We'd been struggling as an org with a robust opt-in email list, but lacked details about our audience composition, which of course severely constrains personalization and segmentation. AtData, which now works in sync with our incumbent vendor FreshAddress, proposed a valuable yet economicaly-reasonable solution to some of these formidable challenges with various custom-tailored 2nd-person data solutions. Review collected by and hosted on G2.com.
Like everyone else, they lack a "magic bullet" to resolve the recent iOS-specific changes inflicted on the email channel by Apple. Cannot say it is fair to place blame here though. Nobody seems to have found a viable workaround so far. I am confident that the preponderance of data points we can obtain through AtData services will mitigate the enormous blind spot introduced by auto-opens. Review collected by and hosted on G2.com.
Thank you for your kind review and continued loyalty through the TowerData + FreshAddress merger. We're thrilled we can continue to help your business successfully address the needs of your multiple target audiences! Rest assured, as we navigate Apple's changes, we'll keep you posted on the improvements to our solutions.