G2

Data T.

Data Engineer

Mid-Market (51-1000 emp.)

8/23/2026

"Smooth Integrations, Clear Docs, and Powerful Deep Link Tracking"

5/5

What do you like best about Adjust?

Adjust integrates smoothly with many advertising platforms and analytics tools, making it much easier to track marketing performance. The SDK is easy to implement, the documentation is clear, and the deep link measurement capability is also great for optimizing user experience. Additionally, raw event data makes it easy and detailed to track user behavior, and the connection setup on the platform is quite convenient and intuitive. In terms of value for money, Adjust delivers good value relative to its cost. The attribution features, deep link tracking, and raw event data provide practical benefits for optimizing marketing campaigns, helping save time and improve advertising budget efficiency. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

The gross to net feature on Adjust is quite limited and inflexible. The system only allows selecting fixed ratios like 60% or 65%, whereas in reality, each country can have a different ratio that doesn't necessarily fall into these preset options. This makes calculating actual costs and revenue less accurate, and it would be better if Adjust allowed for custom ratio input instead. Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

Adjust helps solve the problem of accurate measurement and attribution for advertising campaigns across multiple channels and platforms, allowing our marketing team to identify exactly where traffic and conversions come from. This makes optimizing the ad budget more effective, as we can focus on the channels that deliver the best performance. Additionally, the ability to track raw events and deep links helps us better understand user behavior, which in turn helps optimize user experience and improve retention. Review collected by and hosted on G2.com.