G2

Kashyap V.

Product Lead

Mid-Market (51-1000 emp.)

6/2/2026

"Amplitude Makes Funnel & Segmentation Analysis Easy with a Clean UI and Helpful AI"

5/5

What do you like best about Amplitude Analytics?

Amplitude is an extremely helpful product analytics team that any product or data-driven team member can benefit from. My team uses pretty much the entire amplitude product suite. Its incredibly easy to get started through both their documentation and AI agentic capabilities. Building funnel / segmentation analysis through Amplitude is easy to setup. The UI is clean, and easy to get going with. Recently they've introduced their AI capabilities which has been useful to understand certain dashboards / parts of our funnel, and also to build out net-new funnel. Its very easy to setup integrations through the platform, we currently have our data sending in from Rudderstack.

I'd highly recommend Amplitude over most other product analytics tools in the market today. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Overall not much. The agentic capabilities are pretty new so at times there are performance issues with that functionality, and times where it may edit certain dashboards and undoing changes through the platform can be difficult. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

My teams use Amplitude to unlock realtime user analytics. I work on growth, and Amplitude is probably my #1 used tool today; it makes it very easy to quickly understand how certain experiments are performing. Using their Agentic capabilities helps me to easily pull the right sets of data and present it in a meaningful way. Review collected by and hosted on G2.com.