Aha! Reviews & Product Details

Aha is exteremely powerful and customizable. In case the enterprise license is used, the customization possibilities and advanced features are awesome. It is possible to really tailor the product behaviour to your personal needs. Additionally, the product is rich of APIs which allow to extend the integration possibilities even more.

The integration with DevOps is extremely efficient.

Very user friendly and the different views can be tailored for the different stakeholders.

It is also extremely powerful for the part to communicate with clients: the Ideas portal is awesome. Review collected by and hosted on G2.com.

The planning part is lacking some possibilities to tailor the functionality to the very bit and pieces of a complex planning Review collected by and hosted on G2.com.

The concepts are presented very clearly, with no ambiguity about what each element represents—a feature is distinctly a feature, a requirement is unmistakably a requirement, and so on. Product management within the tool is straightforward and intuitive right from the start, yet it also offers the flexibility to explore more advanced features as needed. This tool was obviously designed with the entire software development lifecycle in mind, rather than simply being an overblown bug tracking system like some other well-known options.

On the few occasions I have need help with the tool the Customer Support has been stellar in their knowledge/understanding and response times. Review collected by and hosted on G2.com.

you should be able to track a bug as a bug, tied to a specific feature. Creating a bug as a new feature and linking it back to the original feature loses something in the process and makes it difficult to see how teams/users are doing. Review collected by and hosted on G2.com.

I appreciate Aha! for providing a visual roadmap that helps everyone understand the priorities easily. I like that all requirements, dependencies, and goals are in one place. It is beneficial that our stakeholders can enter and manage their ideas, turning them into actionable items. Aha! gives me a high-level view of what's coming in each release, allowing me to quickly see timelines, priorities, and dependencies all in one spot, which helps me plan to complete my documentation work early. It saves me from having to chase PMs or engineers for clarification. The initial setup of Aha! was easy as well. Review collected by and hosted on G2.com.

Custom dashboard and report take more time. More different type templates would save time. When handling a big portfolio it takes time for loading. Speed up loading for the dashboard with large datasets. Review collected by and hosted on G2.com.

I like that Aha! is highly customizable and allows me to enter the data I need to keep track of my projects. The automation engine in Aha! is really helpful for keeping everybody informed, especially our stakeholders. Additionally, I found the initial setup to be not complicated at all. Overall, it's a very good product for project management and product management, as it helps in publishing roadmaps, sharing ideas, receiving them from our clients, and organizing the work to be done in a support company. Review collected by and hosted on G2.com.

Well, the fact that some custom field types, like notes, cannot be used in automation is a drawback. Basically, what I mentioned about the notes is the only field I have that is multiline, and I can enter formatted text. But I cannot use it in automation, which is an issue for me. Review collected by and hosted on G2.com.

Jack’s presentation was outstanding — easily one of the best product demos I’ve ever seen. It immediately made me want to start working with the software. Aha! Roadmaps is highly versatile, offering a broad range of features. The structured approach helps deliver organized, professional results, which I find extremely valuable.

Our main contact person was always quick to respond, and the documentation is excellent. Implementing the software isn’t trivial, especially when setting up integrations, but everything is clearly described — as long as you take the time to read it thoroughly. The overall organization of the platform is impressive.

I also really appreciate the webinars and the Customer Success Team that supports users during implementation. This service is included with an annual plan, which is a great benefit and a reason why we directly booked the yearly package. The software helps companies reach a more professional level, but it also requires adapting to new workflows and organizational methods. Having experienced people guide you through that process makes a big difference — and Aha! does this well.

In terms of integrations, we’ve successfully connected Aha! Roadmaps with Microsoft Azure DevOps, which worked smoothly. We also use Microsoft Teams and plan to add Salesforce in the future. The flexibility is excellent; almost everything can be configured to fit specific needs. I’m still in the early stages of exploring all the capabilities, but it’s clear that the potential is significant. Review collected by and hosted on G2.com.

The software can feel overwhelming at first. There are so many features that it takes time to get familiar with everything. In the menu navigation, I often find myself clicking back and forth trying to locate what I need. This might be due to Aha!’s terminology being different from ours, or because I’m still adjusting to its workflows. I often end up misclicking simply because I’m searching for something in the wrong place.

The integration setup — for example with Microsoft Azure DevOps — is well-documented but very detailed. There are many manual steps, and if you miss even a single line in the instructions, the setup won’t work. You have to be extremely careful and follow every step precisely, which can be time-consuming.

I would also like to complete the Aha! Roadmaps certification, but the price is quite steep — around $2,300 as of October 2025. That’s too high for a software training program, even one that includes certification. I can already see the challenge ahead of me in asking my boss for this amount of money.

It would also be nice if more best practices or implementation guidance from the Customer Success Team were built directly into the software itself. Some in-app guidance or interactive onboarding would make the learning curve easier. But overall, this is a minor issue — the support team does a great job. Review collected by and hosted on G2.com.

What I like best about Aha! is its flexibility and how it can be modeled to support the complex operating models of a large organization. For example, we needed to design a sophisticated, hybrid integration that connects our high-level strategic Releases in Aha! to our engineering teams' granular Fix Versions in Jira. Aha! provided the tools and configurability to achieve this.

Additionally, the customer support experience has been great. When we were blocked on a very technical integration issue, the support team provided in-depth documentation that helped us understand the intricacies of the product and solve the problem ourselves. A special shoutout to the support team for being so knowledgeable. Review collected by and hosted on G2.com.

While the platform is powerful for high-level strategy, there are a few basic, quality-of-life features missing that create friction in the day-to-day workflow.

The two most notable examples for our team are the inability to tag colleagues directly in notes or comments for quick collaboration, and the limited table sorting and filtering capabilities. This often forces us to export data to Excel for simple analysis, which feels like an unnecessary step.

We have raised these as feature requests, and we understand the team has a long list of priorities. However, these foundational improvements would significantly enhance the daily user experience. Review collected by and hosted on G2.com.

I find Aha! to be a great tool that fits our enterprise roadmap needs well with strong features and customization. I like how flexible it is, letting us tailor information for different interest holders. The data model is something I do like because it allows me to group work effectively and link it to goals and initiatives. The integration option is a big plus because it provides a real view of work status. As a new user, it seems user-friendly, making it easier to adopt and the initial setup was easy. I appreciate the roadmap options and flexibility, and I value the ability to connect work with goals, initiatives, and releases, which helps link work to strategy. Review collected by and hosted on G2.com.

Some additional flexibility in how releases link to initiatives - though this might be possible, I'm a new user and still learning. The workspace setup and how it rolls up was a little difficult to follow but otherwise good. Review collected by and hosted on G2.com.

We utilize Aha Roadmaps, which is such a great tool for keeping track of work across teams. Customer Service is excellent too: any questions I can't answer from the support documents online by myself, I send to customer support and always get a rapid, helpful response. Review collected by and hosted on G2.com.

Sometimes I wish the reporting capabilities could be a little more robust, especially the visual charts when building out a dashboard. It would also be super helpful when building Automation rules to have options to set a date before another date, rather than only options to set a date after another date. Review collected by and hosted on G2.com.

Combination of the features and incredible customer service. The features also provide a high level of customization to allow the products to conform to your workflows. Review collected by and hosted on G2.com.

There is a bit of a learning curve but the documentation and customer services helps overcome those challenges Review collected by and hosted on G2.com.

Aha!'s Roadmaps, Ideas, and Discover portals really help to tie together the whole product cycle from ideation through deployment. It's convenient to have everything in one place with the ability to drill down from something on the roadmap to trace back what factors went into prioritizing that item over others. "Ideas" has good brainstorming tools like Whiteboards and Prioritization. It keeps track of history on the Idea record, so if that Idea ends up being chosen and scheduled into the Roadmap, you can always go back in and see if people voted for it, commented on it, and what other items or artifacts within Aha! it relates to. There are several different view options, so the Roadmap can be presented in the fashion that best fits your audience. The web link sharing option is helpful so that people without Aha! access can have an up-to-date view of the Roadmap accessible at any time. Review collected by and hosted on G2.com.

There are many configurable templates and settings, which allows a high degree of customizability, but that complexity also leads to much clicking around to find all of the settings and configurations, especially when first learning the tool. Their support is readily available via chat or email or scheduling a call, and they were able to assist quickly and effectively each time we had a question. Review collected by and hosted on G2.com.