G2

Beatriz M.

Senior Digital Marketeer

Small-Business (50 or fewer emp.)

Originally submitted 6/16/2021

"Useful ETL Tool"

3/5

What do you like best about Adverity?

The simplicity of the platform regarding the datastreams creation. We really like the structure of the platform, how easy is to create the individual datastreams, scheduling and destinations. Also the configuration mapping is useful for someone that is not very tech so that everyone can understand it from different departments. The destination with Google Big Query and Amazon S3 is very recommendable, as it is a faster way of connecting all the data, instead of using a passive destination. Review collected by and hosted on G2.com.

What do you dislike about Adverity?

The complexity of the platform regarding the rules that you can add and the technical part. When you need to create a Bundle in order to have several datastreams connected. We would recommend to integrate a way without the Bundle so that you can avoid issues. Also the passive destination with Google Data Studio is not helping to show the data easily. Our feeling was back and forth within the platform, while we just wanted to have all costs from different platforms in one place. Review collected by and hosted on G2.com.

Recommendations to others considering Adverity:

Useful ETL Tool for basic purposes integrating all platform costs. I recommend it. Review collected by and hosted on G2.com.

What problems is Adverity solving and how is that benefiting you?

The problems were mainly related to the scripts and Bundle issues. Also, with the passive destination of Google Data Studio, we weren't able to see at the beginning a few data streams, for instance, the conversions from Google Adwords, and we needed to implement a bunch of rules. After they've been resolved it has added value to our business model. Now is a useful tool that we have to pull the different costs across Power BI, for instance, to see all our data across different panels. Review collected by and hosted on G2.com.