--- title: Act-On Reviews meta_title: 'Act-On Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1070 reviews by the users' company size, role or industry to find out how Act-On works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1070 scale: '5' date_modified: '2026-07-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Act-On Reviews **Vendor:** Act-On Software **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,070 ## About Act-On Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. ## Act-On Pros & Cons **What users like:** - Users appreciate the **ease of use** of Act-On, enjoying its intuitive design and smooth functionality for marketing automation. (25 reviews) - Users highly value the **responsive customer support** from Act-On, ensuring their concerns are addressed swiftly and effectively. (17 reviews) - Users commend the **user-friendly email design tools** and effective support that enhance their marketing efforts. (16 reviews) - Users value the **automation capabilities** of Act-On, enhancing efficiency in email campaigns and team communication. (14 reviews) - Users find the **easy-to-use and customizable email builder** extremely beneficial for managing high volumes of email effortlessly. (14 reviews) - Users value the **seamless integrations** of Act-On, enhancing workflow efficiency and collaboration across various platforms. (14 reviews) - Users appreciate the **top-notch support** of Act-On, with regular updates and effective client success resources. (13 reviews) - Easy Setup (11 reviews) - Analytics (10 reviews) - Intuitive (10 reviews) **What users dislike:** - Users report **missing features** affecting analytics and CRM integration, hindering effective content management and reporting. (12 reviews) - Users experience a challenging **learning curve** with Act-On due to implementation struggles and slower performance. (8 reviews) - Users struggle with **email issues** , including cumbersome scheduling and limited functionality in the visual interface. (7 reviews) - Users find Act-On **not intuitive** , often struggling with implementation and a less modern user interface. (7 reviews) - Users note the **limited features** in Act-On, wishing for quicker development of standard functionalities and enhancements. (6 reviews) - Email Management (5 reviews) - Expensive (4 reviews) - Integration Issues (4 reviews) - Limited Customization (4 reviews) - Users find the **unintuitive interface** of Act-On challenging, as it hinders the overall user experience. (4 reviews) ## Act-On Reviews ### 1. Robust e-marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah O. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2013 **What do you like best about Act-On?** Act-on is an easy to use marketing program from start to finish. Just place your text and images and you have a beautiful campaign in a few easy steps. I also like that they do a great job of listening to feedback. They have an advisory board, and conduct regular surveys to make sure they're staying on track with clients and ahead of trends. **What do you dislike about Act-On?** I do miss when the support was easier to access. They still answer all of our issues, but sometimes we may have to wait. **Recommendations to others considering Act-On:** Sit down for a one on one demo with an account representative or attend a few of their webinars. It becomes very apparent that Act-On is focused on making their clients happy and more profitable. **What problems is Act-On solving and how is that benefiting you?** We do a lot of one-off emails and weekly newsletters in Act-on that require daily maintenance, however Act-on has given us the ability to automate items whenever possible. I've created systems for all of our onboarding processes from sending out emails with PDF's/links/forms, to notifying our internal staff via Salesforce of manual tasks that must be completed. ### 2. Intuitive and CRM-Friendly, Needs Real-Time Reporting Boost **Rating:** 4.0/5.0 stars **Reviewed by:** Evan F. | Senior Marketing Specialist, Oil & Energy, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Act-On?** I really like the ease of use that Act-On provides, making it simple to pivot and change up campaigns. The intuitive and helpful design for drafting emails is great, and being able to learn from customer interactions to see which messaging is working within each campaign is valuable. It's also a plus that our salesforce can use it. The ability of Act-On to seamlessly connect and 'talk' to our Dynamics CRM is critical for our operations, and I'm confident it will integrate well when we switch CRMs. I appreciate the Act-On staff's willingness to listen to our concerns, help us out, and maintain open lines of communication. The ability to build, duplicate, or remove email drafts quickly without lag is truly awesome, allowing us to make efficient changes within 5-10 minutes. **What do you dislike about Act-On?** I'd love better real-time reporting on emails that are firing. To see which emails tied to which salesperson's contacts are firing daily and the data for those would be awesome. Also, having the ability to mass pause all email campaigns would be super cool. Changing the footer once and having that populate all emails would save a hassle that happens at the beginning of every year for me personally. The timeout could be longer; it's annoying to go back to my Act-On tab and see it timed out after what feels like a super brief period of time. It'd be cool to embed a video so it can play in the email instead of just linking a still from the video. **What problems is Act-On solving and how is that benefiting you?** I use Act-On to inform customers about our offerings and gain insights into their feelings to tailor messaging. It enhances our CRM connectivity, supports seamless campaign adjustments, and helps understand which messaging works. **Official Response from Jennifer Blanco:** > Hi Evan, thanks for the review! Glad or hear you've found our support team and onboarding training so helpful! ### 3. Powerful Email Marketing with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon G. | SEO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Act-On?** I like that Act-On is constantly updating their software and their support is top-notch, with webinars and regularly scheduled client success hours to address any issues. They take feedback seriously and make updates to address pain points. The email builder in Act-On is top of its class, allowing me to preview on different devices, use dark mode, and control content visibility on mobile/desktop. It's a very strong feature and performs better than other email marketing platforms I've used. **What do you dislike about Act-On?** They are continuing to update the UI/UX and are doing it section by section. This can lead to some inconsistent experiences throughout the app in some sections that are not used as often like the lead prospector. **What problems is Act-On solving and how is that benefiting you?** Act-On helps us send newsletters and track customer interactions, enabling us to connect website activity with form submissions. ### 4. Robust, Intuitive Platform That Makes Landing Pages and Email Notifications Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Maritime | Enterprise (> 1000 emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Act-On?** The more I use the platform, the more robust and intuitive it feels. I especially like how easy it is to create a landing page and set up an email notification for a specific form or RSVP. Overall, it makes life a little easier. **What do you dislike about Act-On?** Sometimes there are weird bugs that hinder the performance of act-on and hurts usability. One instance in particular was when form submission emails just didnt send because of a bug. Act-On quickly fixed it and their support was great but that was after the fact and we thought something broke on our end. **What problems is Act-On solving and how is that benefiting you?** I think Act-On solves the basic email automation and marketing problem that our company has had and what most companies face. Its a good tool if you know your way around it and the pricing is on par with most competitors. It also gives us seamless integration with our CRM MS Dynamics so that has helped. ### 5. Best-in-Class Microsoft Dynamics and Zoom Webinar Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Ricki A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Act-On?** Act-on has the best integration with Microsoft Dynamics. We were using Act-on and switched to HubSpot but had an awful experience with that integration. It was imperative that we needed to switch back to Act-on. I also am really impressed with the zoom webinar integration. **What do you dislike about Act-On?** the landing pages do not have many options. I would like to be able to move all content that is within one column into another column at one time instead of one piece at a time. I would also like to see some more content options. **What problems is Act-On solving and how is that benefiting you?** We use Act-on primarily to market to our B and C prospects. Act-on allows our sales team to see which prospects are receiving email communications from marketing campaigns through Microsoft Dynamics and how they are interacting. **Official Response from Jennifer Blanco:** > Thank you for your review! We're glad the Dynamics integration is working so well for you and your team. ### 6. Comprehensive Automation with Strong CRM Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Gary C. | Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Act-On?** I like the integration with our CRM, which allows me to automate bidirectional data updates in both platforms from Act-On. Most of all, I appreciate the support availability and turnaround, as questions or issues that arise can, for the most part, get addressed via chat very quickly. **What do you dislike about Act-On?** Challenges are that, maybe once every two years an automation will just stop working. This is discovered on my end, and I need to engage support to address. Sometimes this can take a few days to address. There is also a greater effort or time to value for some of the deeper features, such as progressive profiling. A more intuitive interface for deeper features would be very beneficial, as would having the platform do a better job of self-monitoring successful vs unsuccessful automation runs and notifying specific users. The initial setup of Act-On was technical and required a person to champion with different departments for their contributions. **What problems is Act-On solving and how is that benefiting you?** I use Act-On for customer journey insight, marketing automation, and data synchronization. It solves the problems of pre-conversion customer journey insight, personalization, and automation at scale. ### 7. Act-On: Easy Email Creation, Powerful Segmentation, and a Supportive Team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Act-On?** Aside from the software itself, the collaborative, supportive, and solutions-oriented spirit of the team is something to be proud of. Whenever I have an issue or idea, the answer is always geared toward finding a solution. The software itself is great, and a big upgrade from our previous email provider. The email composer is easy to use, segmentation builder makes it possible to narrow down our audiences as tightly as we want, and automation features allow us to work more efficiently and reach our audiences strategically at the same time. **What do you dislike about Act-On?** As an email marketer, I find Act-On 's features very easy to learn and use, but some of the non-marketers and non tech-saavy folk in our network struggle to use and feel confident with certain aspects of the platform, like building segments, confidence in personalizations, and setting up dynamic content rows correctly. The pricing structure isn't perfect for our franchise business model (we don't have a use-case for sales users, which makes the bundles a bit tough to work with), and we don't have a full integration with our CRM, just a once-daily sync that occurs overnight. I also struggle with data studio, and with there was a more intuitive, user-friendly, visualized way to view marketing network data at the parent account level. **What problems is Act-On solving and how is that benefiting you?** Act-On works hard to help us find ways to use the platform to serve our franchise network, such as creating an account setup portal our team can use when we add franchise owners or locations to our network. They also helped us run a brand-level email initiative layered with the local messaging our network sends out, without double paying for active contacts, which is an ideal solution for franchise brands. They've also been actively listening t our "wishlist" suggestions to make things easier for us, like distributing our purchased marketing users between accounts ourselves, clearer taggingfor saved rows, tagging for emails for better filtering/reporting at the parent level, and plugging Snowflake into our internal MDW (which is currently being built). ### 8. Streamlined Outreach with User-Friendly Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Alex C. | Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Act-On?** I use Act-On to help with outreach and metric tracking, and it really helps eliminate the problem of tracking whether emails have reached their intended target or if they are being engaged with. I really like how accessible it is and the UI. The Outlook add-on is fantastic and the interface is very user-friendly. The software is extremely efficient and executes everything as promised. The UI is calm and minimal, which I like. The Outlook add-on makes it easy for me to know which emails are going to be contributing to my metrics. The Act-On team is always available and happy to help with any questions or issues I may have. The initial setup was very easy, and the onboarding team is great. **What do you dislike about Act-On?** Sometimes, emails will not send because the Act-On add-on is preventing it. This is something that I was told could happen from time to time, and it is a really easy and quick fix. It's not a big deal! It's the only constructive feedback that I have. **What problems is Act-On solving and how is that benefiting you?** I use Act-On to help with outreach and metric tracking. It solves the problem of knowing if emails reached their target or were engaged with. **Official Response from Jennifer Blanco:** > Thanks so much for your review Alex! We're glad to hear Act-On is helping you be successful in a meaningful way, keep up the good work! ### 9. Interconnectivity and Data Insight Powerhouse, Needs UI Tweaks **Rating:** 4.5/5.0 stars **Reviewed by:** Denise B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Act-On?** I really like the interconnectivity and the broad look at the data that Act-On provides, which helps us monitor campaign progress effectively. The forms feature is also something I enjoy because it aids in data collection. Act-On gives us a deeper understanding of who is and isn’t engaging with our initiatives, allowing us to capture leads and assess their quality. The customer service was fabulous during the setup process, with agents showing patience as we navigated the learning curve of the software. **What do you dislike about Act-On?** It could be a bit more user-friendly. There are many 'help guides,' but that only really helps if you truly understand exactly what you need help with, per se. As a fairly new user, some of the fixes feel more like workarounds. There are some functions that are basic with other tools that either don't exist or require a workaround on Act-On. **What problems is Act-On solving and how is that benefiting you?** I use Act-On for stakeholder communications, lead nurturing, and integrating social media via Oktopost. It helps gather data and judge lead status, providing a broad data look and campaign progress monitoring. **Official Response from Jennifer Blanco:** > Thanks for your review Denise! We're glad to hear Act-On is helping you and your team manage, monitor, and improve your campaigns. ### 10. Enhances Lead Qualification with Room for AI Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Valentin S. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Act-On?** I like that we can customize the ads with Act-On, as we're in the education department and it allows us to see what grade level parents are interested in, their previous school experience, and the state they are in. The more information we have, the better we can help our leads and eventually make sales. **What do you dislike about Act-On?** I'm interested how it can have AI integration to make it easier to find hotter leads. I'm not sure, not a techy guy, but everyone is doing it, and Act-On should explore how to optimize with AI. **What problems is Act-On solving and how is that benefiting you?** Act-On helps our sales department by filtering leads and allowing us to customize ads. This lets us understand our leads better and improve sales by focusing on relevant grade levels and past school experiences. **Official Response from Jennifer Blanco:** > Thanks for your review, it's always great to hear how Act-On is helping you achieve your goals! ## Act-On Discussions - [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) - 2 comments, 3 upvotes - [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) - 1 comment, 1 upvote - [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) - 1 comment, 1 upvote - [View Act-On pricing details and edition comparison](https://www.g2.com/products/act-on/reviews/act-on-review-4756508?section=pricing&secure%5Bexpires_at%5D=2026-07-15+18%3A04%3A40+-0500&secure%5Bsession_id%5D=72dd4a5c-b919-4fb7-8ed5-e10d44a96f6e&secure%5Btoken%5D=f7e145be0949804a2afae584353c65ea4d257f76b3b49bebc6bdd96a5b14a47d&format=llm_user) ## Act-On Integrations - [DM Valid](https://www.g2.com/products/dm-valid/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Infor Customer Relationship Management (CRM)](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [SugarCRM](https://www.g2.com/products/sugarcrm-sugarcrm/reviews) - [Sugar CRM Connector](https://www.g2.com/products/sugar-crm-connector/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Act-On Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Landing Page Builders** - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Act-On Alternatives - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - 4.4/5.0 (938 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,200 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - 4.4/5.0 (610 reviews)