Amplitude offers an incredibly easy to set up all (integration took maybe 2 hours assuming your data and events are instrumented properly), all - in - on analytics platform that will help you build tracking plans, help you run experiments, and help you start making data driven decisions early on in your product journey. Great for setting up daily or weekly view dashboards, and getting live in-the-moment metrics. Review collected by and hosted on G2.com.

If you're new to data analytics, or don't have data-minded people in product/eng, amplitude will be a lifesaver. I think as a tool it would have been nonpareil for smaller companies five or ten years ago. The problem is that data literacy among most organizations has increased and Amplitude uiis being left in the dust when it comes to allowing organizations to ask quesitons that are different to what amplitude thinks is best. You can't freely browse and explore your data, you need to go through a convoluted process of picking their specific kind of chart, which has ridiculous limitations. Want to see a count of users with event property = X for a dashboard? Tough, you can only see it as a donut chart or bar chart. Want to see how that property evolves over time? Sorry, not supported. Want to build a cohort on the fly to filter out a specific segment? Sorry, have to go to the cohort page and click through 4 screens to get it done. The handholding and lack of flexibility is great when you're brand new to the concept of using data, but quickly becomes a burden when you want to anything more than the most rudimentary analysis, or when you want to answer a question that amplitude hasn't built a dedicated flow for. Customer support in the startup plans is also non existent. You'll have to ask community members for customer support, which can take days to get a response from. Review collected by and hosted on G2.com.