--- title: Attentive Reviews meta_title: 'Attentive Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1408 reviews by the users' company size, role or industry to find out how Attentive works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1408 scale: '5' date_modified: '2026-07-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Attentive Reviews **Vendor:** Attentive **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,408 ## About Attentive Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. ## Attentive Pros & Cons **What users like:** - Users value the **user-friendly interface** of Attentive, enabling easy navigation and efficient campaign setup for teams. (479 reviews) - Users praise the **outstanding customer support** of Attentive, highlighting their helpful and knowledgeable representatives. (409 reviews) - Users find Attentive's platform to be **very user-friendly** , enhancing collaboration and communication for teams of all sizes. (358 reviews) - Users love the **user-friendly interface** of Attentive, appreciating its ease of navigation and support availability. (199 reviews) - Users value the **easy setup** of Attentive, appreciating its intuitive design and hands-on team support. (184 reviews) - Users praise Attentive for its **intuitive interface** , making customer data management and SMS campaigns effortless and effective. (175 reviews) - Automation (111 reviews) - Easy Creation (94 reviews) - Email Marketing (89 reviews) - Reporting Features (88 reviews) **What users dislike:** - Users find the **cost of Attentive to be high** , which can be challenging for smaller brands despite decent ROI. (116 reviews) - Users note the **complex reporting issues** with Attentive, finding the interface slow and data retrieval cumbersome. (115 reviews) - Users find the **missing features** frustrating, especially the lack of ease in integration and customizability. (111 reviews) - Users desire **more advanced features** in Attentive, including better segmentation and integration with Klaviyo. (90 reviews) - Users find the **integration issues** challenging, particularly with e-commerce platforms and analytics flexibility. (83 reviews) - Users find the **learning curve steep** , especially for those less tech-savvy, with overwhelming advanced features for beginners. (70 reviews) - Poor Customer Support (66 reviews) - Users experience **inadequate reporting** in Attentive, leading to discrepancies and challenges in accessing accurate analytics. (63 reviews) - SMS Issues (61 reviews) - Campaign Issues (50 reviews) ## Attentive Reviews ### 1. Seamless SMS and Email Marketing with Room for Customization **Rating:** 4.0/5.0 stars **Reviewed by:** Katie R. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I like that I can essentially toggle back and forth between email and SMS marketing and build out journeys and campaigns that utilize both on the same platform. This integration allows us to not overwhelm our customer base. The segmentation capability is great, as we can contact our customers at different stages of the sales cycle through different communication platforms. We use SMS for more urgent messaging and email for marketing/sales messaging, which we have found effective. The initial setup of Attentive was pretty easy, although it took a bit to get our full branding integrated. **What do you dislike about Attentive?** I find the drag and drop email builder could be more customizable. Specifically, I think the placement and sizing of images could be improved and made more customizable. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to integrate SMS and email marketing seamlessly, allowing me to toggle between the two for effective campaigns. Segmentation helps us target customers at different sales stages effectively. ### 2. Seamless Setup, Flexible SMS Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I really like Attentive for its flexibility with segmentation journeys and good white glove service for migrating and setting up everything seamlessly. The support is great, with someone always available to chat whenever I have issues or need help building new journeys. The automation features are very helpful, especially the smart sending and abandoned cart texts. As a marketer, I find the journey building easy to use, which is probably my favorite feature, and the reporting is really good. Setting up Attentive was super easy; they took care of everything, making the migration smooth. **What do you dislike about Attentive?** I think the pricing is always gonna be an issue. Definitely with sending images, that's, like, super expensive, and I know that's just the rate. But we don't send them anymore because the ROI is pretty bad. And then I think on the reporting, if they included the cost of the text into the report so that you could see, like, how much you spent versus just the ROI, that would be helpful rather than having to build a custom report or two reports to review that. **What problems is Attentive solving and how is that benefiting you?** Attentive provides flexibility with segmentation and automation for abandoned cart messages, enhancing customer engagement. The easy journey-building feature and reporting stand out, while integration with Shopify offers seamless communication. Initial setup was super easy as they handled our migration with great support. ### 3. Effortless Marketing with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Madelyn O. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I like the interface the most about Attentive; it's very clear and easy to use. I especially like the AI-generated subject lines, which save me a lot of time. It's always clear how to build the exact email or SMS campaign I have in mind, and building segments is clear and easy too. The integrations with Facebook through Zapier and Shopify have been very easy. Also, the initial setup was very easy, as the Attentive team did a lot of the heavy lifting. **What do you dislike about Attentive?** I wish the AI journeys and messaging could have guidelines, like what images to use or not use. Sometimes the AI journeys use an old image from my website that I wish I could update. Attentive is wrong a lot of the time on the location of my subscribers as it takes the IP address and connects the wrong state sometimes. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to connect with users in real-time when they take website actions. The interface is clear, building emails or SMS campaigns is easy, and AI-generated subject lines save time. ### 4. Powerful Automations, Seamless Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Chad T. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I love the user-friendly ability to create journeys and communicate with our customers directly. The strengths of the automations and segmentation are really impressive, making it very easy to integrate. It allows us to send the right message to the right person at the right time, targeting based on behaviors and purchase history. The platform is built for e-commerce growth with strong automations and advanced segmentation. The initial setup was very easy, thanks to the amazing white glove support. **What do you dislike about Attentive?** I find the search function is terrible and the cost is not competitive. **What problems is Attentive solving and how is that benefiting you?** Attentive solves the challenge of customer retention through automations and streamlines list growth. It allows us to send the right message to the right person, targeting based on behaviors and purchase history. ### 5. Effortless Retention Boost with Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** Nada D. | Director Of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Attentive?** I love how super simple Attentive is to use. I like that it handles both email and SMS subscribers without any overlap, allowing us to target folks specifically in their engaged channel. The simplicity and efficiency of the tool save me time because getting things figured out, like replacing a flow or setting up A/B testing, is super easy. The support from the team at Attentive is also fantastic. They help us drive additional revenue and are always on top of things, letting us know about new features and helping us optimize the use of the tool. Everything is set up so efficiently, which is freaking amazing, and I love that the support is much appreciated. **What do you dislike about Attentive?** I think a little bit more customized reporting would be helpful. The basic reporting is pretty great, but I'd like to be able to customize some of the reports. **What problems is Attentive solving and how is that benefiting you?** Attentive is great for retention, leveraging email and SMS to target subscribers effectively, keeping them engaged and driving revenue. ### 6. Intuitive SMS Solution with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Jaclyn E. | Technical Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I like Attentive for their awesome support and customer success manager (CSM) team. They really want to make sure we are using everything they have to offer. Their reporting and dashboard tools are great, easy to use, and intuitive. The sign-up units were a huge pull for us and the CSM team was appealing. We felt like we could get more support in our marketing efforts. Even though the initial setup took some additional support due to our integration with HubSpot, Attentive was helpful in doing that. Now working with our CSM has been great. **What do you dislike about Attentive?** I'd like the integration with HubSpot to be stronger without having to set up our own API. I'd also like some additional editing options in the journeys tool, like being able to duplicate journeys and change the trigger or copy/paste across journeys. For the HubSpot integration, I'd appreciate more out-of-the-box syncing with HubSpot segments or contact properties. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us stay compliant, ensures high deliverability, offers great messaging ideas, and provides easy-to-use reporting tools. Their support and CSM team are outstanding, making a real effort to help us maximize their offerings. ### 7. Powerful Automations & SMS, But Still Growing in Flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** Attentive is a robust platform for building personalized journeys with SMS and email. The interface is intuitive, and once you’re used to the flow, it’s easy to build and automate campaigns that actually convert. The integration with Mindbody makes it especially useful for fitness and wellness clients. I can segment based on real-time behaviors like visits, purchases, and memberships. Customer support has been responsive, and I appreciate the documentation available. Once you get going, the results tend to speak for themselves. **What do you dislike about Attentive?** Attentive is clearly still evolving in its self-serve capabilities. Some common pain points I’ve noticed or seen others mention online include: • Lack of flexibility with dynamic content blocks and email customization. Templates are limited and can feel restrictive. • Slow feature rollouts: basic email features (like folders, drag-and-drop edits, or reusable content) are not as advanced as other tools. • Data syncing quirks: when integrated with CRMs or systems like Mindbody, there are sometimes delays or gaps in the sync, which affects segments. • Limited visibility/control for SMB users: some actions require support or a CSM to execute (like domain authentication or advanced settings). • Cost model can be expensive for smaller businesses as it scales. Also worth noting, implementation takes time. The initial setup can feel overwhelming, especially for clients who aren’t tech-savvy or don’t have marketing teams. **What problems is Attentive solving and how is that benefiting you?** Attentive is helping us solve one of the biggest challenges in the fitness and wellness industry: staying consistently connected with clients in a personalized and automated way, without adding more manual work for staff. With Attentive, we can build journeys that reach clients at the right time based on their behavior, whether they’ve just booked a class, visited for the first time, or are at risk of churning. That’s allowed us to improve engagement, increase repeat bookings, and even drive more membership conversions. It’s also helped reduce the reliance on time-consuming manual emails or SMS blasts, making communication more scalable and data-driven. The Mindbody integration is key here, since it allows us to trigger automations based on real actions clients are taking. ### 8. User-Friendly Platform with Great Support, Analytics, and Helpful AI Suggestions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** Attentive is very user friendly and easy to navigate with drag and drop features. The support from the platform and teams is also really great. The data is easy to digest with the reports and analytics and the sign up units make it easy to track performance. The AI features and suggestions are really helpful. **What do you dislike about Attentive?** I think the best thing to improve on attentive would be the US first approach, it would be good to have on the dashboards the option to see US performance in £ rather than having to convert it manually. **What problems is Attentive solving and how is that benefiting you?** Sign up units, we were finding it hard to get new customers to sign up our email and SMS sign ups are both through attentive which integrates into klayvio and straight onto our newsletter. We also had more complex sign up units such as the exit intent and pre engagement which increased our performance for sign ups significantly. ### 9. Simple, Step-by-Step Segmentation That Keeps Campaigns on Track **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I like the simplicity of building a segment - each step allows you to see what amount of your subscribers will be eligible, helping to steer campaign builds in the right direction. **What do you dislike about Attentive?** I dislike that support is based solely in America, which means that if we run into more urgent technical issues, we can’t get them addressed as quickly as would be ideal. I also wish there was a middle ground between creating email templates and rows - something that would allow me to build a re-usable block I could drop into a template that has a mix of rows with different numbers of columns - for example, during sale we often input a section for shop by size that has a 1 column row, a 3 column row, and a 4 column row. In the current set up i have to create those as 3 different rows and input them all each time i want them on an email. **What problems is Attentive solving and how is that benefiting you?** Attentive is helping us narrow our campaign sends to only those subscribers who are likely to interact, so our messaging stays targeted and reaches the people who are actually interested. As a result, it helps drive engagement and retention while also lowering spend. ### 10. Top-Tier SMS Innovation with Unbeatable Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** Attentive is top-notch in their SMS experience, leading the industry with new innovations and immediate, extremely helpful customer care. I find the platform very easy to use, whether it's for setting up campaigns, reporting, or anything else. The dedicated account manager is invaluable for guiding strategy. Attentive's intuitive platform updates segments in real time, and it has reliably grown our SMS revenue significantly, even surpassing email. The initial setup was extremely easy, and their white glove service was very helpful. **What do you dislike about Attentive?** wish there was way to connect GA4 for last click attributed revenue within attentive platform. also wish you could mass update messages in journeys - ex. override UTM tracking fields **What problems is Attentive solving and how is that benefiting you?** Attentive simplifies reporting metrics and KPI tracking, eases SMS campaign setup, and provides helpful customer care. The platform's ease of use and real-time segment updates boost our SMS revenue beyond email, making it a reliable channel. ## Attentive Discussions - [Conversion rate has slowed in Q1, any tips or advice?](https://www.g2.com/discussions/conversion-rate-has-slowed-in-q1-any-tips-or-advice) - 1 comment, 1 upvote - [Will there be full email options for Attentive soon?](https://www.g2.com/discussions/will-there-be-full-email-options-for-attentive-soon) - 3 comments, 1 upvote - [What is the best way to reduce subscribers opting out of text messages](https://www.g2.com/discussions/35921-what-is-the-best-way-to-reduce-subscribers-opting-out-of-text-messages) - 6 comments, 1 upvote - [View Attentive pricing details and edition comparison](https://www.g2.com/products/attentive/reviews/attentive-review-4394626?section=pricing&secure%5Bexpires_at%5D=2026-07-14+14%3A33%3A56+-0500&secure%5Bsession_id%5D=4c7bc0c1-10ed-4568-b586-e184950731ca&secure%5Btoken%5D=97eee81daa8b306ae8339536d5a64d593d8389a2a5305e9b6016333fd87f530c&format=llm_user) ## Attentive Integrations - 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Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Attentive Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,310 reviews) - [Postscript](https://www.g2.com/products/postscript/reviews) - 4.8/5.0 (155 reviews)