G2

Pranay G.

Manager

Small-Business (50 or fewer emp.)

8/24/2025

"Funnel progression in best way"

4/5

What do you like best about Amplitude Analytics?

The funnel progression view in Amplitude provides a clear, step-by-step understanding of how users move across each stage, offering deep visibility into performance metrics. With such detailed analysis, marketers can easily identify what’s working and what needs improvement. Additionally, the segmentation chart highlights gaps and weak areas, empowering marketers to refine their strategies and focus efforts where they can drive stronger, more profitable outcomes. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Amplitude is a very powerful analytics tool, but at times it can feel a bit complex for new users and requires technical setup to unlock its full potential. Some advanced features and integrations also take extra effort to configure, and costs can scale quickly with high data volumes. That said, once set up properly, the insights are extremely valuable. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude Analytics helps us solve critical visibility gaps across the user journey. By leveraging funnel analysis, we can clearly identify where drop-offs occur and prioritize fixes that directly improve conversion. The platform’s ability to bifurcate campaigns at a product level allows us to measure performance more granularly, ensuring that each campaign is tied to tangible outcomes. Additionally, with integrations through our MMP, we can analyze app user behavior alongside marketing data, which helps us take more informed actions, refine targeting, and ultimately drive stronger engagement and profitability. Review collected by and hosted on G2.com.

Response from Amanda Brush of Amplitude

edit

Thank you for the wonderful feedback! We’re so glad to hear how funnel progression in Amplitude is giving your team the clarity to pinpoint drop-offs, refine campaigns, and drive stronger outcomes. It’s great to know the combination of analytics and segmentation is helping you connect marketing efforts to real impact. We appreciate your note on setup and complexity — we’re always working to make the learning curve smoother and the experience even more accessible.