G2

Komal V.

Marketing Operations Manager

Enterprise (> 1000 emp.)

10/21/2026

"Valuable Account Insights and Buying Signals in One Place with Salesforce Data"

4/5

What do you like best about Actively AI?

One thing I enjoy about Actively is being able to use it to research accounts and figure out which leads may need our attention. Working in marketing ops, it can be tricky to keep sales and marketing truly working hand in hand, so having access to account insights and buying signals is really valuable. I also like that we can view Salesforce information in the same place. It’s especially helpful when I’m reviewing an account’s history before deciding what the next step should be. Review collected by and hosted on G2.com.

What do you dislike about Actively AI?

There are a few things that feel confusing at first when getting started with Actively. Depending on the information in your CRM, it can take some research to find recommendations that will actually benefit you. Some recommendations also need a bit more digging to confirm whether an account really fits what you’re looking for. It also takes some time to understand the scoring before it becomes truly useful for prioritizing leads. Review collected by and hosted on G2.com.

What problems is Actively AI solving and how is that benefiting you?

This tool can help streamline the tedious task of researching accounts and figuring out which leads to focus on, as well as how to hand them off to sales. Instead of going through each record one by one to decide which accounts are worth prioritizing, it surfaces that information for you and lets you pick and choose where you want to start. Overall, it can take some of the grunt work out of your day and help sales and marketing work together more smoothly. Review collected by and hosted on G2.com.