G2

Katherine D.

Mid-Market (51-1000 emp.)

9/15/2026

"Intelligent, Personalized Marketing at Scale with Agentforce Marketing"

5/5

What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?

What I like most about Agentforce Marketing is how it brings data, automation, and AI together to make marketing more intelligent and actionable. It helps turn customer insights into personalized experiences at scale, while reducing manual effort. I also value the flexibility to build and optimize journeys based on real-time customer behavior, making campaigns more relevant and measurable. Review collected by and hosted on G2.com.

What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?

The main challenge is that Agentforce Marketing can feel complex to configure and manage, especially for users who are not highly technical. Some features require multiple steps or specialized knowledge, which can slow down execution. I’d also like to see a more intuitive user experience, simpler integrations, and clearer guidance when troubleshooting issues. Review collected by and hosted on G2.com.

What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?

Agentforce Marketing helps solve the challenge of connecting customer data, campaign execution, and personalization in one ecosystem. It reduces manual processes and makes it easier to activate insights across different customer touchpoints. For me, this means faster campaign execution, more relevant communications, better visibility into performance, and more time to focus on strategy rather than operational tasks. Review collected by and hosted on G2.com.