integrations aren't as easy, like maybe installing it on a custom website. I'm not sure it would be as easy or even possible to do all of these things through automation with platforms other than Shopify. We considered moving off Shopify in pursuit of other sales channels, and I'm not confident Attentive would work as seamlessly elsewhere. Also, I'm not sure the setup would have been as easy without the white glove service. **What problems is Attentive solving and how is that benefiting you?** Attentive significantly boosted our lead generation, getting people into funnels using coupons efficiently. The white glove service made setup easy, and the intuitive UX made it simple to use, saving us the trouble of extensive training. ### 2. Switching from Klaviyo to Attentive **Rating:** 4.5/5.0 stars **Reviewed by:** Matt P. | Ecommerce Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** Attentive makes it easy to design templates using content blocks. The UI is simple and clean, so it’s easy to find the tools I need to build out these design templates for our campaigns and journeys. I also like how the lead-capture form flow is straightforward, moving smoothly from capturing an email to collecting SMS. **What do you dislike about Attentive?** We moved from Klaviyo to Attentive mainly for ADA compliance and cost savings. The biggest setback, though, is that Klaviyo is generally better for building highly customized, data-driven segments because it provides access to more customer data, more flexible logic, and predictive analytics. Attentive falls far short in this area, which is something we really dislike about the platform. **What problems is Attentive solving and how is that benefiting you?** Attentive provides a better user experience for people visiting our site when they sign up to receive an incentive discount on their first order. It also helps by making journeys much easier to build and deploy, and the leading capture landing page is helping bring in more subscribers. We also like that Attentive saves us money month to month on email sends. ### 3. Seamless SMS and Email Marketing with Room for Customization **Rating:** 4.0/5.0 stars **Reviewed by:** Katie R. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I like that I can essentially toggle back and forth between email and SMS marketing and build out journeys and campaigns that utilize both on the same platform. This integration allows us to not overwhelm our customer base. The segmentation capability is great, as we can contact our customers at different stages of the sales cycle through different communication platforms. We use SMS for more urgent messaging and email for marketing/sales messaging, which we have found effective. The initial setup of Attentive was pretty easy, although it took a bit to get our full branding integrated. **What do you dislike about Attentive?** I find the drag and drop email builder could be more customizable. Specifically, I think the placement and sizing of images could be improved and made more customizable. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to integrate SMS and email marketing seamlessly, allowing me to toggle between the two for effective campaigns. Segmentation helps us target customers at different sales stages effectively. ### 4. Seamless Setup, Flexible SMS Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I really like Attentive for its flexibility with segmentation journeys and good white glove service for migrating and setting up everything seamlessly. The support is great, with someone always available to chat whenever I have issues or need help building new journeys. The automation features are very helpful, especially the smart sending and abandoned cart texts. As a marketer, I find the journey building easy to use, which is probably my favorite feature, and the reporting is really good. Setting up Attentive was super easy; they took care of everything, making the migration smooth. **What do you dislike about Attentive?** I think the pricing is always gonna be an issue. Definitely with sending images, that's, like, super expensive, and I know that's just the rate. But we don't send them anymore because the ROI is pretty bad. And then I think on the reporting, if they included the cost of the text into the report so that you could see, like, how much you spent versus just the ROI, that would be helpful rather than having to build a custom report or two reports to review that. **What problems is Attentive solving and how is that benefiting you?** Attentive provides flexibility with segmentation and automation for abandoned cart messages, enhancing customer engagement. The easy journey-building feature and reporting stand out, while integration with Shopify offers seamless communication. Initial setup was super easy as they handled our migration with great support. ### 5. Effortless Marketing with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Madelyn O. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I like the interface the most about Attentive; it's very clear and easy to use. I especially like the AI-generated subject lines, which save me a lot of time. It's always clear how to build the exact email or SMS campaign I have in mind, and building segments is clear and easy too. The integrations with Facebook through Zapier and Shopify have been very easy. Also, the initial setup was very easy, as the Attentive team did a lot of the heavy lifting. **What do you dislike about Attentive?** I wish the AI journeys and messaging could have guidelines, like what images to use or not use. Sometimes the AI journeys use an old image from my website that I wish I could update. Attentive is wrong a lot of the time on the location of my subscribers as it takes the IP address and connects the wrong state sometimes. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to connect with users in real-time when they take website actions. The interface is clear, building emails or SMS campaigns is easy, and AI-generated subject lines save time. ### 6. Enhances Engagement with Dropped Customers **Rating:** 3.5/5.0 stars **Reviewed by:** Joseph S. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I like how Attentive has helped us immediately contact customers, which has been most helpful since we used to have a lot of dropoff with delayed reconnects, if any at all. Their system has really helped us close that gap. I also appreciate how the engineering team's responsiveness in enhancing the final product has made a positive difference. **What do you dislike about Attentive?** The platform itself was not terrifically suited for some of our business needs. As with a lot of Marketing tools, it's a balance to make things user-friendly, but allow enough fine-tuning for a variety of business needs. The initial setup was taxing. There were a lot of specifics about our setup that varied from most e-retailers. Some of that was overlooked and led to frustrations. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us reach dropoff customers, reducing delayed reconnects, and gives us better insights into email lifecycle performance. ### 7. Easy, Time Saving, Attentive Staff, Clear **Rating:** 5.0/5.0 stars **Reviewed by:** Mia P. | CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Attentive?** I find Attentive to be very user-friendly and pretty automated, which saves us a lot of time analyzing data and setting up campaigns. Love the newsletters, particularly in ideating seasonally relevant campaigns, the AI features, and the user interface. I appreciate the clear data analytics, quick product rollout, and the attentive staff (that's the best part). These features make the whole experience less manual and time-consuming. **What do you dislike about Attentive?** Lately since the RCS has rolled out, our campaign updates aren't saving and it is causing prolonged, duplicative work. **What problems is Attentive solving and how is that benefiting you?** Attentive is user-friendly and highly automated, which saves us time on data analysis and campaign setup. It also supports our staff with seasonal campaign ideas, and the analytics are clear and easy to interpret. Overall, the experience feels far less manual and much less time-consuming. ### 8. Powerful Automations, Seamless Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Chad T. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I love the user-friendly ability to create journeys and communicate with our customers directly. The strengths of the automations and segmentation are really impressive, making it very easy to integrate. It allows us to send the right message to the right person at the right time, targeting based on behaviors and purchase history. The platform is built for e-commerce growth with strong automations and advanced segmentation. The initial setup was very easy, thanks to the amazing white glove support. **What do you dislike about Attentive?** I find the search function is terrible and the cost is not competitive. **What problems is Attentive solving and how is that benefiting you?** Attentive solves the challenge of customer retention through automations and streamlines list growth. It allows us to send the right message to the right person, targeting based on behaviors and purchase history. ### 9. Effective SMS Marketing with Minor Data Lag **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like that Attentive allows us to segment our audience based on purchase and engagement behavior, which is really useful for our SMS marketing. I've also appreciated being able to test out RCS messaging with Attentive because that wasn't something we could do on other platforms. The ease of use with Attentive really stands out for me. We switched to Attentive because it was a much easier-to-use tool, providing an all-in-one solution that we used for both email and SMS. **What do you dislike about Attentive?** The segmentation and the data are not necessarily real time as to what we're seeing in Shopify. We had some segmentation and data issues that caused us to migrate our email platform away from Attentive but kept our SMS. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to segment our audience based on purchase and engagement behavior, which enhances my SMS marketing. It also allowed us to test RCS messaging, something not available on other platforms. ### 10. Effortless Retention Boost with Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** Nada D. | Director Of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Attentive?** I love how super simple Attentive is to use. I like that it handles both email and SMS subscribers without any overlap, allowing us to target folks specifically in their engaged channel. The simplicity and efficiency of the tool save me time because getting things figured out, like replacing a flow or setting up A/B testing, is super easy. The support from the team at Attentive is also fantastic. They help us drive additional revenue and are always on top of things, letting us know about new features and helping us optimize the use of the tool. Everything is set up so efficiently, which is freaking amazing, and I love that the support is much appreciated. **What do you dislike about Attentive?** I think a little bit more customized reporting would be helpful. The basic reporting is pretty great, but I'd like to be able to customize some of the reports. **What problems is Attentive solving and how is that benefiting you?** Attentive is great for retention, leveraging email and SMS to target subscribers effectively, keeping them engaged and driving revenue. ### 11. Intuitive SMS Solution with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Jaclyn E. | Technical Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I like Attentive for their awesome support and customer success manager (CSM) team. They really want to make sure we are using everything they have to offer. Their reporting and dashboard tools are great, easy to use, and intuitive. The sign-up units were a huge pull for us and the CSM team was appealing. We felt like we could get more support in our marketing efforts. Even though the initial setup took some additional support due to our integration with HubSpot, Attentive was helpful in doing that. Now working with our CSM has been great. **What do you dislike about Attentive?** I'd like the integration with HubSpot to be stronger without having to set up our own API. I'd also like some additional editing options in the journeys tool, like being able to duplicate journeys and change the trigger or copy/paste across journeys. For the HubSpot integration, I'd appreciate more out-of-the-box syncing with HubSpot segments or contact properties. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us stay compliant, ensures high deliverability, offers great messaging ideas, and provides easy-to-use reporting tools. Their support and CSM team are outstanding, making a real effort to help us maximize their offerings. ### 12. Powerful Automations & SMS, But Still Growing in Flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** Attentive is a robust platform for building personalized journeys with SMS and email. The interface is intuitive, and once you’re used to the flow, it’s easy to build and automate campaigns that actually convert. The integration with Mindbody makes it especially useful for fitness and wellness clients. I can segment based on real-time behaviors like visits, purchases, and memberships. Customer support has been responsive, and I appreciate the documentation available. Once you get going, the results tend to speak for themselves. **What do you dislike about Attentive?** Attentive is clearly still evolving in its self-serve capabilities. Some common pain points I’ve noticed or seen others mention online include: • Lack of flexibility with dynamic content blocks and email customization. Templates are limited and can feel restrictive. • Slow feature rollouts: basic email features (like folders, drag-and-drop edits, or reusable content) are not as advanced as other tools. • Data syncing quirks: when integrated with CRMs or systems like Mindbody, there are sometimes delays or gaps in the sync, which affects segments. • Limited visibility/control for SMB users: some actions require support or a CSM to execute (like domain authentication or advanced settings). • Cost model can be expensive for smaller businesses as it scales. Also worth noting, implementation takes time. The initial setup can feel overwhelming, especially for clients who aren’t tech-savvy or don’t have marketing teams. **What problems is Attentive solving and how is that benefiting you?** Attentive is helping us solve one of the biggest challenges in the fitness and wellness industry: staying consistently connected with clients in a personalized and automated way, without adding more manual work for staff. With Attentive, we can build journeys that reach clients at the right time based on their behavior, whether they’ve just booked a class, visited for the first time, or are at risk of churning. That’s allowed us to improve engagement, increase repeat bookings, and even drive more membership conversions. It’s also helped reduce the reliance on time-consuming manual emails or SMS blasts, making communication more scalable and data-driven. The Mindbody integration is key here, since it allows us to trigger automations based on real actions clients are taking. ### 13. User-Friendly Platform with Great Support, Analytics, and Helpful AI Suggestions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** Attentive is very user friendly and easy to navigate with drag and drop features. The support from the platform and teams is also really great. The data is easy to digest with the reports and analytics and the sign up units make it easy to track performance. The AI features and suggestions are really helpful. **What do you dislike about Attentive?** I think the best thing to improve on attentive would be the US first approach, it would be good to have on the dashboards the option to see US performance in £ rather than having to convert it manually. **What problems is Attentive solving and how is that benefiting you?** Sign up units, we were finding it hard to get new customers to sign up our email and SMS sign ups are both through attentive which integrates into klayvio and straight onto our newsletter. We also had more complex sign up units such as the exit intent and pre engagement which increased our performance for sign ups significantly. ### 14. Simple, Step-by-Step Segmentation That Keeps Campaigns on Track **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I like the simplicity of building a segment - each step allows you to see what amount of your subscribers will be eligible, helping to steer campaign builds in the right direction. **What do you dislike about Attentive?** I dislike that support is based solely in America, which means that if we run into more urgent technical issues, we can’t get them addressed as quickly as would be ideal. I also wish there was a middle ground between creating email templates and rows - something that would allow me to build a re-usable block I could drop into a template that has a mix of rows with different numbers of columns - for example, during sale we often input a section for shop by size that has a 1 column row, a 3 column row, and a 4 column row. In the current set up i have to create those as 3 different rows and input them all each time i want them on an email. **What problems is Attentive solving and how is that benefiting you?** Attentive is helping us narrow our campaign sends to only those subscribers who are likely to interact, so our messaging stays targeted and reaches the people who are actually interested. As a result, it helps drive engagement and retention while also lowering spend. ### 15. Effortless and Personalized Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Nick K. | Ecommerce Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I use Attentive's Journeys to create online follow-up conversations and maintain our VIP membership program for marketing. I appreciate that Journeys are self-managing once set up, and setting up exclusive offers for our VIP list customers is easy. The ability to do personalized follow-up with a small team is also a significant benefit. The initial setup was easy and I had help, which made the process smooth. **What do you dislike about Attentive?** we are very happy overall and it's quickly becoming one of our strongest marketing tools **What problems is Attentive solving and how is that benefiting you?** I use Attentive for creating personalized follow-ups with a small team and managing our VIP program. Journeys are self-managing after setup, and setting up exclusive offers for VIPs is easy. ### 16. Top-Tier SMS Innovation with Unbeatable Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** Attentive is top-notch in their SMS experience, leading the industry with new innovations and immediate, extremely helpful customer care. I find the platform very easy to use, whether it's for setting up campaigns, reporting, or anything else. The dedicated account manager is invaluable for guiding strategy. Attentive's intuitive platform updates segments in real time, and it has reliably grown our SMS revenue significantly, even surpassing email. The initial setup was extremely easy, and their white glove service was very helpful. **What do you dislike about Attentive?** wish there was way to connect GA4 for last click attributed revenue within attentive platform. also wish you could mass update messages in journeys - ex. override UTM tracking fields **What problems is Attentive solving and how is that benefiting you?** Attentive simplifies reporting metrics and KPI tracking, eases SMS campaign setup, and provides helpful customer care. The platform's ease of use and real-time segment updates boost our SMS revenue beyond email, making it a reliable channel. ### 17. Convenient All-in-One Platform but Needs Improvements **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like that Attentive provides one place for both email and SMS needs, making it easier for multiple departments to access information. The ease of use stands out, and having everything in one place is really beneficial. **What do you dislike about Attentive?** I find it difficult to track specifics of what has been sent to customers. Troubleshooting issues can be challenging. From a customer service perspective, we often assist customers trying to find out why they are not receiving emails. It's often difficult to see specific emails sent and figure out why they are not receiving emails when they are showing they are subscribed. We also find a lot of errors where triggered emails are going out incorrectly, emails are simply not being sent, etc. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to manage both email and SMS needs in one place. It's easy to use and allows multiple departments to access information seamlessly. ### 18. Great Account Manager support, delayed reporting can be a hinderance **Rating:** 3.5/5.0 stars **Reviewed by:** Ellie B. | Senior Ecommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** The platform is fairly easy to use, and I really appreciate having a dedicated account manager who understands our account and is available to chat whenever I need help. That personal support is the real point of difference from Klaviyo. **What do you dislike about Attentive?** The platform can feel a bit clunkier than others. I really don’t like that templates don’t auto-save, and the delay in reporting can be pretty annoying at times—especially during big promo periods when I need to monitor things more closely. **What problems is Attentive solving and how is that benefiting you?** Attentive has been more cost-effective than Klaviyo for us, and its SMS flows have been a really positive addition, creating a new revenue stream for our business. ### 19. Innovative SMS Marketing with Room to Grow **Rating:** 4.0/5.0 stars **Reviewed by:** Luis A. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I find that Attentive makes reaching out to customers via SMS very easy. The platform also simplifies SMS and opt-in form testing and optimization, making these tasks pretty easy. I really like the builder. Attentive seems to be pioneering in offering different sign-up and onboarding experiences on mobile and desktop, setting itself apart as other platforms lagged behind. These features make it easier for D2C brands, and it provides easy access to analytics as well. **What do you dislike about Attentive?** I wish everything was consolidated into one platform. Right now, I use Klaviyo as well, which makes things a bit fragmented. It feels like Attentive is still in its early days of becoming a full ESP, whereas I'm using other tools that already have those capabilities. **What problems is Attentive solving and how is that benefiting you?** I find Attentive makes reaching out to customers via SMS very easy and simplifies opt-in form testing and optimization for me. ### 20. User-Friendly Templates, Fast Support—But Lots of Features to Learn **Rating:** 3.5/5.0 stars **Reviewed by:** CeliaMarie D. | Chief of Staff, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** It is user friendly, easy to navigate and building new emails off of my templates is helpful especially when delegating email strategy across different team members. We are a lean team and having something that is easy to use is helpful! Whenever we have run into an issue the support team has been really quick and easy to work with, getting new team members on the platform is seamless. In comparison to other softwares, we like the pricing of attentive and the SMS features. **What do you dislike about Attentive?** As easy as it is to use, as someone who doesn't have the most email management or CRM experience, there is a lot to see when you navigate through and sometimes I worry we aren't using all the features to our advantage. **What problems is Attentive solving and how is that benefiting you?** It is helping us drive sales, awareness for new collections and collaborations and gives us a way to track our customers and it syncs with Shopify so we're able to easily segment out our list. ### 21. User-Friendly with Exceptional Support **Rating:** 4.0/5.0 stars **Reviewed by:** Becca A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Attentive?** I find Attentive's platform simple to use, making sending SMS messages to our subscribers super easy and convenient. The ease of use extends to handling email tasks too, as I've occasionally had to cover for my coworker, and it was very simple to figure out. The Attentive team has been very helpful, always sharing different data and new opportunities with us, and they are willing to answer any questions we have. I appreciate having SMS and email on the same platform, and the initial setup was simple since we were already familiar with using SMS. **What do you dislike about Attentive?** Send times for SMS could be improved without having to pay for send time AI. Occasionally we have deals that are only valid at a certain time, we are located in Utah. Quiet hours make it super complicated sometimes. It would be nice if we could have it send after a specific time has been passed and then wait to send for those in quiet hour areas. **What problems is Attentive solving and how is that benefiting you?** Attentive provides an easy-to-use platform for sending SMS to subscribers, making it simple and convenient. The team is helpful, sharing data and opportunities, and it's easy to switch between SMS and email on the same platform. ### 22. Powerful AI Tools with Room for UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Connor C. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I love that Attentive allows us to reach our customers right in their pockets on the phone and helps us create a brand voice that can communicate directly with clients. The push into AI has been a really cool thing to see and grow, and I can do a lot of great things with Attentive's tools and their use of AI. The AI tools allow me to dictate the tone and messaging around key sales and set it live, capturing a lot of engagement. This helps me use my time for other tasks in SMS and Email. **What do you dislike about Attentive?** The UI is not my favorite aspect. It's not hard to use but it can feel blocky at times. I also feel like there are some logic choices for segments that feel like they are missing. **What problems is Attentive solving and how is that benefiting you?** Attentive allows us to reach customers directly via SMS, helping us create a brand voice and engage clients effectively. The AI tools let me set the tone for sales messaging, capturing engagement and freeing up time for other tasks. ### 23. Innovation, Support, and Integrity. Attentive is our preferred SMS Marketing provider. **Rating:** 5.0/5.0 stars **Reviewed by:** Isabella C. | Mobile Marketing Strategy Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Attentive?** Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates. **What do you dislike about Attentive?** Integration within various hospitality-industry booking engines would be a game changer for our company. Pulling data such as stay dates, room types, etc., will ensure a more personalized and relevant message to guests with hotel reservations. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us reach our customers where they are. We’re seeing strong engagement, and it’s been an ideal platform to integrate into our tech stack. The two-way conversations also let us gather zero-party data, so we can make sure our messaging and offers are reaching the highest-intent customers. **Official Response from Andrew Tissera:** > Thank you for your feedback! We understand that implementation can be time-consuming, but we're glad to hear that it has been worth the investment for you. We appreciate your suggestion for integrations and will definitely take it into consideration for future enhancements. ### 24. Effortless SMS Communication, Slight Login Hassle **Rating:** 4.5/5.0 stars **Reviewed by:** Bri B. | Sr. Manager of Customer Success, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I find Attentive really easy to use, and it's definitely an upgrade from our previous service. It makes communication with our customers a lot easier, ensuring they stay informed when we're launching products or sales, and even when things are back in stock. Attentive is also a great way for our customers to reach our customer service team if they encounter any issues with their orders or during the checkout experience. The initial setup was very easy too. **What do you dislike about Attentive?** I wish that our users would stay logged in because every time I click into it, even if it's just five minutes after my last use, I have to put in my password and username again. It's just a little bit inconvenient. **What problems is Attentive solving and how is that benefiting you?** Attentive makes customer communication easier, ensuring they stay updated on product launches and sales. It's also valuable for customer service, helping resolve issues with orders or checkout. ### 25. Attentive Keeps Innovating with AI Tools and a Better User Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I enjoy how Attentive is constantly pushing the envelope with their product with new enhancements like AI tools to their platform along with updates to their existing platform's user experience. Support is easy to reach with either your CSM team or White Glove chat. **What do you dislike about Attentive?** We work in a seasonal industry and the level of reporting that we require is not 100% aligned to what Attentive provides. We have relied on additional support staff to meet these needs, but I feel more accessible custom reporting would make them a solution fit for any industry. Email service is improving, but there are some gaps in the product that needs continued work. **What problems is Attentive solving and how is that benefiting you?** By switching over to Attentive, we've been able to bridge together our SMS program with our email program. This has allowed us to build more fluid journeys for subscriber. ### 26. Effortless Marketing Campaign Management with Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Justin W. | Digital Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I like using Attentive for our SMS and email marketing campaigns, especially for its journey automation features that help in growing our subscriber list and running automated lifecycle journeys. The user interface is great, making it easy to navigate, and creating custom segments is super easy, which saves a lot of time during major campaign launches. The initial setup was easy, and all these features make the tool invaluable to us. **What do you dislike about Attentive?** I think the ability to reorder messages definitely needs improvement. Having to remove targeting just to add another message to the timeline makes the process harder than it should be. **What problems is Attentive solving and how is that benefiting you?** Attentive solves our problem of reaching customer segments, making custom segments easy and saving time during big campaign launches. It helps with targeted messaging to prior purchasers and non-engagers, essential for our sales. ### 27. User-Friendly Marketing with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Rose N. | Community Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** I like that the campaigns on Attentive are easy to set up, which is great since I don't have any background in computer design or coding. The white glove customer service chat is fantastic, with staff that are very friendly and have good hours. I find them incredibly helpful as they explain things in detail and jump into the account to make changes for me. The initial setup was very easy too, with listwarming completed for us. **What do you dislike about Attentive?** The customizable level of an order confirmation email isn't great. It can't pull order tags, so we can't separate emails between products for our customers. Some of our orders are pre-order only, large, or shipping at a later date, and we need more flexibility. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for email newsletters, SMS, and customer journeys. It helps capture customers with cart abandonment and facilitates marketing. ### 28. Easy SMS Design, But Pricing and Delayed Metrics Make ROI Hard to Gauge **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** The interface for designing SMS messages is easy to use and understand. **What do you dislike about Attentive?** I think the cost is too expensive for the service provided. I also find that it takes too long for metrics to update after sending campaigns (it will be several hours before any metrics show up). I also find it difficult to tell which sales attributed to Attentive are *actually* attributed correctly or if they were through my email provider and Attentive only collected some of their information. This makes it difficult to understand if I am getting my money's worth. **What problems is Attentive solving and how is that benefiting you?** It's fast and easy to set up an SMS campaign, it doesn't take much effort on my end and I don't need to try and figure out how features work because everything is kept relatively simple. ### 29. AI-Powered Copy and Easy Segmenting Make Messaging a Breeze **Rating:** 4.5/5.0 stars **Reviewed by:** Sommer A. | Digital Marketing & e-Commerce Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like the ability to use AI when coming up with copy in messaging and how attentive gives suggestions for follow up messages when scheduling. I also really like that segmenting is quick and easy. **What do you dislike about Attentive?** The most frustrating thing is having a character limit to be able to send only 1 SMS and how many characters emojis and MMS take up. Another thing is we all of a sudden didn't have a customer success manager and no one updated us. I loved our original success manager and would love her back but was told we don't meet a monthly threshold to have a manager. **What problems is Attentive solving and how is that benefiting you?** I really like that Attentive is acknowledging the IOS update with messaging going into a non notification inbox and giving options on how we can better get our messages seen by our customers. ### 30. Effortless KPI Monitoring with a Trend-Focused Dashboard and Wonderful Customer Care **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** Monitoring key performance indicators—such as click-through rates, subscriber growth, and conversion metrics—is entirely effortless. Instead of getting lost in cluttered data tables, the dashboard surfaces meaningful trends instantly. This enables our team to make swift, data-driven decisions that continuously optimize Aesop's customer engagement. While the technology itself is top-tier, what truly elevates the Attentive experience is the wonderful Customer Care team that has been very supportive. **What do you dislike about Attentive?** The frequent report technical frustrations. We have encluntered data attribution conflicts when trying to sync metrics or set up various segmentations. **What problems is Attentive solving and how is that benefiting you?** Attentive has sold our struggles with connecting to each stores customer. Aesop is unique in that we have many stores that are all very different. The ability to seamlessly segment by store has allowed us to better target specific customers. ### 31. Advanced Segmentation That Powers Personalised, High-Converting Messaging **Rating:** 4.0/5.0 stars **Reviewed by:** Jodie F. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** It enables us to deliver highly personalised, timely messaging throughout the customer journey, which drives both conversion and customer loyalty. One of the features I value most is its advanced segmentation and behavioural targeting, we've seen great results from this, particularly our price drop SMS journey. **What do you dislike about Attentive?** It would be useful if there was a way to combine both email & SMS behaviours so we could identify which channel our customer prefers. **What problems is Attentive solving and how is that benefiting you?** Commercial, particularly in the US market, we see great response to our SMS campaigns in this market. ### 32. A step ahead with everything SMS **Rating:** 4.0/5.0 stars **Reviewed by:** Sourabh S. | Retention Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** Attentive's AI assistant while writing SMS content is really helpful since it provides different alternatives of the same SMS content. Also, it integrates seamlessly with Shopify for automations. **What do you dislike about Attentive?** Attentive does not have a direct chat support feature like Klaviyo does which makes it harder to reach for queries that require immediate attention. **What problems is Attentive solving and how is that benefiting you?** We are using Attentive for SMS marketing along with Klaviyo for email marketing. SMS marketing with Attentive is pretty easy to implement and Attentive always have the most updated features for the SM product. ### 33. Effective SMS Marketing, Easy to Use, Great Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Robin F. | Email Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I like the ease of use with Attentive. The dashboard is great, and working with people through the platform is enjoyable. It helps in reaching new groups and potential new customers in a new way, which is very valuable for the company. **What do you dislike about Attentive?** Segmentation could be slightly easier. Being able to capture more data in sign up units as well **What problems is Attentive solving and how is that benefiting you?** Attentive helps me reach customers exactly where they're at, reaching new groups and potential customers in a new way, which is valuable for the company. ### 34. Easy SMS Flow Setup with Robust, AI-Powered Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I like how easy it is to set up SMS flows, and I also appreciate some of the AI features built into the platform. Overall, the features feel more robust than what’s offered in Klaviyo. I’d recommend Attentive for certain brands that I think would benefit from these more advanced features. **What do you dislike about Attentive?** I don’t like the fragmentation of having to use yet another platform. I also don’t like how difficult it is to modify the pop-up fields. It seems like I still have to contact support, which feels like a waste of time for something I could do myself in five minutes. **What problems is Attentive solving and how is that benefiting you?** First-party data collection through SMS. It makes it easy to create intelligent SMS flows that speak directly to users. ### 35. Effortless SMS Marketing with Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Heather N. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2020 **What do you like best about Attentive?** I like that the user interface of Attentive is super easy to use, which makes setting up campaigns simple and intuitive. This ease of use makes my job easier in sending out messages. I also appreciate that they're always innovating and adding new features to the platform, staying on top of the latest developments in mobile marketing. Their team, including account representatives, is super helpful, supportive, kind, and great to work with. The initial setup was straightforward and simple, not a heavy lift. Overall, these aspects make using Attentive a positive experience. **What do you dislike about Attentive?** I like everything! **Recommendations to others considering Attentive:** Truly a great company to work with. **What problems is Attentive solving and how is that benefiting you?** Attentive makes it super easy to send marketing and trigger journey text messages, helping us communicate about new products, categories, and other exciting things to our customers. ### 36. Seamless UX & Powerful Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Milan N. | Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Attentive?** Attentive is a user friendly email service provider that is a perfect blend of approachable for the brand manager and detailed for the agency. **What do you dislike about Attentive?** I think there could be improvements in two areas with Attentive. First, there isn't a simple way to view how subscriber growth compares to different time periods. Second, it's not easy to tell which products were sold from campaign emails. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us build our subscriber base, communicate with customers, share news, and track analytics seamlessly. ### 37. Innovative Personalization with Strong Setup Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Di L. | Mentor, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Attentive?** I like that Attentive continues to develop their product in innovative ways that aren't yet seen in the marketplace. It keeps us at the forefront of personalizing our CRM messages to our customers. Additionally, the initial setup for SMS was fantastic, and for email, it was also good. **What do you dislike about Attentive?** The focus is definitely Black Friday and Cyber Monday, which is peak for most retailers. However, at fun.com and halloweencostumes.com, our peak is earlier starting in August. So when they're doing major releases during that time, which is the cutoff for releases for other retailers, it can cause issues for us during our peak. **What problems is Attentive solving and how is that benefiting you?** Attentive allows us to target customers at the right time with the right message using their AI audiences, helping personalize our CRM messages effectively. **Official Response from Andrew Tissera:** > Thanks for sharing your positive experience with us, Di! We're so glad you're consistently able to partner with Adam and our teams successfully - thanks for choosing Attentive! ### 38. Extremely Easy to Use with Friendly, Prompt Whiteglove Support **Rating:** 5.0/5.0 stars **Reviewed by:** Summer O. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** The interface is extremely easy to use. Whenever I have a question, the whiteglove team is very friendly, prompt, and they know the platform well. Our account rep is also very responsive and personable. **What do you dislike about Attentive?** I really can't think of anything I dislike. **What problems is Attentive solving and how is that benefiting you?** They make message creation very simple and fast, and they are really on top of innovation. It's refreshing to hear about what's new in the industry and how we can access it first from our partners. ### 39. Attentive Turns SMS Into a Measurable Revenue Channel with Powerful Personalisation **Rating:** 5.0/5.0 stars **Reviewed by:** Yingni Q. | Head of Ecommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Attentive?** What I like best about Attentive is how effectively it turns SMS into a measurable revenue channel rather than just a broadcast tool. The segmentation capabilities and behavioural triggers make it easy to personalise messaging at scale, which has driven meaningful conversion uplift for us. The platform integrates smoothly with our ecommerce stack, and the campaign performance reporting is clear enough to make optimisation decisions quickly. It’s also intuitive for day-to-day use, which allows marketing teams to move fast without heavy technical support. Overall, it’s a powerful retention and conversion tool that delivers tangible ROI when used strategically. **What do you dislike about Attentive?** One area for improvement is pricing transparency and overall cost, particularly as subscriber volume scales. SMS can become an expensive channel quickly, so having clearer forecasting tools would help with long-term planning. Additionally, while the platform is strong for core flows and campaigns, more advanced customisation sometimes requires additional setup or support. That said, these are relatively minor trade-offs given the revenue impact the channel can deliver when managed well. **What problems is Attentive solving and how is that benefiting you?** The real benefit is that SMS becomes a predictable, measurable revenue channel rather than a one-off campaign tool. We’ve seen stronger engagement rates compared to email, and the ability to segment based on behaviour helps us send more relevant messages, driving higher ROI and repeat purchase frequency. ### 40. Outstanding Account Manager (Adam Meyerson) **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole K. | Email & SMS Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Attentive?** White glove customer service team and I have an OUTSTANDING account manager (Adam Meyerson) **What do you dislike about Attentive?** A tad behind on technology. Love that AI is here, but I want to be able to walk through the audiences that I'm generating with the AI tool. I'm grateful that email autosave is rolling out because I can't tell you the amount of times I've lost my work because I get pulled into a report or a call and then get automatically signed out and lose everything which is hours of work. My account manager has signed me up to be part of the test group for the preference center, I just need to work with him to get this executed because right now we're wanting and needing more than preference dropdown with our lightboxes. **What problems is Attentive solving and how is that benefiting you?** We are needing to improve our ROI on SMS and my account manager is holding a working session with me to identify areas where we can optimize segmentation and our audiences to focus on those who are most likely to purchase. ### 41. Powerful & Easy-to-Use SMS Marketing Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Chirag G. | Category Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Attentive?** What I like best about Attentive is its easy-to-use interface, strong SMS performance, and automation features that help reach customers at the right time. **What do you dislike about Attentive?** What I dislike about Attentive is that sometimes the reporting insights are limited, and deeper analysis requires extra effort. Also, some features feel restrictive when trying to customize campaigns more flexibly. **What problems is Attentive solving and how is that benefiting you?** Attentive is easy to use, with a clean, intuitive interface that keeps day-to-day campaign management running smoothly. Ease of Implementation is straightforward, and integrations with e-commerce platforms are simple to set up without much friction. Customer support is responsive and genuinely helpful, especially during onboarding and when it comes to troubleshooting and resolving issues. Our frequency of use is daily for promotions, alerts, and other time-sensitive campaigns, and it consistently supports what we need. It offers a strong set of features for SMS marketing, automation, and segmentation, which covers most of our business needs. Overall, Ease of Integration process feels uncomplicated and makes it easy to connect seamlessly with our existing tools and workflows. ### 42. Intuitive, Conversion-Focused SMS Automation with Clear, Actionable Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Josette L. | Chief of Staff to the CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** What I like best about Attentive is how intuitive and conversion-focused the platform is. The onboarding was straightforward, and once everything was set up, it was easy to build flows, segment audiences, and launch campaigns without needing heavy technical support. I also appreciate how strong the SMS deliverability is and how well the automation performs, especially for abandoned carts and promotional pushes. The reporting is clear and actionable, which makes it easier to see what’s actually driving revenue and optimize from there. Overall, it feels built for brands that care about performance, not just sending texts. **What do you dislike about Attentive?** One downside is that pricing can scale up quickly as your subscriber list grows, especially if you’re sending frequent campaigns. It’s powerful, but you definitely feel the investment as volume increases. **What problems is Attentive solving and how is that benefiting you?** Attentive solves the challenge of turning traffic into measurable revenue through SMS in a way that feels organized and scalable. Before using it, text marketing felt manual and inconsistent. With Attentive, everything is structured, from list growth tools to automated flows like abandoned cart, browse abandonment, and post-purchase follow-ups. It’s helped us capture high-intent shoppers and bring them back at the right moment, which directly impacts conversions. The segmentation also allows us to send more relevant messages instead of blasting the entire list, so engagement stays healthy. Overall, it’s benefiting us by driving incremental revenue while keeping communication streamlined and performance-driven rather than reactive. ### 43. Easy platform for SMS & great Support teams **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie K. | Senior Paid Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** The platform is very user-friendly which is nice for smaller teams who may need to provide coverage for PTO– easy for my manager to jump in and make tweaks without too much instruction. There are some things you can't do as a basic user (like set up A/B tests), but White Glove support via platform chat has always been quick to respond. They do launch a lot of new features (mainly AI) so there's definitely upsell that happens once you enroll but I've never seen a new feature roll out without the ability for a free trial before locking in at a higher rate. **What do you dislike about Attentive?** Would like to see a way to train their AI content suggestions in tailored brand voice the way you can on outside platforms, or with using best-performing past sends. As-is, the content suggestions are way too generic. **What problems is Attentive solving and how is that benefiting you?** We switched SMS program management from Klaviyo to Attentive. ### 44. We Left, Came Back, and Remembered Why Attentive Is the Gold Standard **Rating:** 4.0/5.0 stars **Reviewed by:** Lexie F. | Lifecycle Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** The customer service is unmatched. My rep spent over an hour going through the weeds with me on journey-specific recommendations.. breaking down strategy, optimizing flows, and giving truly personalized guidance. I've never had a representative at any platform invest that kind of time and attention into helping me succeed. It didn't feel like a generic support call; it felt like having a strategic partner who genuinely cared about my results. That level of dedication makes a huge difference, especially when you're building out complex SMS programs. **What do you dislike about Attentive?** It's on the pricier side compared to other SMS platforms, but I recognize that you get what you pay for and Attentive consistently delivers best-in-class results. So the investment feels justified. My two main gripes are around transparency. First, the reporting dashboard lumps in revenue that isn't directly attributable to SMS, which inflates the actual numbers and makes it harder to get an accurate read on true SMS performance. When I'm presenting results to leadership, I need to trust the data and right now I find myself having to dig deeper to separate what Attentive is actually driving versus what's being loosely attributed with "other revenue". Second, I wish there was more proactive communication around upcoming features and new capabilities like RCS. I'd love to hear about what's on the roadmap before it launches rather than finding out after the fact. A little more transparency on the innovation side would go a long way in helping me plan ahead and get even more out of the platform. **What problems is Attentive solving and how is that benefiting you?** We were on Attentive for 2–3 years before switching to Klaviyo for SMS, and the drop in performance was immediate and significant. Klaviyo's SMS capabilities just weren't measuring up and getting proper support was like pulling teeth. We had to beg for a dedicated rep, and when we finally got one, they only wanted to focus on email. SMS felt like an afterthought. Since returning to Attentive, the difference has been night and day. The biggest thing for us was finding a partner that's fully dedicated to SMS, not treating it as a bolt-on to an email platform. With Attentive, I know my rep is laser-focused on helping me build a stronger SMS program, and that level of specialized support makes all the difference. We struggled with maintaining the SMS revenue we had built 2–3 years ago after the switch to Klaviyo. We're still less than a year into our return to Attentive, but I can already see us getting back on track to hitting those numbers thanks to the dedicated support, AI-powered tools, and a platform that's purpose-built for SMS. More than anything, Attentive gives me the confidence to invest the time and attention into SMS that it deserves. When you have the right tools and the right partner behind you, the channel gets the focus it needs to actually perform. ### 45. Hands-On, Growth-Minded Team with Continuous Product Updates **Rating:** 4.5/5.0 stars **Reviewed by:** Julia B. | Senior CRM Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** We love how hands on the Attentive team is and how growth minded they are. Always wanting to to grow, the Attentive team is receptive to all of our feedback and continually dropping new product drops, which we love testing. **What do you dislike about Attentive?** Our biggest struggles with Attentive has been that the platform is playing catch up in terms of the email functionality. My team has requested numerous product requests, which the Attentive team has already provided many new updates to address. But overall it’s the catching up to other email first platforms that is our biggest roadblocks when it comes to Attentive. **What problems is Attentive solving and how is that benefiting you?** Attentive is definitely solving the problems of reducing subscribers receiving the same messages via email and SMS by allowing us to create multi-media journeys, which ultimately improve the customer experience. Also Attentive is on the forefront of AI technology and how brands can use AI to improve customer experience, personalization, and much more. ### 46. A top to bottom great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan L. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** We've been using Attentive for our SMS marketing efforts, and the results have been nothing short of exceptional. From the moment we onboarded, the team at Attentive made the process seamless, offering hands-on support and expert guidance every step of the way. Setup was seamless and east, and once we decided to move forward with Attentive we were able to get started fast! Now, having used this for years across multiple brands, the platform has gotten even easier to use and more accessible to have additional stakeholders in. **What do you dislike about Attentive?** Cost and pricing can be a bit prohibitive as well as challenging with lack of transparency in rates. International hurdles are also challenging at times, but that may be a byproduct of legislation differences rather than Attentive policy **What problems is Attentive solving and how is that benefiting you?** Being able to speak to our customer lists in a time sensitive and personal way. Before it there was a serious reliance on emails that were sent at one pre-determined time during the day that always came earlier to try and beat other's to the punch. ### 47. Attentive Feels Like an Extension of Our Marketing Team **Rating:** 5.0/5.0 stars **Reviewed by:** Kristin P. | Senior Communications Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I cannot say enough good things about the Attentive team. From day one, it hasn't felt like we just bought a software license, it feels like we gained an extension of our own marketing team. Their customer success managers are proactive, strategic, and genuinely invested in our ROI. If you're looking for a platform where the service is as high-quality as the tech, this is it. **What do you dislike about Attentive?** I honestly have nothing negative to say. Anything we’ve asked them to do even things they don’t normally offer, they’ve either been able to provide or have worked with us to find a solution, helping make our marketing goals and ideas a reality. **What problems is Attentive solving and how is that benefiting you?** We’ve been using Attentive for a few years and the platform is a game-changer. The UI is incredibly intuitive, making it easy to build complex journeys and segments without needing a technical degree. What really sets them apart is the service, their onboarding made the transition seamless, and the ongoing support is the best I've experienced in the CRM marketing world. ### 48. Revolutionized Our Text Marketing Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie H. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I really appreciate that Attentive allows us to easily reach our customers where they most want to be reached. I value how easy it is to deploy SMS and MMS text messages to our customers. I love the functionality of being able to schedule multiple messages for a specific sale instead of individually scheduling them. The setup, despite being somewhat complicated for us initially, is generally very easy. **What do you dislike about Attentive?** The only aspect of Attentive that is somewhat challenging is just some of their features are locked by default, and you have to reach out to customer service to get them to work for you. I understand that they kind of gate keep some of the items for safety or things like regulations, but in other ways, sometimes there's something you may want to be able to do that you can't simply because they just don't want you to be able to do that and have it locked. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to easily reach our customers where they most want to be reached. ### 49. Best-In-Class SMS Platform **Rating:** 5.0/5.0 stars **Reviewed by:** CC G. | Growth Marketing Manager - Retention & Life Cycle, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** The Attentive platform is so intuitive. The reporting capabilities are great, and it's incredibly easy to set up campaigns from start to finish. The White Glove customer support and chat service is incredible and so responsive; it's quick and easy to solve any issues whether technical or user error. Attentive is also always on the forefront of technological advances, making sure their clients are able to get their hands on the latest tools. **What do you dislike about Attentive?** It's difficult to obtain information about who the subscribers are within segments - the segments and customers within them are not easily downloadable, so you cannot use segment analysis for customer research like you can with some other ESPs. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us identify and reach mobile-first customers, boosting engagement where it matters most. Unlike email, which is often ignored or spread across a customer's multiple inboxes, texts are seen quickly and are tied to a more reliable customer identity via phone numbers. The platform also saves us time with easy-to-use tools that let us quickly launch and optimize campaigns. ### 50. Efficient Communication with Exceptional Support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I like the attentive white glove service. It really helps me move things along for clients and figure out more complex problems we're facing. I always feel like I get a really great response, and issues are handled really quickly. It allows me to solve any issues I'm facing really fast. I also find it helpful in implementing more complex things that our clients want to focus on within the platform. I feel that's a really great benefit overall. The initial setup was easy, especially with the white glove service. **What do you dislike about Attentive?** I think the overall journey building experience could be improved. For example, Klaviyo has a much more seamless process. There's a lot more capabilities such as cloning different flows that make the process a lot easier and allows for a lot of additional testing and other capabilities. **What problems is Attentive solving and how is that benefiting you?** Attentive provides my clients with a complete life cycle journey that enhances their experience, which in turn makes my job easier. ## Attentive Discussions - [Conversion rate has slowed in Q1, any tips or advice?](https://www.g2.com/discussions/conversion-rate-has-slowed-in-q1-any-tips-or-advice) - 1 comment, 1 upvote - [Will there be full email options for Attentive soon?](https://www.g2.com/discussions/will-there-be-full-email-options-for-attentive-soon) - 3 comments, 1 upvote - [What is the best way to reduce subscribers opting out of text messages](https://www.g2.com/discussions/35921-what-is-the-best-way-to-reduce-subscribers-opting-out-of-text-messages) - 6 comments, 1 upvote - [View Attentive pricing details and edition comparison](https://www.g2.com/products/attentive/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-14+18%3A36%3A40+-0500&secure%5Bsession_id%5D=f3d0244b-8bb6-42eb-b6f8-1ac93e867f1f&secure%5Btoken%5D=d37c4990b22060857cb821c7b599603542a7316b3e31f0668c59102cbdf49e6e&format=llm_user) ## Attentive Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amperity](https://www.g2.com/products/amperity/reviews) - [Antavo AI Loyalty Cloud](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Bikky](https://www.g2.com/products/bikky/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Bluecore](https://www.g2.com/products/bluecore/reviews) - [Bubblehouse](https://www.g2.com/products/bubblehouse/reviews) - [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) - [commercetools](https://www.g2.com/products/commercetools/reviews) - [daasity](https://www.g2.com/products/daasity/reviews) - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - [dotConnect for Salesforce Marketing Cloud](https://www.g2.com/products/dotconnect-for-salesforce-marketing-cloud/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Elevar](https://www.g2.com/products/elevar/reviews) - [Exigo Full Stack Platform](https://www.g2.com/products/exigo-full-stack-platform/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Friendbuy](https://www.g2.com/products/friendbuy/reviews) - [Gladly](https://www.g2.com/products/gladly/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 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[Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mindbody](https://www.g2.com/products/mindbody/reviews) - [Miva](https://www.g2.com/products/miva/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [MuleSoft Automation](https://www.g2.com/products/mulesoft-automation/reviews) - [Northbeam](https://www.g2.com/products/northbeam/reviews) - [Okendo](https://www.g2.com/products/okendo/reviews) - [Olo](https://www.g2.com/products/olo/reviews) - [Ometria](https://www.g2.com/products/ometria/reviews) - [Ontraport](https://www.g2.com/products/ontraport/reviews) - [Optimizely One](https://www.g2.com/products/optimizely-one/reviews) - [OptiMonk](https://www.g2.com/products/optimonk/reviews) - [Para](https://www.g2.com/products/para/reviews) - [PAR Punchh](https://www.g2.com/products/par-punchh/reviews) - [Paytronix CXP](https://www.g2.com/products/paytronix-cxp/reviews) - [PostPilot](https://www.g2.com/products/postpilot/reviews) - [Rebuy](https://www.g2.com/products/rebuy/reviews) - [Recharge Subscriptions](https://www.g2.com/products/recharge-subscriptions/reviews) - [Retention.com](https://www.g2.com/products/retention-com/reviews) - [Revinate Marketing](https://www.g2.com/products/revinate-marketing/reviews) - [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - [Skio](https://www.g2.com/products/skio-skio/reviews) - [Smile.io](https://www.g2.com/products/smile-io/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Stamped](https://www.g2.com/products/stamped/reviews) - [Stay AI](https://www.g2.com/products/stay-ai/reviews) - [SynXis Booking Engine](https://www.g2.com/products/sabre-synxis-booking-engine/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Thanx](https://www.g2.com/products/thanx/reviews) - [The Flybook](https://www.g2.com/products/the-flybook/reviews) - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) - [ViralSweep](https://www.g2.com/products/viralsweep/reviews) - [Wisepops](https://www.g2.com/products/wisepops/reviews) - [Wonderment](https://www.g2.com/products/wonderment/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Wunderkind](https://www.g2.com/products/wunderkind/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Attentive Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Attentive Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,310 reviews) - [Postscript](https://www.g2.com/products/postscript/reviews) - 4.8/5.0 (155 reviews)