G2

Daria B.

Small-Business (50 or fewer emp.)

5/27/2026

"Strong mix of product thinking and technical execution"

5/5

What do you like best about ASAO DS?

They combine strong technical skills with good product thinking.

What we appreciated most was that they focused on understanding the actual business problem instead of just implementing tasks. They were proactive, communicative, and easy to work with throughout the project.

They also handled messy data and unclear processes without creating unnecessary overhead. Review collected by and hosted on G2.com.

What do you dislike about ASAO DS?

No major complaints.

They tend to question assumptions and push for clarity, which was useful for us, but teams looking for a purely execution-only vendor might find the process more involved than expected. Review collected by and hosted on G2.com.

Recommendations to others considering ASAO DS:

Treat them as partners, not just developers.

The biggest value comes when you involve them early in product and business discussions, not only at the implementation stage. Review collected by and hosted on G2.com.

What problems is ASAO DS solving and how is that benefiting you?

We originally brought ASAO DS in to help us make sense of our analytics and identify growth opportunities.

During the process, they uncovered a major issue in our search experience that was causing users to bounce. Our old search relied too heavily on exact keyword matches, which made discovery frustrating for users.

ASAO DS helped redesign the search logic using semantic search and embeddings, which significantly improved result quality and user experience. We saw measurable improvements in both reservation rates and customer satisfaction. Review collected by and hosted on G2.com.