# Airtable Reviews **Vendor:** Airtable **Category:** [Project Management Software](https://www.g2.com/categories/project-management) **Average Rating:** 4.6/5.0 **Total Reviews:** 3,265 ## About Airtable Airtable’s AI app platform is the easiest way to build custom apps to accelerate your business operations. Turn your data into custom apps, automations, and AI agents - no technical expertise required. Your teams can move from idea to impact in minutes. More than 500,000 organizations, including 80% of the Fortune 100, use Airtable to manage, build their businesses and enable citizen development. The result? Faster innovation, better customer experiences, enterprise-grade governance, and a modern way to work across teams. Get the free edition today at airtable.com ## Airtable Pros & Cons **What users like:** - Users praise the **ease of use** of Airtable, enjoying its flexibility and user-friendly interface for various tasks. (507 reviews) - Users value the **automation capabilities** of Airtable, enabling efficient record updates and seamless email outreach. (308 reviews) - Users appreciate the **versatility** of Airtable, effectively uniting teams and streamlining project management seamlessly. (292 reviews) - Users value the **flexibility** of Airtable, praising its ease of use for various applications and reporting needs. (285 reviews) - Users find the **intuitive layout** of Airtable enhances collaboration and simplifies data management for teams. (280 reviews) - Users value the **seamless integrations** in Airtable, enhancing their workflow and efficiency across various applications. (258 reviews) - Users value the **customization options** in Airtable, enabling tailored solutions for diverse project management needs. (255 reviews) - Features (251 reviews) - Users appreciate the **seamless team collaboration** in Airtable, enjoying easy access and sharing of information with stakeholders. (215 reviews) - Ease of Learning (212 reviews) **What users dislike:** - Users find the **learning curve steep** , especially when applying formulas and navigating the complex interface. (261 reviews) - Users find the lack of **integrations and customization options** limits Airtable's functionality and user experience. (253 reviews) - Users feel Airtable has **limited features** , particularly in customizability and built-in integrations, impacting their overall experience. (225 reviews) - Users find **learning difficulty** with Airtable, especially with formulas and navigating its complex interface for beginners. (154 reviews) - Users find Airtable **expensive** and prefer more affordable options for readonly access and essential features improvements. (143 reviews) - Limited Functionality (126 reviews) - Users find the **limited customization** options in Airtable restrictive, impacting their ability to tailor the platform effectively. (122 reviews) - Automation Difficulties (84 reviews) - Not Intuitive (76 reviews) - Integration Issues (73 reviews) ## Airtable Reviews ### 1. Airtable Simplifies Complex Campaign Tracking with Linked Records and Shareable Views **Rating:** 4.0/5.0 stars **Reviewed by:** Sabina K. | IT Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Airtable?** Airtable has become our new savior in handling the insanely complicated content priority lists, providing our marketing department with a concise and well-structured overview of the campaigns, timeline, and asset position in a single platform. The linked record feature has been the strongest one and we are able to relate the similar data in different tables and the resultant duplication that led to errors in our reporting is avoided. There is also the capacity to provide filtered views to external stakeholders without providing a full-blown database access, which has also proven to be a feature that helps in collaboration with customers in a client-based scenario. **What do you dislike about Airtable?** Reporting and analytics are quite basic relative to the focused business intelligence tools, and you can hardly derive in-depth insights directly on your data. There is also poor functionality of the desktop experience on the mobile app, and handling and updating records on the go is more cumbersome than it is supposed to be. **What problems is Airtable solving and how is that benefiting you?** Airtable has addressed the issue of working with interconnected data which had been distributed across spreadsheets, emails and documents. This has enhanced accuracy in data and visibility of teams and we have been able to make decisions faster and more informed without having to waste time searching information in various sources. ### 2. Airtable Became the Backbone of Our Marketing Operations **Rating:** 5.0/5.0 stars **Reviewed by:** Wilfor G. | Apoyo a marketing y ventas, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Airtable?** "For our marketing team, Airtable has become the backbone of the entire department’s operations. It allows us to keep detailed track of projects, tasks, deadlines and responsible parties all in one place, which eliminates the chaos of scattered email or message follow-ups. Before using it, we used to coordinate deadlines across different chats and documents; now, with the calendar and Kanban views, every team member knows exactly what they have to do and by when. Its intuitive interface meant the whole team adopted it without the need for extensive training, and the ability to customise databases for each type of project makes it adaptable to any campaign or editorial launch we manage." **What do you dislike about Airtable?** "One of the weaknesses we’ve encountered is with integrations: although Airtable offers connections to various external tools, we’ve experienced occasional glitches that disrupt our workflow and take time to diagnose and resolve. It’s not something that happens all the time, but when it does, it affects the team’s operations. On the other hand, the pricing model can quickly become expensive: we have a paid plan, but every time we need to add a new collaborator to the workspace, the additional cost per user is high for the budget of a marketing department in a medium-sized company. It would be ideal to have more flexible plans that better adapt to the team’s growth without incurring significant extra costs." **What problems is Airtable solving and how is that benefiting you?** Airtable solves one of the most common challenges faced by marketing teams: a lack of visibility into the actual status of each project. Previously, spotting delays or bottlenecks relied on meetings or follow-up messages; now, with a single glance at the dashboard, we can identify outstanding tasks, responsible parties and potential roadblocks before they become a problem. As for centralisation, the most tangible benefit is that all the department’s projects — from campaigns and editorial launches to administrative tasks — are housed in a single space, accessible to the whole team in real time. This significantly reduces the time spent searching for information in emails or chats, and allows us to focus on execution rather than coordination. ### 3. Highly Customizable, Still Needs Better Output Options **Rating:** 5.0/5.0 stars **Reviewed by:** Gary B. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Airtable?** I like that I can sort and filter and organize data in Airtable, and I appreciate being able to share views with others so they can see the data that's relevant to them. I also like that I can keep historical data hidden by a filter, and it's still available to me. Using the add-ons in Airtable is great for doing data collection and analysis, and for pulling data for reports to share with others in our college. It's really convenient that Airtable offers the ability to manipulate data into views that are simple to use, compared to the cumbersome Google Sheets. Plus, after getting over the initial learning curve, I find the options intuitive and the additional setup for new features simple. I also love how it allows me to easily manage user access to the data being shared. **What do you dislike about Airtable?** The biggest issue I have with Airtable is outputting information. I find it difficult to get data out. So oftentimes it feels very primitive such as when cutting and pasting into a Word doc or another format, in order to be able to share data. It's definitely the output of information that is the most challenging part. **What problems is Airtable solving and how is that benefiting you?** I use Airtable to organize licensure applications and test scores. It allows me to sort, filter, and share data easily without cut-pasting like Google Sheets. I like its data collection and analysis features, though outputting data can be clunky. ### 4. Flexible, Scalable, and Actually Useful for Real Work **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren B. | Vice President of Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Airtable?** It sits in that sweet spot between a database and an app builder, so you can model real operational workflows, not just track data. We’ve used it to power things like partner onboarding, network applications, and API-driven processes, and it holds up well if you structure it properly. The ability to layer automations, interfaces, and integrations on top of the same data model is huge. It lets you connect ops, product, and GTM without forcing everything into one rigid system or needing engineering for every change. From a day-to-day UI and UX standpoint, it’s pretty intuitive once you understand how it’s structured. People can get up and running quickly, but there is a learning curve when you start building more complex workflows. It can also feel a bit fragmented across bases and interfaces if things aren’t well organized. On onboarding and support, there’s a lot of helpful documentation and a strong community. You can usually find what you need, but getting to best practices takes some experience, especially if you’re thinking about it as a system and not just a spreadsheet. From a pricing and ROI standpoint, it’s been worth it for us. We’ve been able to replace multiple tools and reduce manual work, which adds up quickly. Costs can increase as you scale, so you need some guardrails, but if you use it intentionally, the value is there. **What do you dislike about Airtable?** Like with any platform, performance really comes down to how you build. Airtable works well out of the box, but as your data grows and you add more automations, you start to benefit from being more thoughtful about structure and design. Overall, it’s incredibly powerful, but getting the most out of it comes down to being intentional upfront. With a bit of structure, it stays scalable and avoids turning into a collection of disconnected solutions. **What problems is Airtable solving and how is that benefiting you?** Airtable helps solve the problem of work being spread across too many tools and not actually connected. It gives us a way to centralize workflows that would normally live in spreadsheets, email threads, and different systems, and turn them into something structured and trackable. The biggest benefit is speed and visibility. We can build and adjust processes quickly, keep everything in one place, and give teams a clear view of what’s going on without a lot of manual coordination. It also helps standardize how work gets done, which cuts down on confusion and rework. ### 5. The tool that turned our Excel- and Google Sheets-based work into a real operating system **Rating:** 4.5/5.0 stars **Reviewed by:** 엄한결 U. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Airtable?** We initially started using Airtable just to organize our database, but over time it became the core system behind how we run our operations. Our work includes helping Korean companies enter the Vietnam market, managing buyer databases, coordinating matching projects, and tracking follow-up actions. Before Airtable, our information was scattered across Excel files, Google Sheets, and separate documents, which made everything inefficient and difficult to manage. After moving to Airtable, we were able to bring buyer databases, project status, task tracking, meeting records, and follow-up history together in one structured base. Once we learned to use linked records, lookups, and formulas properly, it stopped feeling like a simple list manager and started to feel like a real working system for the business. From there, we expanded beyond database management into HR tracking, accounting-related management, inventory and operations tracking, and even content planning. We also connected Airtable with tools like Make.com, Google Docs, and Gmail to automate document generation and other repetitive workflows. Work that used to rely on manual copying, double-checking, and constant follow-ups became far more standardized and reliable. One of Airtable’s biggest strengths is that a non-developer like me could build all of this. It’s a powerful product, but it still lets the people who actually understand the workflow design and run the system themselves. **What do you dislike about Airtable?** Airtable is a very good tool, but if you start using it without thinking through the structure, it can become complicated surprisingly fast. It looks simple at first, yet once you have many related tables and automations that keep growing, a poorly designed base quickly turns into something that’s hard to maintain. I went through a lot of trial and error myself. As the amount of data increases and the setup gets more complex, performance and pricing can also become real concerns. There are times when permissions, or certain advanced capabilities, feel a bit limited for teams that rely on Airtable very heavily. So while it’s excellent for getting started quickly, if you want to use it as a company-wide operating system, you really need to design the architecture carefully from the beginning. **What problems is Airtable solving and how is that benefiting you?** The biggest problem Airtable solved for us was scattered work information. Previously, the same data was entered across multiple files, it wasn’t always clear which version was the most up to date, and when responsibilities changed, important context was often lost. Now our buyer database, projects, meeting history, progress status, and follow-up tasks are all connected, which makes it much easier to understand the full workflow at a glance. This is especially important for work like Vietnam market entry support, where multiple companies, buyers, products, and consultation histories are closely interconnected. In practical terms, Airtable has helped us reduce duplicate and missing data, improve visibility into project status, automate repetitive reporting and document-related work, and make handovers between team members much smoother. It’s hard to give one exact number, but compared with our old way of working, our overall efficiency has improved significantly because many tasks now run within a system instead of relying only on manual work. ### 6. Build projects in the blink of an eye with AI-powered builder tools **Rating:** 4.0/5.0 stars **Reviewed by:** Pablo F. | Full Stack Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Airtable?** You can build small projects to track your project progress and automate company tasks easily using AI builder tools and prompts. I built a project portfolio tracker in seconds, and I’m using it to manage ongoing project progress and support team collaboration. **What do you dislike about Airtable?** Airtable is great for prototyping, MVPs, and small projects. However, if you want to scale your solution, it may not be ideal, since the paid plans increase per user and can get expensive. The mobile version also has some limitations, and users can’t access all the same functionality as on the web version. **What problems is Airtable solving and how is that benefiting you?** It helps me automate and manage company projects and products, giving me a quick overview of progress. I can easily contact my team and see which features and tasks they’re working on, along with the projects timeline. ### 7. Airtable: From Scattered Spreadsheets to Structured, Live Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew W. | UK Inventory and Logistics Manager / Global Procurement Sustainability Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2026 **What do you like best about Airtable?** I use Airtable as the backbone for several operational and sustainability systems across multiple international sites within a regulated life sciences environment. What started as structured inventory control has evolved into linked systems covering procurement governance, supplier mapping, waste consolidation and Scope 1–3 emissions tracking. The ability to build relational, auditable data structures without heavy IT involvement has been a major advantage. Airtable gives me database-level capability while remaining flexible enough to adapt as reporting expectations evolve. I can design systems around how the organisation actually operates rather than forcing processes into rigid software templates. **What do you dislike about Airtable?** I genuinely have very few issues with Airtable, but as bases grow and datasets become larger, performance can slow slightly if they are not structured well. In my experience, this is largely mitigated through thoughtful architecture, clean relationships and good data organisation, but it does require some planning as systems scale. One area I would like to see improved is how AI fields handle incomplete inputs. When an AI field depends on multiple other fields, it can stop generating output if some of those fields are blank. It would be useful if the AI could instead produce a partial output and clearly state which information is missing, rather than failing entirely. That would make AI-driven workflows more resilient in real-world use where data is not always perfectly complete. **What problems is Airtable solving and how is that benefiting you?** Before implementing Airtable, much of the operational and reporting data I was working with lived across disconnected spreadsheets and email chains. That made consolidation slow, version control difficult and reporting preparation more manual than it needed to be. Airtable has allowed me to centralise supplier, operational and reporting data into one structured, relational system. Instead of stitching information together at the end of a reporting cycle, the data is connected from the start. The use of Interfaces has made live data accessible in a consistent and controlled way for different stakeholders, which has improved transparency without exposing unnecessary complexity. AI fields and automation have helped standardise reporting outputs, and tools such as Omni make it easy to generate executive-level summaries quickly, which is particularly helpful at cycle end when leadership wants clear insight without deep technical detail. Overall, it has reduced consolidation time, improved traceability, clarified ownership of metrics and increased confidence in the data being presented. It has shifted reporting from reactive to structured and repeatable. ### 8. Versatile Tool for Managing Entire Business **Rating:** 5.0/5.0 stars **Reviewed by:** Rebecca W. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Airtable?** I like how Airtable is so versatile. It's essentially a database or a spreadsheet, but the versatility of the different ways you can view the data and the different cell or object types is really helpful. You can interact between tables and relate data to each other really easily. Also, it integrates really well with Claude Code, allowing me to send data back and forth while talking to Claude Code. Using Airtable saves a lot of time as it lets me house all my data together and view it in ways that solve specific problems. **What do you dislike about Airtable?** The only thing that I don't like about it is that you can't easily go between bases. You have to click a couple of times to get between bases. I would like it if there was a kind of menu of all your bases that you could just click on, like a folder structure. That's the only gripe I have with it. **What problems is Airtable solving and how is that benefiting you?** I use Airtable to run my whole business, managing CRM, tasks, and important lists all in one place, making it versatile and cost-effective. This integration allows me to relate data easily and save on multiple subscriptions. ### 9. Ease of integration, security and process optimization with Airtable's digital applications. **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew Q. | Accountant, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Airtable?** The technical performance and functionality of Airtable's digital capabilities are remarkable and high quality, allowing you to create new and improve applications for your work environment, ensuring increased compliance and operational efficiency across all your work functions. In addition, I can also say that what stands out about Airtable as a work system is the ease with which it allows you to collect and store your work data to run the most customized and useful digital applications for your business's technical needs. **What do you dislike about Airtable?** I like how all of Airtable's digital functions work and run and I have positive comments about the performance of all its functions due to their quality and operational efficiency. **What problems is Airtable solving and how is that benefiting you?** In my field of work I have managed to created and structure new and modern work applications that allow me to automate repetitive processes and tasks using Airtable's digital functions, improving the management of each of my operations and business objectives. ### 10. Engaging UI with Easy Automation, Slight Limitations **Rating:** 4.5/5.0 stars **Reviewed by:** Chirag M. | Lead - Tech and AI Automation, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Airtable?** I like Airtable because it's a lightweight database that's not as complex as SQL yet highly functional. The presentable UI is a standout, allowing data to be showcased in various ways that make it more engaging and understandable. I appreciate the ability to change views to suit different needs, and the easy collaboration it offers through integration with automation platforms I use. The filters and customization, like adding regex formulas, make data manipulation flexible and valuable. Airtable’s simple UI and good UX are great even for non-technical users, making it easy for my team to navigate and find comfort with the platform. Overall, the structured approach and broad view options are a big plus for showcasing and understanding data. **What do you dislike about Airtable?** I've faced a limitation with Airtable, particularly on the automation side that I work on. When entering data in an automated way, there's a limitation of only 10 data points that can be automated at a time. This is a big limitation for me, especially with projects that have around 100 to 200 items. I have to iterate every time, which consumes more credits instead of just pushing all the items in one go. It would be better if the limit could be increased from 10 to maybe 50 or 100. **What problems is Airtable solving and how is that benefiting you?** I use Airtable to store data in a presentable and organized way. Its engaging UI and view customization enhance data insight extraction. It's lightweight compared to SQL databases, supports easier collaboration, and smoothly integrates with my automation platforms. ## Airtable Discussions - [What is Airtable used for?](https://www.g2.com/discussions/airtable-what-is-airtable-used-for) - 7 comments, 2 upvotes - [How much does Airtable enterprise cost?](https://www.g2.com/discussions/how-much-does-airtable-enterprise-cost) - 4 comments, 1 upvote - [Is Airtable Pro worth?](https://www.g2.com/discussions/is-airtable-pro-worth) - 2 comments, 1 upvote - [Would airtable consider a chat option for team members to collaborate separately?](https://www.g2.com/discussions/would-airtable-consider-a-chat-option-for-team-members-to-collaborate-separately) - 1 comment, 1 upvote - [How to make?](https://www.g2.com/discussions/how-to-make) - 1 comment, 1 upvote - [View Airtable pricing details and edition comparison](https://www.g2.com/products/airtable/reviews/airtable-review-3640633?section=pricing&secure%5Bexpires_at%5D=2026-05-18+14%3A22%3A24+-0500&secure%5Bsession_id%5D=7247d14b-f6a0-4c03-8ee0-2dceacea7b6e&secure%5Btoken%5D=f9d52826bc82a8a0b5799c53b74114bf039164e7f761d0c47d214306aa90eff7&format=llm_user) ## Airtable Integrations - 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[Workato](https://www.g2.com/products/workato/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoho FSM](https://www.g2.com/products/zoho-fsm/reviews) ## Airtable Features **Tasks** - Creation & Assignment - Due Dates - Task Prioritization - To-Do Lists - Dependencies - Mass Updates - Drag & Drop - Recurring Tasks **Analytics** - Analytics **Task Creation** - Creation & Assignment - Due Dates - Drag & Drop - Mass Updates **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation - Document Processing - Feedback Collection **Generation and Interpretation - AI App Builder** - Prompt Understanding - Backend Logic Creation - UI Generation - Context Awareness **Projects** - Planning - Project Map - 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Release Forecasting **Roadmapping** - Roadmaps - Timelines **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Project Monitoring** - Baselining / KPIs - Resource Allocation - Dashboards **Publishing** - Application Deployment - Platform Compatibility - Lifecycle Management **Workflow Management** - Time Tracking - Progress Monitoring - Budgeting - Team Scorecard **Agentic AI - No-Code Development Platforms** - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Project Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Airtable Alternatives - [Asana](https://www.g2.com/products/asana/reviews) - 4.4/5.0 (13,080 reviews) - [monday Work Management](https://www.g2.com/products/monday-com/reviews) - 4.7/5.0 (14,937 reviews) - [ClickUp](https://www.g2.com/products/clickup/reviews) - 4.6/5.0 (11,882 reviews)