ActiveCampaign Reviews & Product Details

At Active Campaign, we appreciate order and immediacy, always available assistance (we have had requests promptly handled by the team), and the simplicity in managing contacts and creating emails. The ability to obtain the HTML copy of the email or parts of it is priceless: in this way, even when we forget to create templates, we can replicate any part of the emails that have worked in just a few clicks. Review collected by and hosted on G2.com.

The inability to stay logged in on the platform: every time we access, we need a confirmation code, and in the long run, this is an annoyance (even though we know that two-factor authentication protects us). Review collected by and hosted on G2.com.

ActiveCampaign is the best balance we’ve found between power and usability. The automation builder is flexible (tags, goals, branching logic, if/else), segmentation is strong, and it’s easy to personalize at scale with custom fields. We also like how reliably it connects with common tools via integrations/webhooks and how it keeps our email marketing and CRM-style tracking in one place. Review collected by and hosted on G2.com.

The learning curve is real—there are many features and settings, so onboarding new team members takes time. Reporting can feel limited for deeper attribution (multi-touch, cohort-style views), and some screens are a bit “busy” or slow when lists and automations get large. Pricing also climbs quickly as your list grows and you need higher-tier features.

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I definitely love the ability to track everything after sending a campaign or starting an automation. I love the integrations with other services that I use like Calendly, Wordpress, and even Stripe. It really feels like a one stop shop where you can get a good idea of how things are performing. I really like the new suggestions for segmenting contact lists for analysis and testing. It's proven to be a good tool with not too great a learning curve. I was able to start sending emails soon after learning the basics and their learning library is VERY comprehensive. Review collected by and hosted on G2.com.

As much as AI can be useful, I absolutely hate the new homepage they are pushing. Thankfully I can revert to the original dashboard version for now. It gives a good at a glance idea of how everything is doing. I'm also not a fan of the AI creation features for images and writing in general since it's so obvious once finished that it was generative AI. I think using the AI features for analyzing and tips is the better way to go. There's not enough information for it to really create useful things about niche topics like what I'm marketing. Review collected by and hosted on G2.com.

ActiveCampaign provides a powerful and flexible marketing automation platform that allows us to design sophisticated customer journeys with ease. The automation builder is intuitive yet highly capable, making it possible to connect email campaigns, forms, tagging, segmentation, and CRM actions into a seamless system. We particularly appreciate the depth of personalization, behavioral tracking, and the ability to scale from simple email sequences to advanced multi-channel automations. It has become a central part of our customer acquisition and relationship management strategy. Review collected by and hosted on G2.com.

While the platform is robust, there is a learning curve when setting up more advanced automations and CRM workflows. Some interface areas could be more streamlined, and reporting customization can feel limited compared to dedicated analytics tools. Additionally, as complexity grows, maintaining large automation maps requires disciplined organization. That said, these are minor trade-offs considering the overall capabilities. Review collected by and hosted on G2.com.

ActiveCampaign delivers extremely powerful marketing automation that goes far beyond simple email broadcasts. Its drag‑and‑drop workflow builder, AI‑powered segmentation, predictive sending, and deep personalisation tools make it easy to build complex customer journeys across email, SMS, and CRM. The platform also offers strong deliverability, excellent analytics, and a robust built‑in CRM, giving you an all‑in‑one system for nurturing leads and improving client communication. Review collected by and hosted on G2.com.

The platform can feel overwhelming for new users due to its depth and learning curve. While incredibly capable, it may feel like “too much power” if all you want to do is send simple newsletters. ActiveCampaign is also slightly more expensive than lightweight competitors, and some entry‑level plans offer limited integrations or basic template options compared to other tools. Review collected by and hosted on G2.com.

ActiveCampaign is a solid automation builder, something that facilitates the creation of complex customer journeys

The program consists of an inbuilt CRM sys, something that makes it efficient to track all leads

ActiveCampaign is credible in handling strong segmentation, and this guides on specific messages to share

The outreach process from this app are supported from diverse channels and this ensures easy follow up

ActiveCampaign has fundamentally integrated with diverse tools including analytics, CRMs, among others Review collected by and hosted on G2.com.

ActiveCampaign lacks fairness in matters price, where it gets expensive as contact list increases

The inbuilt CRM lacks deeper sales forecasting mechanisms Review collected by and hosted on G2.com.

I like how ActiveCampaign allows me to duplicate my campaigns, which makes things more streamlined for my organization. I appreciate being able to store information so I can keep updating people on my lists. It also allows me to look up information myself about members of my organization, which is a service I provide, making everything more efficient. Review collected by and hosted on G2.com.

There's no auto save button, and I've lost campaigns because the only way to save information is by manually clicking the save and exit button. I appreciate the AI function, but I would just love an automatic save button above any of the AI functions. It's more of a distraction that this simple feature is still not available. Review collected by and hosted on G2.com.

ActiveCampaign is easy to use while still being very powerful. The interface is intuitive, and setting up automations is straightforward even for more advanced workflows. Compared to many other marketing automation tools, it strikes a great balance between functionality and usability, and the wide range of integrations makes it easy to connect with other tools in our stack. You can quickly get up to speed. Review collected by and hosted on G2.com.

The main downside is the form builder, which feels dated and is not as intuitive as the rest of the platform. Building and customizing forms can be a bit cumbersome compared to more modern, dedicated form tools. Review collected by and hosted on G2.com.

They are easy to use and offer many tools and insights to improve the quality of your emails. I like predictive send when they send emails based on the best time for each recipient, increasing open rate. Have recently started using their AI software that gives me suggestions based on performance of recent campaigns. Review collected by and hosted on G2.com.

The only complaint is that I've found it to be expensive and difficult to downgrade my plan, but to be fair I also don't use all the tools it offers and have not compared price and value with other similar services. Review collected by and hosted on G2.com.

ActiveCampaign strikes a rare balance between power and usability. The automation builder is the standout. It lets you design highly personalized, behavior-based journeys without needing a developer. You can move far beyond basic drip campaigns and build logic that actually reflects how prospects and customers behave in the real world. Review collected by and hosted on G2.com.

Reporting, while solid, can be unintuitive in spots. Some insights require digging or exporting data rather than being immediately visible in dashboards. Review collected by and hosted on G2.com.