G2

Keith H.

Vice President Marketing

Mid-Market (51-1000 emp.)

5/11/2022

"ARPR has been an important extension of our team, expertise and capabilities"

5/5

Describe the project or task Alloy helped with:

In 2 companies, I've used ARPR to manage storyline creation, media relations, social and SEO/SEM. Review collected by and hosted on G2.com.

What do you like best about Alloy?

Quick studies: as an organization, they bring great expertise to the PR craft, content marketing and digital marketing. I was impressed with my team's focus on quickly learning about the market, media, and competitors for our specific business that is key to establishing the right voice and tactical mix.

Creative ideas: I came to rely on ARPR for really creative ideas and angles on stories, and how to execute those ideas in a comprehensive fashion.

Great media work: Really strong on outreach, relationship development and follow through. At a recent event, my ARPR team was tireless in corralling editors to bring them by our booth to meet with our leadership.

One stop shop: having PR, content and digital working harmoniously simplified organization of activities and led to strong performance in terms of overall visibility, page views and conversions.

Quality over time: Having worked with ARPR twice, and having gone through transitions of team members servicing our business, I've been impressed with their hiring and training. They seem to attract strong talent, and are purposeful about developing them. Review collected by and hosted on G2.com.

What do you dislike about Alloy?

I don't really have anything to insert here. Review collected by and hosted on G2.com.

What problems is Alloy solving and how is that benefiting you?

In both companies where I have used ARPR, we were a small player in a hyper-competitive market being outspent on media and events 10 to 1. For us to build our brand and generate demand, we needed to find the right soft spots and attack with creativity and efficiency -- ARPR was a big part of this and helped us establish credibility in niche areas that we grew over time. Review collected by and hosted on G2.com.