# Aha! Reviews **Vendor:** Aha! Labs **Category:** [Product Management Software](https://www.g2.com/categories/product-management-software) **Average Rating:** 4.4/5.0 **Total Reviews:** 363 ## About Aha! Aha! is the world's #1 product development software. We help more than 1 million product builders to bring their strategy to life. Our integrated tools empower teams to go from discovery to delivery. The suite includes Aha! Roadmaps, Aha! Discovery, Aha! Ideas, Aha! Whiteboards, Aha! Builder, Aha! Develop, Aha! Teamwork, and Aha! Knowledge. Product teams rely on our expertise, AI assistant, and training programs via Aha! Academy to do their best work. We are proud to be a very different type of high-growth SaaS company. The business is self-funded, profitable, and 100% remote. We are recognized as one of the best fully remote companies to work for, champion the Bootstrap Movement, and have given over $1.5M to people in need through Aha! Cares. Learn more at www.aha.io. ## Aha! Pros & Cons **What users like:** - Users praise the **responsive and helpful customer support** received during onboarding, enhancing their Aha! experience significantly. (35 reviews) - Users appreciate the **ease of use** of Aha!, enjoying intuitive navigation and seamless integration for managing everything in one place. (32 reviews) - Users find Aha! offers **exceptional roadmapping and strategic thinking** , transforming product management and team dynamics effectively. (25 reviews) - Users appreciate Aha! for its **clarity and intuitive design** , enhancing communication and collaboration throughout the product management process. (25 reviews) - Users appreciate the **clarity and integration** Aha! provides for product roadmaps, enhancing team alignment and communication. (23 reviews) - Users value the **intuitive team collaboration** in Aha!, enhancing alignment and communication across projects and initiatives. (21 reviews) - Easy Integration (20 reviews) - Integrations (19 reviews) - Customization (18 reviews) - Roadmap Creation (18 reviews) **What users dislike:** - Users face a **steep learning curve** with Aha!, as navigating its many features can be overwhelming initially. (19 reviews) - Users find the **learning difficulty** with the Gantt features and setup process challenging and not user-friendly. (11 reviews) - Users note the **limited features** in Aha!, hindering customization and integration with other tools like Azure DevOps. (11 reviews) - Users find **missing features** in Aha!, such as limited Gantt functionality and restrictive user management, frustrating. (11 reviews) - Users find Aha! can become quite **complex** , especially with overwhelming features and challenging integration setups. (8 reviews) - Users find Aha! can be **overwhelmingly complex** initially, needing time to grasp its extensive features and hierarchy. (8 reviews) - Difficult Navigation (8 reviews) - Expensive (8 reviews) - Not Intuitive (8 reviews) - Users experience a **steep learning curve** with Aha!, finding navigation and usability challenging initially due to its complexity. (8 reviews) ## Aha! Reviews ### 1. Powerful Collaboration Platform with AI, Custom Workflows, and Easy Roadmapping **Rating:** 4.5/5.0 stars **Reviewed by:** Konjengbam M. | BDR, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Aha!?** I love this platform for its capability to collaborate and build strategy for developmental goals of the organization. This almost have all needed features building plans and making road maps for reduction of risk and improvement of productivity of the organization. I love the AI feature of this platform with capability to assist, search, filter and automate. The security of this platform is also reliable. I also love this platform for its capability to customize workflow and workspaces. Other than this I also love this platform for its whiteboarding and brainstorming capabilities which improves co-ordination and collaboration among teams. The transition from ideas to road map is made easy with this platform. The notifications and meeting feature of this platform is also worth mentioning. I felt that that the onboarding was really easy as it could be done with a google account. The pricing in comparison with the feature is moderate. **What do you dislike about Aha!?** I love most part of this platform but I wish that more improvement is made to make the platform feel less heavy. Other than this for the user may need some training for improve efficiency in using this platform. Other than this I also wish that there was more seamless integration capability of this platform. **What problems is Aha! solving and how is that benefiting you?** This platform actively assist in building strategy and preparation of roadmap. It improves collaboration among teams and improve productivity. ### 2. Excellent expert support & assistance from Aha Software team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Aha!?** The 'Get help from an expert' responds 100% of the time in 2hrs or less. The responses provide detailed solutions, walkthroughs and or workarounds. If more context is needed - responses provide specific details that will assist them in helping you with your issue. They have been absolutely amazing and incredibly patient! **What do you dislike about Aha!?** There is no way to view your portal configurations as a portal user when you are an admin. I sometimes want to make sure I am not over-exposing information and to do so, I had to make a separate gmail account and set it up like our customer users and have to swap between to check my configurations. **What problems is Aha! solving and how is that benefiting you?** Aha provides a lot of tools that keep things organized and or grouped together. Additionally, the variety of views available have given us the ability to provide our customers with their preferred view/ alternate views based on how they are utilizing the information published. ### 3. Extremely Powerful, Customizable, and API-Rich **Rating:** 5.0/5.0 stars **Reviewed by:** Nicola R. | Head of Product Management, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Aha!?** Aha is exteremely powerful and customizable. In case the enterprise license is used, the customization possibilities and advanced features are awesome. It is possible to really tailor the product behaviour to your personal needs. Additionally, the product is rich of APIs which allow to extend the integration possibilities even more. The integration with DevOps is extremely efficient. Very user friendly and the different views can be tailored for the different stakeholders. It is also extremely powerful for the part to communicate with clients: the Ideas portal is awesome. **What do you dislike about Aha!?** The planning part is lacking some possibilities to tailor the functionality to the very bit and pieces of a complex planning **What problems is Aha! solving and how is that benefiting you?** With Aha I'm able to have a full overview of the state of all the products and releases. I can customize the details based on my specific workflows and needs, and I can make a fluent communication with my customers. ### 4. Aha! Makes Idea Triage and Customer Roadmaps Easy, Backed by Outstanding Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Aha!?** We’ve been using Aha! for several years now, and it has been extremely helpful for our teams when it comes to triaging ideas and building customer-facing roadmaps. I’m especially impressed with their Support team. Brittany Rhoney, in particular, provided exemplary service to me and my team. **What do you dislike about Aha!?** At times, there are some configuration limitations in the customer-facing UI. For example, we’ve run into constraints when trying to change where the submission form appears or when rearranging required fields into different locations, although our setup is for an extremely specific use case. Overall, it gets the job done and helps us organize thousands of submissions effectively. **What problems is Aha! solving and how is that benefiting you?** We receive thousands of submissions for a very complex product, and this makes it much easier to triage ideas and slice-and-dice the reporting. ### 5. Exceptionally Clear and Intuitive Product Management Tool for entire SDLC **Rating:** 5.0/5.0 stars **Reviewed by:** Gordon C. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Aha!?** The concepts are presented very clearly, with no ambiguity about what each element represents—a feature is distinctly a feature, a requirement is unmistakably a requirement, and so on. Product management within the tool is straightforward and intuitive right from the start, yet it also offers the flexibility to explore more advanced features as needed. This tool was obviously designed with the entire software development lifecycle in mind, rather than simply being an overblown bug tracking system like some other well-known options. On the few occasions I have need help with the tool the Customer Support has been stellar in their knowledge/understanding and response times. **What do you dislike about Aha!?** you should be able to track a bug as a bug, tied to a specific feature. Creating a bug as a new feature and linking it back to the original feature loses something in the process and makes it difficult to see how teams/users are doing. **What problems is Aha! solving and how is that benefiting you?** We rely on Aha throughout our entire software development lifecycle, starting from the initial product concept and business case, through defining features, and all the way to assigning and implementing developer tasks. We replaced Jira with it and have very happily never looked back ### 6. Visual Roadmap Enhances Team Coordination **Rating:** 5.0/5.0 stars **Reviewed by:** Atul B. | Documentation Writer Sr., Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** December 30, 2025 **What do you like best about Aha!?** I appreciate Aha! for providing a visual roadmap that helps everyone understand the priorities easily. I like that all requirements, dependencies, and goals are in one place. It is beneficial that our stakeholders can enter and manage their ideas, turning them into actionable items. Aha! gives me a high-level view of what's coming in each release, allowing me to quickly see timelines, priorities, and dependencies all in one spot, which helps me plan to complete my documentation work early. It saves me from having to chase PMs or engineers for clarification. The initial setup of Aha! was easy as well. **What do you dislike about Aha!?** Custom dashboard and report take more time. More different type templates would save time. When handling a big portfolio it takes time for loading. Speed up loading for the dashboard with large datasets. **What problems is Aha! solving and how is that benefiting you?** Aha! helps us track roadmaps and release plans, link feature dependencies, and keep everything on the same platform for easy access. It also provides a visual roadmap to understand priorities, which helps in planning and completing documentation early without chasing team members. ### 7. Highly Customizable and Efficient with Some Automation Drawbacks **Rating:** 4.0/5.0 stars **Reviewed by:** Oscar O. **Reviewed Date:** January 20, 2026 **What do you like best about Aha!?** I like that Aha! is highly customizable and allows me to enter the data I need to keep track of my projects. The automation engine in Aha! is really helpful for keeping everybody informed, especially our stakeholders. Additionally, I found the initial setup to be not complicated at all. Overall, it's a very good product for project management and product management, as it helps in publishing roadmaps, sharing ideas, receiving them from our clients, and organizing the work to be done in a support company. **What do you dislike about Aha!?** Well, the fact that some custom field types, like notes, cannot be used in automation is a drawback. Basically, what I mentioned about the notes is the only field I have that is multiline, and I can enter formatted text. But I cannot use it in automation, which is an issue for me. **What problems is Aha! solving and how is that benefiting you?** I use Aha! to customize forms and track project data, keeping stakeholders informed with its automation engine. ### 8. Powerful, Versatile Tool with Stellar Support—Steep Learning Curve but Worth the Effort **Rating:** 5.0/5.0 stars **Reviewed by:** Gregor J. | Product Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Aha!?** Jack’s presentation was outstanding — easily one of the best product demos I’ve ever seen. It immediately made me want to start working with the software. Aha! Roadmaps is highly versatile, offering a broad range of features. The structured approach helps deliver organized, professional results, which I find extremely valuable. Our main contact person was always quick to respond, and the documentation is excellent. Implementing the software isn’t trivial, especially when setting up integrations, but everything is clearly described — as long as you take the time to read it thoroughly. The overall organization of the platform is impressive. I also really appreciate the webinars and the Customer Success Team that supports users during implementation. This service is included with an annual plan, which is a great benefit and a reason why we directly booked the yearly package. The software helps companies reach a more professional level, but it also requires adapting to new workflows and organizational methods. Having experienced people guide you through that process makes a big difference — and Aha! does this well. In terms of integrations, we’ve successfully connected Aha! Roadmaps with Microsoft Azure DevOps, which worked smoothly. We also use Microsoft Teams and plan to add Salesforce in the future. The flexibility is excellent; almost everything can be configured to fit specific needs. I’m still in the early stages of exploring all the capabilities, but it’s clear that the potential is significant. **What do you dislike about Aha!?** The software can feel overwhelming at first. There are so many features that it takes time to get familiar with everything. In the menu navigation, I often find myself clicking back and forth trying to locate what I need. This might be due to Aha!’s terminology being different from ours, or because I’m still adjusting to its workflows. I often end up misclicking simply because I’m searching for something in the wrong place. The integration setup — for example with Microsoft Azure DevOps — is well-documented but very detailed. There are many manual steps, and if you miss even a single line in the instructions, the setup won’t work. You have to be extremely careful and follow every step precisely, which can be time-consuming. I would also like to complete the Aha! Roadmaps certification, but the price is quite steep — around $2,300 as of October 2025. That’s too high for a software training program, even one that includes certification. I can already see the challenge ahead of me in asking my boss for this amount of money. It would also be nice if more best practices or implementation guidance from the Customer Success Team were built directly into the software itself. Some in-app guidance or interactive onboarding would make the learning curve easier. But overall, this is a minor issue — the support team does a great job. **What problems is Aha! solving and how is that benefiting you?** Achieving organized, successful results through structure—not by chance ### 9. Great for Sharing Feature Status and Comments, but Hard to Manage at Scale **Rating:** 3.5/5.0 stars **Reviewed by:** Romy S. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Aha!?** We can create features, share the numbers with clients, and post comments for others. The product also lets us mark the status. **What do you dislike about Aha!?** It’s easy to lose the overview when there are more than 2k features, and it’s hard not to create duplicates. **What problems is Aha! solving and how is that benefiting you?** Overview of all feature requests from Sales, CS, Support, and Product. ### 10. A Powerful, Flexible Platform for Complex Enterprise Product Management **Rating:** 5.0/5.0 stars **Reviewed by:** Sriram K. | Senior Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2025 **What do you like best about Aha!?** What I like best about Aha! is its flexibility and how it can be modeled to support the complex operating models of a large organization. For example, we needed to design a sophisticated, hybrid integration that connects our high-level strategic Releases in Aha! to our engineering teams' granular Fix Versions in Jira. Aha! provided the tools and configurability to achieve this. Additionally, the customer support experience has been great. When we were blocked on a very technical integration issue, the support team provided in-depth documentation that helped us understand the intricacies of the product and solve the problem ourselves. A special shoutout to the support team for being so knowledgeable. **What do you dislike about Aha!?** While the platform is powerful for high-level strategy, there are a few basic, quality-of-life features missing that create friction in the day-to-day workflow. The two most notable examples for our team are the inability to tag colleagues directly in notes or comments for quick collaboration, and the limited table sorting and filtering capabilities. This often forces us to export data to Excel for simple analysis, which feels like an unnecessary step. We have raised these as feature requests, and we understand the team has a long list of priorities. However, these foundational improvements would significantly enhance the daily user experience. **What problems is Aha! solving and how is that benefiting you?** The biggest problem Aha! is solving for us is closing the gap between our high-level business strategy and what the engineering team is actually building day-to-day. It's really helping us connect the strategy to the actual execution. For example, with the Jira integration we're setting up, an engineer can be working on an Epic in Jira and see a direct link back to the high-level business Initiative it's for. It just helps everyone understand the "why" behind their work, which is a huge benefit. It's also been great for improving how we work. The process of setting up the tool has forced us to define our own internal processes better, which means less churn and more focus on the product itself. On top of that, things like the Ideas Portal are giving us a way to bring all our different customer touchpoints into one place, helping us work as a more empowered team to solve the right problems. ### 11. Flexible and Feature-Rich Roadmapping **Rating:** 4.5/5.0 stars **Reviewed by:** Josipa C. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2025 **What do you like best about Aha!?** I find Aha! to be a great tool that fits our enterprise roadmap needs well with strong features and customization. I like how flexible it is, letting us tailor information for different interest holders. The data model is something I do like because it allows me to group work effectively and link it to goals and initiatives. The integration option is a big plus because it provides a real view of work status. As a new user, it seems user-friendly, making it easier to adopt and the initial setup was easy. I appreciate the roadmap options and flexibility, and I value the ability to connect work with goals, initiatives, and releases, which helps link work to strategy. **What do you dislike about Aha!?** Some additional flexibility in how releases link to initiatives - though this might be possible, I'm a new user and still learning. The workspace setup and how it rolls up was a little difficult to follow but otherwise good. **What problems is Aha! solving and how is that benefiting you?** Aha! fits our enterprise roadmap needs with strong customization and flexibility. It helps link work to strategic goals and integrates well for a real view of work status. The user-friendly data model enhances our ability to tailor information for different interest holders. ### 12. Intuitive and Integrated Tool with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Guilherme K. | Commerce Architecture Manager **Reviewed Date:** February 06, 2026 **What do you like best about Aha!?** I use Aha! Enterprise + Ideas as a product manager, and I love that it allows me to have clarity on the product roadmap and easily communicate it to stakeholders. It's easy and intuitive to use, which is a huge plus for me. The support I received during onboarding was really helpful, and I value the idea tool for its ease in collecting and working on new inputs. The connection with Jira is particularly beneficial, as it makes the product roadmap and development process feel integrated. **What do you dislike about Aha!?** The seat pricing, would be good to have different options to allow some profiles to have access to it. **What problems is Aha! solving and how is that benefiting you?** Aha! provides clarity on our product roadmap and helps me easily communicate it to stakeholders. ### 13. Aha Roadmaps Keeps Teams Aligned—Backed by Fast, Helpful Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Aha!?** We utilize Aha Roadmaps, which is such a great tool for keeping track of work across teams. Customer Service is excellent too: any questions I can't answer from the support documents online by myself, I send to customer support and always get a rapid, helpful response. **What do you dislike about Aha!?** Sometimes I wish the reporting capabilities could be a little more robust, especially the visual charts when building out a dashboard. It would also be super helpful when building Automation rules to have options to set a date before another date, rather than only options to set a date after another date. **What problems is Aha! solving and how is that benefiting you?** Aha Roadmaps helps teams track work within their own team and workspace, and helps product managers in charge of cross-functional teams also track the work they need to see in reports and dashboards. ### 14. Highly Customizable, Amazing Support—Aha! Replaced Our Excel Gantt **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Aha!?** Aha! is highly customizable and has been an amazing tool to replace our previously generated excel Gantt. Their customer service goes above and beyond to provide support in a timely manner and in the rare instance an issue is found it is rectified almost immediately. **What do you dislike about Aha!?** Some areas in the Gantt are less intuitive than expected. Example - you cannot easily expand/collapse all schedules on the Gantt, instead you must create a separate view for Expanded/Collapsed. This can lead to manual effort for a large portfolio. **What problems is Aha! solving and how is that benefiting you?** Aha! is used throughout our company for different purposes, the primary use case of my involvement is overall portfolio management and providing stakeholders with up to date information on their projects. ### 15. Outstanding Features and Exceptional Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Sean H. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2025 **What do you like best about Aha!?** Combination of the features and incredible customer service. The features also provide a high level of customization to allow the products to conform to your workflows. **What do you dislike about Aha!?** There is a bit of a learning curve but the documentation and customer services helps overcome those challenges **What problems is Aha! solving and how is that benefiting you?** We previously were using several applications for product management and documentation. Working in multiple products that lack integrations creates a challenging environment for effective development. We also often found ourselves not documenting features and updates as much as we should, and this led to challenging support and client issues. With Aha, everything is in one place, with data shared across modules. This makes it so easy to follow a feature across the lifecycle, from idea all the way through release shipment and documentation. Aha also provides a great "best practice" framework in their design that we are operating as a better product team just by following their steps. We've seen productivity and product knowledge increase across our teams as a result. ### 16. Aha! Unifies Product Management with Roadmaps and Idea Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer J. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Aha!?** Aha!'s Roadmaps, Ideas, and Discover portals really help to tie together the whole product cycle from ideation through deployment. It's convenient to have everything in one place with the ability to drill down from something on the roadmap to trace back what factors went into prioritizing that item over others. "Ideas" has good brainstorming tools like Whiteboards and Prioritization. It keeps track of history on the Idea record, so if that Idea ends up being chosen and scheduled into the Roadmap, you can always go back in and see if people voted for it, commented on it, and what other items or artifacts within Aha! it relates to. There are several different view options, so the Roadmap can be presented in the fashion that best fits your audience. The web link sharing option is helpful so that people without Aha! access can have an up-to-date view of the Roadmap accessible at any time. **What do you dislike about Aha!?** There are many configurable templates and settings, which allows a high degree of customizability, but that complexity also leads to much clicking around to find all of the settings and configurations, especially when first learning the tool. Their support is readily available via chat or email or scheduling a call, and they were able to assist quickly and effectively each time we had a question. **What problems is Aha! solving and how is that benefiting you?** We need to keep everything related to each initiative together so that we can easily trace back to the problem it aims to solve, the goals, and supporting data. ### 17. Streamlines Product Management with Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Whitnae M. **Reviewed Date:** October 24, 2025 **What do you like best about Aha!?** I appreciate how Aha! has streamlined and centralized our tracking of roadmaps, which allows us to effectively and quickly build and share reports with executive-level team members and our board. Having the ability to create various reports has been incredibly helpful in ensuring our data remains accurate. I am also excited about the ideas portal we recently rolled out; it promises to provide valuable insights and is beginning to gain significant use. The ease of getting started with Aha! and its intuitive out-of-the-box setup make it effortless to jump right in, collect data, and organize information swiftly. Moreover, the integration with other tools, like Azure and Jira, supports our workflow efficiently. These features significantly contribute to the overall user experience, making Aha! an invaluable tool for managing our multiple product offerings. **What do you dislike about Aha!?** There are some limitations to reporting in Aha!, particularly with pivot reports. I cannot view some data as a percentage, and it feels like sorting isn't functioning correctly, even after selecting the option. This reflects minor functionality issues that seem to either not work correctly or have not been developed yet. **What problems is Aha! solving and how is that benefiting you?** Aha! centralizes our roadmap tracking, enabling effective report creation and sharing with executives, ensuring data accuracy, and facilitating quick information organization. ### 18. Comprehensive Product Management Features, But Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Aha!?** It provides a central ecosystem to help product teams stay focused on the mountain of details orbiting a product. It's breadth of features is huge. Chances are if it benefits a product teams, Aha has a feature for it. **What do you dislike about Aha!?** I think the phrase "jack of all trades and master of none" fits with Aha. Most of the components of Aha are "good enough". The project management features aren't as good as Asana, or the whiteboarding features aren't as good as Miro. **What problems is Aha! solving and how is that benefiting you?** Product details were spread out everywhere, Sharepoint, individual files, Teams channels, emails, etc. Aha becomes the central repo for everything and that brings clarity and momentum into the product lifecycle. ### 19. Very helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Aha!?** I love how everything is connected, even the presentations. I am still getting everything moved into Aha!, but I love that I can auto-update my presentations with the most recent data in the same portal I use to track everything. Before Aha!, I tracked everything on several spreadsheets, a Hubspot ticketing system, email, and powerpoint. I found that I was spending way too much time just trying to keep everything up to date, and things would slip through the cracks. Now, I have one spot to manage everything, and everything is intertwined. Although I am at the early stages of implementation, I can see the light at the end of the tunnel, and I can't wait to get there. **What do you dislike about Aha!?** I haven't found anything I dislike yet. I struggled a little bit deciding if I should use epics or features, so a little more support around that would be helpful, but I didn't reach out to anyone and I haven't even had my onboarding yet. I was able to do a lot of self-guided setup using their support section, so I was able to figure it out. **What problems is Aha! solving and how is that benefiting you?** Tracking the and planning for the entire product development lifecycle. It helps me keep everyone informed and keep everything synced up. ### 20. Powerful, customizable, and backed by incredible customer support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2025 **What do you like best about Aha!?** Aha! Roadmaps has become a huge part of how we manage our product strategy and execution. It offers a huge range of features that we use in our everyday processes, road mapping, reporting, and integrations specifically. We're frequently discovering new ways to improve our daily processes by using more of what this product offers. The Ideas Portal has been especially impactful. It allows us to collect and prioritize customer feedback, which we can easily convert into roadmap items. This has led to tangible improvements in our software and helped us stay aligned with what our users actually need and want. Integrations with Azure DevOps keep our engineering team connected, and the ability to customize fields and workflows has helped us standardize across teams. The tools in Aha! make our strategy actionable by linking our product vision, customer insights, and goals directly to the work our teams are doing. This way we can work towards ensuring that every feature we build supports a clear, strategic purpose. Support is excellent, and the platform continues to evolve. We're able to try out new features and can always lean on customer support to help enhance our use of these new enhancements or the existing features we've already implemented. The Aha! customer support team is always quick to respond and knowledgeable and thoughtful in their responses. We're very happy with our choice to use Aha! and have seen the benefits across our teams. **What do you dislike about Aha!?** We're very happy with our use of the tool. It is incredibly powerful, but it takes some getting used to. With so many features and customization options, it’s easy to feel overwhelmed at first. We’ve found that investing time in training and setting clear governance is key to making the most of what the platform offers. **What problems is Aha! solving and how is that benefiting you?** The biggest improvements we're seeing are being able to easily turn strategy into action by linking goals, initiatives, and customer insights directly to product work. We've been impressed with how our cross-team alignment has improved. The integrations like Azure DevOps are so important for how we keep engineering and product teams connected. This has transformed our ability to create visibility and transparency to keep stakeholders informed and aligned. ### 21. Centralized, Easy-to-Track Prodcuts Idea Portal Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2026 **What do you like best about Aha!?** All ideas and product enhancement requests need to be submitted through this system as a centralized place that’s easy to track and manage. In addition, all epics can be managed in one place. **What do you dislike about Aha!?** I believe the tool met our expectation and the required value. **What problems is Aha! solving and how is that benefiting you?** A centralized way to manage the product and innovation roadmap, focus on high-priority initiatives, and track execution ### 22. The Gold Standard of Strategic Product Building **Rating:** 5.0/5.0 stars **Reviewed by:** Adrian S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2025 **What do you like best about Aha!?** As a founder who's tried countless product management tools, Aha! stands apart for how it reshapes your entire approach to building products. What sets it apart: This isn't just feature-rich software — it's a thoughtful system that guides strategic thinking rather than just task management. The roadmapping is exceptional, but what really impressed me is how every interaction with their team has been gold standard: professional, thoughtful, and grounded. Bottom line: Aha! doesn't just solve problems; it fundamentally changes how teams think and operate. If you're serious about strategic product building, this platform will elevate your entire process. Would I recommend? Absolutely. This is what best-in-class looks like. **What do you dislike about Aha!?** Could use more native integrations with some of the newer tools in our stack **What problems is Aha! solving and how is that benefiting you?** Aha! forces us to connect every feature back to our core strategy and business goals. The "why" behind each decision becomes crystal clear, not just the "what" and "when." This has transformed how our entire team thinks about product development. ### 23. The must have tool for Product Managers **Rating:** 5.0/5.0 stars **Reviewed by:** Peter F. | Chief Product Officer, Enterprise (> 1000 emp.) **Reviewed Date:** April 08, 2025 **What do you like best about Aha!?** I have been using Aha! for around 10 years within different organisations. Having just moved companies I decided to check out the competition and having looked at other solutions decided to implement Aha! as it still remains in my view the must have solution. Getting up and running was simple, adding the product strategies integrating with Jira and ingesting the existing product development plans. What i really like is the new advanced Knowledge Base capability - enabling us to develop and customer facing document portal in a couple of days. **What do you dislike about Aha!?** Although Aha! has done a great job of starting to incorporate AI into the product set, it could do more to improve how you can perform key actions such as competitor analysis - automating the tracking of competitors and helping to propose product actions to compete better **What problems is Aha! solving and how is that benefiting you?** Ensuring the transparent linkage of business and product strategy, through to product roadmaps and releases plans. Providing customers access to well structured product documentation and an Ideas Portal for increased customer engagement. ### 24. I successfully use Aha for product management and keeping in contact with clients **Rating:** 5.0/5.0 stars **Reviewed by:** Tony L. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Aha!?** Aha is a worthy tool for organising product information, from strategy to roadmaps and new ideas. The biggest benefit our organisation gains from Aha is the ideas portal. Allowing uses to raise ideas and votes on others. It gives a real sense of community to our client base. Aha also links well with Azure Dev Ops, allowing us to bring roadmap items directing into features and epics in ADO. I use it daily as part of my role. **What do you dislike about Aha!?** The main downside of Aha is related to it's flexibility. It is sometimes tricky to set up and get the settings just right. But once done, it's a powerful tool. **What problems is Aha! solving and how is that benefiting you?** I use it for roadmaping, feature planning, the ideas portal and sharing information with stakeholders. ### 25. Project Managent tool **Rating:** 3.5/5.0 stars **Reviewed by:** Federico F. | Release Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Aha!?** Aha! is a robust project management tool designed to streamline workflows and enhance team collaboration. With its intuitive interface and comprehensive feature set, it aims to cater to the needs of both small teams and large organizations. One of the standout aspects is its user experience. The interface is clean, modern, and easy to navigate, making it accessible for users of all skill levels. The onboarding process is straightforward, and users can quickly get up to speed with the tool's functionalities. In terms of features, Aha! offers a wide range of features that cover all aspects of project management. Key features include task management, time tracking, resource allocation, and reporting. The tool also integrates seamlessly with other popular software, enhancing its utility and flexibility. The level of support and documentation provided is commendable. Users have access to a comprehensive knowledge base, detailed tutorials, and responsive customer support. This ensures that any issues or questions are promptly addressed. Overall Aha! is a solid choice for project management. Its user-friendly interface, extensive feature set, and reliable support make it a valuable tool for teams looking to improve their project workflows. **What do you dislike about Aha!?** Need some training in order to handle all the different features in the best way possible **What problems is Aha! solving and how is that benefiting you?** Unique repository Roadmap ### 26. Comprehensive Product Management Tool with Excellent Templates **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Aha!?** It is mature and can help thru the whole Product Management process with templates and best practices. Ability to add company unique information on field level makes it easy to adapt. Very good onboarding team from test to live. **What do you dislike about Aha!?** On the pricy side of software in the domain. **What problems is Aha! solving and how is that benefiting you?** Creates one transparent repository and one process that I can align my business around ### 27. Aha a go to tool for planning the release and epic **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Aha!?** I like the Epic and stories board. It gives us clear picture of the releases that we have planned for next few months. **What do you dislike about Aha!?** We have integrated with Jira and Aha, so I have to see the notification as both the places. However I never tried to get rid of those notifications from Aha when it is about Jira tickets. **What problems is Aha! solving and how is that benefiting you?** It gives us clear picture of the releases that we have planned for couple of months. ### 28. Everything I need to deliver great products to my customers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Aha!?** Product management can be a struggle on multiple fronts, with competing voices from customers, executive stakeholders, business units, engineering, marketing, and more. Aha! provides all of the tools that you need to coalesce your disparate efforts into a strategically aligned executable vision that is grounded in customer value, measurable and aligned to company strategy. The broad suite of discovery, planning, scheduling, execution and reporting tools & templates will simplify any product manager's life. The customer engagement model is free from pushy sales people and full of helpful, engaged product management professionals who are there to help you succeed. **What do you dislike about Aha!?** Paradoxically, one thing I like most about Aha!; the ability to customize almost everything, is also a high-risk capability that takes careful planning and governance if you want to get maximum efficiency out of your environment. **What problems is Aha! solving and how is that benefiting you?** The biggest challenge that Aha! solves is providing clear visibility and justification for all planned work to senior executives who need only a high level view until they don't! When details are needed, Aha! can deliver in a format that is digestible for any audience from CEO down to the Engineer. ### 29. Good tool with very good support. **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea G. | Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Aha!?** Very powerful program management tool, very configurable, adaptable for almost every need. Customer support is awesome: Replied within hours with a feasible workaround for my problem. We use it daily in our company and integrates well into Jira. **What do you dislike about Aha!?** Sometimes the UI has its own... specifics. Not friendly at all, you have to enter into its way of doing things. **What problems is Aha! solving and how is that benefiting you?** Keeps all info needed for a successful program management in one spot, and present them in useful way ### 30. Product tool made by product people **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2025 **What do you like best about Aha!?** The team lives by Product best practices, they are proactive in their communication to offer support and onboarding assistance. When you do a trial they really invest a lot of time and effort to make sure you are getting the most out of the software. **What do you dislike about Aha!?** The UI can be a bit confusing if you are using multiple Aha! products. I would love to be able to do more data analysis within the Discovery platform. **What problems is Aha! solving and how is that benefiting you?** Analysis of recorded qualitative interviews, AI insights that shorten coding and analytics time. ### 31. The best project management software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Aha!?** After working actively with various project management tools I find the Aha the best product. It offers holistic view across whole company from larger initiatives, goals, epics down to low-level tasks. Aha also perfectly integrates with multiple 3rd party tools like Azure DevOps, GitLab, etc. I am using Aha on a daily basis, it's super easy to use and their customer support was always helpful with quick response. **What do you dislike about Aha!?** There was definitely a learning curve, but worth it for sure. **What problems is Aha! solving and how is that benefiting you?** Management of the business projects and products across wide our company's wide portfolio. ### 32. Aha! integration with Jira **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Aha!?** I've only just begun using it, so I can't share too many details yet. However, I have noticed that the integration with Jira works quite well so far. **What do you dislike about Aha!?** I've only just begun using it, so I don't have much to share yet. **What problems is Aha! solving and how is that benefiting you?** I use this tool to manage goals, initiatives, and epics. It helps me keep everything organized and track progress effectively. ### 33. Powerful planning and management tool, with great integration with Azure DevOps **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2025 **What do you like best about Aha!?** Powerful planning and management tool, with great integration with Azure DevOps. Great customer support during the trail phase. **What do you dislike about Aha!?** Takes a bit of getting used to where everything is, and to set up. **What problems is Aha! solving and how is that benefiting you?** Product management, project management, customer integration. ### 34. Aha! Roadmaps for Product Management **Rating:** 5.0/5.0 stars **Reviewed by:** Gianna R. | Sr Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Aha!?** I have been using Aha! Roadmaps for several months now, and it has truly transformed the way we handle product planning and prioritization in our organization. The software's intuitive interface makes it incredibly easy to map out our product strategy and align our team around key goals and initiatives. One of the standout features of Aha! Roadmaps is its streamlined intake process. It has significantly improved the way we capture, evaluate, and prioritize ideas and requests from various stakeholders. This has ensured that we are always working on the most impactful projects. Aha! Roadmaps serves as our single source of truth. It centralizes all our product information, making it easy to keep everyone on the same page and avoid any miscommunications or duplications of effort. The transparency it brings to our planning process has been invaluable. I also want to give a special mention to Max and the entire customer service team at Aha! They are incredibly responsive and helpful, always ready to assist with any questions or issues we encounter. Their support has made our experience with the software even more seamless and enjoyable. Overall, Aha! Roadmaps has been a game-changer for us. It's an essential tool for any product team looking to enhance their planning and prioritization processes. **What do you dislike about Aha!?** The tool is relatively expensive so scaling to the entire organization has not been possible yet but we circumvent this easy integrations such as Jira and confluence. **What problems is Aha! solving and how is that benefiting you?** Aha! Roadmaps effectively addresses several critical business challenges, such as disparate intake of ideas, lack of real-time visibility into roadmaps and progress tracking, and the need for a single source of truth for planning and prioritization. By centralizing and streamlining these processes, Aha! Roadmaps ensures that our team operates more efficiently and stays aligned on our strategic goals. ### 35. Exclusive platform **Rating:** 4.5/5.0 stars **Reviewed by:** Vaishali S. | Safety & PV Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Aha!?** Ease of use of the application and user friendly **What do you dislike about Aha!?** Not too many features and subscription charges **What problems is Aha! solving and how is that benefiting you?** Roadmap software ### 36. Excellent support - really quick responses **Rating:** 5.0/5.0 stars **Reviewed by:** Florencia E. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2025 **What do you like best about Aha!?** Aha Roadmaps is easy to use, is a great tool and visually is very helpfull **What do you dislike about Aha!?** As an admin, sometimes is difficult to navigate the logs **What problems is Aha! solving and how is that benefiting you?** Make visibility for management all products roadmaps and easy standarizze product management ### 37. Help with technical query **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2025 **What do you like best about Aha!?** Ability to track & trend project and collaborate with colleagues in real-time. The action tracker and project status is a great feature too, allowing for enhanced accountability for team members. Had a great experience with Brittany on customer support. Really responsive and able to help me with a project retrieval **What do you dislike about Aha!?** It is a little hard to create dashboards and summaries for data sets **What problems is Aha! solving and how is that benefiting you?** Collaboration across various teams - allowing for transparency & visibility to progress being made across our organization - this allows for further "lessons learnt" and idea sharing to accelerate all projects. ### 38. Helping our emerging technology company become more efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer H. | Vice President of Product, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Aha!?** Our healthcare technology company is using Aha Roadmaps for our product management team. The solution allows us to easily prioritize ideas to features. Ites faciliataed collaboration across the product and tech teams and within our organization. We also love having access to Knowledge where we can store documentation in one place to maintain a source of truth for our products. Customer support has been outstanding. They are available and extremely helpful in answering questions. **What do you dislike about Aha!?** It can be difficult to set up and connect with other develop tools like Azure Devops. However, we do have multiple workspaces which makes our particular set up a little more involved. **What problems is Aha! solving and how is that benefiting you?** Before using Aha, we had a difficult time organzing and prioritizing our internal stakeholder requests vs. our product led ideas. We also lacked standardization with documentation on our product team. Aha has enabled us to get organized and efficient in our processes. ### 39. Powerful roadmap software that links to Jira stories **Rating:** 5.0/5.0 stars **Reviewed by:** Alex T. | Senior product manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2025 **What do you like best about Aha!?** Roadmap and strategy tools are really useful, and the ability to push stories and releases to Jira means I can manage the business roadmap from Aha, while developers focus on Jira stories. Great tool! **What do you dislike about Aha!?** Can be a little complicated to learn all the features **What problems is Aha! solving and how is that benefiting you?** Easy to communicate and share live roadmaps, and removes any need to duplicate stories elsewhere ### 40. You Got Questions...Aha Has Answers!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn H. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2024 **What do you like best about Aha!?** Recently coverted from a free trial to becoming a customer. All throughout the trial and onboarding as a new customer there is always a willingness to help and answer questions. As I unpack all the capabilities, new ideas/questions arise and I have always been provided support to get my questions answered. **What do you dislike about Aha!?** Nothing as of yet. At first I was going to respond better materials for guidance however Aha support and articles has whole sections on "How to's" and "Best Practices" Very easy to use and it has been fun so no dislikes yet! **What problems is Aha! solving and how is that benefiting you?** Prior to Aha, our Product team was managing different attributes of the Product process in disparate programs and systems. That makes communication and transparency difficult and often times manual. Aha is solving thos challenges by providing true roadmap planning tools that we can use from strategy to execution. Looking forward to the journey. ### 41. Great software to use to get your ideal to fruition! **Rating:** 4.0/5.0 stars **Reviewed by:** Vern H. | Technical Support III, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Aha!?** The ease of use to build your roadmap beats out MS Project by a mile! **What do you dislike about Aha!?** I used to to help move a project along with my team and I did not find anything to dislike **What problems is Aha! solving and how is that benefiting you?** Helps move projects along with great collaboritive tools all in once place! ### 42. I'm a fan of Aha, and I can't hide it! **Rating:** 5.0/5.0 stars **Reviewed by:** Anna M. | Product Management Director, Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2024 **What do you like best about Aha!?** It is so easy to create any roadmap I need across multiple products in our company! If I'm asked to give a "different" view of a roadmap for a meeting tomorrow, I'm no longer terrified :). The ability to create dynamic roadmaps has saved me a huge amount of time over the old way of storing product specific roadmaps in PPT files. I use Aha every day to keep myselef organized across products and if I'm ever stuck, I know I can depend on customer support to answer my questions quickly and with valuable information. I have to add that I love how Idea management works, and how easy it is to promote ideas to work-items in roadmaps and keep all the records connected. We also have an easy integration with Jira, that meant we could easily implement Aha on top of our existing development process without impacting those teams too much. **What do you dislike about Aha!?** I would have to be really nit-picky to find something I don't like about Aha. If there is anything, it is just that the product has gotten so mature that there are a lot of settings and it takes some time to learn. That is true of most mature platforms, so it's hard to complain about it! **What problems is Aha! solving and how is that benefiting you?** Aha saves our dozens of product managers time every singel day in helping us create and present roadmaps as well as manage feedback from customers. I would say we are more productive by at least an hour per day... and that really adds up! ### 43. Exceptional Product and Outstanding Support from Aha! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Aha!?** Aha! is the perfect combination of a powerful product and exceptional support. The platform is easy to use yet packed with features and workflows that we’re confident will help our team be more efficient and organized. We’re just getting started, but the potential of Aha! to improve how we work is clear, and we’re excited to roll it out across our organization. On top of that, the Aha! Concierge team truly stands out. Chris helped us build a tailored rollout plan and was incredibly responsive, knowledgeable, and supportive throughout the process. Having such a great tool paired with a team dedicated to our success makes Aha! an outstanding choice. **What do you dislike about Aha!?** Honestly, there’s nothing I dislike about Aha! so far. It’s been easy to use, and the support has been fantastic. **What problems is Aha! solving and how is that benefiting you?** Aha! is helping us centralize and streamline our ideas management, roadmapping, and product management processes. By having everything in one place, we can easily capture ideas, prioritize them effectively, and align them with our overall strategy. The product’s powerful workflows make it simple to visualize our roadmap, set clear goals, and communicate priorities across the team. This is already helping us save time, reduce confusion, and focus on delivering real value to our customers. We’re excited to continue leveraging Aha! to drive better alignment and efficiency across our organization. ### 44. Awesome tool for product and product ops **Rating:** 5.0/5.0 stars **Reviewed by:** Olga C. | Director, Product Ops, Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2025 **What do you like best about Aha!?** Very easy to set up, customize to your workflow and taxonomy, and integrate with other tools your organization already uses. Customer Support is Excellent. I have been working with Peter Whisenant, and he has been instrumental in my selection of tools and decision to go with Aha! **What do you dislike about Aha!?** The ideas section could have more sophisticated AI support. **What problems is Aha! solving and how is that benefiting you?** End to end product lifecycle. Managing complex PRD approval process. Connecting ideas and features with outcomes/ARR. ### 45. Great tool for product planning **Rating:** 4.0/5.0 stars **Reviewed by:** Tobias H. | Co-Founder, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Aha!?** AHA is a great tool for product planning and idea management. Compared to competitors like productboard and craft.io, it is definitely more feature-rich, more customizable, and more enterprise ready. We use AHA to plan across different levels of the organization and it is great with that, including managing OKRs and strategic initiatives. The tool is really flexible with a lot of templates, reporting, and customization options. With more and more integrations (eg recently whiteboards and Jira), the tool is becoming more and more embedded in our processes. With that, AHA is revolutionizing our quarterly planning processes. About 20% of our PMs use the tool daily, 30% weekly, and the rest about monthly. A true value is the support model. Both the support team and the concierge service are really making sure we get the mot out of the tool. **What do you dislike about Aha!?** AHA contributor licenses are quite expensive. While a lot can also be done with the free seats (reviewer license), we find that the access management is not quite as refined for different roles. We would be able to get more value out of the tool if UX and engineering leads would also be able to work more extensively with epics, including non-functional requirements on the engineering side. But that is quite limited as per the licensing of AHA. Usability is an issue. The tool is quite feature rich and customizable. But with a lot of dropdown navigations, it is often not easy for the user to know where they are in the navigation (eg jumping from initiatives to reports/roadmaps with a dropdown, or having to navigate across the tree of org hierarchy). There are also a lot of similar / redundant features such as the many different roadmap views, which take some getting used to to identify which one is preferred when. **What problems is Aha! solving and how is that benefiting you?** strategic planning 6-18+ months out idea management capacity estimation & staffing ### 46. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Oliver P. | Salesforce Developer, Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2024 **What do you like best about Aha!?** We particularly like the Ideas Portal feature of Aha. This allows our users to log "ideas" which get reviewed each month and turned into "Features" if the idea is deemed acceptable by our business stakeholders. Once a feature is created, Aha has great prioritzation features that allow us to assign a "Product Value". It is then a simple case of taking the most valued features and putting them into the next sprint. When working on the sprint, the Gaant chart is very useful in visualising the current sprint and our progress within. I would recommend Aha as a product to anyone who wants to get more input from their stakeholders whilst not really adding any additional admin time. **What do you dislike about Aha!?** No major issues found with the product, but we are relatively light users of it. **What problems is Aha! solving and how is that benefiting you?** - Getting feedback from users and stakeholders - Managing sprints - Ranking and pruning backlog ### 47. Aha! is a very intuitive, powerful, and flexible management platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Aha!?** Aha! is a very easy to use platform that we were able to customize and shape to fit our workflows and business. When we had questions or needed help, the Aha! support team was extremely responsive and provided email based help but also offered live support if needed. The setup and administration of the platform was easy helping us get to work faster and with greater productivity. The ability to add "no charge" users let us bring in contributors to our projects without incurring additional, expensive licensing fees. **What do you dislike about Aha!?** The per user licensing costs are a little high as compared with other tools on the market. Even with the ability to add free users for limited functionality, we found the cost of Aha to be higher than other tools on the market. **What problems is Aha! solving and how is that benefiting you?** Aha! lets us collaborate on products and solution development. It gives us a consolidated view into roadmaps and progress for team management and operations. ### 48. Good product, best support **Rating:** 5.0/5.0 stars **Reviewed by:** Roy M. | Lead Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2024 **What do you like best about Aha!?** The product lays out roadmaps and related information in an intuitive way. The pivot tables, list features and other reports are powerful and flexible so you can manage as you need. Good modeling of ideas (with a portal) through to release with initiatives and releases all tied to strategic goals. Excellent conceptual design, good execution in a reliable cloud application. The product support is built into the application so you can message them. They respond within a few hours with an expert. They have never failed to resolve my issue with the first person who contacts me back. I have also used their support for advice on how to get the most from the product. I've been in the tech industry working for vendors for 40 years and I cannot think of a better support response than I get from Aha. They are the best. **What do you dislike about Aha!?** The integration with ticketing tools like Jira (and many others) exists and does work, but it is not easy to adjust workflows to drive from Aha down into the ticketing system if you have not started with Aha. This is not a direct problem with Aha, but it is a challenge. Aha also now offers more development tools for ticketing and related flows, but they are not popular with development shops I know of. **What problems is Aha! solving and how is that benefiting you?** It provides a bridge between our lower level developments tasks -which are detailed and technical - and reporting up to our executive sponsors. It is not trapped in the Product Owner view of Product Management; it is designed for a full throated Product Management program that ties high level business goals explicitly to lower level tasks. ### 49. Product is good, support tool is non-existent. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2024 **What do you like best about Aha!?** I am an admin for Aha so this review is from that standpoint. JIRA integration is very easy to set up. Layout templates are easy to manage. AI capability in documentation - this has been very helpful. **What do you dislike about Aha!?** Support tool - there is none. I have to do everything via email. It is very difficult to track issues - you don't even give a ticket number to track. When I have to look for past information, I have to search my emails. Other vendors I work with have a cloud support tool so I can easily find my tickets and track. **What problems is Aha! solving and how is that benefiting you?** We have over 100 products in you organization. Aha is allowing us to have standard roadmap reporting across all products. ### 50. Great trial, quick setup, and amazing support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2024 **What do you like best about Aha!?** I really enjoyed having one person who managed my whole experience from 1st contact, virtual meetings, and the casual list of questions. Their support was always responsive, and helpful, and they had great pacing in the sales process. We even went over our trial period and they extended it easily. Then when it came time to pay, it felt like they just had to "flip a switch" and our account was live - implementation was a breeze. **What do you dislike about Aha!?** I think the software is a little confusing at first because you have to understand their hierarchy of information. But once we talked through that in a 30min meeting, I was able to move fast and learn the product well enough to sell it to my team. **What problems is Aha! solving and how is that benefiting you?** We needed a more organized way to track our product feedback and a more unique way on how to publize that information to our audience. At the same time we had to be able to display the information in a more tailored way and still see how our team is moving along the feature requests. ## Aha! Discussions - [Can I get my data out of Aha! for Product?](https://www.g2.com/discussions/use-aha-39775a5d-6c65-4383-a959-6314db8ea5e8) - 1 comment, 1 upvote - [Who can I share notebooks with?](https://www.g2.com/discussions/use-aha-7e1dfd07-61d2-4ca3-a2bd-f2d31ad3a75c) - 1 comment, 1 upvote - [What integrations are available?](https://www.g2.com/discussions/use-aha-6040c9aa-89ea-4261-81f8-45fdc315aed4) - 1 comment, 1 upvote - [What is a viewer?](https://www.g2.com/discussions/use-aha-456c71cd-7027-4f44-8ebe-6fa50a3b0c68) - 1 comment, 1 upvote - [What is a reviewer?](https://www.g2.com/discussions/use-aha-ecf26a9b-5c45-4c4c-94a6-aab7a98befcf) - 1 comment, 1 upvote - [View Aha! pricing details and edition comparison](https://www.g2.com/products/aha/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+02%3A54%3A23+-0500&secure%5Bsession_id%5D=d769697f-e106-464f-94d9-afc9860173f1&secure%5Btoken%5D=31e2e02d8ae83d6d98717f60f58679fe19466e6063c2d174975cfe37e55231d2&format=llm_user) ## Aha! Integrations - [Azure Boards](https://www.g2.com/products/azure-boards/reviews) - [Azure DevOps Server](https://www.g2.com/products/azure-devops-server/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Jira](https://www.g2.com/products/jira/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Aha! Features **Communication** - Status Updates - Activity Feed - Notifications - Comments and Voting - Discussions - User Directory **Tasks** - Creation & Assignment - Due Dates - Task Prioritization - To-Do Lists - Dependencies - Mass Updates - Drag & Drop - Recurring Tasks **Analytics** - Analytics **Design Tools** - Drawing - Marker Colors - Mind Mapping - Templates - Drag-and-Drop **Collaboration Tools** - Collaborative Editing - Task Management - Notes and Comments **Knowledge Pages** - Templates - In-Content Feedback - Versioning and Version History - Decision Trees - Content Editor **Feedback** - Ranking - Commenting **Generative AI** - AI Text Generation - AI Text Summarization **Content Management** - File Sharing - Document Collaboration - Version Control - Tagging - Knowledge Base - Surveys **Projects** - Planning - Project Map - GANTT - Calendar View - Views - Project Budgeting - Issue Tracking - Templates - Time & Expense - Methodologies **Survey Management** - Brand Design Consistency - Survey Deployment - Feedback Collection - Device Responsiveness **Communication** - Wiki Documentation - Community Forum - Customer Ideation **Knowledge Base** - Q & A - Link Sharing - Searchable **Execution** - Team Collaboration - Project Management - Task Management **Communication Tools** - Voting - Commenting **Visual Tools** - Styles and Themes - Image Import - Custom Icons **Knowledge Dissemination** - Page Analytics - Permissions - Knowledge Sharing - Notifications - Advanced Search - Browser Extension - Organization - Other Integrations - Knowledge Integrations **Idea Sources** - External Idea Generation - Internal Idea Generation **Productivity Tools** - Task Management - Calendar - Search - Mobile - Multi-Language Support **Resource Management** - Resource Definiton - Capacity - Scheduling **Process Management** - Feedback Aggregation - Trigger Alerts - Real-Time Analysis - Real-Time Action **Planning** - Work Capacity - Task Ranking - Kanban Board - Custom Workflows - Release Forecasting **Security** - Verification - Role-Based Permission - Public vs Private **Roadmapping** - Roadmaps - Timelines **Integrations** - CMS Integrations - Sharing **Mind Map Availability ** - File Formats - Cloud Storage Integration - Mobile Application - Desktop Availability **Idea Collection** - Idea Campaigns - Surveys - Forums - Suggestion Box - Mind Mapping **Agentic AI - Knowledge Base** - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Administration** - Moderation - User, Role, and Access Management - Performance and Reliability **Project Monitoring** - Baselining / KPIs - Resource Allocation - Dashboards **System Management** - Security - System Monitoring **Workflow Management** - Time Tracking - Progress Monitoring - Budgeting - Team Scorecard **Content** - Trackable Analytics - Import - File Viewing - Update Notifications **Software Offering** - In-Browser - Desktop App - Mobile App **Integrations** - Gamification - Project Planning **Agentic AI - Mind Mapping** - Autonomous Task Execution - Decision Making **Communication** - Social Features - Tagging - Upload - Comments **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Idea Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction **Agentic AI - Collaborative Whiteboard** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning **Agentic AI - Project Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Aha! 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