--- title: Attentive Reviews meta_title: 'Attentive Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1390 reviews by the users' company size, role or industry to find out how Attentive works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1390 scale: '5' date_modified: '2026-07-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Attentive Reviews **Vendor:** Attentive **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,390 ## About Attentive Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. ## Attentive Pros & Cons **What users like:** - Users value the **user-friendly interface** of Attentive, enabling easy navigation and efficient campaign setup for teams. (479 reviews) - Users praise the **outstanding customer support** of Attentive, highlighting their helpful and knowledgeable representatives. (409 reviews) - Users find Attentive's platform to be **very user-friendly** , enhancing collaboration and communication for teams of all sizes. (358 reviews) - Users love the **user-friendly interface** of Attentive, appreciating its ease of navigation and support availability. (199 reviews) - Users value the **easy setup** of Attentive, appreciating its intuitive design and hands-on team support. (184 reviews) - Users praise Attentive for its **intuitive interface** , making customer data management and SMS campaigns effortless and effective. (175 reviews) - Automation (111 reviews) - Easy Creation (94 reviews) - Email Marketing (89 reviews) - Reporting Features (88 reviews) **What users dislike:** - Users find the **cost of Attentive to be high** , which can be challenging for smaller brands despite decent ROI. (116 reviews) - Users note the **complex reporting issues** with Attentive, finding the interface slow and data retrieval cumbersome. (115 reviews) - Users find the **missing features** frustrating, especially the lack of ease in integration and customizability. (111 reviews) - Users desire **more advanced features** in Attentive, including better segmentation and integration with Klaviyo. (90 reviews) - Users find the **integration issues** challenging, particularly with e-commerce platforms and analytics flexibility. (83 reviews) - Users find the **learning curve steep** , especially for those less tech-savvy, with overwhelming advanced features for beginners. (70 reviews) - Poor Customer Support (66 reviews) - Users experience **inadequate reporting** in Attentive, leading to discrepancies and challenges in accessing accurate analytics. (63 reviews) - SMS Issues (61 reviews) - Campaign Issues (50 reviews) ## Attentive Reviews ### 1. User-Friendly Platform with Great Support, Analytics, and Helpful AI Suggestions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** Attentive is very user friendly and easy to navigate with drag and drop features. The support from the platform and teams is also really great. The data is easy to digest with the reports and analytics and the sign up units make it easy to track performance. The AI features and suggestions are really helpful. **What do you dislike about Attentive?** I think the best thing to improve on attentive would be the US first approach, it would be good to have on the dashboards the option to see US performance in £ rather than having to convert it manually. **What problems is Attentive solving and how is that benefiting you?** Sign up units, we were finding it hard to get new customers to sign up our email and SMS sign ups are both through attentive which integrates into klayvio and straight onto our newsletter. We also had more complex sign up units such as the exit intent and pre engagement which increased our performance for sign ups significantly. ### 2. Simple, Step-by-Step Segmentation That Keeps Campaigns on Track **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I like the simplicity of building a segment - each step allows you to see what amount of your subscribers will be eligible, helping to steer campaign builds in the right direction. **What do you dislike about Attentive?** I dislike that support is based solely in America, which means that if we run into more urgent technical issues, we can’t get them addressed as quickly as would be ideal. I also wish there was a middle ground between creating email templates and rows - something that would allow me to build a re-usable block I could drop into a template that has a mix of rows with different numbers of columns - for example, during sale we often input a section for shop by size that has a 1 column row, a 3 column row, and a 4 column row. In the current set up i have to create those as 3 different rows and input them all each time i want them on an email. **What problems is Attentive solving and how is that benefiting you?** Attentive is helping us narrow our campaign sends to only those subscribers who are likely to interact, so our messaging stays targeted and reaches the people who are actually interested. As a result, it helps drive engagement and retention while also lowering spend. ### 3. Great Account Manager support, delayed reporting can be a hinderance **Rating:** 3.5/5.0 stars **Reviewed by:** Ellie B. | Senior Ecommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** The platform is fairly easy to use, and I really appreciate having a dedicated account manager who understands our account and is available to chat whenever I need help. That personal support is the real point of difference from Klaviyo. **What do you dislike about Attentive?** The platform can feel a bit clunkier than others. I really don’t like that templates don’t auto-save, and the delay in reporting can be pretty annoying at times—especially during big promo periods when I need to monitor things more closely. **What problems is Attentive solving and how is that benefiting you?** Attentive has been more cost-effective than Klaviyo for us, and its SMS flows have been a really positive addition, creating a new revenue stream for our business. ### 4. User-Friendly Templates, Fast Support—But Lots of Features to Learn **Rating:** 3.5/5.0 stars **Reviewed by:** CeliaMarie D. | Chief of Staff, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** It is user friendly, easy to navigate and building new emails off of my templates is helpful especially when delegating email strategy across different team members. We are a lean team and having something that is easy to use is helpful! Whenever we have run into an issue the support team has been really quick and easy to work with, getting new team members on the platform is seamless. In comparison to other softwares, we like the pricing of attentive and the SMS features. **What do you dislike about Attentive?** As easy as it is to use, as someone who doesn't have the most email management or CRM experience, there is a lot to see when you navigate through and sometimes I worry we aren't using all the features to our advantage. **What problems is Attentive solving and how is that benefiting you?** It is helping us drive sales, awareness for new collections and collaborations and gives us a way to track our customers and it syncs with Shopify so we're able to easily segment out our list. ### 5. User-Friendly with Exceptional Support **Rating:** 4.0/5.0 stars **Reviewed by:** Becca A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Attentive?** I find Attentive's platform simple to use, making sending SMS messages to our subscribers super easy and convenient. The ease of use extends to handling email tasks too, as I've occasionally had to cover for my coworker, and it was very simple to figure out. The Attentive team has been very helpful, always sharing different data and new opportunities with us, and they are willing to answer any questions we have. I appreciate having SMS and email on the same platform, and the initial setup was simple since we were already familiar with using SMS. **What do you dislike about Attentive?** Send times for SMS could be improved without having to pay for send time AI. Occasionally we have deals that are only valid at a certain time, we are located in Utah. Quiet hours make it super complicated sometimes. It would be nice if we could have it send after a specific time has been passed and then wait to send for those in quiet hour areas. **What problems is Attentive solving and how is that benefiting you?** Attentive provides an easy-to-use platform for sending SMS to subscribers, making it simple and convenient. The team is helpful, sharing data and opportunities, and it's easy to switch between SMS and email on the same platform. ### 6. Powerful AI Tools with Room for UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Connor C. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I love that Attentive allows us to reach our customers right in their pockets on the phone and helps us create a brand voice that can communicate directly with clients. The push into AI has been a really cool thing to see and grow, and I can do a lot of great things with Attentive's tools and their use of AI. The AI tools allow me to dictate the tone and messaging around key sales and set it live, capturing a lot of engagement. This helps me use my time for other tasks in SMS and Email. **What do you dislike about Attentive?** The UI is not my favorite aspect. It's not hard to use but it can feel blocky at times. I also feel like there are some logic choices for segments that feel like they are missing. **What problems is Attentive solving and how is that benefiting you?** Attentive allows us to reach customers directly via SMS, helping us create a brand voice and engage clients effectively. The AI tools let me set the tone for sales messaging, capturing engagement and freeing up time for other tasks. ### 7. Effortless Email and SMS Integration with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Katie R. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I like the ease of going back and forth between email and SMS on Attentive and how user-friendly it is on the backend. I particularly enjoy how easy it is to build a campaign using both email and SMS within the same campaign and toggle back and forth between the two. I appreciate how easy it is to segment between the two channels within the same campaign and use cross-channel touchpoints to reach customers. I was happy with the user interface from the SMS. **What do you dislike about Attentive?** I wish reordering messages within a campaign were easier. For example, if I wanted to add another email earlier in a campaign after I had already written several other messages, I currently cannot due to the timeline. I wish I could drag and drop messages within the campaign timeline. **What problems is Attentive solving and how is that benefiting you?** Attentive makes it easy to manage email and SMS communication with subscribers, allowing seamless toggling and segmentation between channels within campaigns. The user-friendly backend simplifies building and managing cross-channel campaigns, enhancing our communication strategy. ### 8. Effortless Marketing with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Madelyn O. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I like the interface the most about Attentive; it's very clear and easy to use. I especially like the AI-generated subject lines, which save me a lot of time. It's always clear how to build the exact email or SMS campaign I have in mind, and building segments is clear and easy too. The integrations with Facebook through Zapier and Shopify have been very easy. Also, the initial setup was very easy, as the Attentive team did a lot of the heavy lifting. **What do you dislike about Attentive?** I wish the AI journeys and messaging could have guidelines, like what images to use or not use. Sometimes the AI journeys use an old image from my website that I wish I could update. Attentive is wrong a lot of the time on the location of my subscribers as it takes the IP address and connects the wrong state sometimes. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to connect with users in real-time when they take website actions. The interface is clear, building emails or SMS campaigns is easy, and AI-generated subject lines save time. ### 9. Innovation, Support, and Integrity. Attentive is our preferred SMS Marketing provider. **Rating:** 5.0/5.0 stars **Reviewed by:** Isabella C. | Mobile Marketing Strategy Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Attentive?** Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates. **What do you dislike about Attentive?** Integration within various hospitality-industry booking engines would be a game changer for our company. Pulling data such as stay dates, room types, etc., will ensure a more personalized and relevant message to guests with hotel reservations. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us reach our customers where they are. We’re seeing strong engagement, and it’s been an ideal platform to integrate into our tech stack. The two-way conversations also let us gather zero-party data, so we can make sure our messaging and offers are reaching the highest-intent customers. **Official Response from Andrew Tissera:** > Thank you for your feedback! We understand that implementation can be time-consuming, but we're glad to hear that it has been worth the investment for you. We appreciate your suggestion for integrations and will definitely take it into consideration for future enhancements. ### 10. Effortless SMS Communication, Slight Login Hassle **Rating:** 4.5/5.0 stars **Reviewed by:** Bri B. | Sr. Manager of Customer Success, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I find Attentive really easy to use, and it's definitely an upgrade from our previous service. It makes communication with our customers a lot easier, ensuring they stay informed when we're launching products or sales, and even when things are back in stock. Attentive is also a great way for our customers to reach our customer service team if they encounter any issues with their orders or during the checkout experience. The initial setup was very easy too. **What do you dislike about Attentive?** I wish that our users would stay logged in because every time I click into it, even if it's just five minutes after my last use, I have to put in my password and username again. It's just a little bit inconvenient. **What problems is Attentive solving and how is that benefiting you?** Attentive makes customer communication easier, ensuring they stay updated on product launches and sales. It's also valuable for customer service, helping resolve issues with orders or checkout. ## Attentive Discussions - [Conversion rate has slowed in Q1, any tips or advice?](https://www.g2.com/discussions/conversion-rate-has-slowed-in-q1-any-tips-or-advice) - 1 comment, 1 upvote - [Will there be full email options for Attentive soon?](https://www.g2.com/discussions/will-there-be-full-email-options-for-attentive-soon) - 3 comments, 1 upvote - [What is the best way to reduce subscribers opting out of text messages](https://www.g2.com/discussions/35921-what-is-the-best-way-to-reduce-subscribers-opting-out-of-text-messages) - 6 comments, 1 upvote - [View Attentive pricing details and edition comparison](https://www.g2.com/products/attentive/reviews/attentive-review-4394626?section=pricing&secure%5Bexpires_at%5D=2026-07-14+08%3A49%3A55+-0500&secure%5Bsession_id%5D=b7e0a05d-bda1-4b7e-b460-3b8713b1eb9b&secure%5Btoken%5D=5cfc7dec7f68d5be6f836cbf1c4847a45edfe651559c0f70a002ce88dca3cfc2&format=llm_user) ## Attentive Integrations - 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Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Attentive Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,310 reviews) - [Postscript](https://www.g2.com/products/postscript/reviews) - 4.8/5.0 (155 reviews)