We run GEO/AEO campaigns for a range of clients, and before Peekaboo the honest answer to "how are we showing up in AI search" was anecdotal. Peekaboo gave us a real number. Being able to break visibility out by model is quite valuable; ChatGPT, Perplexity, and Google AI Overviews rarely agree, and knowing which one a brand is losing tells us what to fix. Competitor tracking on the same prompt set is the other standout: showing a client where a rival is getting cited and they are not turns a vague conversation into a specific content assignment. Review collected by and hosted on G2.com.

Prompt selection is where the learning curve lives. Our first tracked prompts were built on terms we already ranked well for, so the early scores looked great and told us little. It took a round of rework to point the prompts at real buying intent before the data got actionable. The prompt recommendations help, but I would like more guidance up front on building a tracking set that exposes gaps rather than confirming strengths. Review collected by and hosted on G2.com.