Alexander S.
AS
Chief Marketing Officer
Mid-Market (51-1000 emp.)
"It’s not too often you come across a martech platform that is an absolute gem. Attentive is the best"
5/5
What do you like best about Attentive?

Most of the top 500 retailers are using Attentive for a reason.

It’s not too often you come across a martech platform that is an absolute gem. Attentive is hands down the best SMS marketing platform you will find. I believe Attentive is positioned to take significant market share as they are doing everything right.

When we first started with Attentive, we were skeptical that we would see incremental revenue from this channel, so Attentive worked with us to build a hold out group and test. We were quickly able to prove out that SMS drives incremental revenue. If you aren’t using SMS today, you absolutely need to get going on this and Attentive is the best partner for this.

Attentive’s SMS Capabilities

Attentive is ahead of the curve when it comes to SMS capabilities. This company is rolling updates out every month. They have a phenomenal engineering and account management team, and have invested a lot in the product. It is pretty clear based on their funding that they have a ton of money in the bank to invest in engineering and stay ahead of the competition.

User Interface

You’ll really appreciate the user interface of their platform, It’s easy to send an SMS message, segment your list, and build out custom journeys.

Automation Capabilities

I highly recommend utilizing all of Attentive’s automation capabilities, as you will see incremental revenue as a result of this. This includes cart abandonment and browse abandonment. If you are using a platform like Kustomer or Zendesk, all customer responses also automatically flow as CS tickets, making it easy to ensure customer service responsiveness through this channel.

Integrations

I’ve enjoyed building custom integrations with some of our third party marketing platforms like Talkable (referral marketing). The attentive team is extremely responsive and willing to work with us on integrations with other vendors that we use.

Modals

Attentive absolutely has the best Modal Designs and Capabilities. There are no extra fees associated with utilizing their modals and Attentive supports as many customizations as you’d like (they can help you design a modal that matches your brand aesthetic or can work off your custom designs). I’m impressed that Attentive was able to do a better job than other companies which *exclusively* focus on modals/popups (e.g. Justuno). Once migrating to Attentive’s modals, we saw an increase in email subscribers and SMS subscribers. (Tip: If you are nervous about losing email subscribers, ensure your modal flow starts with email first, and sms 2nd)

Support

Best-in-class support. You’ll get a dedicated account rep. The support from Attentive is unbelievable (the best I have experienced). White-Glove. Top-Notch!

Pricing

Once you go into a yearly contract, you’ll find Attentive’s pricing quite competitive.

Documentation

I love all the best practice guides available from Attentive. They have a ton of resources for you to get inspiration. You’ll learn a lot when reviewing their best practices.

Legal Language

Attentive will ensure your legal terms and conditions for this channel are up to date. This is extremely important as this space is constantly evolving and you don’t want to get sued. Attentive is on top of this, so it is great to have that piece of mind. Review collected by and hosted on G2.com.

What do you dislike about Attentive?

I can't think of anything to dislike about Attentive. As stated above, they are an absolute gem. If I could recommend something to the Attentive team, it would be to have a better user interface focused on all the SMS costing data. Review collected by and hosted on G2.com.

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