# Appcues Reviews **Vendor:** Appcues **Category:** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) **Average Rating:** 4.6/5.0 **Total Reviews:** 344 ## About Appcues Appcues is the experience orchestration engine that transforms how customers engage with products—and how businesses drive outcomes. The platform helps you turn real-time customer behavior into automated, personalized engagement across in-app, push, and email channels. Instead of relying on one-off tactics or manual outreach, Appcues enables you to act at the exact moments that matter. You can guide a trial user to their first “aha” moment, help new customers complete onboarding, encourage teams to invite colleagues, or step in when adoption starts to slip. You can also highlight features when users are ready to try them, prompt upgrades when usage exceeds plan limits, or reinforce value in the weeks leading up to renewal. With Appcues, you don’t have to choose between speed and scale. Teams can launch and optimize experiences independently—without waiting on engineering resources or adding more headcount. That means your expertise doesn’t just live in decks, spreadsheets, or 1:1 conversations. It’s embedded directly into the product experience and delivered to every customer, at exactly the right time. The results are measurable. Businesses see faster trial conversions and shorter time-to-value. Adoption of key features grows as users get timely nudges to take the next step. Retention improves because potential churn risks are addressed proactively. Expansion becomes easier as customers are guided toward higher-value plans and deeper product usage. By connecting engagement to these lifecycle moments, Appcues helps companies grow more efficiently and predictably. Trusted by leading companies like Airbase, HubSpot, G2, and Wayfair, Appcues has powered billions of experiences across thousands of products. Whether your goal is to activate new signups, drive adoption of underused features, reduce churn, or expand customer accounts, Appcues gives you the tools to deliver meaningful, measurable customer moments at scale. ## Appcues Pros & Cons **What users like:** - Users appreciate the **intuitive ease of use** of Appcues, facilitating efficient onboarding and user feedback collection. (37 reviews) - Users find the **easy setup** of Appcues incredibly helpful for quickly onboarding and tailoring experiences for diverse users. (16 reviews) - Users highlight the **outstanding customer support** from Appcues, noting its responsiveness and effectiveness in meeting needs. (15 reviews) - Users value the **easy creation** tools of Appcues, enabling straightforward design and improved trial conversions. (15 reviews) - Users find Appcues to be **intuitive** , appreciating its easy-to-learn interface and straightforward product tour creation. (12 reviews) - Personalization (12 reviews) - Users commend the **easy integrations** of Appcues, enabling seamless use across various apps and websites. (10 reviews) - Features (10 reviews) - Implementation Ease (9 reviews) - User Experience (9 reviews) **What users dislike:** - Users find **limited customization options** in Appcues, struggling with alignment and integration issues that hinder usability. (6 reviews) - Users note the lack of **essential features like notifications and better organization** , which hinders effective management of flows. (6 reviews) - Users feel there is a **need for improvement** in metrics, targeting, and overall organization of flows in Appcues. (6 reviews) - Users express frustration over the **poor customer support** , making troubleshooting and issue resolution challenging. (5 reviews) - Users encounter **poor UX** in Appcues with slow flows, clunky tracking, and insufficient features for managing workflows. (5 reviews) - Users find the pricing of Appcues to be **a bit high** , making it less accessible for smaller teams. (4 reviews) - Users find **navigation difficult** in Appcues, leading to challenges in configuring page changes and managing flows. (4 reviews) - Users find the **complex analytics** of Appcues challenging, especially for beginners and lacking in robustness. (3 reviews) - Complex Usability (3 reviews) - Inadequate Reporting (3 reviews) ## Appcues Reviews ### 1. Versatile and Effective, Perfect for Onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Jacopo Q. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Appcues?** I like the ease of use and versatility of Appcues. The integration with Mixpanel allows for quick targeting of users. Additionally, the in-app onboarding is a great tool for explaining the product's functionality to customers. I also find the in-app surveys useful, as they are contextual to the product area the customer is using. **What do you dislike about Appcues?** The text editor sometimes behaves unexpectedly. It's hard to understand why I can't anchor an element to a graphical interface. It's complicated to have an overview of what is online, where, and for how long when there are many flows and pins. **What problems is Appcues solving and how is that benefiting you?** I use Appcues to quickly target users thanks to the integration with Mixpanel, explain the product to customers through in-app onboarding, and conduct contextual surveys related to product usage. ### 2. Intuitive and Flexible Onboarding with Appcues **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** I love how Appcues efficiently supports building onboardings, walkthroughs, and surveys while also tracking events. Its intuitiveness is a significant advantage, making it easy to use, which enhances our ability to onboard users quickly and gather their feedback efficiently. The flexibility of Appcues stands out because it allows me to cater to various product requests and create different flows and surveys, adapting them seamlessly to different topics and pages as needed. I appreciate that the initial setup of Appcues was very convenient and straightforward, and having the opportunity to review the setup with the Appcues team further added to the ease of adoption. Overall, I find Appcues to be exceptionally valuable, especially after comparing it with other products like Gainsight, and I can confidently recommend it to friends and colleagues. **What do you dislike about Appcues?** I would like to receive notifications when my Appcues flows encounter issues. Currently, there is no automated alert system to inform me if something breaks during a flow. An email notification system that specifies which flow and at what stage the error occurs would be beneficial. **What problems is Appcues solving and how is that benefiting you?** I use Appcues to efficiently onboard users, gather their feedback, and track events. Its flexibility allows me to create diverse flows and surveys tailored to different topics, while its integration capabilities enhance our processes. ### 3. Outstanding Customer Support Sets Appcues Apart **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Appcues?** The Customer Support team is absolutely the best thing about Appcues. They always take you seriously, and escalate to the Tech Support team when needed, to give you the best possible solution. They also work based off of user feedback, so everything you input, they take into consideration as a future improvement. There's a lot of possibilities with the features they offer, I really like their product offering as it's in-product and out-of-product, with the same user base. So it's easy to keep an overview what you're sending to whom, and what they've already received. I use Appcues weekly, if not daily (depends on projects). **What do you dislike about Appcues?** Their CS-team is mostly US-based, which sometimes makes it difficult if you're having a pressing issue but they are unavailable during (most of) your working hours, being based in the EU. Localisation is also not available in all features, or the way to use it can be a bit more tedious. **What problems is Appcues solving and how is that benefiting you?** We're using Appcues to engage with our users within our product(s). Tell them about new features, onboard new users, and re-engage existing users. Among others. ### 4. Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Elijah S. | Executive Director, Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Appcues?** Their CSMs will help with everything -- great! **What do you dislike about Appcues?** It is hard to know what level of customization is viable from the outset, and it takes some time to set up your own personal cues/tracking beyond the OOTB. **What problems is Appcues solving and how is that benefiting you?** Overlays the LMS so we don't have to do engineering time. ### 5. User-Friendly Interface, Powerful Engagement Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle L. | Customer Marketing Manager **Reviewed Date:** December 05, 2025 **What do you like best about Appcues?** I really like how user-friendly the build interface is in Appcues. The flows are especially valuable because they fulfill a large number of product and marketing needs, while still being really easy to set up. It's a powerful tool that we're excited to continue to explore. **What do you dislike about Appcues?** We have several different teams using Appcues, so it would be great if we could standardize what back-end settings users configure to help prevent errors. **What problems is Appcues solving and how is that benefiting you?** Appcues enhances customer communications through in-app popups, boosts product adoption, reduces support tickets by providing in-platform support, and supports marketing efforts. Its user-friendly build interface and easy-to-setup flows improve event promotion, education, and customer-specific notices efficiently. ### 6. Manages to pack many features into one package. **Rating:** 5.0/5.0 stars **Reviewed by:** Charles Z. | LMS Support Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2025 **What do you like best about Appcues?** Banners. Less obtrusive. Once installed fairly easy to use. **What do you dislike about Appcues?** The implementation REQUIRED us to hire JS Developers. It was lengthy and confusing to set up. We felt we had no help from Appcues because you expressed that you don't have a way to know of proper placement for the code, etc. I offered to create you an acct but it became clear that implementation was more like buying the car and engine seperately. **What problems is Appcues solving and how is that benefiting you?** We have double fields somehow like "company" and "Company" that need merged. Same for "role" and "Role". We are NOT developers. We didn't invest to become developers. We already have jobs as Admins and Support. Logic strings are not so easy. For example, you use matches RegEx but the way you use it is different than the standard use of a wildcard. ### 7. Appcues: Easy to Use, Seamless Integration, and a Workflow Game-Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Appcues?** Appcues has greatly improved our team's workflow, easy to use interface, ease of integration have been gamechangers for team performance. **What do you dislike about Appcues?** Nothing to mention at this time, but I always think there can be improvements made on the customer support side of any product. **What problems is Appcues solving and how is that benefiting you?** Engaging users in all features offered by our product more seamlessly. ### 8. Improve the in-app user experience **Rating:** 5.0/5.0 stars **Reviewed by:** Pradeep K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Appcues?** The experience got improved a lot, previously when we access some pages, it may sometime to load, but now the entire platform is loading much faster, no matter how big data we are fetching on the page. Also the localization feature helps us a lot to show messages, banners at the right time. **What do you dislike about Appcues?** Appcues still not into AI yet, as all the products are now focusing AI features, appcues may need to work on it make the work more easier. **What problems is Appcues solving and how is that benefiting you?** We are using Appcues for Onboarding our new users with the Onboarding flows, and checklists. We also use checklists frequently for newly shipped updates onto our platform. Sometimes, we do ask our users for feedbacks with the help of appcues. ### 9. Makes life easier for product marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Mariana N. | Product Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Appcues?** Appcues has made it really easy for our Product Marketing team to build onboarding flows and in-app messages without needing developer support. The interface is quite simple and intuitive, and anytime I had questions, their support team was quick to help. Overall, it’s a great tool if you're looking to help users reach value faster. **What do you dislike about Appcues?** A couple of things I’d love to see improved: right now, all the flows are a bit scattered — having folders or a better way to organize them would make a huge difference (which I hear might be coming soon). Also, adding sentiment-based triggers would put it even more on par with some competitors. **What problems is Appcues solving and how is that benefiting you?** Appcues solves several challenges for us. It makes it easy to onboard new users and guide them through new features. We use it not just for onboarding, but also for promotions like pop-ups and banners, as well as hotspots to draw attention to key areas inside the product. This flexibility has helped us move faster, test different approaches, and improve our feature adoption. It’s saving us time, reducing dependency on devs, and making it much easier to deliver a more targeted/personalized experience to our users. ### 10. All the user data and Onboarding under one place! **Rating:** 5.0/5.0 stars **Reviewed by:** Isaiah F. | Customer Support Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Appcues?** Easy to use. Easy to implement. Very responsive with customer support. Documentation is easy to read and find in their support section. The features are getting better. We use the app every day, and when a new user signs up. The integration is easy for all types of apps or websites. **What do you dislike about Appcues?** It takes time to learn the flow creation process. Not enough pre-made templates to get an idea of how a flow should look. **What problems is Appcues solving and how is that benefiting you?** When a new user signs up, there is a checklist they need to go through and watch the videos listed. When we update the app and we send out our realses notes to the users as a popup. We use User Segments to categorize our users to send specific flows. We use the webhooks to send us events when the user does something we want to track. ### 11. We are very happy with Appcues and how it fit in our marketing stack **Rating:** 5.0/5.0 stars **Reviewed by:** Achindh M. | Global Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2023 **What do you like best about Appcues?** Helped us to increase our trial conversion rate. Before Appcues we are struggling with a way to retain our trial users after 7 days but it improved a lot after Appcues. We are now running more than 12K DAU . **What do you dislike about Appcues?** We faced some integration challenges and other than that we are very happy with the product and the outcome we are getting. The tool is delivering more than the expected ROI **What problems is Appcues solving and how is that benefiting you?** We are using APpcues to deliver right message to our target users to increase our platform adoption. Our new features, updates, offers are communicated are delivered through Appcues ### 12. Versatile tool for tooltips and in app guides **Rating:** 4.5/5.0 stars **Reviewed by:** Morgan K. | Growth Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Appcues?** New workflows, UI updates, Dynamic flows **What do you dislike about Appcues?** Appcues used to be really buggy but it has come a long ways. I'd love to continue to see performance improvements. Also, they started enforcing more pricing/team size limits which wasn't ideal. **What problems is Appcues solving and how is that benefiting you?** We needed to help users get to a quick activation point. The existing code we had was too hard to update. This moved the onboarding from the developers hands to the hands of marketers and growers ### 13. Great tool for communicating to users **Rating:** 5.0/5.0 stars **Reviewed by:** Randall M. | Manager of Onboarding and Training, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Appcues?** We continue to use App Cues and it is a great tool for training and onboarding. **What do you dislike about Appcues?** It could be the combination of our software and design of AppCues, but sometimes it is hard to get the navigation of page changes to display exactly how we need it it. **What problems is Appcues solving and how is that benefiting you?** It helps us reach users as soon as they login to our software, and has a much better delivery rate than an email blast. ### 14. Great Tool for Customer Success **Rating:** 4.5/5.0 stars **Reviewed by:** Olivia C. | Director of Customer Success, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Appcues?** Appcues has been a fantastic tool for our platform. It makes creating in-app onboarding and feature guides easy and effective — no heavy dev work needed. We’ve seen higher user engagement and smoother adoption. Great product and awesome support team! **What do you dislike about Appcues?** It can get pretty complicated and takes time to build. **What problems is Appcues solving and how is that benefiting you?** Self-Onboarding and In-app education. ### 15. Powerful and marketer-friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Val G. | Customer Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2025 **What do you like best about Appcues?** Appcues allows me, a non-technical marketer, to implement product experiences that I would otherwise have to bug my engineering team to build. The builder is a smooth experience and I can see exactly what the flow looks like in our product *before I go live*. Most of all, I really appreciate that Appcues takes very technical aspects and makes it friendly for those of us with less technical aptitude. I understand CSS and HTML well enough but I can't write code and Appcues allows me to "write code" without writing code. It's saving my engineering team tons of time, I can test and iterate all on my own, and we're engaging our audience in ways we weren't able to before. Getting started was simple and Appcues definitely dog-foods their own product which not only helps me learn how to use their product, it also gives me ideas of what I can do inside of mine! Right now I'm in Appcues every day as I'm just getting setup but I can see how I'll become a daily user moving forward. It's just too easy to update and change things. The integration with Hubspot is crucial for our marketing team too. I haven't dug into this as I'm still building our flows out but I can see where event tracking and triggering emails will help us connect with our customers wherever they are. **What do you dislike about Appcues?** The only thing I don't like so far is that I'm on an account with certain limits (like my number of segments I can target) and I want to upgrade sooner than I thought I'd have to. So now I have to go ask for more budget! **What problems is Appcues solving and how is that benefiting you?** Appcues is helping us give our customers a tour of our complex product. It's giving us the ability to empower our customers to feel confident using our platform. This has the potential to reduce support tickets and allow our CSMs to take on more accounts. ### 16. Excellent Support and Ease of Use, But Needs More Customization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Appcues?** Simple to use, amazing Customer Support that were supper helpful during the integration and helping us finding solution to some of our edge cases. **What do you dislike about Appcues?** The different features/products capabilities and data insights are not aligned, not enough customization capabilities. **What problems is Appcues solving and how is that benefiting you?** In-app communication and updates in a SaSS form. ### 17. Excellent Product That Scales with Your Business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Appcues?** Easy to get started, customisable to target different users **What do you dislike about Appcues?** Can be quite expensive as your business grows **What problems is Appcues solving and how is that benefiting you?** Helps alerts customers of key features so we can create an interactive walkthrough of the product **Official Response from Elana Heffley:** > So glad to hear that Appcues is helping you to scale your business and to target different users and cohorts for different outcomes you are trying to drive. Being able to use that behavior data to create interactive walkthroughs that help them get to value faster is a game changer :) ### 18. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Patricija P. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2025 **What do you like best about Appcues?** Very intuitive product - easy to create in-app messages. Support is very responsive. They have an excellent educational center, which helps me immensely. **What do you dislike about Appcues?** Could have a bit more customisation on flows (such as the time when I want a message to appear), but this is like looking for a needle in a haystack **What problems is Appcues solving and how is that benefiting you?** Reaching out to customers directly through our web and mobile app. ### 19. Very user friendly and flexible **Rating:** 4.5/5.0 stars **Reviewed by:** Lucas K. | Sr. Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Appcues?** What you see is what you get. The chrome add-on builder tool is exactly what our team was looking for in terms of creating new experiences - and it also allowed us to get a sense for the platform before we bought. The analytics and A/B testing features are also giving us exactly what we need. We're new to the platform but so far, so good! **What do you dislike about Appcues?** We don't have access to the same analytics functionality in our launchpads - which would be nice to have. **What problems is Appcues solving and how is that benefiting you?** Helping to onboard new users into the platform and guiding them to a-ha moments. It's easy to use and our team has been able to ramp up quickly. ### 20. Solid Product That's Still Evolving **Rating:** 4.0/5.0 stars **Reviewed by:** Dallas M. | Product Manager - Senior Curriculum Developor, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Appcues?** Appcues provides me with: - A smooth user interface experience, especially for no/low code users - Robust library of resources and help guides - Both web and mobile messaging experiences - Constant flow of upgraded features and new beta enhancements - Plenty of templates and educational opportunities to improve my experience - Rapid customer support - Helpful onboarding team - Web debugger is super helpful - Lots of different messaging options **What do you dislike about Appcues?** - The lack of screen directories on mobile makes it difficult to track unless you use external sheets - The mobile experience needs some work, missing launchpads on mobile is painful - The no-code experience doesn't always translate into reading elements easily - The testing links used to preview flows and other creations is spotty - The mobile testing debugger needs some work as it doesn't always function properly - Implementation is completely dependent on your engineering team **What problems is Appcues solving and how is that benefiting you?** Appcues' primary purpose it to help us solve feature adoption and allow for less code dependent personalization experiences. This burden gets shifted to our product and marketing teams and takes the workload off of our development team. In addition, it adds a certain flair to our software/platform that makes it more appealing to customers. ### 21. Appcues, an all in one platform **Rating:** 4.5/5.0 stars **Reviewed by:** Mohamed ali A. | Growth Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Appcues?** push notifications and workflows are amazing! Kudos to the team, it's easy to implement and use **What do you dislike about Appcues?** we ran into some issues with localization in the past but we're all good now **What problems is Appcues solving and how is that benefiting you?** reaching userss has never been easier ### 22. Appcues User Friendliness **Rating:** 4.0/5.0 stars **Reviewed by:** Robert B. | Marketing Operations Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Appcues?** I like the drag and drop feature when building a pop up on our site. It is pretty user friendly and we are able to build what we want easily. **What do you dislike about Appcues?** I dislike the audience builder and the user lookup features. They are both pretty slow to populate and it takes a while to get a preview of what you are looking for. **What problems is Appcues solving and how is that benefiting you?** Appcues is letting us reach an audience that is opted out of our other communications. We are able to reach them with pop ups, and guess what, they usually engage. ### 23. Easy to use; brilliant support **Rating:** 5.0/5.0 stars **Reviewed by:** Akshay K. | Director of Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Appcues?** Workflows and email, mobile marketing are new features. **What do you dislike about Appcues?** Native integrations still need a major overhaul. **What problems is Appcues solving and how is that benefiting you?** Running business campaigns using the product. ### 24. Support and billing could be better; lots of great features including ability to survey users **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Appcues?** The ability to survey users on our product. **What do you dislike about Appcues?** Adding feature options for users. It's difficult to change the font. **What problems is Appcues solving and how is that benefiting you?** Communicating changes to our platform and also collecting information from users on what they liked best, wanted to change, or needed. Allowing users to give feedback on new products. ### 25. Appcues allows Product teams to communicate with users easily and quickly **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia C. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2024 **What do you like best about Appcues?** As a Product Manager, I can publish initiatives to my users with very little help from engineering or design. It allows me to communicate with users, segment the content I want to display, keep track of it, and has opened up a new way for us to reach out to users within our product. It is great that I always get a quick response from the Appcues team whenever I reach out. We're starting to use Appcues more for our user research strategies. **What do you dislike about Appcues?** Sometimes it's hard to understand what the impact of some settings will represent to a flow, like how I can show it repeatedly. It is also hard to create surveys within Appcues without the need for devs or a third-party app. Additionally, other colleagues constantly ask me if we can create buttons in our product with Appcues, and I always have to find other workarounds for their requests. It can also be frustrating that only one NPS survey can be live at once, there need to be at least 2 or more running so we can show them on our different platforms/products. **What problems is Appcues solving and how is that benefiting you?** It allows us to send communications to users quickly, segmented, and without much need of interference or approval from other teams and stakeholders. ### 26. Appcues is a fundamental tool for my role **Rating:** 4.5/5.0 stars **Reviewed by:** Colin Y. | Customer Experience Copywriter, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Appcues?** I like the customization of Appcues flows and the fact that I don't need to rely on devs for making quick and effective changes to our platform. Appcues support has been very helpful and responsive to all of my requests. I haven't had a single negative experience with Appcues support. **What do you dislike about Appcues?** I dislike how Appcues isn't optimized for clients who have a large number of flows. It's hard to stay organized with the current Flows tab. It would be helpful to have buckets or folders with sub-folders to keep flows in (I'l often have a overarching campaign with different regional and persona-based flows within it). **What problems is Appcues solving and how is that benefiting you?** Appcues is solving our problem of users not knowing how to find information on our platform or use our industry research. We use Appcues to educate users with personalized tours. ### 27. Easy to use but some of the features could be a bit better and more responsive **Rating:** 4.0/5.0 stars **Reviewed by:** Joe F. | Product Manager VAT Connect, Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2024 **What do you like best about Appcues?** Ease of use, when implementing user guidance and on-screen prompts it's easy to use, I really like the Chrome plugin **What do you dislike about Appcues?** The UX could be better - finding certain features can be difficult at times **What problems is Appcues solving and how is that benefiting you?** User guidance and product usage ### 28. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Gavin S. | Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Appcues?** Appcues works amazing on our application and is easy to learn **What do you dislike about Appcues?** There is not many downsides to appcues that I have found **What problems is Appcues solving and how is that benefiting you?** It is helping us communicate with customers better ### 29. Appcues is a user guidance tool that provides great in-app experience for application navigation. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Appcues?** The tool provides an intuitive interface for building workflows. Its user-friendly builder and sophisticated audience targeting capabilities make it an excellent solution. **What do you dislike about Appcues?** The application may occasionally fail to detect issues in certain areas. However, in most instances, these problems can be resolved with assistance from the Appcues support team. **What problems is Appcues solving and how is that benefiting you?** Appcues has enhanced our product performance metrics and increased visibility for our newly launched features. The platform's implementation enabled us to effectively showcase recent rollouts, resulting in improved user engagement and adoption rates. ### 30. With AppCues, we can quickly and easily provide useful content to help our customers. **Rating:** 4.5/5.0 stars **Reviewed by:** Christopher M. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Appcues?** - Many parameters for effective audience targeting - Good online documentation - Good support (dedicated Slask channel for quick questions and asnwers) - Enables two-way communication with our customers, allowing us to receive feedback as well as offer them content. - Great chrome plugin that helps with building Appcues content and troubleshoot. - Dashboard with flow analytics **What do you dislike about Appcues?** - Missing the ability to skip/select a different flow stage depending on certain conditions. - Sometimes the flow can be slow, with the next step taking 1 or 2 seconds to be displayed. - Managing domains list in a small input text is not confortable. **What problems is Appcues solving and how is that benefiting you?** Getting feedbacks from our customers and provide some useful tips directly on the UI to ease the users onboarding. ### 31. Easy to use and great customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Pammie S. | Senior Product Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Appcues?** The product is so flexible and their team is really responsive. There's been a bunch of new features released since we've had it and it's been an incredibly useful product for us. **What do you dislike about Appcues?** There isn't really anything I dislike, I would like the Salesforce and Slack integrations to work a bit differently but overall we've been able to adapt to what we need. **What problems is Appcues solving and how is that benefiting you?** It's helping us to move our users through different processes we have off our platform faster. We will also be launching a new site shortly where we'll use Appcues to help guide people through the platform. ### 32. Great in-app experience tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Appcues?** Being able to send emails directly from the platform, something you previously needed another platform for **What do you dislike about Appcues?** Provide better out of the box components and personalization **What problems is Appcues solving and how is that benefiting you?** We use it to announce new features, help users with onboarding, upsells and more ### 33. Game-Changer for User Onboarding and Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2024 **What do you like best about Appcues?** What I really like about Appcues is how intuitive and easy it is to set up. It requires minimal involvement from our development team, which means the product team can quickly deploy in-app guides, surveys, and tooltips without any bottlenecks. The segmentation and targeting features are excellent, allowing us to create personalized user journeys that feel relevant and unique, significantly enhancing our overall user experience. Appcues also provides valuable data-driven insights that help us continuously refine and optimize our user flows. We can easily track how users interact with the guides and make informed adjustments accordingly. Additionally, the seamless integrations with our existing tech stack, including Jira and Slack, ensure that our teams stay in sync, which has been crucial for troubleshooting and product updates. The customer support has been excellent so I'll be using Appcues in the future no matter the project. **What do you dislike about Appcues?** While Appcues provides a solid set of templates, having more design flexibility and customization options would be a welcome improvement. We often find ourselves wishing for greater control over the appearance of modals and tooltips to better match our branding and user interface. Additionally, while the tool is fantastic, the price can be a bit high for smaller teams or companies that are just starting out. A more flexible pricing model would make it more accessible for businesses that are scaling their onboarding efforts and may not yet have the budget for higher-tier plans. **What problems is Appcues solving and how is that benefiting you?** Appcues is solving the problem of user onboarding and feature adoption for our SaaS product.Ultimately, Appcues has empowered us to provide a more intuitive and personalized experience, which has been a big win for our users. ### 34. Appcues offers a robust system and can integrate well with Salesforce **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2025 **What do you like best about Appcues?** I enjoy how easy creating the flows are. You can segment out audiences, the onboarding process to help users get settled is top notch. **What do you dislike about Appcues?** Though it is easy, sometimes it can be tricky to know what flow to use when certain elements in your website pop different. **What problems is Appcues solving and how is that benefiting you?** Appcues is allowing us to get more insight in our customers, as well as allowing us to try and get users to the TTV faster for better product adoption to close the sale. ### 35. Driving adoption has never been easier **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2024 **What do you like best about Appcues?** - Implementation was light weight and quick to complete - Support has been responsive and timely - Appcues has allowed our Product Team to quickly create onboarding flows, gather user feedback, and drive adoption without requiring support from our Technology partners - We've been able to drive adoption of brand new experiences and core functionality without putting additional burden on our internal associates to provide customer support - Appcues roadmap has delivered multiple features this year that has made the product even easier to use and much more feature rich **What do you dislike about Appcues?** The reporting and analytics are lacking in some areas **What problems is Appcues solving and how is that benefiting you?** Driving user adoption and increasing our ability to engage with our customers ### 36. Appcues it the proper tool if you want to educate users **Rating:** 5.0/5.0 stars **Reviewed by:** Diego A. | Product Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Appcues?** There are many things that makes from appcues a complete toolkit for enterprises, but the ones that I find more remarkable are, versatility, usability, flexibility and user experience. It's a very intuitive tool that provides enhanced features to cover the most common scenarios of users navigating web and mobile apps. It's easy to integrate with any platform and you want to use it everyday. **What do you dislike about Appcues?** There are still some issues when it's not used in hybrid mobile frameworks like ionic, however the support and engineering team are always willing to help to resolve problems for implementation. **What problems is Appcues solving and how is that benefiting you?** Appcues is increasing the level of engagement from users in front of the applcation. ### 37. Complete **Rating:** 4.0/5.0 stars **Reviewed by:** Pilar d. | Product Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** Easy to use, great preview experience. Exactly how my flow will be seen :) **What do you dislike about Appcues?** New UX, I prefered the old one. This is more complicated, but you adapt fast. **What problems is Appcues solving and how is that benefiting you?** Appcues helps our platform communicate with our clientes. From product tours to adoption campaigns, we can easily reach them through a variety of communication styles, from modals to slideouts. And it is a super complete tool, with surveys, images, etc. ### 38. Super easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Charlie W. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about Appcues?** The visual editor is very user-friendly. Building a Flow is so simple compared to what we used to have with another software that required us to know HTML. Tracking clicks within Flows and within our own software is super simple. We're a month into using it and as we get more comfortable with it (it is very different from what we were using previously), we're seeing more and more time savings. Getting ramped up was really simple, too. And the support we've gotten and continue to get is super responsive and helpful. **What do you dislike about Appcues?** There are some things we were able to do with our old personalization software that we can't with Appcues, like embedding messaging on our pages, so that it looks like it's part of the site. Targeting Flows is different than we're used to in some ways, but that's more change management on our side of things. It's largely similar to what we've done before, as in they aren't doing anything too crazy. **What problems is Appcues solving and how is that benefiting you?** Our old personalization software had become more of a hinderance than a help. We were looking for a visual editor that works. We were also looking for something that allowed us more robust messaging possibilities, including making new customer onboarding more easy to create. Appcues has ticked all those boxes. We're still discovering cool ways that Appcues can help us that we just didn't have before. ### 39. Great for NPS, helping users learn and running experiments **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Appcues?** I primarily leverage Appcues for running in-app surveys and NPS, and the platform makes this incredibly easy. In addition, I run Appcues integrated with Amplitude; this enables the bi-directional flow of events that helps in two ways. First, the event data from Amplitude allows for very specific NPS and Flows targeting; second, having the Appcues data in Amplitude makes it very simple to analyze the survey results in-context with user behavior. **What do you dislike about Appcues?** Appcues is looking at adding support for e-mail. If Appcues had email-based NPS then our company could leverage a single platform. This feels like a simple addition that we first requested almost two years. Another great enhancement would be a smoother survey experience; currently, the presentation layer is very basic. **Recommendations to others considering Appcues:** Know the problem you're trying to solve. Appcues isn't a product analytics tool. **What problems is Appcues solving and how is that benefiting you?** In-app NPS is number one. NPS data is crucial, and the Amplitude integration allows us to create very targeted cohorts that then influence outreach. Further, the in-app surveys have helped test product enhancements that prioritized new features that we didn't think were of high value; data-driven! In addition to helping with the roadmap, having the survey data within the app saved us weeks or months of manual effort. ### 40. I like the app but there's a lot of UX issues with the routing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Appcues?** The builder and the easy of use when creating templates **What do you dislike about Appcues?** The fact that the settings page isn't the first page you click on when you navigate to a flow. That throws me every time **What problems is Appcues solving and how is that benefiting you?** Teaching users how to use features. I would like to see some sort of AI builder, maybe it could suggest tags of tabs/buttons with some dummy content. ### 41. Very Happy - definitely recommend **Rating:** 4.5/5.0 stars **Reviewed by:** Georgina H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2024 **What do you like best about Appcues?** Love Appcues! I just wish I had more time to spend on it! I found the system easy to use and implement in our system stack. Really quick and straightforward integration with our CDP and other systems. Setting up things like flows and modals is super quick and easy, and the targeting and general functionality are great. Appcues support is extremely helpful and quick to response, and they have a huge range of knowledge articles that are super useful and really easy to understand. **What do you dislike about Appcues?** Sometimes finding the right/unique element to attach a step of a flow to can be a bit challenging, but this could just be the nature of our app. Not sure this is an Appcues fault! **What problems is Appcues solving and how is that benefiting you?** In-app guidance for things like onboarding as well as highlighting new features, and NPS scores. Really helps us optimise and speed up our onboarding process and enhances PLG. ### 42. A one stop shop for onboarding and in-product messaging **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Appcues?** Appcues makes it fast and easy to ship polished in product messages **What do you dislike about Appcues?** While the features can be extensive, sometimes things just don't work. Thankfully, they're always there to help and you can leverage their handy debugging tools to self-diagnose problems. **What problems is Appcues solving and how is that benefiting you?** Helping onboard new users as well as engage and inform existing users ### 43. Great onboarding and support **Rating:** 4.5/5.0 stars **Reviewed by:** Caity S. | Product Experience Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Appcues?** It was a great onboarding experience. I felt supported throughout the whole implementation process and beyond. They really care about your success with Appcues. **What do you dislike about Appcues?** It was a bit of a process getting Appcues up and running, but that was due to how our domains were set up. **What problems is Appcues solving and how is that benefiting you?** Being able to communicate directly to our users for new product features, usability and feedback. ### 44. Very powerful and intuitive tool for creating guided user tours etc. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** With the ability to create product tours off the actual application, the tool is foolproof and intuitive. The support is outstanding, and easy to integrate with other tools such as analytics. Design and writing product tours is straightforward. **What do you dislike about Appcues?** There isn't actually something I dislike. For an improvement though, it would be to make it easier to whitelist a new test site. **What problems is Appcues solving and how is that benefiting you?** Appcues make it really productive to design and write product tours, announcement, survey, banners, etc. ### 45. Great tool for product marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Appcues?** Easy to publish flows and segment them for specific audiences. Banners are great, too! **What do you dislike about Appcues?** Metrics and reporting feel limited. I would love it if there could be better visualization in the reports. **What problems is Appcues solving and how is that benefiting you?** New users education (onboarding), announce and launch new features, NPS ### 46. Quick & easy to publish useful content **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Appcues?** Pushing messages quickly to specific groups of people. The UI allows for easy tracking & reporting. Chrome plug-in is easy to set up & use. Good customer support when I need it **What do you dislike about Appcues?** WOuld be nice to customise pop-ups more. NPS survey over more time periods. Sometimes doesn't work across all devices & browsers. **What problems is Appcues solving and how is that benefiting you?** Quick notifications when things go wrong Marketing campaigns NPS tracking ### 47. Good messaging platform for onboarding, adoption, expasnion **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Appcues?** Interface for building modals is relatively straightforward and easy to produce well designed appcues. **What do you dislike about Appcues?** Targeting and tracking could use work. Segment builder could use UX improvements. Tracking and A/B testing leaves a lot to be desired. **What problems is Appcues solving and how is that benefiting you?** We need to get our customers expanding and appcues allows us to put contextually relevant messages in front of our customers for expansion. ### 48. Intuitive tool with room for more customisation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Appcues?** Appcues offers an intuitive, user-friendly interface that makes it easy to create and deploy modules with minimal hassle. The straightforward design allows for quick implementation. **What do you dislike about Appcues?** While the tool is fantastic overall, I'd love to see a wider variety of pre-built, best-practice templates. More options would allow us to get even more creative and save time on setup. **What problems is Appcues solving and how is that benefiting you?** In-platform notifications and messages, plus product walkthroughs of new features. ### 49. Game changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Cesar M. | Director of Product Management, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Appcues?** Easy integration, flows and tracking. We were happy with the product, but when they released Event Explorer, that took the product to the next level. **What do you dislike about Appcues?** I can't say any negative about the product. **Recommendations to others considering Appcues:** Our onboarding specialist was really familiar with the product and was able to help us set goals that forced us to take advantage of their awesome tool. We reviewed other products in this space and decided to give Appcues a shot because their feature more that exceeded our needs and the price was more than reasonable compared to other products. **What problems is Appcues solving and how is that benefiting you?** Product highlights and interactive training. ### 50. Great product and even better customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** We are a large software company and use appcues to send out in app notices. Appcues makes this easy and customer support is always very helpful. **What do you dislike about Appcues?** All good. Nothing i don't like about the product. **What problems is Appcues solving and how is that benefiting you?** Getting important info to our users ## Appcues Discussions - [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) - 3 comments - [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) - 3 comments - [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) - 1 comment - [View Appcues pricing details and edition comparison](https://www.g2.com/products/appcues/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-25+16%3A45%3A14+-0500&secure%5Bsession_id%5D=d692f2e1-9a61-4940-bb98-0ccbc524d1a4&secure%5Btoken%5D=f4b594f4e28a7aa38fc791e3ae061f8c7c4e066438774ca6e54747dd6ce09f85&format=llm_user) ## Appcues Integrations - [Education Perfect](https://www.g2.com/products/education-perfect/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Interplay Learning](https://www.g2.com/products/interplay-learning/reviews) - [Thought Industries](https://www.g2.com/products/thought-industries/reviews) ## Appcues Features **User Analysis** - Survey Implementation - Data Analysis **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Walkthrough Type** - Audio-visual Walkthroughs - Text Bubble Walkthroughs **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Integrations - Mobile Marketing **Analytics - Digital Adoption Platform** - Analytics **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Adoption Platform** - Adaptive Learning **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Appcues Alternatives - [WalkMe](https://www.g2.com/products/walkme/reviews) - 4.5/5.0 (550 reviews) - [Chameleon](https://www.g2.com/products/chameleon/reviews) - 4.4/5.0 (349 reviews) - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,689 reviews)