
What I like most about Adjust is how easy it is to track and understand our user acquisition performance. I can quickly check key metrics like installs, retention, and ROAS across different campaigns and channels. The dashboard is pretty straightforward, and it helps our team see which campaigns are performing well and where we should focus more. I also find the creative performance reports useful for comparing different ad concepts and getting ideas for future tests. Overall, it saves us time when analyzing data and making decisions. Review collected by and hosted on G2.com.
One thing I don't really like about Adjust is that the reporting dashboards can feel a bit limited sometimes. It's easy to check basic metrics, but when I want to compare specific data or create custom charts, I often have to export the data to Google Sheets. It takes extra time, especially when analyzing different campaigns or creatives. I think having more flexible reporting options would make it much better. Review collected by and hosted on G2.com.