# Airtable Reviews **Vendor:** Airtable **Category:** [Project Management Software](https://www.g2.com/categories/project-management) **Average Rating:** 4.6/5.0 **Total Reviews:** 3,268 ## About Airtable Airtable’s AI app platform is the easiest way to build custom apps to accelerate your business operations. Turn your data into custom apps, automations, and AI agents - no technical expertise required. Your teams can move from idea to impact in minutes. More than 500,000 organizations, including 80% of the Fortune 100, use Airtable to manage, build their businesses and enable citizen development. The result? Faster innovation, better customer experiences, enterprise-grade governance, and a modern way to work across teams. Get the free edition today at airtable.com ## Airtable Pros & Cons **What users like:** - Users love the **ease of use** of Airtable, enabling seamless project management and flexibility in their workflows. (505 reviews) - Users praise the **automation functionality** of Airtable, enhancing efficient data interaction and seamless integration with external apps. (307 reviews) - Users value the **versatility** of Airtable, seamlessly integrating project management and collaboration for enhanced team efficiency. (292 reviews) - Users love the **flexibility** of Airtable, finding it easy to create custom solutions and reports. (284 reviews) - Users find Airtable's **intuitive layout** enhances collaboration and simplifies data management across teams. (280 reviews) - Users value the **seamless integrations** in Airtable, enhancing their workflow and efficiency across various applications. (257 reviews) - Users value the **customization options** in Airtable, enabling tailored solutions for diverse project management needs. (255 reviews) - Features (249 reviews) - Users appreciate the **seamless team collaboration** in Airtable, enjoying easy access and sharing of information with stakeholders. (214 reviews) - Ease of Learning (212 reviews) **What users dislike:** - Users find the **learning curve steep** with Airtable due to complex formulas and a challenging user interface. (260 reviews) - Users desire **missing features** like automated integrations and enhanced AI options in Airtable for improved functionality. (253 reviews) - Users find Airtable's **limited features** frustrating, particularly regarding integrations and customization options. (224 reviews) - Users find **learning difficulty** in Airtable due to its complex formulas and intimidating interfaces for beginners. (154 reviews) - Users find Airtable **expensive** and wish for more affordable options and better foundational features. (143 reviews) - Limited Functionality (126 reviews) - Users find the **limited customization** options in Airtable restrictive, impacting their ability to tailor the platform effectively. (122 reviews) - Automation Difficulties (83 reviews) - Not Intuitive (76 reviews) - Integration Issues (73 reviews) ## Airtable Reviews ### 1. Customizable but Feels Like a Glorified Excel **Rating:** 1.5/5.0 stars **Reviewed by:** Grace L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Airtable?** I like that Airtable is quite customizable compared to its competitors. I can add or delete columns based on what I'm working on, and I also have the ability to filter and hide different customizations that I've made. Also, the initial setup of Airtable was very easy. **What do you dislike about Airtable?** Sometimes it feels like a glorified Excel sheet. **What problems is Airtable solving and how is that benefiting you?** Airtable helps manage projects with multiple owners and offers customization by allowing me to add, delete, filter, and hide columns. It's more customizable than competitors. ### 2. Functional and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Katelynn M. | Associate Director, Sales Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Airtable?** File viewability and ease of filtering. I like creating multiple views for different scenarios. **What do you dislike about Airtable?** It doesn't connect to other platforms as easily. I wish there were more streamlined connections. **What problems is Airtable solving and how is that benefiting you?** It allows all teams in my company to work out of one platform for their task management. ### 3. Centralizes Data Efficiently, UI Could Be Enhanced with AI **Rating:** 3.5/5.0 stars **Reviewed by:** Rosario T. | People Team Lead, Investment Banking, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Airtable?** I like Airtable's easy UX, which makes it straightforward to use. The platform allows for good permissions management, ensuring appropriate access levels for different users. Additionally, I've never had any technical issues with it, which is reassuring. **What do you dislike about Airtable?** I think that the price is a bit elevated, and I also believe that sometimes it would be nice to have more AI features. **What problems is Airtable solving and how is that benefiting you?** Airtable helps my teams centralize data in one system, supporting remote work across different scopes. ### 4. Develop custom applications and systems with Airtable's digital features. **Rating:** 5.0/5.0 stars **Reviewed by:** Yves G. | IT Systems and Applications Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Airtable?** Airtable is a high quality program for creating and customizing work systems and applications, improving the management of your virtual processes and operations. I can also say that Airtable facilitates the automation of virtual processes, reducing the workload in all your technical operations and improving your professional results. **What do you dislike about Airtable?** My experience using Airtable's digital features and resources has been favorable and positive, I have no negative comments about its technical performance. **What problems is Airtable solving and how is that benefiting you?** As a user of Airtable's digital features and tools, I have been able to create applications and work systems that have allowed me to improve the overall quality of my digital operations, reducing my workload and automating various technical processes. ### 5. Great Tool with Integration Perks, Needs Better Handling of Large Data **Rating:** 4.0/5.0 stars **Reviewed by:** Prem L. | Designing Team, Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2026 **What do you like best about Airtable?** I use Airtable as an advanced Excel sheet for our business, which can hold large data and automate tasks. I like its integration feature with Google tools and Slack. It helps in accessing data from these platforms and accommodating them in a tabular form. **What do you dislike about Airtable?** I have experienced lagging issues with Airtable when handling large data files. This issue repeats when we try to generate advanced analytics and reports of large databases. **What problems is Airtable solving and how is that benefiting you?** I use Airtable as an advanced Excel sheet, managing large data and automating tasks. It organizes multiple data types in a single sheet efficiently. ### 6. Improving Efficiency with Airtable AI **Rating:** 4.5/5.0 stars **Reviewed by:** Konjengbam M. | BDR, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Airtable?** This platform makes us so powerful without even knowing much knowledge of Coding. There are no rigid templates but it can be created with just the AI tool which makes this platform very powerful and robust. The Capacity to integrate its platform is a big help while using this platform. I love the easy to login feature and user friendly Interface. The Automation feature of this platform is astounding. It will make user very effective with some learning. The pipelining is so good that there is hardly any chance that any project deadline will be missed. **What do you dislike about Airtable?** I am satisfied with its robust feature but to very effective and efficient in using this software, one must do a lot of learning. I feel that the platform is little bit slow while implementing on my browser but it is manageable. I also wish that the cost of the Platform is a little lower that the current pricing. **What problems is Airtable solving and how is that benefiting you?** The Automation in this solves most of the repetitive task increasing the efficiency. The Project pipelining become much easier with the availability of the structured formats. ### 7. Easy to Use and a Big Upgrade from Spreadsheets **Rating:** 4.0/5.0 stars **Reviewed by:** Amber K. | Director of Produ t, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Airtable?** It's fairly easy to use, and so much better than a spreadsheet. **What do you dislike about Airtable?** I wouldn't say dislike, but as with many tools, it can take some time to learn how to use it without overcomplicating things. **What problems is Airtable solving and how is that benefiting you?** Airtable works as a content database, allowing for content tracking, tagging, and overall publication. It also works as a way to track and visualize data. ### 8. Airtable Makes Data Management Effortless and Secure **Rating:** 4.5/5.0 stars **Reviewed by:** Sanjana T. | Influencer Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Airtable?** irtable is such a systematic tool — it offers amazing ways to organize and manage data. I’ve been using it for a year now, and I’m completely used to it. Unlike Google Sheets or Excel, there’s almost less risk of anyone messing up the data. **What do you dislike about Airtable?** The only thing I don’t like is that it doesn’t show who made the last changes. Or maybe I just haven’t found that option on my dashboard yet. **What problems is Airtable solving and how is that benefiting you?** Airtable has really made my data more systematic. I don’t have to spend hours building performance charts anymore — it’s literally just one click. I also love how organized everything stays. Unlike Sheets or Excel, where people can mess up the data if they’re not careful, Airtable keeps things neat and under control." ### 9. Streamlined Data Management with Cost Concerns **Rating:** 4.0/5.0 stars **Reviewed by:** Sonu K. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2026 **What do you like best about Airtable?** I like Airtable for its data management and automation which has cut down the manual work of maintaining spreadsheets. The ability to switch between different grids to view data in various forms is the best feature. The initial setup was quite simple, and it took about seven days to be fully functional for our company. **What do you dislike about Airtable?** For us the pricing of this tool was really on higher side and it was difficult to manage the expenses in the long run. **What problems is Airtable solving and how is that benefiting you?** I use Airtable for managing leads and customer information, simplifying data automation, and reducing manual spreadsheet work. It aids in team collaboration and allows switching between grids to view data in different forms. ### 10. Smooth, Simple Navigation, Great at what it does! **Rating:** 3.5/5.0 stars **Reviewed by:** Robert H. | Technical Support Tech, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Airtable?** Flows nicely honestly. It is simple to navigate and use. **What do you dislike about Airtable?** It is good at what it does. Tend to run into issues if you try to get it to be too much more than that. **What problems is Airtable solving and how is that benefiting you?** inventory tracking. Was Teeerrrriiibllleee before. Really like the ability to have drop down fields for employees and statuses for computer setups. Its been a super helpful tool! ### 11. Unleashes Potential with Automation and AI **Rating:** 5.0/5.0 stars **Reviewed by:** Sally I. | Airtable (No Code / Low Code) Developer **Reviewed Date:** December 11, 2025 **What do you like best about Airtable?** I love that Airtable enforces data cleanliness, which then unlocks automations and allows clean data input into AI for processing. I find that their system design allows room for growth beyond standard features, such as automation scripting for not-yet-native integrations and Custom Interfaces for outside-the-box visualizations. The recent release of Custom Interfaces really unlocks the system's potential, letting users visualize their data and focus on what's important. AI is applicable at multiple levels, including agents, automations, and the base level via Omni, making it usable everywhere. The initial setup of Airtable was easy peasy. **What do you dislike about Airtable?** As clients progress towards a larger system, the base does become slow. **What problems is Airtable solving and how is that benefiting you?** Airtable enforces data cleanliness and usability, unlocking automations and AI capabilities. It boosts data reliability, adaptability, and provides custom interfaces for visualization, enabling efficient AI processing and empowering employees to manage data-driven analysis confidently. ### 12. From Beginners to Advanced Users **Rating:** 4.5/5.0 stars **Reviewed by:** Gayle E. | Engagement Manager, Member Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Airtable?** AirTable can do as much or as little as you'd like. It can be a glorified Excel document or it can be a full project management system with automation and user interfaces. **What do you dislike about Airtable?** When you start to get into the more complex uses of AirTable and have multiple users, training and a general understanding is required. We also have to be weary of how people are using it, because someone could add something that breaks something else. **What problems is Airtable solving and how is that benefiting you?** AirTable has created one platform that multiple people with various jobs can utilize, so we're all talking together about the same project. We also have people that are on the periphery of the organization that need access to some of the information, but not everything. With AirTable's interfaces, we can create a special view that they can access and submit information to, but not have to worry about messing up the data or automations. I can also automatically email someone via AirTable to submit new information or follow up. Finally, I used to spend hours analyzing data and creating charts for presentation at the end of a project. With AirTable's Interfaces, the data is already in there and I can easily create a chart pulling exactly what I need. ### 13. Airtable: Clean, User-Friendly Interface and Easy Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Brett S. | Corporate Paralegal, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Airtable?** Airtable is an easy to use program with a very clean, user-friendly interface. It has also been easy to integrate into our other systems. **What do you dislike about Airtable?** There isn't much to point out in terms of negatives to be honest. Sometimes the sheer amount of organizational options (e.g. tagging) can be overwhelming at times. **What problems is Airtable solving and how is that benefiting you?** Airtable is helping me keep better track of our key tasks and manage projects effectively. Some of these projects can take months to complete, so having them in an easy-to-understand database means I can have fewer files falling through the cracks. ### 14. Airtable’s Intuitive UI Makes Tasks and Uploads Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Maryama B. | MRH Adminstrative Coordiantor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Airtable?** I love the UI, its super easy to use and implement. Uploading pictures and contracts are so easy. Assigning someone a task is also so easy. **What do you dislike about Airtable?** Nothing, I really enjoyed using Airtable but organizationally we switched to monday. **What problems is Airtable solving and how is that benefiting you?** It was key in organizing information across the department I am the Administrative Coordinator for. ### 15. Versatile for Small Teams but Needs Better Enterprise Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Airtable?** I like that you can get as much out of Airtable as you're willing to put in. Airtable offers some starter templates and workflows that are easy to use with little experience but once you have more experience and knowledge, you can create your own complex automations, workflows, and systems. **What do you dislike about Airtable?** Airtable is struggling to stay up to date with enterprise customer needs; it's still so focused on individual or small team usage which means there are admin limitations and gaps in governance. It can be difficult if you're learning the tool and doing setup at the same time. **What problems is Airtable solving and how is that benefiting you?** I use Airtable for cloud-based, central source of truth across projects. It supports workflows like project management, campaign management, asset management, content calendars, budget tracking, and performance dashboards. ### 16. Versatile Platform with Powerful Customizations **Rating:** 4.5/5.0 stars **Reviewed by:** Emily H. | Marketing & Technology Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Airtable?** I use Airtable for a lot of project management and core CRM tasks. I love its versatility and the ability to make it my own. It's great for centralizing our data and building other workflows atop it. I also appreciate the automations feature. The newer interface feature is really great. **What do you dislike about Airtable?** I think Airtable could have more software API functions. **What problems is Airtable solving and how is that benefiting you?** Airtable helps centralize our data and build other workflows atop. ### 17. Airtable Streamlines Lead Management and Enhances Customer Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Rani N. | Digital Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Airtable?** Airtable is the one place we collect all out leads, and students with the ability to filter, sort and create automation so we can provide better customer experience, very easy to use and integrates well with our forms. **What do you dislike about Airtable?** The mobile experience is not as great as the desktop application, a little hard to update leads **What problems is Airtable solving and how is that benefiting you?** Airtable is used as our CRM, we collect the leads there as well as keeping our students records to give us visibility on their progress ### 18. A great tool, with some caveats **Rating:** 4.0/5.0 stars **Reviewed by:** Noah N. | Systems Builder and Integrator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2025 **What do you like best about Airtable?** Airtable makes it easy for non-technical people to post, control, and work with their company's data. We've been working with Airtable for just under a year now, currently on the Business plan. Our organization has around 25 people, and we have a lot of bases. It's been a huge upgrade over our history of using CRMs as data management tools, and we've fully replaced tools like Trello. We set a major goal last year to unify our divisions and workspaces to use a single source of truth, and Airtable has generally been perfect for this goal. Interfaces - Interfaces are generally great! They give us a means to build custom business logic and interactive pages without too much fuss, no code needed. Interfaces in their current form are good for nearly everything we need and make our employees more effective, obscuring out the spreadsheet-like base for a more familiar SaaS dashboard like experience. The ability to create public views without adding seats has been great. If we need to share information about our products with contractors, customers, etc, we can do this safely. AI fields are generally good under specific use cases. For example, if you needed to translate a product description to Spanish, or parse out the first and last names from a messy full name field where traditional techniques are unreliable. Realtime collaboration features - Bit of a pro and a con. Text fields are collaborative, like a google doc. This is great if multiple people are collaborating on assets, eliminating the annoyance of saving work constantly. The downside is that this makes webhook based change triggers impossible without custom infrastructure. More on this in the dislike section. Native twilio text sending automation actions have been a huge time saver. **What do you dislike about Airtable?** Monthly automation limits, unbelievably low automation limit per base, native automation editor doesn't solve the majority of the problems we have without exfiltrating to a third party platform like n8n or pipedream. Ability to run custom scripts helps a lot, but the automation limit is a hard thing to work around without two-way sync. Too many features locked behind paid plans Interfaces are generally good, but the inability to inject custom JS/HTML makes me hesitate to use interfaces for complex projects. I've built many websites that use the API to interface with data because interfaces just aren't robust enough. Difficult to work with webhook behaviours - Because the updates to records are realtime, it's not straightforward to rely on webhooks to notice changes to records as one would do with most other tools. It can be done, but airtable sends the webhooks as chunks of changes, so it's on your developers to parse out the changes over time that you may need for analytics or triggering workflows in third party platforms. We're unfortunately limited to techniques like clustering and polling to observe changes, potentially restricting execution speeds when we're working with third party tools to get around the issues with native automations. Omni - Lately, Airtable's been pushing their upgraded AI agent, claiming it's capable of building business-ready automations, bases, and interfaces. This has been entirely untrue in my experience. Every single time I've used Omni, it's either been incapable of performing the task or built something that simply doesn't work or build infrastructure that you can't work with long term. The pressure to use Omni continues to increase with every update, and every time I try it again, it fails. Recent UI changes - Bit of a sore subject for those in my organization who build stuff. When you're working with multiple bases, it used to be pretty easy to tell which one you were in based on the header color. This has been removed, making more room for the unhelpful Omni tool. Record Limits - Not a problem for our organization so far, but this may make certain projects not feasible. Portals are too expensive - Portals is a feature intended to allow you to share the ability to see and edit base data without paying for a full seat and maintain branding, which is excellent! Unfortunately, it's very expensive and therefore makes little sense competitively. Much of what we would be interested in using Portals for, we can't justify because of the price. Instead we work around it with tools like Fillout or Softr. **What problems is Airtable solving and how is that benefiting you?** The big reason we switched to Airtable was to create a single source of truth on projects and deals. Records and information that are shared and need to be atomic across multiple divisions. To this end, it's been perfect. It's also flexible enough to work with every other system we've needed it to work with, if you're able to build custom scripts. ### 19. A Review on Airtable **Rating:** 5.0/5.0 stars **Reviewed by:** Abbas S. | Associate Developer, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Airtable?** Using Airtable it is very easy to manage the project **What do you dislike about Airtable?** The pricing of upgrade plan is expensive **What problems is Airtable solving and how is that benefiting you?** I use Airtable to manage my club projects ### 20. Six years of extensive use across many different programs/proevtd **Rating:** 4.5/5.0 stars **Reviewed by:** Kenn B. | Co-founder/VP Government Sector, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Airtable?** The automated linkage across tables. I used many different database tools and the primary key and foreign key process was always a hassle. Airtable removed that frustration with the very intuitive “link to another table” action. **What do you dislike about Airtable?** There isn’t much not to like about Airtable, but I do wish the prices per user was a little more equitable. Having one price for every license just makes the App unaffordable for business application. Lastly, I wish Airtable would allow for Forms to promulgate across the base. Yes, I know there are work around like creating a master table with the one form for inputs, but that’s very time consuming and requires doubling up some work. I wish a Master Form could be created to populate all associated data in one place and each table be populated from that one Form. As we know, you can only create one form per table. **What problems is Airtable solving and how is that benefiting you?** Airtable is a great way to segregate date for the team to review and work from. ### 21. TRANSFORMING the way my team manages projects **Rating:** 5.0/5.0 stars **Reviewed by:** Erica B. | Assistant Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2025 **What do you like best about Airtable?** Airtable has truly transformed the way we manage projects and events. What I appreciate most is its comprehensive functionality that goes far beyond a simple spreadsheet. Unlike Excel, Airtable combines the power of a database with the ease of a user-friendly interface, making it an indispensable tool for both data management and collaboration. One of the standout features is the ability to capture data through professional-looking forms. This not only elevates the experience for participants and stakeholders but also ensures that the information is collected in an organized, structured way. What makes Airtable even more powerful is its robust integrations. From automatically replying to people when they submit a form, to creating calendar invites, sending follow-up emails, and handling countless other tasks, Airtable streamlines processes that would otherwise require multiple separate tools. These automations save valuable time and reduce human error, which is especially crucial when coordinating events or managing complex projects. In my experience, Airtable has made event planning and project management significantly easier and more efficient. It consolidates tasks that used to be fragmented across different platforms into one centralized hub, giving us the flexibility and confidence to execute projects smoothly. Simply put, Airtable is far more than a spreadsheet substitute—it’s an all-in-one productivity and organization platform that empowers teams to work smarter, not harder. **What do you dislike about Airtable?** One challenge I’ve experienced with Airtable is not with the platform itself, but with the learning curve and the sheer breadth of functionality it offers. While the advanced integrations—such as calendar invites and automated email replies—are incredibly powerful, at present only one member of our team has the expertise to build them out, which sometimes slows adoption for the rest of us. Additionally, Airtable’s depth means that our advanced user often adds robust features that can feel overwhelming for novice users to keep up with. In many ways, Airtable is almost too powerful. I would love to see more streamlined training tools, quick-start guides, or templates that help flatten the learning curve and make it easier for all team members, regardless of experience, to maximize the platform’s full potential. **What problems is Airtable solving and how is that benefiting you?** Airtable is helping us manage and facilitate our largest projects and events all in one place. The greatest benefit has been the ability to create events and instantly send calendar invites and follow-up emails with just a click. This level of automation has streamlined our processes, saved us valuable time, and ensured that nothing falls through the cracks. ### 22. Airtable: total flexibility and simple collaboration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Airtable?** What I like most about Airtable is its flexibility. You can use it as a simple spreadsheet or turn it into something much more powerful according to your needs. I also really value how easy it is to organize information, create different views, and collaborate with others without it becoming complicated. **What do you dislike about Airtable?** What I like the least is that some advanced features have a learning curve and are not always intuitive at first. Additionally, many useful options are limited to paid plans, which can be inconvenient if you use it individually or for small projects. **What problems is Airtable solving and how is that benefiting you?** Airtable solves the problem of having disorganized information or information spread across various tools. It allows you to centralize data, organize processes, and easily adapt them to different needs without having to use complex software. For me, this translates to better organization, fewer errors, and significant time savings when managing projects and data in one place. ### 23. Flexible Views That Empower Team Collaboration **Rating:** 4.0/5.0 stars **Reviewed by:** Muhammad Faiz M. | Assistant Manager, Technology & Innovation, Consulting, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Airtable?** I love that it bridges the gap between the flexibility of spreadsheets and the structure of databases. The ability to create different views (grid, kanban, calendar, gallery) of the same data is particularly powerful for teams who work in different ways. **What do you dislike about Airtable?** The mobile app is just terrible. It`s super limited compared to the web version - it's more about viewing and light editing than full functionality. **What problems is Airtable solving and how is that benefiting you?** This tool assists me in planning, collecting data, and managing as well as linking different types of data from all the various programs I have previously overseen. ### 24. Airtable is a game changer for any size business **Rating:** 5.0/5.0 stars **Reviewed by:** Julie N. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Airtable?** Airtable is so flexible, we use it for so many different things in our business, and we train others to use it as well. We are a workforce development org, training small businesses, nonprofit professionals and veterans on all aspects of managing a business. We use Airtable to provide a toolkit with each course, so a gallery of resources that is included with every topic. And we teach thousands of people to use it every year across a variety of use cases in their own businesses. The fact that it is free or mostly free is a big deal as many of our participants are very small businesses or just getting started. But the system itself also really helps people work together - for example, our marketing team thinks and plans visually but our IT team thinks and plans in data - having multiple views of the same information makes it so everyone can use the same tools together and we don't lose information or time switching between platforms to communicate. Airtable completely changed the way we manage our customer relationships as well. We're able to provide Hybrid services where we do some of the work and the client can weigh in by using Airtable as a client hub. **What do you dislike about Airtable?** I wish it were easier to make tables talk to each other but I'm sure that is coming or that I just need to learn more. It used to be easier to find the Universe tab for seeing how others use the tools. That is also a great help. I once used an airtable created by my own cousin and didn't even realize she was an airtable user, she is out of state and we barely talk but her set up was perfect for what I needed. I just happened to see her name and texted her to ask if it was her on the airtable site. :) **What problems is Airtable solving and how is that benefiting you?** Helps clients visualize what we do for them, helps class participants see how simple some of their day to day operational processes can be if they would use a tool like airtable, helps us deliver Toolkits easily that make our particpants very happy, helps set us apart as a training partner for cities and counties -- example: one city held some classes that were not provided by us, so they did not include our signature toolkits (made and shared with airtable) and people were calling the city to complain that they didn't get a toolkit at those extra classes. The city is trying to figure out how to create them (we showed them how!) ### 25. Increasing using Airtable for more & more purposes to manage data in our environment **Rating:** 5.0/5.0 stars **Reviewed by:** Doug H. | Associate VP, Tech Launch Arizona, Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Airtable?** Airtable, in many ways, is like a simplified Excel. However, the interface is intuitive and easy-to-use, so gleaning information out of raw data is simple. I'm impressed by it's versatility, as well. Initial implementation was fast and easy, and finding additional support services has been great. We use if for everything from basic office metrics to analyzing survey information to tracking ongoing projects. The addition of some AI as well as interface support has been welcome and useful. We've not graduated to much heavier use, including integration with some of our existing system, and working on automation to improve both our use and data integrity. **What do you dislike about Airtable?** While simplicity and flexibility is its strength, it can be somewhat "too simple", not providing more flexibility and power of some advanced calculations or more flexible/advanced charting options. **What problems is Airtable solving and how is that benefiting you?** We are solving multiple issues: (1) we are centralizing reporting for the entire office, so everyone can get access to reports; (2) we are providing a cloud-based solution, so access is from "wherever we are" rather than just in the office; (3) we use it to track and report ongoing projects; and (4) we use it to support our outreach efforts, including as a Customer database. ### 26. A useful database tool **Rating:** 3.5/5.0 stars **Reviewed by:** Katya S. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Airtable?** I appreciate the power of Airtable to allow our team to collaborate and manage data on the many ways we interact with our audience. I especially appreciate being able to connect contacts across bases. In our organization, we use forms a lot as a way to register for events (both in person and virtual) and I appreciate how seamlessly Airtable helps us create outreach lists from our database of contacts, track which of these contacts register for the meeting, and allows us to collect and save information on these contacts. **What do you dislike about Airtable?** I appreciate the updates to forms that allows us to embed links and increase the formatting potential of these forms - this was lacking in the old forms. The features I would most like to see added are: - A way to attach calendar invitations to automations (so that when people register for something, it can be added to their calendar, whether Outlook, gmail, etc) - Better options for adding logos and graphics to forms, both the size of the file allowed and ability to edit its appearance on the page. We often have a background image that's good for this, but the file size is very limited and then we are unable to adjust it's positioning on the page, so the text is often cut off at weird places. **What problems is Airtable solving and how is that benefiting you?** Airtable helps us collect, save, and use data on our customer base. We're also working on how to better use it to manage our time as a team. I would like to explore more project management tool options. ### 27. Easy, Reliable and Effective! **Rating:** 5.0/5.0 stars **Reviewed by:** Brett R. | COO, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Airtable?** What I like most about Airtable is its ease of use. The interface is clean, intuitive, and makes data management feel approachable even for those without technical backgrounds. Another standout feature is its speed and accuracy — creating, updating, and filtering records happens in real time without lag, which makes collaboration smooth and efficient. Finally, Airtable is an excellent low-code solution. Its built-in automations, integrations, and customizable fields allow you to create powerful workflows without needing deep programming knowledge. You can quickly prototype, test, and deploy solutions that would take much longer in traditional database or spreadsheet tools. Overall, Airtable delivers a great balance between simplicity and power, making it an ideal platform for teams that need flexibility, speed, and minimal learning curves. **What do you dislike about Airtable?** Really nothing. The tool is awesome, maybe adding live sync to grab data from an online excel workbook or a excel workbook on premise? **What problems is Airtable solving and how is that benefiting you?** Data analytics and mass reporting. ### 28. Powerful AI-Enhanced Tool with Great Features, but Steep Learning Curve and Price **Rating:** 5.0/5.0 stars **Reviewed by:** mohamed e. | Admin specialist , Hospitality, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Airtable?** This is a very powerful tool enhanced by AI. It offers team-friendly spreadsheets that are connected to a robust database, all without the need for any coding. I appreciate the smart columns, such as checkboxes and attachments, which make organizing information much easier. My favorite features are definitely the calendar and the Kanban board, as they help me stay organized and manage tasks efficiently. **What do you dislike about Airtable?** It's not as intuitive or opinionated as Trello or Asana, so you need to create your own workflow from scratch. The cost can increase quickly, especially as your needs grow. Performance also tends to slow down with larger projects, and the analysis features are quite limited. **What problems is Airtable solving and how is that benefiting you?** Facilitating connections between employees and current projects and workflows. ### 29. User-Friendly Project Management with Airtable **Rating:** 4.5/5.0 stars **Reviewed by:** Phil B. **Reviewed Date:** May 06, 2026 **What do you like best about Airtable?** I find Airtable's interface easy for collaboration and task management. I appreciate its customer support, functionality, and layout. It also offers the ability to administer the platform easily for our company. **What do you dislike about Airtable?** It seems like a glorified excel spreadsheet, automations seem to be lacking. **What problems is Airtable solving and how is that benefiting you?** I find Airtable's easy interface great for collaborating on and managing tasks effectively. ### 30. Powerful, Accessible, & Fun **Rating:** 4.5/5.0 stars **Reviewed by:** Joanie F. | Administrative Support Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Airtable?** I've really enjoyed working with Airtable. It’s SO powerful but without the steep learning curve you get with some other database tools (like SharePoint). It strikes a great balance between being approachable for beginners and still having advanced features for when you want to get fancy and into the weeds. I’ve used it for all kinds of projects, from tracking grants to managing expenses. It’s honestly fun to set up and play around with. The interface makes you feel like you’re building something useful without drowning in technical jargon. It's been really easy to both implement and integrate in to our other systems. We use it every month for expense reconciliation and are working on building out a grant management system that would be used weekly. Airtable has been a huge help for organizing information in a way that’s both functional and enjoyable to use. If you need something that’s more than a spreadsheet but less intimidating than a traditional database, it’s a fantastic option. **What do you dislike about Airtable?** For our nonprofit, the basic subscription has been enough to get a lot done, which I appreciate. That said, I do wish the higher-tier subscriptions were more affordable. The pricing makes it tough to give contractors or employees without a paid account the ability to engage with even the surface level of our data. It would open up a lot of possibilities for collaboration if that barrier were lower. **What problems is Airtable solving and how is that benefiting you?** Airtable has been great at helping us keep track of complex information in a way that’s organized and accessible to folks who are NOT the technically inclined. Rather than having the data across multiple spreadsheets and across multiple locations, we can now have the data live in a very specific place that also provides a variety of views and filters that make it easy to work with the data. The automations have also been great at getting consistent workflows that don't create gaps due to human error. By having automatic emails and follow ups, it just creates less space where things can fall through the cracks. ### 31. Airtable get's what we need done quickly **Rating:** 4.0/5.0 stars **Reviewed by:** Scott B. | Digital Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Airtable?** The flexibility of the databases is immensely helpful to fill our various needs. It helps in maintaining and organizing inventory items and creating kits that we check out. We were even able to create some rudimentary "apps" with easily customizable forms that people can fill out putting things directly where they need to be so that it can be evaluated and manipulated. I feel as I learn more about Airtable the more use cases I find for it. Then I can just throw something together and test it out. And if I have trouble make it work the Customer support has been amazing in getting back to me and helping me solve my issue. **What do you dislike about Airtable?** They just added AI and it will generate things and can make a jumping off point a little easier but of the more complex calculations don't work so I have to spend alot of time figuring out what the AI did to make it work the way I want it to. I am not sure it saves time. I often have to deal with generic dates and time and but they have a very precise way of dealing with the time. You can use lots of invisible and hidden fields to get time working the way you want it to but maybe some pre-made function to like work with week days instead of specific day. **What problems is Airtable solving and how is that benefiting you?** We use Airtable to have Instruction Request form that then allows us to manage the schedule, we also use it as an inventory platform for our equiment and I occationally will create a survery with it. ### 32. Extremely useful. Way more pros than cons. **Rating:** 4.0/5.0 stars **Reviewed by:** Cory J. | IT Admin, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Airtable?** Airtable combines the functionality of a database with the ease of a spreadsheet. It's really the best of both worlds. I've been using it for years, both professionally and personally. It's very easy to learn and even more so if you're technically minded. I've only had to contact support a few times, and it was for something I didn't know how to do; not an issue with the platform. **What do you dislike about Airtable?** Its biggest drawback is the lack of conditional logic options in forms. Occasionally, I've started out using Airtable but had to switch to Jotform since it has more conditional logic options. Most of my other "pain points" are visual, like not being able to word wrap column text. There have also been a few times over the years where it didn't have the exact functionality I wanted, but that was solved with future enhancements. **What problems is Airtable solving and how is that benefiting you?** I use it as an employee database containing the info I need as an IT Admin to setup new users on various platforms. ### 33. Customized Solutions & Automations - Streamlining EVERYTHING **Rating:** 5.0/5.0 stars **Reviewed by:** Alex G. | Manager, HR Corporate Communications, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Airtable?** I love how customizable Airtable is for both individuals and teams. The collaboration elements of Airtable is extremely valuable and streamlines the typical back-and-forth on related deliverables, projects, etc. The drag and drop interface is easy to use and get familiar with. From project management, to content planning - Airtable is the most used tool in my toolbox. **What do you dislike about Airtable?** Due to financial limitations we are only able to provide our partner functions with view-only access to our Airtable content. It would be great if there was a cheaper, collaboration option that would provide partners with access at a reduced price. **What problems is Airtable solving and how is that benefiting you?** Airtable helps us avoid communications collisions by acting as our 'source of truth' content calendar. The customizable views help us all stay on track and avoid information overload - while still being connected to the broader calendar. It's a ridiculously helpful tool, especially when utilizing automations to trigger alerts, syndication to other calendars, etc. ### 34. Airtable is One of My Go-To Tools I Can't Live Without **Rating:** 5.0/5.0 stars **Reviewed by:** Heather R. | Content Marketer-Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Airtable?** Airtable is like a spreadsheet on steroids, and the projects you can use it for are endless. I use it to do things like: - Host a list-building bundle so I can automate sending relevant emails and create a sales page in Softr - House all of my digital product surveys and reviews so I can get feedback from students and customers - Create beautiful interfaces so I can see my data and take action - And so much more It's a tool I can't live without in my business, and it integrates with so many things. If you're looking for a robust project management tool, Airtable may be the perfect one for you. **What do you dislike about Airtable?** There really aren't any least helpful features, but I think it can be a little tricky to learn how to use it at first because it is different. But once you get past those beginner issues, it's easy to use. **What problems is Airtable solving and how is that benefiting you?** I really love that I can easily connect Airtable to tools like Softr and Fillout. You can make beautiful forms in Fillout, and house all your data in one location. I also love that it integrates with Softr, so I can create self-updating landing pages for sales like Black Friday, when every business has different sales dates. No more manually updating these pages in the middle of the night. I also use it for my affiliate program. I connect it to Softr and create an affiliate hub that makes promoting easy for my affiliates. ### 35. Fantastic scaleable software that is as easy as a piece of cake, and as flexible as a rubber band. **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler M. | Owner, Principal Agent, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Airtable?** I've been able to use Airtable for almost every aspect of getting my business off the ground. We can have many people working on the same records without confusion. It was super easy to implement, and the customer support has quickly helped us the few times we've needed them. The automations and integrations are phenomenal and have totally changed the way we do business. **What do you dislike about Airtable?** The only thing I don't like about Airtable is that it (at least our plan) isn't HIPAA compliant. Our industry is increasing the amount of compliance we need, and Airtable isn't keeping pace with it. **What problems is Airtable solving and how is that benefiting you?** We needed a platform that was super flexible since we were a new business and this was the first time we've ever done anything at this scale. This gave us a way to try out different ways to optimize our processes and change things on the fly. ### 36. Great Software with Many Different Applications **Rating:** 5.0/5.0 stars **Reviewed by:** Colleen H. | Associate Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Airtable?** I love the multiple applications of Airtable. I use it in my nonprofit job, and I can use it to organize different programs, manage projects and tasks, organize scholarship students and sponsors, and coordinate volunteer groups. I have it open every day and find it so easy to use. I have introduced my coworkers to it, and they like that it does not have a steep learning curve. **What do you dislike about Airtable?** There isn't too much I dislike about Airtable. My one complaint might be the mobile app. It's not something I find myself opening often on my phone because it's slow to load and more clunky to use than the desktop or web version. **What problems is Airtable solving and how is that benefiting you?** Airtable solves the problem of having 10+ different programs in our nonprofit organization, plus administrative and fundraising tasks to stay on top of. Airtable helps me to organize all of that into an easy-to-manage place. ### 37. Convenient Tabs and Simple Navigation Make Field Management Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Ivan T. | Content Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2026 **What do you like best about Airtable?** Convenient tabs Great field type management Simple navigation for Filter, Sort, Color options Data management with interfaces and automations **What do you dislike about Airtable?** Structure of projects and features may seem overwhelming **What problems is Airtable solving and how is that benefiting you?** Great for structuring data, especially databases. It is much stronger visually than competitors when presenting data in columns. ### 38. Effortless to Use and Seamlessly Integrates **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Airtable?** Airtable is easy to use and quick to implement, with a clean and well organized interface. It integrates smoothly with other tools, offers reliable documentation, and is used frequently for day to day work. It provides a good range of features while remaining cost efficient and simple to manage. **What do you dislike about Airtable?** One issue is with SSO. When multiple users log in using the same SSO, it does not clearly differentiate between users, and activity from one person can affect another. This is a limitation in the base plan and not the enterprise account. **What problems is Airtable solving and how is that benefiting you?** Airtable helped in managing tasks and tracking progress. It allowed us to retrospect on what was completed and also supported documentation, making work more organized and easier to review. ### 39. User-Friendly Interface with Easy, Dynamic Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Sonali T. | Lead Content Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2026 **What do you like best about Airtable?** The interface is very user-friendly and customizing the rows and columns on Airtable is very dynamic and easy. **What do you dislike about Airtable?** The application can be really slow at times **What problems is Airtable solving and how is that benefiting you?** Our content calendar was always a mess, and categorizing published versus unpublished resources or even sorting things by author was consistently cumbersome. Airtable provided a versatile solution that brought all the missing pieces together in one place. ### 40. A Perfect Blend of Simplicity and Power for Organizing Everything! **Rating:** 4.5/5.0 stars **Reviewed by:** Amrita S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Airtable?** I really like how easy and flexible Airtable is to use It feels like a mix of Excel and a project management tool, but way more visual and organized. I can customize everything from colors to views — and it helps me keep track of projects without feeling messy. The dragand drop interface and templates save me so much time, and honestly, it just makes organizing stuff kind of fun! **What do you dislike about Airtable?** Sometimes it gets a little slow when there are too many records or attachments in one base. Also, some of the advanced features are locked behind the paid plan, which can be a bit limiting for small teams or students. Apart from that, everything else works really well for me! **What problems is Airtable solving and how is that benefiting you?** Airtable helps me organize all my projects, tasks, and content ideas in one clean place. Earlier, I used to juggle between multiple tools and spreadsheets, which was honestly confusing. Now I can collaborate with my team, attach files, and track progress in real time — all in one dashboard. It keeps everything structured and saves me so much time, especially when managing design or tech projects. ### 41. Intuitive Lead Management, Needs Better Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Joana V. **Reviewed Date:** January 23, 2026 **What do you like best about Airtable?** I like how everything is very easy to find and update in Airtable. The flexibility makes managing my data a breeze. Airtable keeps all my leads data super organized and easily accessible, making it simple to track and qualify them without losing anything. The initial setup was very easy. **What do you dislike about Airtable?** Maybe when I set up automations, it's not very super intuitive.. It would be great if they would have step-by-step tutorials or even some templates! **What problems is Airtable solving and how is that benefiting you?** I use Airtable to keep all my leads data in one place, super organized and easily accessible. It's easy to track and qualify them without losing anything. ### 42. Endless Possibilities and Functionality **Rating:** 4.0/5.0 stars **Reviewed by:** Michael S. | Senior Director of Data and Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Airtable?** I like the automations and integrations that are possible. We have an on premises database and use Crystal Reports for most of our reporting, but through Make integrations I've been able to get some data from our database into Airtable, which then allows for endless functionality (including texting!). I use integrations daily to help me with certain tasks. **What do you dislike about Airtable?** I will say that getting set up on the Business account took some time, including customer support being a little slow to respond. There's also a quite a steep learning curve without too much helpful documentation if you are using external solutions like Make. It's also not exactly the easiest to set up. I use AI to help set up a lot of my projects. **What problems is Airtable solving and how is that benefiting you?** Automations have been huge. Importing data through Make into Airtable allows me to get access to insights and connect with clients. ### 43. Personalized Templates Made Contract Auditing Seamless for Our Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Airtable?** I loved the ability to create personalized templates based on the project I was managing. We created a form to use for contract auditing that allowed our entire team to work on a Salesforce Queue simultaneously, adding checkpoints that were vital to passing audit and billing the customer. **What do you dislike about Airtable?** Nothing that I remember about Airtable was a problem. **What problems is Airtable solving and how is that benefiting you?** Airtable allows users to create templates that allow for accurate review of complex documents and deals, to ensure that all required points of authentication are present. Signatures, terms, conditions, account/opportunity contacts/details, invoice specifications. A true interactive checklist to demystify complex processes. ### 44. Build Powerful Team Agents and Mini-App Interfaces with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Airtable?** The capacity to build agents and interfaces like mini apps with the team **What do you dislike about Airtable?** The learning curve is quite flat at the beginning a knowledge with databses is needed to get the most of the product **What problems is Airtable solving and how is that benefiting you?** It helps me connect multiple information from different data bases and create agents based on this information ### 45. Effortless to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Airtable?** Ease of use and implementation. Customer support is very responsive. Use it daily to track tasks, and it has many integrations and features that make it easy to export data. **What do you dislike about Airtable?** Learning curve. Doesn't feel intuitive. Sometimes feel like a replica of Excel. **What problems is Airtable solving and how is that benefiting you?** Project and Task Management, data tracking, and generating insights from data stored on Airtable. Also handy in terms of product management. ### 46. Create and customize your work applications with Airtable's features. **Rating:** 5.0/5.0 stars **Reviewed by:** adrian C. | Instructional Designer, Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2025 **What do you like best about Airtable?** Airtable is high performance software for creating the best digital applications for your organization, reducing complex processes and facilitating the management of all your work applications. In addition, Airtable offers dedicated and competent customer service, aimed at satisfying the requirements and requests of each user. **What do you dislike about Airtable?** I have nothing bad to say about Airtable's digital features and resources, I think it is a high performance technical software program. **What problems is Airtable solving and how is that benefiting you?** Creating my digital applications is much more professional and easier using Airtable's virtual features and resources, improving my productivity and helping me meet my professional goals. ### 47. Versatile Tool with Easy Automations **Rating:** 4.5/5.0 stars **Reviewed by:** Sam B. **Reviewed Date:** December 10, 2025 **What do you like best about Airtable?** I like Airtable for its ease of use and convenient low-code solutions. The automations are especially valuable because they're easy to set up, with options for scheduled runs or triggers, which otherwise would be quite a pain to orchestrate. The initial setup of Airtable was also very easy, making it a great tool for tracking every single aspect of online business processes. **What do you dislike about Airtable?** I don't like the automation limits and sync limits in Airtable. There are weird per-base limitations that can easily be overcome by syncing. **What problems is Airtable solving and how is that benefiting you?** I use Airtable for data tracking, automations, and interfacing across our business. It's easy to use with convenient low-code solutions. Automations are simple to set up, saving us from complex orchestration. ### 48. Powerful, Flexible, and Surprisingly Easy to Scale **Rating:** 4.0/5.0 stars **Reviewed by:** Maggie M. | Substitute Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Airtable?** Its flexibility and structure. Airtable gives you the best of both worlds: the familiarity of a spreadsheet with the power of a relational database. I can link subs to jobs, roll up how many jobs they’ve filled, and filter or sort based on nearly any criteria — without writing code. The ability to automate workflows (like sending job claim confirmations or alerting admins) adds real efficiency, and the Interfaces tool makes it feel like a custom-built dashboard tailored for my school. Plus, being able to customize field types, control visibility, and align the look with Brownell Talbot’s branding gives it a professional polish that you don’t get with a plain spreadsheet. **What do you dislike about Airtable?** Limited design customization and pricing limitations. While Airtable is powerful, it can feel visually rigid — especially if you're trying to make it match a specific brand or website aesthetic. Interface Designer has come a long way, but it still lacks font customization, finer layout control, and public-facing design polish (without third-party tools like Softr). Also, some of the most useful features (automations, Interfaces, advanced filtering) are capped on the free plan, which makes it hard to scale without upgrading — even if you're just one person building something small but high-functioning. **What problems is Airtable solving and how is that benefiting you?** Airtable has allowed me to build a substitute portal for my substitute teacher roster at my school. ### 49. Airtable's biggest fan! **Rating:** 5.0/5.0 stars **Reviewed by:** Teresa B. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Airtable?** You can build (almost) anything in Airtable. In my two most recent roles, I have introduced Airtable as a flexible platform that could help create a centralized hub of information that allows both internal and external collaborators work together better. Whether it be for content management, customer management, or event management- Airtable is incredibly versatile, easy to learn, easy to teach, and always evolving to better serve its users. **What do you dislike about Airtable?** Airtable's automations and interfaces are still evolving, and can be a little difficult to learn how to use if you aren't lucky enough to have access to a customer success manager. **What problems is Airtable solving and how is that benefiting you?** We use Airtable as an integrated event management system for a performing arts center, connecting with a CRM within our base, a content calender, etc. It has become a one stop resource for our organization. ### 50. Great platform for app-building, bespoke flows, data gathering and analysis, and more **Rating:** 5.0/5.0 stars **Reviewed by:** Itai Y. | Retention Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Airtable?** Airtable is very feature-rich in comparison to the competition, is customizable to many different business types and needs, and is easy-to-use while also providing good access to powerful automation and scripting capabilities **What do you dislike about Airtable?** The user interface lags behind some of the competition, it lacks organizational features, and there's no straightforward way to handle MoM/YtD-type calculations. Some of the recent AI-additions are half-baked relative to the rest of the platform. **What problems is Airtable solving and how is that benefiting you?** We're using Airtable to manage our marketing plan across all channels, both to internally streamline and organize ops and to create automated dashboards and reporting views that can be shared with stakeholders. We also use Airtable to handle the logic of specific campaigns and promotions that require some degree of scripting and automation in their flows, and we use user-facing forms to handle surveys and campaign opt-ins. ## Airtable Discussions - [What is Airtable used for?](https://www.g2.com/discussions/airtable-what-is-airtable-used-for) - 7 comments, 2 upvotes - [How much does Airtable enterprise cost?](https://www.g2.com/discussions/how-much-does-airtable-enterprise-cost) - 4 comments, 1 upvote - [Is Airtable Pro worth?](https://www.g2.com/discussions/is-airtable-pro-worth) - 2 comments, 1 upvote - [Would airtable consider a chat option for team members to collaborate separately?](https://www.g2.com/discussions/would-airtable-consider-a-chat-option-for-team-members-to-collaborate-separately) - 1 comment, 1 upvote - [How to make?](https://www.g2.com/discussions/how-to-make) - 1 comment, 1 upvote - [View Airtable pricing details and edition comparison](https://www.g2.com/products/airtable/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-05-24+03%3A02%3A18+-0500&secure%5Bsession_id%5D=374c6f9a-b892-4d6a-b374-955a3f87095b&secure%5Btoken%5D=13c41c0b501e8b7165a18f3723faf20759c1e2afa6533fd1d1835b144ec16a7f&format=llm_user) ## Airtable Integrations - 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[Workato](https://www.g2.com/products/workato/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoho FSM](https://www.g2.com/products/zoho-fsm/reviews) ## Airtable Features **Tasks** - Creation & Assignment - Due Dates - Task Prioritization - To-Do Lists - Dependencies - Mass Updates - Drag & Drop - Recurring Tasks **Analytics** - Analytics **Task Creation** - Creation & Assignment - Due Dates - Drag & Drop - Mass Updates **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation - Document Processing - Feedback Collection **Generation and Interpretation - AI App Builder** - Prompt Understanding - Backend Logic Creation - UI Generation - Context Awareness **Projects** - Planning - Project Map - GANTT - Calendar View - Views - Project Budgeting - Issue Tracking - Templates - Critical Path - Time & Expense - Methodologies **User Interface Design** - WYSIWYG Editor - Customized Branding - App Templates - Workflow Management **Communication** - Wiki Documentation - Community Forum - Customer Ideation **Execution** - Team Collaboration - Project Management - Task Management **Task Management** - Task Prioritization - To-Do Lists - Dependencies - Recurring Tasks **Platform** - Conversation Editor - Integration - Human-In-The-Loop **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving **Generated Application Quality - AI App Builder** - Scalability - Out-of-the-Box Functionality - Design Customization - Data & API Integration **Resource Management** - Resource Definiton - Capacity - Scheduling **Data Control** - Data Migration - Data Synchronization - Data Security **Planning** - Work Capacity - Task Ranking - Kanban Board - Custom Workflows - Release Forecasting **Roadmapping** - Roadmaps - Timelines **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Project Monitoring** - Baselining / KPIs - Resource Allocation - Dashboards **Publishing** - Application Deployment - Platform Compatibility - Lifecycle Management **Workflow Management** - Time Tracking - Progress Monitoring - Budgeting - Team Scorecard **Agentic AI - No-Code Development Platforms** - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Project Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Airtable Alternatives - [Asana](https://www.g2.com/products/asana/reviews) - 4.4/5.0 (13,101 reviews) - [ClickUp](https://www.g2.com/products/clickup/reviews) - 4.6/5.0 (11,951 reviews) - [monday Work Management](https://www.g2.com/products/monday-com/reviews) - 4.7/5.0 (14,965 reviews)