# Act! Reviews **Vendor:** Act! **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 3.9/5.0 **Total Reviews:** 511 ## About Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses. ## Act! Pros & Cons **What users like:** - Users appreciate the **ease of use** of Act!, finding it simple and user-friendly for managing contacts. (33 reviews) - Users value the **flexibility in customer management** features, enhancing their efficiency and satisfaction with Act! (21 reviews) - Users praise the **improved customer support** of Act!, noting fast responses and helpful staff enhancing their experience. (18 reviews) - Users value the **comprehensive contact management** capabilities of Act!, enhancing organization and productivity across teams. (15 reviews) - Users value the **organizational efficiency** of Act!, enabling them to maximize contacts and streamline their schedules. (14 reviews) - Users appreciate the **user-friendly interface** of Act!, making navigation and team adoption quick and efficient. (12 reviews) - Intuitive (10 reviews) - Users love the **extensive automation features** of Act!, enhancing marketing efforts and streamlining contact management. (9 reviews) - Easy Customization (9 reviews) - Easy Setup (9 reviews) **What users dislike:** - Users express frustration over **missing features** in Act!, particularly lacking modern integrations and the burdensome upgrade process. (14 reviews) - Users wish for improved **integration options** in Act!, as current issues disrupt workflows and complicate usability. (13 reviews) - Users find the **steep learning curve** of Act! challenging due to its outdated interface and complex settings. (11 reviews) - Users find Act! to have a **dated and complex interface** , making it less user-friendly compared to other CRMs. (9 reviews) - Users find Act!'s interface **not intuitive** , feeling outdated and complex, leading to a frustrating user experience. (6 reviews) - Poor Customer Support (6 reviews) - Bugs (5 reviews) - Users report persistent **email issues** with Act! that hinder functionality and complicate support interactions. (5 reviews) - High Complexity (5 reviews) - Limited Features (5 reviews) ## Act! Reviews ### 1. Deep Contact Records and Seamless CRM–Marketing Automation Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Mudit J. | IT Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2026 **What do you like best about Act!?** The depth of the contact records is something I truly appreciate. Being able to view a comprehensive history of every touchpoint in a single view is crucial for a company like Ethics Empire, where we oversee HR, accounting, and marketing clients. We can follow a lead from the initial email to a signed contract thanks to the smooth integration between the CRM and Marketing Automation. **What do you dislike about Act!?** In comparison to some of the more recent, "flashier" CRMs available, the interface seems a little out of date. Additionally, if you have a very large database of contacts, it may load very slowly. I would love to see a more user-friendly UI update that would allow our team to move between the various modules a little more quickly. **What problems is Act! solving and how is that benefiting you?** Act! addresses the issue of "fragmented data." Prior to Act!, our client data was dispersed throughout several spreadsheets. Everything is now centralized, which has enhanced internal cooperation and made sure that no client follow-up is ever overlooked. **Official Response from Leslie Reynolds:** > Thank you for such a thoughtful and detailed review! It's wonderful to hear how Act! is supporting the diverse needs of Ethics Empire across HR, accounting, and marketing clients, as that's exactly the kind of multi-faceted use case we love to hear about. We're especially glad that the depth of your contact records and the CRM–Marketing Automation integration are making a real difference in how your team tracks leads from that first touchpoint all the way to a signed contract. And moving from scattered spreadsheets to a single centralized hub? That's a transformation we're proud to be part of. Your feedback on the interface and performance with larger databases is understood. We hear you, and we want you to know that UI improvements and performance are areas we're actively focused on. We'd love for you to keep sharing feedback as we continue to evolve the product. Thank you for being part of the Act! community, and for taking the time to share your experience. We look forward to growing with Ethics Empire! ### 2. Fast Setup, Affordable Plans, and Friendly Support with AI-Powered Security **Rating:** 4.0/5.0 stars **Reviewed by:** Mohith V. | L1 Network Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Act!?** The main advantage of Act is its fast process, and the installation is quick as well. The plans are affordable, which is a big plus. Whenever I run into any issues, customer support is user-friendly and responds quickly to help resolve them. Another key benefit is that it’s integrated with AI, which helps keep the security features strong. The integrations and the UI in the app are also very user-friendly, so even a newbie can use them easily. **What do you dislike about Act!?** The area where I feel the act should improve is advertising and publicity, so they can increase their customer count and, obviously, their profits. The prices are also affordable, but they could attract more users by providing some complimentary items, so users feel drawn to the free goodies and decide to join. **What problems is Act! solving and how is that benefiting you?** Before Act, I was using various other service providers and I wasn’t satisfied. I faced many problems, such as poor customer support, weak security features, and a limited number of services. However, I haven’t faced these issues with Act. For me, Act feels like a combo—an all-in-one package—and I’m now satisfied with Act’s services. **Official Response from Leslie Reynolds:** > Thank you for your review, Mohith. We are thrilled to hear that you got up and running right away! We look forward to many years of growing your business together. ### 3. Streamlined CRM with Room for UI Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Dautremont Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2026 **What do you like best about Act!?** I like how Act! is straightforward and reliable for day-to-day sales and contact management, doing exactly what a growing team needs without unnecessary complexity. The unified contact and interaction timeline really stands out for us, as it stores every email, call, meeting, note, and follow-up task right under each contact or company, allowing our entire sales team to see the full relationship history at a glance. We don't have to switch between emails, spreadsheets, calendars, or chat tools to understand what's been discussed or promised, which keeps our client communication consistent and professional. I also really appreciate how intuitive the activity and task management is—setting reminders, scheduling follow-ups, and assigning tasks takes just a few clicks, and keeps the team disciplined about staying in touch with prospects and clients. For a mid-sized team without dedicated sales operations staff, this simple but powerful feature prevents deals from slipping through the cracks. **What do you dislike about Act!?** First, the user interface looks and feels outdated. Navigation can be clunky, menus are dense, and some workflows require too many clicks. New team members take longer to get comfortable than with more modern CRM tools, and daily use just isn’t as streamlined as it could be. Second, email integration and syncing can be inconsistent. Sometimes emails don’t log automatically to the contact timeline, or there are delays in syncing with our email client. We occasionally have to check and re-save manually, which breaks the 'set it and forget it' convenience we want. **What problems is Act! solving and how is that benefiting you?** Act! centralizes customer data, preventing disorganized information. It helps manage follow-ups with reminders and provides clear sales pipeline visibility. It enhances team collaboration by giving access to complete interaction histories, preventing missed tasks and ensuring consistent client communication. **Official Response from Leslie Reynolds:** > Thank you, Dautremont, for taking the time to provide this feedback. We are continuing to make UI/UX updates to streamline workflows and improve the look and feel of Act!, and we value your input. We are happy to hear that Act! is helping your mid-sized team do more and communicate with your customers and prospects more efficiently. ### 4. Affordable and User-Friendly CRM for SMBs **Rating:** 5.0/5.0 stars **Reviewed by:** Emily L. | Sales Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Act!?** I really like that Act! is very user-friendly, making it really easy to track everything. Adding new clients is simple, and it helps keep us in tip-top shape, which is so important for our CRM and SMB tasks. The setup was very easy, and everyone was really helpful, making it a quick process. **What do you dislike about Act!?** Sometimes it can be a little slow. It can get a tiny bit bogged down if you have multiple clients and pipelines. And, again, we don't know if that's our Wi-Fi or our computer issues, but just we tend to see that when there's a lot of activity, it can get a little bit slow. **What problems is Act! solving and how is that benefiting you?** Act! is an affordable way to stay organized, track all client management, maintain touch points, and connect with clients so we don't miss sales. **Official Response from Leslie Reynolds:** > Thank you so much for this wonderful review! We're thrilled to hear that Act! has been easy to set up and use, and that it's helping you stay organized, maintain client touch points, and keep those sales moving. "In tip-top shape" is exactly where we want your business to be! 😊We appreciate your honest note about occasional slowdowns during high-activity periods. That's helpful feedback, and our support team is here if you'd like to explore any performance tips. Thanks again for being part of the Act! community, it means the world to us! ### 5. Act! Keeps My Relationship Management Organized and Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Krestofer Valentina M. | L1 customer service respresentative, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Act!?** Act! is my hub for relationship management. As a virtual assistant, my work depends on maintaining a comprehensive record for each contact; I use the platform to segment databases, manage the sales pipeline, and run automated marketing campaigns. **What do you dislike about Act!?** The interface feels outdated compared to current SaaS software standards. Navigation is sometimes unintuitive and requires too many clicks to perform simple tasks, which slows down my workflow when I’m managing large volumes of data. **What problems is Act! solving and how is that benefiting you?** Functionality is undoubtedly Act!'s greatest strength. For my work, the ability to customize tables and fields is essential, as it allows me to tailor the CRM exactly to my clients' specific processes—something that other, more rigid CRMs don't allow. Integration with Outlook and workflow automation **Official Response from Leslie Reynolds:** > Thank you for such a thoughtful review! It's great to hear that Act! is keeping your work organized across segmentation, pipeline management, and automated campaigns. We really appreciate the kind words about customization flexibility - that's something we're proud of. Your feedback on the interface and navigation is heard; modernizing the user experience is something we're actively focused on. Thanks for taking the time to share! ### 6. Exceptional Simplicity and Seamless Connectivity **Rating:** 5.0/5.0 stars **Reviewed by:** Roger R. | Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2026 **What do you like best about Act!?** Simplicity is the best with Everything connected. The Advancements made in 2025 have been exceptional. As a user there are many things that I don't use but can if needed. I think we will grow together. I have been a user off and on for many years and just keep coming back **What do you dislike about Act!?** In the past I have really disliked the fact that if I ran into a problem the consultant would want to charge me. As a user of other software for many years this was never the case. I would like to see a more flexible way of doing a quote page **What problems is Act! solving and how is that benefiting you?** Really enjoy the fact that we can now project manage and quote in the sofware **Official Response from Leslie Reynolds:** > We appreciate your review and feedback, Roger and hope you'll reach out to Customer Success team regarding customizing quotes as we've recently released new functionality in that module. Please give us a call at 866-873-2006. ### 7. 30+ year user of ACT! Works great for my Recruiting Firm **Rating:** 5.0/5.0 stars **Reviewed by:** Fritz E. | CEO/Founder, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2017 **What do you like best about Act!?** Updated 11/5/2025: just upgrade to V27 and applications works as well as expected. Currently on Act! Version 25.0.376.0, Update 3, and easiest version ever to use. Fast, great response when running queries. I rely on Act! and have used it just about every business day since 1992. Easy to enter data, keep track of my schedule, conduct mail merges, very easy to customize the user interface, and generate reports for my business processes. I've been an ACT! user since Version 2 and thoroughly enjoy the upgrades. Upgrades over the past 7-8 years have become easier, and faster and have resulted in fewer calls to tech support. Integrating Act! to work with Outlook 365 has become seamless. The automatic updates are helpful to keep the application performing optimally. The ACT! Community is very helpful. You can query for problems and likely see the response or solutions offered by others. If not, you can enter a new problem or request for help and usually another User or one of the ACT! employees will offer help. Incredibly easy to install the software when I get a new laptop. When needed, the phone support is always 100% perfect. I've needed help with a database or upgrade issues and I'll call the toll-free number for support. The professionals are always friendly, and knowledgeable. Support calls have always been resolved on the first call. **What do you dislike about Act!?** There were horrific versions and lack of communications in the past. All good now. Not a fan of the new annual renewal feee but that’s the current business model and so you pay… **Recommendations to others considering Act!:** Easy to use & customize; tremendous reporting capabilities **What problems is Act! solving and how is that benefiting you?** I'm a salesperson and need a tool to track my activities, calls, appointments, when to invoice, and ensure I've gotten paid. Act! works perfectly for my business needs. I run a recruiting firm and it is critical to keep track of candidates, communications with them and especially to keep track of the interview process & invoicing process. Keeping track of contacts, events, Invoicing, and other related follow-up activities. The ability to generate graphic charts to visually see the impact of sales per year, quarter, etc. is helpful. **Official Response from Leslie Reynolds:** > We especially appreciate the opportunity to hear from our long-term customers, Fritz and we are so thrilled to hear that Act! continues to help you optimize all of your sales and invoicing tasks and track your candidates and communications! Thank you so much for taking the time to let us know how you are using Act! today. ### 8. Let ACT! make your life easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2020 **What do you like best about Act!?** Autosave feature so I never lose a contact. Ability to have several different databases so I can work in different environments through the day, easy to open and close between dataabses. One place to keep track of all your contacts, send emails, letters, campaigns, notes, tasks, organized, easy and never lost data. Customer support is pretty good/ **What do you dislike about Act!?** Not the easiest to customize, but nothing is life is easy. **What problems is Act! solving and how is that benefiting you?** All the issues I have had with ACT have been resolved with the technical team. I made an upgrade from Windows 10 to 11 and could not open any databases. Wrote in a ticket and it was resolved within 90 minutes. **Official Response from Leslie Reynolds:** > Thanks for your review - it means a lot to us to be able to partner together, over all of these years, and for you to come back six years later and update your review. ### 9. Act! CRM: Powerful, Customizable, and Cost-Effective, but UI Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** David E. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Act!?** Most Helpful Features of Act! CRM At Landform, Act! CRM has quickly become one of our most valuable tools for managing relationships and driving productivity across our teams. Its comprehensive contact and relationship management system lets us centralize all client, partner, and project data, ensuring every conversation, email, and meeting note is easily accessible and up to date. The marketing automation capabilities are a standout — allowing us to design, schedule, and track campaigns that nurture leads and engage clients without adding extra manual work. With sales pipeline and opportunity tracking, we gain a clear, visual understanding of project progress and upcoming opportunities, helping leadership forecast more accurately and prioritize efficiently. The platform’s integration with Outlook and other productivity tools ensures that it fits seamlessly into our existing workflow, while mobile access keeps our team connected in and out of the office. Finally, its customization options allow us to tailor dashboards, reports, and workflows to align perfectly with Landform’s multidisciplinary operations — whether in our Planning, Residential, or Retail & Commercial Studios. Upsides of Using Act! CRM The biggest upside of using Act! CRM at Landform is its incredible value for cost — offering the sophistication of enterprise-level CRMs like Salesforce or HubSpot at a fraction of the price. It’s remarkably user-friendly, allowing team members across departments to quickly adopt the system and see immediate productivity gains. The personalization and flexibility of Act! mean we can adapt it to our specific processes, rather than forcing our workflow to fit the software. Its marketing and automation tools have significantly improved our outreach consistency and visibility into engagement, while the sales pipeline tracking has enhanced our ability to manage opportunities and maintain client relationships proactively. Another key advantage is Act!’s dedicated support team — professionals like Emma who bring a high level of expertise, enthusiasm, and responsiveness to every interaction. Together, these elements give Landform confidence that our CRM not only supports our day-to-day operations but also aligns with our long-term growth goals, helping us deliver the exceptional quality, leadership, and relationships that define our “Site to Finish®” approach. **What do you dislike about Act!?** While Act! offers many strengths, the UI and navigation, which many describe at times feels a little clunky, making it harder to move fluidly between modules or locate features quickly. The learning curve and setup complexity — especially with the initial configuration and customization is complicated **What problems is Act! solving and how is that benefiting you?** Act! seamlessly combines a powerful CRM and email marketing platform into one unified system, giving us the ability to manage client relationships and marketing campaigns without needing separate tools like Constant Contact. By integrating contact management, email automation, and analytics in a single dashboard, Act! allows us to personalize outreach, track engagement, and measure results — all while keeping data centralized and consistent across teams. This all-in-one solution not only streamlines our workflow but also saves time, reduces costs, and ensures that every marketing effort directly supports our client relationships and growth goals. **Official Response from Leslie Reynolds:** > Thank you, David, for taking the time to leave this thorough review. It sounds like you have lots of experience using Act! and we'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ ### 10. ACT!: A Reliable, Easy-to-Use Tool for Daily Business **Rating:** 4.5/5.0 stars **Reviewed by:** John J. | Office Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Act!?** I’ve been using ACT! for several years now, and overall it’s been a solid tool. The interface is intuitive and clean. Basic tasks such as adding contacts is very straightforward. Support has been responsive and helpful. Whenever I had questions—whether about configuration or troubleshooting—they were quick to guide me. I use it daily. It fits naturally into a regular workflow—logging interactions, checking follow-ups, & setting appointments on the calendar. **What do you dislike about Act!?** If I had to name a downside, it would be the changes made to the user interface. While it is eventually improved upon, sometimes the changes are awful and it disrupts the workflow **What problems is Act! solving and how is that benefiting you?** Act! helps us stay organized by giving us a central database for all our client information. With the number of clients we manage, it would be impossible to keep track of every detail using spreadsheets or notes. Act! makes it easy to store contact details, communication history, and follow-up reminders in one place, which means nothing gets overlooked. **Official Response from Leslie Reynolds:** > Thank you, John, for your review. We're happy to hear that Act! is helping you stay organized and manage your large client base. ## Act! Discussions - [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) - 1 comment, 1 upvote - [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) - 1 comment, 1 upvote - [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) - 1 comment, 1 upvote - [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) - 2 comments, 1 upvote - [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device) - 1 comment, 1 upvote - [View Act! pricing details and edition comparison](https://www.g2.com/products/act/reviews/act-review-3607253?section=pricing&secure%5Bexpires_at%5D=2026-05-11+19%3A09%3A46+-0500&secure%5Bsession_id%5D=2fd468fe-118e-4714-bcd3-18b553592ee5&secure%5Btoken%5D=60c3466e00a94909d7bb6d1ca38f7758f79d850d40fb21d628a9c677fd060022&format=llm_user) ## Act! Integrations - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Intuit QuickBooks](https://www.g2.com/products/intuit-quickbooks/reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [QuickBooks Desktop Enterprise](https://www.g2.com/products/quickbooks-desktop-enterprise/reviews) - [QuoteWerks](https://www.g2.com/products/quotewerks/reviews) - [Xero](https://www.g2.com/products/xero/reviews) ## Act! Features **Sales Force Automation** - Contact & Account Management - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Mobile & Social** - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Act! 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