G2

P S.

E-Commerce Specialist

Small-Business (50 or fewer emp.)

Originally submitted 7/23/2021

"Effective Sponsored Ads Platform for Serious Amazon Sellers"

4.5/5

What do you like best about Amazon Sponsored Ads?

Setting up and running an Amazon Sponsored ad is quick and easy. You can publish an ad in a few clicks if you have done your keywords research already. Although, during the setup Amazon's strong algorithm also helps you with all the possible relevant keywords to help you make the most out of your ad and money spent to increase your ROAS. If you don't want to bother with keywords or if your product is new and unique, you can set up Automatic Targeting you can publish an ad in less than 2 minutes. Review collected by and hosted on G2.com.

What do you dislike about Amazon Sponsored Ads?

The reports that the ads generate are not so good. There are so many touchpoints and metrics we'd like to know but we are limited in many such aspects. Also, you can only generate reports for the last 60 days only. If you want to generate a report for the full year, good luck with that. Review collected by and hosted on G2.com.

Recommendations to others considering Amazon Sponsored Ads:

If you are a serious seller and want to make it big on Amazon and fight the competition you'll need to run ads for sure. Start with a small budget. We spend 5% of the previous month's sales, that's how we plan our ad budgets. Review collected by and hosted on G2.com.

What problems is Amazon Sponsored Ads solving and how is that benefiting you?

Initially when we started our aim was Brand Awareness, later we wanted to increase our sales. We learned that Amazon ads are very effective and we were able to achieve our goals and we further experimented with different ads and keywords. All worked well for us and we reached our topline target. Review collected by and hosted on G2.com.