G2

Guillermo M.

Client Success Manager Retail Media

Mid-Market (51-1000 emp.)

5/8/2026

"Benefits of Amazon Marketing Cloud"

4/5

What do you like best about Amazon Marketing Cloud?

What I like most about Amazon Marketing Cloud is that it allows me to understand the customer's entire journey much better, and not just focus on the last click before a purchase. This helps identify which campaigns are truly influencing the purchase decision, create more precise audiences, and make decisions based on more solid data, instead of relying solely on intuition. Additionally, I find it very valuable that all of this is done within a secure and privacy-respecting environment. Review collected by and hosted on G2.com.

What do you dislike about Amazon Marketing Cloud?

What I like least about Amazon Marketing Cloud is that at first it can be somewhat complex, especially if you don't have a very analytical profile or knowledge of SQL to fully exploit its potential. Additionally, obtaining truly useful insights can take time, because you need to structure your queries well and understand how to interpret the data. It is not always a "plug and play" tool; it requires learning and dedication to make the most of it. Review collected by and hosted on G2.com.

What problems is Amazon Marketing Cloud solving and how is that benefiting you?

Amazon Marketing Cloud helps solve problems such as the lack of visibility over which campaigns actually generate impact, especially when a customer sees multiple ads before purchasing. It allows for more precise analysis of the consumer journey, more detailed measurement of results, and the creation of more strategic audiences, which helps optimize advertising investment. On a personal level, it makes it easier for me to make more informed decisions, detect opportunities for improvement, and justify strategies with clearer and easier-to-interpret data. Review collected by and hosted on G2.com.