--- title: Act! Reviews meta_title: 'Act! Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 514 reviews by the users' company size, role or industry to find out how Act! works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 514 scale: '5' date_modified: '2026-07-14' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Act! Reviews **Vendor:** Act! **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 3.9/5.0 **Total Reviews:** 514 ## About Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses. ## Act! Pros & Cons **What users like:** - Users appreciate the **ease of use** of Act!, making organization and task management seamless and efficient. (31 reviews) - Users appreciate the **effective customer management** in Act!, streamlining access to organized data and enhancing communication. (21 reviews) - Users praise the **responsive customer support** of Act!, making setup and troubleshooting a breeze. (18 reviews) - Users value the **intuitive and efficient contact management** of Act!, enhancing workflow and organization seamlessly. (15 reviews) - Users appreciate the **organization efficiency** of Act!, enhancing their database management and contact categorization significantly. (14 reviews) - Users appreciate the **user-friendly interface** of Act!, making navigation and team adoption quick and efficient. (11 reviews) - Users love the **extensive automation features** of Act!, enhancing marketing efforts and streamlining contact management. (9 reviews) - Easy Customization (9 reviews) - Easy Setup (9 reviews) - Intuitive (9 reviews) **What users dislike:** - Users face significant **integration issues** with Act!, struggling to connect with other tools and maintain stability. (13 reviews) - Users find **missing features** in Act!, including a lack of mobile apps and complicated reporting tools. (13 reviews) - Users find the **learning curve steep** , as the outdated interface complicates navigation and effective use of Act!. (11 reviews) - Users find Act! to have an **outdated and complex interface** , complicating setup and usability significantly. (9 reviews) - Users find Act! to have a **non-intuitive interface** , making navigation and setup challenging and frustrating. (6 reviews) - Poor Customer Support (6 reviews) - High Complexity (5 reviews) - Limited Features (5 reviews) - Bugs (4 reviews) - Users report persistent **email issues** with Act! that hinder functionality and complicate support interactions. (4 reviews) ## Act! Reviews ### 1. Great tool when it actually Syncs! **Rating:** 2.0/5.0 stars **Reviewed by:** Emily M. | Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Act!?** I love that it can sync to email in outlook and keep track of all tasks. It's easy to use for reminders and to keep projects on track as well as a record of each client's information and communication. **What do you dislike about Act!?** It's touchy and doesn't always sync. It would be great if it was reliable. **Recommendations to others considering Act!:** If it syncs correctly it's great, but it's VERY touchy so be sure it is syncing correctly. They still haven't been able to figure out why ours won't work. **What problems is Act! solving and how is that benefiting you?** It's nice to be able to go back and view emails sent to each client even when we have to delete the originals from Outlook. ### 2. Been using Act for about 5 years **Rating:** 3.5/5.0 stars **Reviewed by:** Lloyd S. | Managing Partner, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2017 **What do you like best about Act!?** keeps all my clients info readily availabke, can access from anywhere with login, and can update fields needed for my business. **What do you dislike about Act!?** took a while to get used to the setup and still dont use all of the features of Act. **Recommendations to others considering Act!:** use there tutorials and definitly the customer support. **What problems is Act! solving and how is that benefiting you?** Being able to pull up lists of certian clients by product, or by age, or by any category so we can do mass rmailing for specific clients. ### 3. Older system with little Customization **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Act!?** The contact system allows you to search and group people fairly easily **What do you dislike about Act!?** You cannot customize reports or fields for reports. A lot of the stuff like notes and history is terrible when needing to export or print lead sheets **Recommendations to others considering Act!:** They have outsourced much of their tech support overseas. Often this is challenging to get answers and information across as there is a language barrier/understanding. My biggest issue is the lack of field customization. You can create fields but the existing fields in the system are locked in when it comes to using their reporting features. **What problems is Act! solving and how is that benefiting you?** Was using it as a way to manage our sales leads **Official Response from Jonathan Taylor:** > Thanks for the review! Customisation is a really big part of Act! and something that we really focus on making as easy as possible. With the report designer, you can customise your reports however you need them - but I appreciate that there are a couple of limitations when it comes to core system fields. If there's anything that we can do to help change your opinion of Act! please drop us a line! ### 4. Kind of clunky, Marketing features not customizable **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about Act!?** I like that this is web-based. It allows my team to use the product without the burden of a long testing and review by our IT department. **What do you dislike about Act!?** It's not intuitive. I'm constantly finding that I'm in the equivalent of a screen-within-a-screen while I'm working. I'd like to be able to find a customer and then go back to the entire customer list without having to use the drop-down menu. I like to think of myself as tech savvy so maybe I missed that in training? I don't know. We've also had issues with the marketing features. After multiple attempts at contacting the Act support team, we resigned to the fact that we can't customize the functionality of the marketing lead generation forms. We had to create a separate form outside of Act and we are now uploading data periodically instead of having the leads load automatically into the database. **Recommendations to others considering Act!:** I've only used the web-based version of the software. It makes me wonder if the full version would have been more useful. **What problems is Act! solving and how is that benefiting you?** I'm in a new division of my company, and we wanted a pseudo-AMS that could operate outside of the one the company uses. This fit the bill, and the price was right at the time. Now that we've used it for a while, it's just not working. We will probably switch to SalesForce for next year. **Official Response from Gary Woodhouse:** > Hi There, It sounds like, with a little help, Act! could do everything you're looking for. To switch back and forth between a customer's details, and your list of customers, you can use the List View and Detail View buttons in the upper right of the interface. The lead capture forms included with Act! emarketing allow for some customisation but only have access to a limited amount of fields. for more customisation possibilities, and access to any field though a web form, check out the connections to form builders like Wufoo and Surveymonkey through Zapier using Act! Connect. To get help and learn best practices for these features of Act!, head over to the Act! Community where you can ask any questions you have, and receive guidance from other customers, partners and staff. ### 5. Can't Live Without It **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2018 **What do you like best about Act!?** Act database is easy to use and templates can be customized to your liking. **What do you dislike about Act!?** In my version of ACT the search function can't be used for quires with 3 or more search commands. **What problems is Act! solving and how is that benefiting you?** I use ACT for keeping track of my progress with each client. We've been using this software for many years and have an extensive database. It's a key to our businesses success. ### 6. Act19 Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2017 **What do you like best about Act!?** Easy to use, Easy to customise. Easy to search for information and the integration into other programmes. **What do you dislike about Act!?** Only works with Microsoft products ignores programmes such as Thunderbird as an email client and Libra Office as an Office suite **Recommendations to others considering Act!:** Used since V2, every new release improves the product with out loosing the early days simplicity and easy of use.Easy to customise. Easy to set up custom searches if required only downside is the lack of knowledge and desire to support the likes of Libra Office and Thunderbird, to get full use you have to have Microsoft Office programmes active. Technical support is second to none, I do pay for the support contract but it also includes the upgrade to the newest revision of the product **What problems is Act! solving and how is that benefiting you?** Keeping contacts up todate and always on top of what is happening ### 7. Simple to use **Rating:** 4.0/5.0 stars **Reviewed by:** David F. | Multimedia Account Executive, Commercial Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2018 **What do you like best about Act!?** Easy to create a contact and great follow up features **What do you dislike about Act!?** Didnt have a mobile version at the time I used it **Recommendations to others considering Act!:** N/A **What problems is Act! solving and how is that benefiting you?** Great tool for inside sales reps ### 8. Time consuming **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2018 **What do you like best about Act!?** There should be an easier more user friendly way to enter data. Many steps are repeatative **What do you dislike about Act!?** Entering data has repetitive steps Entering a new person takes too many steps **What problems is Act! solving and how is that benefiting you?** I like having the data stored. Good for reports ### 9. Pretty basic but effective s/w **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2018 **What do you like best about Act!?** Keyword search, ability to create lookup and then filter by territory/company or any of the other columns **What do you dislike about Act!?** No app or cloud based access. Really need to use it on my phone sometimes when on the road or in classified meetings where laptop is checked **Recommendations to others considering Act!:** I’m no expert on it but it serves its purpose in a simple and effective way. Just wish I could access it on my phone. **What problems is Act! solving and how is that benefiting you?** Customer history, notes on past and working designs, reminders ### 10. Extremely useful customer database **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Act!?** I love being able to store all customer information, interactions/communications all in one place from multiple users in different locations. We are always able to be on the same page and know who/what has been communicated. **What do you dislike about Act!?** There is so much capability of the ACT! Software it can take a long time to learn to properly use efficiently. **Recommendations to others considering Act!:** This is a holistic CRM software hat can meet multiple needs of your company. **What problems is Act! solving and how is that benefiting you?** We love communication with our team via remote locations using act to store all customer info and interaction ### 11. it helps me stay on top of things **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Act!?** Act keeps all my contact in one place; helps with remembering conversations and for follow ups **What do you dislike about Act!?** it doesn't integrate well with Outlook for emails **Recommendations to others considering Act!:** Act is a great product when working with lots of contacts and prospects **What problems is Act! solving and how is that benefiting you?** we are able to keep up with our clients and prospects ### 12. Great customer database **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Act!?** I have one relatively easy to use repository for customer information. The reporting searches are relatively easy, as well. **What do you dislike about Act!?** It is difficult to change the layout if I want to add more fields to my main layout. **Recommendations to others considering Act!:** The log on time for ACT hosted is very slow - could that speed up at all? **What problems is Act! solving and how is that benefiting you?** Ability to keep track or various customers. The benefits amount to knowing when they are up for annual reviews, or when they hit a milestone and must be contacted to insure IRS compliance. ### 13. DestinGOLF.info **Rating:** 5.0/5.0 stars **Reviewed by:** Ed B. | Publisher, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2017 **What do you like best about Act!?** Swiftpage integration and GROUPS. When I send an email blast, the pre-selected contacts in GROUPS is very helpful. I find using Swiftpage very user friendly. I wish the template editor was easier to use, especially importing images. I discovered that using a Swiftpage template allows for easier importing of images. When I create my own email template, I'm limited to text only. **What do you dislike about Act!?** Creating a new email template does not automatically get saved in ACT. Since I upgraded to ACT Pro, the program has frozen on me a few times that required rebooting. **Recommendations to others considering Act!:** I've used ACT since 1995. My current database = 13,000+. Using GROUPS and Swiftpage email integration are very efficient. **What problems is Act! solving and how is that benefiting you?** I'm a one man show. ACT allows me to look like a bigger company. I stay in touch with my customers via email blasts using Swiftpage for $30 per month. I'm still evaluating the necessity of this ongoing cost. ### 14. Great Contact Database! Best uses probably in Enterprise space. Had it since v1.0 **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan H. | ARTIST, Fine Art, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2017 **What do you like best about Act!?** Wide range of features. Email marketing. Groups for powerful selection of appropriate marketing prospects. Fabulous history includes email, multiple types of history, notes, images, SocMed integration. I could fill this up by typing anything but the first few sentences really cover everything there is to know about my experience with act. **What do you dislike about Act!?** Best uses probably in Enterprise space, and I am a one artist studio. Windows only: contact management and usage is only Windows. Don't get reminders on my iOS phone and tablet for important meetings or actions due. You folks really piss me off. I spend time that I bill at over $200 per hour. However, I am enraged that there is no simple way to submit validation beyond the screenshot of the Program open to my own contact page. I am happy to go on to complain about the rigidity of the validation process, and the lack of care in setting up the questionnaire in such a way that my 2-shareholder llc can "validate" I have been using this program since the very first version. So I dislike the design and rigidity of this questionnaire. It's not worth a lousy 25 bucks to spend so much time on such a simple thing. So: I dislike the marketing analysis firm. I will NEVER recommend them to anyone! And I have a valid license and annual support contract. The screenshot from the program isn't good enough?! You should be ashamed of yourselves **Recommendations to others considering Act!:** Buy extended support **What problems is Act! solving and how is that benefiting you?** Management of different types of prospects. Groups are powerful. I have: collectors, patrons and sponsors, new prospects, et cetera. ### 15. Devoted user for 24 years **Rating:** 5.0/5.0 stars **Reviewed by:** Philip L. | Owner, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Act!?** Act! provides the ability to keep a detail history of all my contacts (3,089 at the moment) along with a tickler as to when to follow up with them. Also gives the user the opportunity to track non-business facts that is a plus when speaking with your network. **What do you dislike about Act!?** Not much. I'm probably not in love with the inability to record history directly in the "Last Results" dialogue box. The words "Field Changed" is the only thing that shows up in the "Last Results" dialogue box (unless I move it manually). **Recommendations to others considering Act!:** I think that Act! is one of the best products on the market. I would strongly suggest you take a close look at Act! **What problems is Act! solving and how is that benefiting you?** I have a consulting business. Act! has helped me with my practice development to not miss contacts. ### 16. Gets the job done **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel E. | Marketing & Sales Manager, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2017 **What do you like best about Act!?** It does what I want it to do when I want it to do it, it’s simple **What do you dislike about Act!?** It has unsynced from outlook multiple times **Recommendations to others considering Act!:** I have used sales force and I prefer ACT **What problems is Act! solving and how is that benefiting you?** I work in sales so it keeps my pipeline in order ### 17. ACT Contact Manager Review **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler H. | Business Development Manager, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Act!?** ACT makes your day to day calling/emailing a breeze with it's calendar setup that allows you to schedule calls, meetings, etc. ACT is like the virtual assistant that everyone needs to keep all of their contacts straight. **What do you dislike about Act!?** ACT is a huge program and can be tough to learn **Recommendations to others considering Act!:** Use it if you have too many contacts and can't keep them all straight **What problems is Act! solving and how is that benefiting you?** Making regular calls to customers who I wouldn't otherwise be able to keep track of. The benefits include reaching a large amount of people in a small amount of time. ### 18. Out dated software **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Act!?** I guess if I had to like something it would be that you can slightly customize the database **What do you dislike about Act!?** It’s very antiquated and the support team isn’t great. My company has spent hours and hours trying to make this work for us but there are more problems than benefits especially considering how expensive it is. **Recommendations to others considering Act!:** Look at other options especially if you have a younger generation utilizing **What problems is Act! solving and how is that benefiting you?** We needed a CRM system and that switch alone has been a huge step but this is not the software for us. **Official Response from Jonathan Taylor:** > Sorry to hear you've had a poor experience with Act! Our software can be a powerful tool for contact management, but it sounds like it hasn't worked out for yourself. If there's anything we can do to help change your mind, please drop us a line and we'd be happy to help! ### 19. ACT review **Rating:** 4.0/5.0 stars **Reviewed by:** Pamela G. | Senior Marketing Communications Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2017 **What do you like best about Act!?** I like that ACT is very user-friendly. I use it primarily access our Chamber members and contacts. Additions can also be made to make it your own. **What do you dislike about Act!?** There are some limitations, but personally I do not come across those in my role. **What problems is Act! solving and how is that benefiting you?** I have been able to upload different contacts into Constant Contact using ACT, making my job a lot easier! We can also request invoices, among other things, using this program. ### 20. Organise you contacts **Rating:** 4.5/5.0 stars **Reviewed by:** Mark E. | Owner / Operator, Small-Business (50 or fewer emp.) **Reviewed Date:** July 04, 2017 **What do you like best about Act!?** Keeps my contact history and contact details all together, can set alarms for upcoming meetings, birthdays and other dates to remember. Group people together under the company they work for so you can see company notes on all contacts. Act is the first place I look for info on my customers, I keep everything connected to the client recorded in Act. **What do you dislike about Act!?** Not always that easy to get the details to sync with Outlook and mobile, but can be done. **Recommendations to others considering Act!:** If you have contact and lots of emails you want to keep for each contact this is a must. **What problems is Act! solving and how is that benefiting you?** Keeping details client history ### 21. Great contact manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Act!?** I like that this software is very customizable and I can easily manipulate customer data to see a full picture of my clients. **What do you dislike about Act!?** The cost is rather high when you need to have multiple accessing the database. **What problems is Act! solving and how is that benefiting you?** Contact management and keeping track of clients and their products. ### 22. ACT **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2018 **What do you like best about Act!?** The data base works well for us and has enough space **What do you dislike about Act!?** We do not use it to is full abitlity as my company will not move into the paperless wold **What problems is Act! solving and how is that benefiting you?** customer followup ### 23. Act! started off okay and then... **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2017 **What do you like best about Act!?** I liked that there is a software and a remote version to work on, so you can get your work done where ever you are. **What do you dislike about Act!?** Act! crashed on us once and we had to completely start over with importing our information. This took a LONG time and we had issues after the crash as well. It finally got to the point where we just had to switch databases. **Recommendations to others considering Act!:** Make sure you back up your files just in case it crashes. **What problems is Act! solving and how is that benefiting you?** We were keep track on clients, accounts, projects, etc in Act! **Official Response from Gary Woodhouse:** > Don't forget, you can set up automatic backups to keep your data safe without having to remember to take manual backups. http://kb.act.com/app/answers/detail/a_id/19218 ### 24. ACT! Database Ease of Use **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Act!?** Ease of customization and access to database. Addionally, Act! Is a great option for a low end budget **What do you dislike about Act!?** database frequently has error messages and does not work **Recommendations to others considering Act!:** Act is a great option if you have time to deal with customer service representatives very often. It is hard to figure out how to use it but once you have figured it out, it is definitely a great option. **What problems is Act! solving and how is that benefiting you?** client management **Official Response from Gary Woodhouse:** > Hi There. Thanks for taking the time to review Act! We know it's frustrating when issues occur, however our experienced technical support team are here for you should you need them. We offer support by phone, chat or email, and have many online resources like our Knowledgebase and Community forums for helping answer questions and learning best practices. ### 25. If used right its great! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2018 **What do you like best about Act!?** Act really simplified things. You can keep track of every salesmen and it was easy to install! **What do you dislike about Act!?** The licensing is a bit weird and expensive. **Recommendations to others considering Act!:** Check out the cloud version. It takes a lot of the overhead away. **What problems is Act! solving and how is that benefiting you?** We replaced a windows 2000 server running lotus notes on it. Having a stable program on a stable server makes for a much easier work day. ### 26. Good Way to Keep Track of People You Know **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2017 **What do you like best about Act!?** The scope of the database that can be created **What do you dislike about Act!?** Synchronization is not easy. As with all software, "The best thing about computer's is -TECHNOLOGY. The worst thing about computers is TECHNOLOGY." **Recommendations to others considering Act!:** ACT is a great too to keep track of people starting as a computerized rolladex. It allows you to store information about your contacts and then the ability to collate with other contacts with similar points of information. With this sub group of contacts you can send a group e-mail or prepare a customized letter to each contact via MS-Word. It also has an excellent TO-DO List features. At my stage in life (retired), the ACT program is underutilized but I appreciate all the things I use to do with it . **What problems is Act! solving and how is that benefiting you?** I'm currently retired. I've used ACT for many years. Back when it was called ACT 1 for DOS. Over the years, I've just continued using the most recent versons. ### 27. Indispensable Sales Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Act!?** ACT Contact Manager is and has been my "go-to" tool for the past 20 years. I cannot imagine being able to manage the sales cycle without it. My favorite feature is my daily activity list. **What do you dislike about Act!?** I wish the fields were a bit more user-friendly, however, that is not too big an issue because their customer support is good and any issues I have are quickly resolved with a remote session with tech support. **Recommendations to others considering Act!:** This is a must-have sales tool for anyone wishing to be successful in the field of sales. **What problems is Act! solving and how is that benefiting you?** ACT helps very much in ensuring all leads are follow-up on. The benefits are many, but most importantly streamlining the entire sales cycle. ### 28. Ok, But Not Stellar **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2017 **What do you like best about Act!?** I like that it is familiar and easy to use the basics. **What do you dislike about Act!?** Definitely not intuitive. It is hard to find help for advanced tasks. **What problems is Act! solving and how is that benefiting you?** Keeping a my database organized and tasks on track. ACT has definitely kept me organized. **Official Response from Jonathan Taylor:** > Hi there, We're reaching out to our customers who've had issues in the past, and seeing if there's anything we can do to help! If you're still having trouble with Act! please drop me an email at community@swiftpage.com - I'd love to help. Thanks, Jon, Act! Social Media Team ### 29. Invaluable database software, room for improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2017 **What do you like best about Act!?** The software is easy to use. ACT offers good after sales support. Easy to import data **What do you dislike about Act!?** ACT shuts down when I send out mass E-zines to over 1000 contacts and is slow to load the account management page. The host serve for images is also slow. **What problems is Act! solving and how is that benefiting you?** ACT has been a valuable tool to help us target marketing materials to our verticals. ### 30. I have used ACT! in my business for 25 years and find it efficient for all my business needs **Rating:** 5.0/5.0 stars **Reviewed by:** Susan R. | President, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Act!?** The easy format, low cost and versatility of use, especially with the new cloud and email services **What do you dislike about Act!?** Sometimes computer updates change usability. Takes me a while to understand the instructions for functionality **What problems is Act! solving and how is that benefiting you?** It is so easy to store and access client information. Simple to email directly from the contact. Looking forward to using the email marketing applications. This is a super benefit for marketing my business services ### 31. Concise marketing tool for sales **Rating:** 4.0/5.0 stars **Reviewed by:** Ruth B. | Account Executive, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Act!?** The best feature of ACT is how the sales leads are organized and the information you can access. **What do you dislike about Act!?** One more than one occasion this program has faltered and I've needed an ACT technician to repair the program. I also wish there was a way to delete the scheduled phone calls in one task instead of deleting each one separately. **Recommendations to others considering Act!:** Use the product for several weeks to see if it meets your expectations/ **What problems is Act! solving and how is that benefiting you?** This allows me to have 700 - 800 leads in one category. I can quickly look up leads and call on them whether or not they are scheduled for a phone call. **Official Response from Gary Woodhouse:** > Hi Ruth, Thanks for taking the time to review Act! If you're using the desktop software, it is possible to clear or erase multiple scheduled activities at once by selecting them all, and hitting the delete key. You can do this from the Contact's Activities tab, or from the task list. ### 32. Effective System **Rating:** 4.5/5.0 stars **Reviewed by:** Gigi G. | Temporary Admissions Assistant, Primary/Secondary Education, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2017 **What do you like best about Act!?** Despite its antiquated look and more effective cousin programs, ACT is actually a very good way of organizing information. It allows multiple contacts to be stored under one company, and provides clear and concise “at a glance” contact information and titles for each person. There are multiple ways to sort your query, whether it be by company, contact information, name, or more. It’s user friendly, and while it may not look like the fanciest system, it gets the job done. **What do you dislike about Act!?** I wish that outgoing and incoming emails were linked to the account – only outgoing emails link. While this is useful in it’s own right, it would be helpful to see all correspondence as opposed to only outgoing communication. **Recommendations to others considering Act!:** It’s a good program! It’s not flashy or anything special/ super high tech, but it’s a good program that gets the job done effectively. **What problems is Act! solving and how is that benefiting you?** As an events company that deals with hundreds of individuals and a comparable number of companies, it’s nice to have all this information stored in one place. My company has undergone a huge restructure, and I’m taking over a lot of accounts midway through the process, it’s nice to see the correspondence that has already occurred, so I’m not pestering the clients about topics they’ve already discussed with past sales reps. ### 33. User since DOS 1.0 **Rating:** 5.0/5.0 stars **Reviewed by:** Dale R. | RSM/VP of Sales, Industrial Automation, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2017 **What do you like best about Act!?** Act is Intuitive, fast to learn and very flexible. Designing thing like your signature interfacing to Outlook, Word and other programs is huge. Designing reports and templates mays you look professional. **What do you dislike about Act!?** Having Microsoft bomb the seq. server is very annoying but the support group coms through. **Recommendations to others considering Act!:** My highest reconmedation for ease to use and adapt to fit your needs. **What problems is Act! solving and how is that benefiting you?** Constant contact and emailing customers ### 34. Get into the ACT! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2017 **What do you like best about Act!?** I can easily access my clients' and potential clients' information, including notes from every phone call for the entirety of each relationship. By using category designations I can create groups and easily manage tasks related to my business. **What do you dislike about Act!?** I miss the "task bar" which I accidentally deleted but created something similar in a word processing program instead. **Recommendations to others considering Act!:** It's a great way to manage accounts! Both selling and tracking, and as someone in a sort of unusual field I was able to customize it to suit my personal needs. **What problems is Act! solving and how is that benefiting you?** I keep a running list of current clients, which I go through regularly to keep my relationships fresh, and a separate for former ones in what I call a "junkpile" - this allows me to make sure my good relationships are up to date and I don't become a pest to the others. ### 35. great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2018 **What do you like best about Act!?** Search the entire database for any word in my entire database, very useful indeed **What do you dislike about Act!?** "Notes" and "History" are on two separate tabs. , Very inconvenient for me. In older versions, they were together, much better **Recommendations to others considering Act!:** buy it now **What problems is Act! solving and how is that benefiting you?** Keep track of all my conversations with the parents of my school and my vendors ### 36. Fascinating way to organize **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2017 **What do you like best about Act!?** All the different AddOns available are so versatile to be able to work together with the Act! database but ultimately replace nearly every system you had been using previously and have them work together to save time. **What do you dislike about Act!?** Due to the variety of AddOns available, there are different teams of developers which can cause inconsistency in the self-help information available. This sometimes causes a simple query to have to be re-routed to a developer which can cause delay in resolution. **Recommendations to others considering Act!:** This is a fantastic tool to organize your whole business. It is improving all the time and i can't wait to see what they come up with as they grow. **What problems is Act! solving and how is that benefiting you?** Helps organize customers and keeps track of communications/ progress in one simple area. ### 37. ACT CRM Package review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Act!?** Easy to use, easy to personalise, great for keeping track of customers and sending targeted marketing **What do you dislike about Act!?** E-zine online can sometimes be slow, we are updating to the latest version hopefully this is solve the issue **What problems is Act! solving and how is that benefiting you?** Keeping track of customers we have previously quoted ### 38. Free Administrative Hands! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Act!?** ACT! serves the office as free support. When used with Activity Series and repetitive tasks - it's like having multiple staff members working in harmony. **What do you dislike about Act!?** Some functions are quirky and the report writing is a bit archaic. **What problems is Act! solving and how is that benefiting you?** Tasks are never lost, history on clients is always retrievable and systems are developed and honed. ### 39. Customized input and view that works great! **Rating:** 5.0/5.0 stars **Reviewed by:** Dennis F. | Sr. Major Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2017 **What do you like best about Act!?** We were able to customize our fields to fit our business tracking each customers transaction which gives us complete visibility to micro and macro data. **What do you dislike about Act!?** Add in for auto calculations forces us to enter every field before calculating total profit per order. **Recommendations to others considering Act!:** We use ACT exclusively for Customer Data Base Management. We do not email from the product to save money but, we capture all orders daily and refer to the product through reports to manage our business. **What problems is Act! solving and how is that benefiting you?** Our supplier was frustrated over our lack of "former customer" information years ago which caused us to implement ACT. Now we know if customers have gone too long on maintenance and need a reminder letter for recommended proper care. ### 40. Very Good **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Maritime | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2017 **What do you like best about Act!?** The ability to redesign database and add content. **What do you dislike about Act!?** Sometimes upgrades are not always compatible. Need to get a SQL mismatch solved. **Recommendations to others considering Act!:** Definitely try the demo if your not sure. By far the best CRM i have used **What problems is Act! solving and how is that benefiting you?** Ability to plan and coordinate a sales process with easy scheduling and reminders ### 41. Mapping & Planning my Monthly Sales Experiences **Rating:** 5.0/5.0 stars **Reviewed by:** Geoffrey G. | Regional Sales Representative, Machinery, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Act!?** Act makes me more efficient. I now have the ability to control my Prospect / Customer contacts on one easy platform. Maintaining records assists me to be more professional with those I seek business from. **What do you dislike about Act!?** This is my 17th year using Act. I have found a few times software conflicts with Microsoft Office. Corrections were enacted in a reasonable period of time. **Recommendations to others considering Act!:** With minimal learning curve, learning this software package takes a bit of effort & common sense. Definitely the right product in the CRM / Sales environment. **What problems is Act! solving and how is that benefiting you?** Maximizing my daily efficiency using most forms of sales communications. ### 42. Best Contact Software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2017 **What do you like best about Act!?** Easy to use, easy to teach. I like coming into work everyday going to task manager, view, file , today and I start marking my sales calls. They order or not and I put in a new call back date. I add notes so when I call back I know info about each customer so he thinks hes getting excellent customer service. **What do you dislike about Act!?** I can't get the call backs for today to come up by time. 9:00 am - 6:00Pm **Recommendations to others considering Act!:** I have been using this software since version 2.0 it is the main software to communicate with my customers. We do telemarketing, orders, e-mails, everything. Love It! **What problems is Act! solving and how is that benefiting you?** When to call my customers back to get a new order. I call them so they don't have to worry about running out of stock. ### 43. Failry easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2017 **What do you like best about Act!?** I like the amount of "filter" tabs that ACT! has for different functions (ie notes, follow up, contacts) **What do you dislike about Act!?** During startup, there is always an "instructional" screen and there is no function to turn this off. It is an extra step before I actually get into my database. **What problems is Act! solving and how is that benefiting you?** It allows me to keep all information pertinent to current and prospective clients in one place and it has a nice function where I can print out a list of info. for my time spent on the road. ### 44. Act! Database for Contacts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Philanthropy | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2017 **What do you like best about Act!?** I like how it is very detailed and easy to categorize. **What do you dislike about Act!?** I don't like how it automatically says it can't find something due to the keywords searched. **What problems is Act! solving and how is that benefiting you?** All of our contacts and donors are much more organized! Quicker searches. Quicker results. ### 45. ACT is a lifesaver **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2018 **What do you like best about Act!?** ACT has been a great tool too keep all of our contacts in order as well as store valuable information. **What do you dislike about Act!?** It can crash at times and also have issues synchronizing. **What problems is Act! solving and how is that benefiting you?** It allows an easy way to keep all of our contacts in order. ### 46. Act! is easy to use and reasonably priced **Rating:** 4.0/5.0 stars **Reviewed by:** Jeff G. | Lead Coach/Trainer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2017 **What do you like best about Act!?** I find Act's! user interface very intuitive and easy to navigate. It does what I need it to do. **What do you dislike about Act!?** I'd like to see more fields use auto-fill, and the reporting capabilities could be more robust. **Recommendations to others considering Act!:** Investigate other CRMs that are similarly priced to see if the features and benefits are what you're looking for. **What problems is Act! solving and how is that benefiting you?** Act! allows me to keep track of my contacts...what I said, what they said, when I need to follow-up. It, like all CRM systems, makes me more productive. ### 47. Good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Act!?** Reminder of activity to do and how easy I can go back to client in order and see the progress **What do you dislike about Act!?** Sometimes summary it didn't show all on my line manager report, causing management look at employee like she did nothing **Recommendations to others considering Act!:** Our other branch using sales force **What problems is Act! solving and how is that benefiting you?** Database ### 48. ACT CRM Software is Great **Rating:** 5.0/5.0 stars **Reviewed by:** Kimberly N. | Registered Representative, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2017 **What do you like best about Act!?** Act is comprehensive CRM software that allows you to integrate email and marketing along with contact information and prospecting notes. **What do you dislike about Act!?** I use an older version of ACT! (2013) so the tech support is minimal. It was purchased by Sage a few years ago so they only support the newer, web-based versions now. **Recommendations to others considering Act!:** You have several options when considering which version of ACT! to purchase. The current, web-based version has a lot of features the older versions don't have such as tech-support and the ability to access your information from anywhere. If you don't need mobile access to your CRM, you can purchase older versions of the software from 3rd party vendors. That worked very well for me but I must rely on forums for any tech issues. It's a trade-off so you have to weigh the needs of your business against the cost. You will pay much more for the newer version and the rate is on-going versus a one-time payment for the older (DVD) software. **What problems is Act! solving and how is that benefiting you?** It can be difficult to keep track of client information and contact notes. ACT! has helped me to keep everything in one place. The email integration has made finding communication between clients and myself much easier! ### 49. An ACT! user forever - literally (since before it was released in the '80's) **Rating:** 5.0/5.0 stars **Reviewed by:** Tim P. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Act!?** It is fast and flexible and built on solid SQL standards. **What do you dislike about Act!?** Due to Microsoft not always playing well with others, sometimes the Outlook integration is not as smooth as I'd like. **Recommendations to others considering Act!:** Get ACT! it is the best CRM period. **What problems is Act! solving and how is that benefiting you?** Keeps track of our 100,000+ prospects extremely well. ### 50. I.T. Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Gabe C. | Information Technology Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2017 **What do you like best about Act!?** Easy to understand and use GUI interface. It's been around for YEARS and is the original CRM software IMO and is priced well. **What do you dislike about Act!?** There are no Cons to speak of that I can see. **Recommendations to others considering Act!:** ACT is a fantastic choice that offers MANY features of competitive software that costs much more. **What problems is Act! solving and how is that benefiting you?** The sales team is able to effectively communicate where customer interaction is at during a sales process that requires multiple people to interact. ## Act! Discussions - [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) - 1 comment, 1 upvote - [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) - 1 comment, 1 upvote - [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) - 1 comment, 1 upvote - [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) - 2 comments, 1 upvote - [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device) - 1 comment, 1 upvote - [View Act! pricing details and edition comparison](https://www.g2.com/products/act/reviews?amp=&%3Fsub1=so&%3Fsub3=pricing&page=8&utm_campaign=buffer%3Fsub1%3Dso&utm_content=buffer865cc&utm_medium=PANTHEON_STRIPPED&utm_referrer=PANTHEON_STRIPPED&utm_source=Blog§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+12%3A55%3A41+-0500&secure%5Bsession_id%5D=e907954c-17f9-444f-a009-006ba99ea62b&secure%5Btoken%5D=2aaa2a5959ba73544d5f570398d3622155a869ed0f0231670272f2ce6d908d42&format=llm_user) ## Act! Integrations - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Intuit QuickBooks](https://www.g2.com/products/intuit-quickbooks/reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [QuoteWerks](https://www.g2.com/products/quotewerks/reviews) - [Xero](https://www.g2.com/products/xero/reviews) ## Act! Features **Sales Force Automation** - Contact & Account Management - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Mobile & Social** - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Act! 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