G2

Paul G.

Small-Business (50 or fewer emp.)

2/8/2024

"Defining a new revenue stream"

4.5/5

What do you like best about Altus Alliance?

First off, they are very likeable. There is a no B.S. aspect about working with them and they feel like that are working to accomplish your mission and not to simply get paid. I was reluctant to delegate pricing to them but they convinced me that it would yield a better, more objective, saleable and sustainable result. They listened well. They customized their process and offering for where our business was and what we needed. They structured our contract with them in a win/win fashion. My customers reacted very favorably to their professionalism. They made us look bigger than we were. Review collected by and hosted on G2.com.

What do you dislike about Altus Alliance?

During phases of work they could go subterrainian between deliverables so you didn't know if the goal was being accomplished. More frequent communication on progress, pitfalls or anticipated outcomes would have helped. Review collected by and hosted on G2.com.

Recommendations to others considering Altus Alliance:

Trust their process especially for doing market research as a stepping stone to selling. They have done this before in a lot of different scenarios and they understand different types of players, barriers to success and how to overcome them. They are frank in their feedback. Listen. Don't engage them just for market research or just for selling. Figure out a strategy to work with them on the market development and the go to market strategy and implementation. Ask how it will transition so that you are not dependent on their abilities in the long term but you grow your capacity to do the same. Review collected by and hosted on G2.com.

What problems is Altus Alliance solving and how is that benefiting you?

I had built a program that was successful in terms of value proposition but had yet to charge its customers for the services provided. Altus Alliance interviewed all of the customers, did market research looking at similar companies and offerings, and set the pricing for the program. In addition to setting the pricing, they went out and made the asks to get the process started. It relieved me from several challenges including time, being the bad cop (asking for the money) and created a sense of professional input into the pricing for the program. They also gave me aggregated feedback from the customers about what we needed to improve to justify the pricing. Since that time we have been able to raise substantial revenue for that program based on the work that they did. They filled in resources where we didn't have them and scaled the program to the point that we did not need them anymore. That essential building of capacity following market research was a huge benefit to our operation. Review collected by and hosted on G2.com.