G2

Victoria L.

Growth Marketing Manager

Enterprise (> 1000 emp.)

5/12/2020

"Unparalleled support"

4.5/5

What do you like best about AppsFlyer?

- Very responsive, patient, knowledgeable reps

- Reliable product

- Sophisticated fraud detection

- Lots of integrations with different partners

- Constant product updates and new integrations that are shared with us immediately Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

- Sometimes my team wishes that Appsflyer could provide more specific configuration options and make those options more obvious, but that's a relatively minor issue.

- We have had some difficulties when we tried using Appsflyer for web attribution, but I know that's not their area of focus. Review collected by and hosted on G2.com.

Recommendations to others considering AppsFlyer:

Great for mobile marketing, but will need to be supplemented by other solutions for web marketing and cross-device attribution. Review collected by and hosted on G2.com.

What problems is AppsFlyer solving and how is that benefiting you?

We rely on Appsflyer for the bulk of our mobile measurement, attribution, and fraud detection. The benefit has been better reporting, analysis, and optimization for all of our mobile marketing performance.

Some examples:

- It's allowed us to identify affiliate partners who were driving mostly fraud and discontinue our contracts with them.

- It helps us easily set up and measure new channels in a matter of minutes.

- It's helped us standardize all of our reporting for our mobile channels. Review collected by and hosted on G2.com.

Response from Ben Mattingly of AppsFlyer

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Thanks for being a valued AppsFlyer customer and for your constructive feedback! As a Customer Obsessed company we are thrilled to hear your positive feedback about our Customer Success and Support teams.

If you are looking for more information on mobile web attribution, check out: https://support.appsflyer.com/hc/en-us/articles/360001237818-Mobile-web-site-attribution-solutions

With AppsFlyer you can connect specific media sources and campaigns on mobile web, including: Smart Banners, Custom attribution links, and a mobile web landing page.