G2

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

1/13/2022

Business partner of the seller or seller's competitor, not included in G2 scores.

"Outstanding email platform!"

5/5

What do you like best about ActiveCampaign?

I have been using Active Campaign for nearly a few years now, having previously used Mailchimp and Mailerlite as part of my business journey.

Active Campaign is now an essential tool for our business, offering so much more than my previous email platforms in functionality and ease of use.

While it is quite daunting on first appearance, it is very intuitive and easy to use, and Active Campaign continues to implement processes and trainings to make it easier.

The ease of creating campaigns, setting up signup forms, and the ability to tag and track users' actions is pretty incredible. My favorite part of the platform is the email automations, which have become an essential part of my sales workflow, allowing me to quickly contact, track, and segment my customers across their sales journeys during nurture and launch campaigns.

It was very easy to integrate into all of our business platforms with direct integration available on all of our key platforms.

We use Active Campaign daily in our sales funnels, and it runs seamlessly.

On the very rare occasions we have encountered an issue with how we were using AC, their customer support was very helpful and helped us resolve the problems, so 10/10 there too.

Active Campaign is a brilliant email platform that I would highly recommend. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

No real dislikes for the platform but one addition I would love to see is the ability to split test emails within automations. Review collected by and hosted on G2.com.

Recommendations to others considering ActiveCampaign:

Active Campaign is a first-class and intuitive email platform. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

The automations have been a real blessing for my business, allowing me to automate all parts of my nurture, sales, and launch email processes as well as efficiently dealing with sign-ups and lead magnets. It's been a huge time saver for me once I got to grips with how the automations worked. Review collected by and hosted on G2.com.