G2

Alice B.

Paid Search Lead

Mid-Market (51-1000 emp.)

10/27/2026

"Intuitive Self-Serve Analytics with Funnels, Cohorts, Session Replay, and Experimentation"

4.5/5

What do you like best about Amplitude Analytics?

Self-serve analysis is the biggest win for us. Building funnels, cohorts and retention charts is intuitive, so product, marketing and growth teams can look into user behaviour on their own. Session replay and experimentation sit in the same place. That means we can spot a problem in a conversion flow, watch what users are actually doing, and test a fix without switching tools. Dashboards are easy to share, which keeps everyone working from the same numbers. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

There’s a learning curve beyond the basics. Building a simple funnel is easy, but newer team members can find cohorts, custom formulas and some of the more advanced chart settings hard to get to grips with. Keeping the event taxonomy clean takes ongoing effort. Without that, you end up with duplicate or poorly named events and people unsure which one to use. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Our main problem was a lack of visibility into user behaviour across our customer journeys. We knew the outcomes, but not where or why people were dropping out. Amplitude solves that by letting us map full funnels, from first visit through the consultation, checkout and repeat orders, and break them down by brand, channel or device. Teams no longer depend on the data team for every question, so analysis that used to take days now takes minutes. Combining funnel data with session replays and experiments means we can find a friction point, understand it and test a fix in one workflow. Over time that has helped us improve conversion rates, keep customers coming back, and make product decisions based on evidence rather than assumptions. Review collected by and hosted on G2.com.