Victoria L.

Growth Marketing Manager

Enterprise (> 1000 emp.)

5/12/2020

"Unparalleled support"

4.5/5

What do you like best about AppsFlyer?

- Very responsive, patient, knowledgeable reps

- Reliable product

- Sophisticated fraud detection

- Lots of integrations with different partners

- Constant product updates and new integrations that are shared with us immediately Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

- Sometimes my team wishes that Appsflyer could provide more specific configuration options and make those options more obvious, but that's a relatively minor issue.

- We have had some difficulties when we tried using Appsflyer for web attribution, but I know that's not their area of focus. Review collected by and hosted on G2.com.

Recommendations to others considering AppsFlyer:

Great for mobile marketing, but will need to be supplemented by other solutions for web marketing and cross-device attribution. Review collected by and hosted on G2.com.

What problems is AppsFlyer solving and how is that benefiting you?

We rely on Appsflyer for the bulk of our mobile measurement, attribution, and fraud detection. The benefit has been better reporting, analysis, and optimization for all of our mobile marketing performance.

Some examples:

- It's allowed us to identify affiliate partners who were driving mostly fraud and discontinue our contracts with them.

- It helps us easily set up and measure new channels in a matter of minutes.

- It's helped us standardize all of our reporting for our mobile channels. Review collected by and hosted on G2.com.

Response from Ben Mattingly of AppsFlyer

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Thanks for being a valued AppsFlyer customer and for your constructive feedback! As a Customer Obsessed company we are thrilled to hear your positive feedback about our Customer Success and Support teams.

If you are looking for more information on mobile web attribution, check out: https://support.appsflyer.com/hc/en-us/articles/360001237818-Mobile-web-site-attribution-solutions

With AppsFlyer you can connect specific media sources and campaigns on mobile web, including: Smart Banners, Custom attribution links, and a mobile web landing page.

AppsFlyer Reviews & Product Details

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 11,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com

Product Website

Seller

AppsFlyer

Discussions

AppsFlyer Community

Languages Supported

German, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified)

Overview by

Vera Kopylova

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

AppsFlyer Integrations

(14)

Verified by AppsFlyer

AppsFlyer Media

AppsFlyer Demo - Unmatched data accuracy from all channels

Measure your campaign performance data from all channels, media sources, and devices with unmatched data accuracy

AppsFlyer Demo - iOS campaign visibility

Regain iOS visibility and recover ad spend with a single source of truth for all your SKAN campaigns

Fight ad fatigue and get unprecedented insight into creative performance to maximize ad spend

AppsFlyer Demo - Deliver anywhere-to-app experiences across your owned media

Deliver anywhere-to-app experiences across your owned media that convert customers and increase revenue, powered by deep links.

Connect with 11K+ partners

Join more than 100K brands growing with us

KFC Mexico uses deep linking to map the entire user journey!

Hope Barett, Director of Product Management Marketing Technology, shares her insights on how the team switched to AppsFlyer to solve data accuracy issues and boost marketing ROI.

How do you provide remittance services in over 37 countries? WorldRemit decided to go fully #mobile and measure everything they do: User acquisition, retention, LTV, CLV, and more.📲

Discover how Gogii Games accelerated their mobile game growth with AppsFlyer. George Donovan, CEO and founder, reveals how data drives their daily decisions.

Bradesco's investment in AppsFlyer's Data Clean Room, which is a part of the Data Collaboration Platform, proved incredibly beneficial, seeing a 150% performance boost. Check out their full story.

Official Downloads

(5)

edit

Macy's <> AppsFlyer case study <> Deep linking

bigbasket <> AppsFlyer case study <> Deep linking

Interactive Demo

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Try an interactive demo created by the software seller (right here on G2).

Try demo

AppsFlyer Reviews (684)

View 1 Video Reviews

G2 reviews are authentic and verified.

Here's how.

Vivek S.

Senior Marketing Analyst

Mid-Market (51-1000 emp.)

1/6/2026

"Effortless Campaign Management and Insightful Reporting"

5/5

What do you like best about AppsFlyer?

Easier campaign management, easy access to various reports (sometimes event level reports also comes handy)

Has helped our organisation with its attribution model as well Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Little bit of data mismatch from our internal databases and appflyer database and the logic of identifying a user between us and them Review collected by and hosted on G2.com.

Verified User in Human Resources

Mid-Market (51-1000 emp.)

12/16/2025

"Reliable Analytics and Smooth Integrations, But Steep Learning Curve"

3/5

What do you like best about AppsFlyer?

AppsFlyer is how reliable and easy to use it is for tracking and analyzing mobile app performance. The dashboard is clear and intuitive, and the data is accurate and detailed, which makes it easier to understand user behavior and optimize campaigns. It also integrates smoothly with many ad networks and tools, saving time and improving overall marketing efficiency. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

AppsFlyer is that the platform can feel complex at first, especially for new users. Some advanced features require time and experience to fully understand, and the pricing can be high for smaller teams or startups. Additionally, reports can sometimes take a while to load when working with large volumes of data. Review collected by and hosted on G2.com.

What problems is AppsFlyer solving and how is that benefiting you?

AppsFlyer solves the problem of accurately tracking user acquisition and understanding where installs and in-app events come from. It helps connect marketing spend with real performance by showing which channels and campaigns drive quality users. This benefits me by making data-driven decisions, optimizing budgets more effectively, and improving overall campaign performance with clear and trustworthy attribution insights. Review collected by and hosted on G2.com.

abdullah m.

Senior performance marketing manager

Mid-Market (51-1000 emp.)

10/31/2025

"Appsflyer: Absolutely Love This MMP!"

5/5

What do you like best about AppsFlyer?

Accurate and transparent attribution that builds real trust in campaign data.

Seamless integrations across multiple ad platforms for unified insights.

Strong privacy-first approach that respects user data and compliance standards.

Excellent analytics tools for cohort, ROAS, and retention optimization. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

The dashboard can feel complex for new users, requiring time to navigate efficiently.

Limited flexibility in customizing reports without external data tools.

Occasional delays in real-time data syncing across integrated platforms.

Pricing can be on the higher side for startups or smaller advertisers. Review collected by and hosted on G2.com.

What problems is AppsFlyer solving and how is that benefiting you?

Helps track performance of all campaigns across channels in one unified dashboard.

Provides visibility into in-app events to understand user actions and quality.

Enables analysis of cohorted and non-cohorted user behavior for better optimization.

Supports data-driven decision-making by identifying high-performing sources and improving ROAS. Review collected by and hosted on G2.com.

Bao D.

UA Specialist

Mid-Market (51-1000 emp.)

9/9/2025

"Helpful tool for data-driven growth"

4.5/5

What do you like best about AppsFlyer?

- Great analytics and easy-to-use dashboard, especially "My Dashboard"

- Trusted solution for mobile attribution

- Excellent customer service and support. A big thanks to my AM - KC Nguyen

- Great events for market knowledge and networking — for example, MAMA Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Reports sometimes take time to load, and minor bugs may cause occasional attribution gaps. However, with dedicated customer support, these issues are usually resolved very quickly. Review collected by and hosted on G2.com.

Arbaz K.

subject matter expert

Mid-Market (51-1000 emp.)

7/29/2025

"My experience is absolutely phenomenal, i can recommend to anyone without thinking for a sec."

5/5

What do you like best about AppsFlyer?

Robust Attribution Capabilities

- Tracks user journeys across multiple platforms and devices.

- Offers deep linking and deferred deep linking to improve user experience and conversion.

- Helps marketers understand which channels drive the most valuable users.

Privacy-Centric Approach

- Built with privacy compliance in mind (GDPR, CCPA, etc.).

- Offers advanced security features like fraud protection and data encryption.

- Their “Privacy Cloud” ensures data ownership remains with the brand.

Actionable Analytics

- Provides granular insights into campaign performance.

- Enables cohort analysis, retention tracking, and LTV measurement.

- Integrates with BI tools for deeper data exploration. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

High Cost

- Many users find AppsFlyer’s pricing to be expensive, especially for startups or smaller teams.

- Premium features like advanced fraud detection or detailed reporting often come at a steep additional cost. Review collected by and hosted on G2.com.

Rinkesh P.

Manager

Small-Business (50 or fewer emp.)

8/3/2023

"Experience of using Appsflyer"

4.5/5

What do you like best about AppsFlyer?

Best and most i like about Appsflyer is easy to use as a MMP for tracking the conversion, frauds and other different matricks in easy way and in simple manner also. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Nothing left for dislike abou Appsflyer as it's user friendly and support from it's team is excellent we can say that work done by support team of Appsflyer is superb. They are giving accurate sollution if we stuck on any tracking issues or other things. So there is nothing to dislike about it. Review collected by and hosted on G2.com.

What problems is AppsFlyer solving and how is that benefiting you?

Most important problem solution provided by Appsflyer is regarding the fraud detection tool (P360) the matricks they are using is great and accurate so by this way we can manage the affiliates who are doing frauds and pause them easily and by this way we can manage the campaigns and earn a good revenue from advertiser. Review collected by and hosted on G2.com.

Response from Vera Kopylova of AppsFlyer

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Thank you, Rinkesh, for this review. We really appreciate you being a customer. We’re here for you anytime!

Sara G.

Ejecutivo Sr de cuentas

Mid-Market (51-1000 emp.)

8/27/2025

"Review Sara González"

4.5/5

What do you like best about AppsFlyer?

At Coppel, it is very useful for us to analyze each of our campaigns with the aim of optimizing them better and obtaining better results in each of our media. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

At the time, we had a problem connecting an alternate medium; it was complicated to see attribution issues due to the time zone of that medium. Review collected by and hosted on G2.com.

Nelly G.

Consultor SR. Planeación Digital

Mid-Market (51-1000 emp.)

8/27/2025

"Easy, intuitive, and complete"

4/5

What do you like best about AppsFlyer?

It is easy to use, concentrates a lot of useful information for decision-making. It also helps us connect with different partners in an objective and unbiased way. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

The times at which the data is attributed. The way in which pivot reports are downloaded (with totals for each dimension), this when downloading the data to an Excel duplicates the numbers for all the totals it includes and must be cleaned manually. Review collected by and hosted on G2.com.

Gaurav K.

Marketing manager

Mid-Market (51-1000 emp.)

11/27/2025

"Comprehensive Analytics and User-Friendly Interface Make Appsflyer Stand Out"

5/5

What do you like best about AppsFlyer?

I like most best about Appsflyer is comprehensive analytics and user friendly interface for their ability for users Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

i don't have dislike about AppsFlyer but some users were talking about price were high so we can work on some flexible price for them Review collected by and hosted on G2.com.

Esmeralda G.

Consultor

Enterprise (> 1000 emp.)

1/8/2026

"Unified Results in a Single Report, Very Practical!"

4.5/5

What do you like best about AppsFlyer?

You can see the results of both operating systems in a single report. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

That the expense of platforms cannot be seen because more must be paid, this metric should be in all payment plans as I feel it is basic. Review collected by and hosted on G2.com.