---
title: AB Tasty Reviews
meta_title: 'AB Tasty Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 410 reviews by the users' company size, role or industry
  to find out how AB Tasty works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 410
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---

# AB Tasty Reviews
**Vendor:** VWO AB Tasty  
**Category:** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 410
## About AB Tasty
At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com



## AB Tasty Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of AB Tasty, benefiting from its intuitive interface and comprehensive support. (72 reviews)
- Users value the **highly responsive customer support** from AB Tasty, which enhances testing and optimization processes. (57 reviews)
- Users value the **flexibility and excellent support** of AB Tasty, enabling quick and easy A/B test setup. (48 reviews)
- Users commend the **helpful customer support** and intuitive features of AB Tasty, enhancing testing efficiency and user experience. (46 reviews)
- Users appreciate the **easy setup** of AB Tasty, enabling quick testing and personalisation without extensive development skills. (40 reviews)
- Users value the **testing efficiency** of AB Tasty, praising its intuitive design and responsive customer support. (36 reviews)
- Experimentation (34 reviews)
- Features (29 reviews)
- Analytics (27 reviews)
- Users commend AB Tasty's **user-friendly experience** , efficient decision-making, and excellent support during onboarding and implementation. (26 reviews)

**What users dislike:**

- Users note the absence of **native integrations** with Salesforce, complicating analytics and requiring manual workarounds. (22 reviews)
- Users face **testing difficulties** with AB Tasty, as the responsive features and visual editor sometimes do not function accurately. (21 reviews)
- Users find the **difficult learning** curve challenging, especially when trying to understand advanced features and statistical data. (20 reviews)
- Users find the **learning curve steep** , making it challenging to navigate and fully utilize AB Tasty's features. (16 reviews)
- Users express frustration over **missing integrations** , limiting analytics capabilities and complicating experiment tracking processes. (16 reviews)
- Users face **editor issues** in AB Tasty, leading to time loss and complicating the testing process. (15 reviews)
- Steep Learning Curve (15 reviews)
- Users often face **technical issues** like latency, slow UI, and difficulties with single-page applications on AB Tasty. (15 reviews)
- Users face some **bug issues** that can delay tests, but support quickly resolves most problems. (14 reviews)
- Editing Issues (14 reviews)

## AB Tasty Reviews
  ### 1. Intuitive and customizable interface, but complex advanced settings

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eddy V. | RESPONSABLE SEO ET SITES, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 30, 2025

**What do you like best about AB Tasty?**

I appreciate AB Tasty for its intuitive interface, its flexibility in experimentation, and its ability to personalize the user experience while remaining efficient and compliant with GDPR.

**What do you dislike about AB Tasty?**

AB Tasty can be complex to set up for advanced tests, sometimes slow with many campaigns, and its cost can deter small teams.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty allows you to test, personalize, and optimize the user experience without relying on technical teams. It helps improve conversions, validate hypotheses quickly, and better understand visitor behavior, enabling data-driven decision making.

  ### 2. Comprehensive in features and seamless to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 04, 2025

**What do you like best about AB Tasty?**

We’ve been working with AB Tasty for a while now and have been happy with both the platform and account team support. The platform is intuitive and easy to manage without heavy reliance on our development team. Our CSM has been very patient (and quick!) with our questions when we do need assistance and have also enjoyed the annual event they hold for clients in London.

**What do you dislike about AB Tasty?**

Not so much a "dislike" but I'd note it's an expensive tool so you need to be sure you have the appropriate internal resource--with the right skills--to support it. This includes JavaScript knowledge. There has also been the odd bug with the QA process.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty is an important part of our CRO programme, allowing us to turn ideas into tests quickly. It also helps reduce internal debates when we're asked to change something on the website. We're also able to validate larger design changes before putting them fully live.

  ### 3. Working with AB Tasty has been an absolute breeze, and unlocked a wealth of insight

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 03, 2025

**What do you like best about AB Tasty?**

Working with AB Tasty has been an absolute breeze, and unlocked a wealth of insight into how our customers behave, and what works best to improve conversion rate, average order value, add to cart rate and ultimately, revenue. 

Their technology is mature, meaning that it's easy to implement, requiring only a short snippet added to the website to get started, and integration with datalayer or similar technology to track conversions. Once integrated, it's extremely easy to set up A/B tests, analyse performance, and make product decisions based on the results. 

Working with AB Tasty's account management and customer support teams is always easy, and we get extremely fast responses and resolutions when issues due pop up. 

We use AB Tasty on a daily basis, and it's hard to imagine going without it at this point.

**What do you dislike about AB Tasty?**

As with any new technology added to a business's workflow, there's always small issues that present themselves, and a bit of a learning curve. Thankfully AB Tasty are great at holding your hand throughout the process, so you're never left to just figure things out yourself. 

Regarding the technology itself, it's very important to Q/A tests thoroughly, as some changes made via AB Tasty's platform may cause unintended consequences. AB Tasty make it easy to do a quick QA of tests, however we'd love to see this functionality extended to make it easy to QA across different platforms, browsers, screen sizes and so on.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty allows us to make data-led product decisions, and only implement changes to the website that actually perform. Previously, we would have introduced changes to the website with very little visibility on how it's actually performing. AB Tasty completely removes the guesswork, allowing us to exactly quantify changes, and giving us confidence in our product decisions.

  ### 4. Great AB testing solution with constant updates and consistent support

**Rating:** 4.5/5.0 stars

**Reviewed by:** David L. | UX Lead, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 03, 2025

**What do you like best about AB Tasty?**

I particularly like how AB tasty is constantly updated. We use AB tasty daily, so reliability, ease of use and  new features are paramount. I like the inclusion of emotions AI and Copilot which saves us a massive amount of time when analysing and summarising our test results. Integration was easy and straight forwards. I would highly recommend setting up as much as you can in the platform before launching a test. Support is constant and easy to access. The team are always open to feedback and happy to consider applying changes to the platform based on customer experience.

**What do you dislike about AB Tasty?**

There's not much to complain about however sometimes when we QA tests it can be a little finicky. That being said, the team are always on hand and the devs are introducing more options on a regular basis.

**What problems is AB Tasty solving and how is that benefiting you?**

The speed in which we can launch experiences in order to validate hypothesis and opinion. It has provided us authority and trustworthiness within our business when it comes to managing customer experience. The detailed and custom reporting ensures we get solid and irrefutable data.

  ### 5. Excellent tool for web experimentation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 07, 2025

**What do you like best about AB Tasty?**

We've scaled web experimentation across our business in partnership with AB Tasty and I've been very impressed with their account management and customer support as we have engaged new teams with the technology. Their library of widgets is particularly useful to help teams get started and there is a clear, logical process to set up experiments even if you have little experience.

**What do you dislike about AB Tasty?**

We have experienced some issues with integrating tracking to measure conversions but that has been resolved now with support from AB Tasty.

**What problems is AB Tasty solving and how is that benefiting you?**

Ultimately we spend a lot of money driving traffic to our sites but haven't been particularly scientific around optimising the user journey and experience to maximise conversions. AB Tasty helps us solve these issues and we've seen impressive results from our experiments which we have scaled as best practice.

  ### 6. Great, easy-to-use product

**Rating:** 4.0/5.0 stars

**Reviewed by:** Al T. | Product Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 09, 2025

**What do you like best about AB Tasty?**

I like how easy it is to set up widgets and tests, I was able to add a CSAT widget to the page I was working on with ease. The way it weaves in analytics best practices such as 'no peeking' is great – it tells you to wait longer for your test to be statistically significant etc.

Being able to launch tests using their code editor without the need for dev implementation is very useful for validating design ideas for MVP.

**What do you dislike about AB Tasty?**

Sometime it can be a little slow, but all platforms I use lag a little at peak times.

**What problems is AB Tasty solving and how is that benefiting you?**

I'm trying to understand what pain points users have on our product page. AB Tastys CSAT widget allows is to gain free text responses which we can then affinity map.

  ### 7. Slick A/B testing product with excellent client support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2025

**What do you like best about AB Tasty?**

I like how straight forward the platform is to get to grips with, very plug in and play. The reporting and analysis is easy to implement, report and analyse.

**What do you dislike about AB Tasty?**

I think that there is still some way to go in terms of the feature level experimentation (server side testing) and reporting. I would like to be able to pass more custom data into AB Tasty's reporting database and be able to use the platform to analyse and share the data.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty has been very effective at helping us to understand the potential effectiveness of the website changes and feature introductions we want to roll out in the future. It has provided several insights on our website re-platform that I have been able to provide to our internal teams to guide future product feature development, as well as highlight potential commercial conversion risks.

  ### 8. An incredible tool to Test & Learn Fast

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 07, 2025

**What do you like best about AB Tasty?**

I really like AB Tasty’s interface — it’s clean, intuitive, and easy to use. It makes setting up and launching tests really quick and straightforward.
I also really appreciate the great communication with the consultants and the quality of the webinars — they’re super helpful and insightful.

**What do you dislike about AB Tasty?**

At times, the preview mode can be somewhat unreliable, and there are certain tracking options that are lacking. For instance, tracking product impressions on mobile devices does not always work as expected.

**What problems is AB Tasty solving and how is that benefiting you?**

Within our team, we often come up with various ideas to enhance the website's navigation. AB Tasty gives us the opportunity to test these concepts ahead of time, helping us determine whether they genuinely make sense, add real value, and justify dedicating internal resources before we commit to a full-scale project.

  ### 9. AB Tasty Top Customer Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 02, 2025

**What do you like best about AB Tasty?**

The platform is easy to use, allowing me to create numerous tests effortlessly with JS. The customer service team is excellent—whenever we encounter any issues, they are always ready to assist us.

**What do you dislike about AB Tasty?**

I find it difficult to move things around on the page, so I always end up going back to using JS. It reallt difficult to get it workingon other browser other than Chrome, we had a issue of trigger this week where it seemed to be triggering on Chrome but not FIrefox or Safari.  It would be good if the Qa assistant worked on these browsers

**What problems is AB Tasty solving and how is that benefiting you?**

We are able to test our designs before going in to developement it give us a value of how much it will increase are revenue allowing us to decide if it is worth developing.

  ### 10. Straightforward, Easy-to-Use Tool for Marketing Teams

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alberto A. | Outsystems Tech Lead / Senior Developer, Enterprise (> 1000 emp.)

**Reviewed Date:** April 07, 2026

**What do you like best about AB Tasty?**

Very useful for the marketing department. The UX/UI is straightforward, easy to use, and simple to work with.

**What do you dislike about AB Tasty?**

Pricing could be better.
Also it has some performance spikes nothing major.

**What problems is AB Tasty solving and how is that benefiting you?**

Personally I use it for testing and Ai integration

  ### 11. Professional Service Backed by Deep Knowledge

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 03, 2025

**What do you like best about AB Tasty?**

Working with AB Tasty has been a great experience. Their platform ensures that insights from qualitative UX testing are effectively leveraged in quantitative testing, allowing for a more holistic approach to optimization. The customer support is responsive and helpful, and the ease of integration with our existing tools has been a major plus. Additionally, the wide range of features available makes it easy to tailor tests to our specific needs.

**What do you dislike about AB Tasty?**

In the beginning, there were a few teething problems, but these have since been resolved. The platform now runs very efficiently and supports our processes smoothly.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty helps bridge the gap between qualitative and quantitative UX testing, allowing us to validate insights and make data-driven decisions more confidently. It streamlines our testing process by offering easy integration with our existing tools and a wide range of features that support experimentation and optimization.

  ### 12. Everything you need in an AB testing and personalisation tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ben G. | UX, Enterprise (> 1000 emp.)

**Reviewed Date:** September 24, 2025

**What do you like best about AB Tasty?**

Easy to use, the widget library allows us to save time on simple tests whilst also having the option to edit code for more complex builds. I particularly like the QA assistant, which lets us check changes in the browser / on mobile and view different variants

**What do you dislike about AB Tasty?**

The visual editor sometimes struggles with our REACT site, although the AB Tasty team have been very helpful in resolving issues

**What problems is AB Tasty solving and how is that benefiting you?**

It allows us to understand the impact of business changes and new features by testing them and having valuable data to share with decision makers.

  ### 13. Good experience with AB Tasty Easy-to-use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 14, 2023

**What do you like best about AB Tasty?**

Intuitive interface and  lots of use cases available for experimentation
Quite simple and comprehensive results display
Possibility of customising experiments without going through development
Highly responsive support
High-quality webinars

**What do you dislike about AB Tasty?**

I have not yet encountered any blocking problems for which support has been unable to provide a solution.

**What problems is AB Tasty solving and how is that benefiting you?**

I save time and am more responsive because I can act directly on the site without going through development.
It allows me to interact with visitors on the website, guiding them through the purchasing process

  ### 14. We are overall very happy and satisfied with AB Tasty

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 11, 2025

**What do you like best about AB Tasty?**

The online support, who are always very helpful and quick to answer, and our dedicated CSM are a great added value. It feels like an extra teammember, as our CSM brings fresh test ideas, supports us in getting the most out of the tool, and offers valuable sparring on strategy and execution.

**What do you dislike about AB Tasty?**

The segmentation and targeting could work in a better way, I believe.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty helps us confirm or disprove test hypotheses, which is valuable both for scaling our business and for ensuring that we do not launch features or designs that do not benefit the company.
Furthermore, the widgets help us personalize specific messages for specific audiences, and are a great way to create extra awareness around particular offers, products, or concepts that are relevant to the business and to the customer.

  ### 15. Great tool to help us optimise our websites!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 06, 2025

**What do you like best about AB Tasty?**

 It is really easy to use - the visual editor means you don't need to know a lot of code to launch any experiments and the widgets are a great shortcut. We have gotten so much customer insight and knowledge of what elements of our sites drive conversions - it has been invaluable!

**What do you dislike about AB Tasty?**

We had a couple of tracking issues at the start when we were setting up and needed help from the team (but we were easily able to get in touch with the team and they helped us find solutions).

**What problems is AB Tasty solving and how is that benefiting you?**

We wanted to improve our website conversion rates and get more out of the traffic we are already getting to our sites!

  ### 16. A partnership rather than just another product.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christopher G. | Group Head Of User Experience, Enterprise (> 1000 emp.)

**Reviewed Date:** May 30, 2024

**What do you like best about AB Tasty?**

AB Tasty have been a fantastic addition to our organisation, from day 1 they have felt like an extention to our team help us delivery against our strategy and acieve our goals. After many years using an alternative platform the transition to AB Tasty was made easy both by the ease of using the platform but also the support that is always available. We look forward to a great future working together.

**What do you dislike about AB Tasty?**

Nothing I would go as far as sayin we dislike but improvments to how data is presented could be made. AB Tasty are always taking feedback on board to im sure i will only continue to improve.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty is enabling us to become an exerimentation centric organisation.

  ### 17. Great for making quick cut changes to your website

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 06, 2025

**What do you like best about AB Tasty?**

What I love most is how easy the visual editor is to use. It lets our team make changes and start A/B tests super fast without needing to wait for developers to free up. This means we can improve our site's user experience on the fly and its great for testing out new ideas quickly.

**What do you dislike about AB Tasty?**

While the basics are very straightforward, delving into more complex tests with advanced targeting and segmentation can present a bit of a learning curve. Sometimes the visual editor can be a little tricky on websites with dynamic content, occasionally requiring a workaround or developer input.

**What problems is AB Tasty solving and how is that benefiting you?**

The biggest problem AB Tasty solves for us is the bottleneck of relying on developer resources for website updates and A/B tests. Before, even small changes could get stuck in a long development queue. Now, our marketing team is empowered to launch tests and personalization campaigns independently. This has massively sped up our optimization cycles, allowing us to learn and improve the user experience much more quickly.

  ### 18. Useful and divers tool for quickwins

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lucie G. | Webmaster, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about AB Tasty?**

Large range of options to choose from in order to obtain results and test hypothesis. Mostly easy to use and not too time-consuming. Support teams highly reactive and helpful.

**What do you dislike about AB Tasty?**

Some features require more technical knowledge than basic user has in my opinion (ex: java script)

**What problems is AB Tasty solving and how is that benefiting you?**

Push forward specific services and information about our products / websites in order to reach our customer and lead them to a specific behavior

  ### 19. Great Testing Tool!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Ben A. | E-commerce Product Lead, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 18, 2025

**What do you like best about AB Tasty?**

The two things I value most about AB Tasty are;
1. Intuitive interface
2. Support in coming up with testing ideas

**What do you dislike about AB Tasty?**

As with all AB Testing tools, there are limitations as to how much you can manipulate the Front End of a website using only Javascript.  We tried the server side tool with limited success

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty does all of our Front End AB Testing across the funnel, forming an integral part of our CRO strategy of: analysis, test, monitor / prove.

  ### 20. Super A/B testing tool with effective support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.)

**Reviewed Date:** November 17, 2025

**What do you like best about AB Tasty?**

accompanying CSM on the idea + technical part
super good A/B testing tool with many variants
rather quick implementation

**What do you dislike about AB Tasty?**

find oneself among the different types of campaigns
certain tests that require refreshing the test multiple times
A/B testing on mobile is not easy: must reconnect each time, does not return to the test page, so forced to redo the entire journey

**What problems is AB Tasty solving and how is that benefiting you?**

best place to implement x or y tests 
confirm/infirm hypotheses 
collect data on a specific place of the site

  ### 21. Amazing product with incredible capabilities

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ana M. | Head of Sector Marketing Operations, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 06, 2025

**What do you like best about AB Tasty?**

How easy it is to make changes to the website for testing variables without any web development knowledge. Additionally, I love how well connected it is to platforms such as Google Analytics or Hotjar to get additional insights from the tests. Very user friendly and intuitive as well!

**What do you dislike about AB Tasty?**

Difficulty connecting ecommerce/transactional tracking into some of products. Lack of visibility sometimes.

**What problems is AB Tasty solving and how is that benefiting you?**

Mobile user experience - we have never paid attention to this as we didn't have enough features/widgets to add. AB Tasty gives the possibility to create specific widgets and test them before deploying.
Traffic to engagement to conversion optimization - engaging or converting web visitiors at a higher percentage

  ### 22. ABtasty is an essential tool when you are a UX UI designer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about AB Tasty?**

The availability of people when needed, the ease of use of the software, and also the frequent updates, which allow users to be autonomous in testing and other tasks.

**What do you dislike about AB Tasty?**

The frequent bugs that one does not see in the recipe

**What problems is AB Tasty solving and how is that benefiting you?**

ABtasty resolves issues of choice regarding design when business and UX do not agree. It also allows for temporary customizations dedicated to commercial campaigns. Thanks to data analysis, it is easier to make a decision. Moreover, the data reports are easy to understand, which is a plus.

  ### 23. A Great Balance Between Innovation and Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mathilde C. | Web Animation Project Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about AB Tasty?**

the freedom of action, the CSM’s responsiveness, and the innovation.

**What do you dislike about AB Tasty?**

What I like less is the difficulty sometimes in setting up certain tests.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty helps us save time and gain autonomy by allowing us to launch and manage experiments independently. It also strengthens our credibility with the IT department, as we can test and validate ideas efficiently without relying on heavy technical resources.

  ### 24. Easy to use and accessible!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marion T. | CRO, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about AB Tasty?**

What I prefer is the ease of use and the readability of the results.

**What do you dislike about AB Tasty?**

I find that the widgets are too focused on e-commerce; there should be things adapted for lead generation.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty allows you to conduct tests to confirm or refute hypotheses. This allows us to have a data-driven and non-emotional approach to an idea.

  ### 25. Best tool to create AB test 🚀

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hugo S. | Web Project Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** February 13, 2024

**What do you like best about AB Tasty?**

UI/UX
Quick to learn.
Easy to lauch AB tests.
Monthly updates and new features provided.
A lot of features available without any coding skills.

**What do you dislike about AB Tasty?**

Sometimes diffculties to identify the best version.
Lack of datas for some small tests.
Q/A bugs when using url parameter.

**What problems is AB Tasty solving and how is that benefiting you?**

Enhance the website UX.
Increase the conversion rate.
Chose the best version.

  ### 26. Complete and Easy-to-use Tool, very good human support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 22, 2025

**What do you like best about AB Tasty?**

This tool stands out for its great completeness and ease of use. Additionally, the support team is particularly efficient and provides regular, always relevant follow-up. Implementation in 5 minutes via a simple tag.

**What do you dislike about AB Tasty?**

The visual design tool can sometimes be a bit slow when using custom widgets or bespoke JS code. However, for all other modifications, I haven't noticed any slowness.

**What problems is AB Tasty solving and how is that benefiting you?**

We test a large portion of the new features before their production release, which has allowed us to significantly increase our average basket through various A/B tests.

  ### 27. Being a conversion specialist wouldn't be the same without AB Tasty

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mariza B. | Conversion Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 24, 2023

**What do you like best about AB Tasty?**

- community to find inspiration (events, webinars, success stories, etc), 
- customer support is always available, 
- AI tools for ideation and test creation
- easy to use.

**What do you dislike about AB Tasty?**

Mainly QA or editor bugs which make me lose time when implementing tests.

**What problems is AB Tasty solving and how is that benefiting you?**

Take data driven decisions by testing ideas without risk. 
Easy implementing changes without dev.

  ### 28. UX & CRO Manager

**Rating:** 4.5/5.0 stars

**Reviewed by:** Giovanna R. | UX & CRO Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** September 03, 2025

**What do you like best about AB Tasty?**

The AB Tasty platform is intuitive and evolves continuously, thanks to a company culture that values and acts on user feedback. It’s a genuine partnership; they don't just provide a tool, they provide a solution that improves with each new iteration. This collaborative spirit extends to their client management teams and support teams , who are always receptive to our needs and proactive in helping us meet our business objectives.

**What do you dislike about AB Tasty?**

Refresh tags can take some time to update.

**What problems is AB Tasty solving and how is that benefiting you?**

It helps us validate improvements/new ideas through testing, which is key to improving our onsite and omnichannel customer journeys. By testing solutions before implementation, we can validate user pain points with real data, replacing assumptions with evidence based decisions.

  ### 29. Simple user interface & flexible reporting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 05, 2025

**What do you like best about AB Tasty?**

The user interface is very easy to navigate and use. The ability to have a large number of metrics for a test, visual reporting and segmentation/ filtering is really good for understanding the outcome of tests.
Our AM is very helpful and quick to respond, and AB Tasty are regularly rolling out new features.

**What do you dislike about AB Tasty?**

Occasionally the automated analysis produces erroneous results or recommendations, but this is a very minor issue.

**What problems is AB Tasty solving and how is that benefiting you?**

Quick deployment of AB tests on our website, and running cookieless patches of winning results while we prioritize development in production. We also use it for making very quick / urgent website changes or running customer notifications on the rare occasion we have network outages.

  ### 30. Easy to use & helpful team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 04, 2025

**What do you like best about AB Tasty?**

It is quick to implement tests. The team are helpful and it is a flexible tool for quick, regular changes on the front end without involving developers. A/B testing has become a breeze; we use it daily to check results and create new experiments. It was easy to integrate on our bespoke build website.

**What do you dislike about AB Tasty?**

It would be great to be able to pull in segments from our other partners via API, and it can take a little time to get complex tests built.

**What problems is AB Tasty solving and how is that benefiting you?**

This allows us to personalise journeys based on customer behaviour, we also use it regularly to A/B test so that we are confident that the development we are doing is profitable.

  ### 31. Great Product and Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 05, 2025

**What do you like best about AB Tasty?**

We use AB Tasty frequently and love how versatile it is. There’s so much you can do to suit business needs, from testing to personalisation, and it really helps us broaden our functionality. The support is also great. Our CSM, Scarlett, is always super helpful and knowledgeable. She often suggests creative ways to use the platform, which makes a big difference. Overall, a great platform with excellent service behind it!

**What do you dislike about AB Tasty?**

One area I find a bit challenging is the QA process, it can be tricky to use at times. That said, the AB Tasty team are always quick to support, and the community posts are a helpful resource for troubleshooting when issues come up.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty gives us the ability to add elements to our site that we otherwise wouldn’t be able to implement. This flexibility means we can test new ideas, improve the customer experience, and personalise content quickly without heavy development work.

  ### 32. Great tool, best support team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rodrigo M. | Advisor, Enterprise (> 1000 emp.)

**Reviewed Date:** September 05, 2025

**What do you like best about AB Tasty?**

- They have a powerful tool.
- When i compared price and quality, they are one of the most competitive tool.
- Their accounting manager and support is fantastic.

**What do you dislike about AB Tasty?**

- It´s not so easy to manage the buliding mode for non technical team.
- Quite hard to manage for single person team.
- feature flag tool should be included in the basic plan.

**What problems is AB Tasty solving and how is that benefiting you?**

Help to validate ab test hypotesis, creating from simple to complex tests.

  ### 33. Mixed experience: slow onboarding but strong support after launch

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 04, 2025

**What do you like best about AB Tasty?**

Lately, the responsiveness of our account manager has noticeably improved. Whenever we’ve had questions or needed assistance with setting up tests, their email replies have been quick and helpful. I’ve spent a fair amount of time on the platform and have been able to set up some tests successfully, but others have been more challenging and required additional support.

**What do you dislike about AB Tasty?**

The onboarding process left room for improvement. It didn’t feel like the most seamless start, and we would have benefited from more hands-on guidance in those early stages to build confidence with the platform. Even now, we are still learning our way around, and the level of support hasn’t quite met expectations. We’ve also encountered several bugs during our tests, which has made the overall experience less positive so far. That said, we remain hopeful that once these issues are resolved, we’ll be able to take full advantage of the platform’s wider range of features.

**What problems is AB Tasty solving and how is that benefiting you?**

Enabling us to test features that aren’t yet available on the site, allowing us to demonstrate their value before briefing them into the development team for full deployment.

  ### 34. A great tool for our CRO activity

**Rating:** 4.5/5.0 stars

**Reviewed by:** Allan B. | CX Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 07, 2024

**What do you like best about AB Tasty?**

Many resources are available for inspiration (webinars, articles...). There is a real sharing of best practices.

**What do you dislike about AB Tasty?**

What do you not like about AB Tasty? --> Nothing to report

**What problems is AB Tasty solving and how is that benefiting you?**

With AB Tasty, it's always a win:
- if the result is good, we develop an evolution that has been tested.
- if the result is bad, we avoid a development.

  ### 35. Easy-to-Use Platform with Responsive Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Julia B. | Project manager AB testing / CRO, Enterprise (> 1000 emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about AB Tasty?**

The platform is very easy to use, and the support team responds quickly whenever I have a question. I also appreciate that, thanks to triggers, segments, and widgets, we can test more than just our ideas.

**What do you dislike about AB Tasty?**

I occasionally encounter issues in the QA and visual editor, which makes using the product more complicated.

**What problems is AB Tasty solving and how is that benefiting you?**

We chose this solution to display AB tests on our site, and it has proven to be very convenient for our needs. I especially appreciate the dashboards, which make it easy to track each test after launch.

  ### 36. Great customer success support for an already solid platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 22, 2025

**What do you like best about AB Tasty?**

The dedicated support from the Customer Success Managers really makes a difference. Their expertise and follow-up help us make the most of the platform and fully leverage its potential.

**What do you dislike about AB Tasty?**

Reporting can sometimes feel a bit limited for deep-dive analyses, requiring exports or external tools for more granular insights.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty helps us validate hypotheses and continuously improve both our website’s user experience and personalization strategy. The platform provides reliable data to measure the impact of each change and to deliver more relevant experiences to our users.

  ### 37. Exceptional Support and Guidance from the AB Tasty Team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about AB Tasty?**

From our experience with AB Tasty, what has stood out most is their exceptionally supportive team. They have always been responsive, knowledgeable, and truly committed to our success. Whether we needed help troubleshooting a complex test or sought strategic advice, their guidance consistently improved our testing results.

**What do you dislike about AB Tasty?**

In some tests with more complex targeting, the QA can be tricky.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty gave us the best and most cost effective options post Google Optimise. Aside from testing, it's extra features allow us to consolidate some other tooling.

  ### 38. Great platform for testing and personalisation with strong support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** September 11, 2025

**What do you like best about AB Tasty?**

AB Tasty makes it easy to set up experiments and personalise journeys without heavy technical skills. The visual editor is intuitive, integrations work well, and the reporting is clear enough for quick decision-making. Their support team is also very responsive and helpful.

**What do you dislike about AB Tasty?**

Pricing can be high for smaller organisations or charities.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty helps us optimise our digital platforms by testing different user journeys and personalising experiences. It allows us to validate ideas quickly, improve conversion rates, and ensure we’re making data-driven decisions rather than guessing. This saves time, increases engagement, and helps us get more value from our digital tools.

  ### 39. Simple and straightforward platform with fantastic support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Liam E. | Ecommerce Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 28, 2025

**What do you like best about AB Tasty?**

Our web platform is somewhat restrictive, so not only does ABT give us the flexibility to try new experiences and content on users it was has a whole host of out of the box widgets to use on a daily.

Customer support are also super helpful and responsive and the CSM always on hand to provide updates.

**What do you dislike about AB Tasty?**

The login process, the have 2 step verification to log in, but the frequency is a bit overkill/.

**What problems is AB Tasty solving and how is that benefiting you?**

It gives us solid data to build business cases for future development of the website. 
It also gives us flexibility and the ability to be reactive on a challenging platform.

  ### 40. Innovation and customer listening at the top, perfect support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jordan B. | Intégrateur web  / Webdesigner UI-UX, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 20, 2025

**What do you like best about AB Tasty?**

The points on innovation and customer listening

**What do you dislike about AB Tasty?**

Nothing at all, everything is perfect, and the support is on point.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty allows me to easily test and optimize my user experiences, which improves our conversions and customer satisfaction.

  ### 41. Good service that has helped bring clear results

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 03, 2025

**What do you like best about AB Tasty?**

It has been a good platform to generate quick ideas and tests that would have otherwise taken a long time to implement. Using AB Tasty means we can test out intuitive changes and gather data to then potentially implement these into production - this is a massive timesaver. And time is money afterall!

**What do you dislike about AB Tasty?**

It can be a little fiddly and there are some technical limitations, but overall it's serving us well.

**What problems is AB Tasty solving and how is that benefiting you?**

It has dramatically sped up our ability to implement new features - it's much easier to get things signed off when you have proven data that they work.

  ### 42. Quite satisfied with A/B Tasty

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 29, 2025

**What do you like best about AB Tasty?**

I like the ease of use of the tool, overall. Allows for easy testing of quick wins and a fairly practical dashboard tool. Regarding our monitoring, we have an account manager at our disposal, ready to help us at the slightest difficulty.

**What do you dislike about AB Tasty?**

Sometimes it is difficult to select the right CSS "class" when you want to modify the appearance of a feature, in no-code. When we want to test a multi-device feature, we are forced to create a campaign specific to desktop and mobile.

**What problems is AB Tasty solving and how is that benefiting you?**

Allow us to:
- measure our users' interactions through A/A Test campaigns,
- create and test small improvements on our journey in quick-win mode,

  ### 43. Supportive team alongside great experimentation capabilities

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 03, 2025

**What do you like best about AB Tasty?**

The platform is simple and easy to use for a beginner. Easy to manage between teams. Good set up with account manager check ins.

**What do you dislike about AB Tasty?**

Lack of knowledge around advanced features meaning it may be more difficult to unlock full breath of the platform easily.

**What problems is AB Tasty solving and how is that benefiting you?**

AB Tasty is a tool that is allowing us to do AB testing on our website, something of which we couldn't previously do. It is helping us to measure our changes rather than just hardcoding everything onto the website, which is allowing our product team to make smarter decisions that is more user focused.

  ### 44. Great tool for small ecom teams

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 10, 2025

**What do you like best about AB Tasty?**

The interface is easy to use as well as the set up of tests.
The results you get are very detailed and give you good insights.
The live support is quick and helpful and always on hand to help with issues.

**What do you dislike about AB Tasty?**

The visual editor can be a bit buggy and difficult to do relatively easy changes.
Sometimes do get a flicker as the test loads.

**What problems is AB Tasty solving and how is that benefiting you?**

We no longer need a front end developer to help us set up relatively easy tests.
It is allowing us to use data to inform onsite/UX decisions

  ### 45. Easy to use, but lacks customization widgets

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 20, 2025

**What do you like best about AB Tasty?**

It is an easy-to-use tool and very useful for highlighting products on a website.

**What do you dislike about AB Tasty?**

In the absence of mastering JS, it is the limit of available customization widgets.

**What problems is AB Tasty solving and how is that benefiting you?**

We must animate many commercial operations and are limited in the animation tools via Drupal. Abtasty makes it easier to place messages at strategic points in the customer journey to boost sales.

  ### 46. Great CSM Support and Useful Widgets for Easy AB Testing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about AB Tasty?**

Good follow up with the CSM
Many usefull widgets that enable us to create more complex AB tests without being tech
Easy to use

**What do you dislike about AB Tasty?**

Reporting is not always relevant. I rarely use the reporting to do the analysis and rather use GA4 or Content Square as the objectives are more easy to follow up.

**What problems is AB Tasty solving and how is that benefiting you?**

This tool allows us to implement personalization even when our developers are unable to deploy a winning variation to production.

  ### 47. Intuitive set-up but requires coding experience

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 03, 2025

**What do you like best about AB Tasty?**

The targeting set-up and audience assignment is very easy and flexible, allowing us to have really clear tests and results.

**What do you dislike about AB Tasty?**

The visual editor can sometimes not be specific enough when it comes to elements and changes, without using code.

**What problems is AB Tasty solving and how is that benefiting you?**

AB tasty allows us to make consistent optimisations through AB testing on the site. It has allowed us to move quickly with video content on the site and making some key decisions on our product page structure. Being able to back up decisions with data is where AB helps us the most, on multiple projects.

  ### 48. ABTasty: Great Decision Support, but Some Features Need Clearer Explanations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about AB Tasty?**

ABTasty is very useful in helping us make decisions about what is best for our site. It provides valuable support as we determine the most effective choices for our website.

**What do you dislike about AB Tasty?**

Certain features, like personalization or EmotionsAI, are sometimes not clearly explained or easy to understand.

**What problems is AB Tasty solving and how is that benefiting you?**

ABTasty assists us in making informed decisions regarding our e-commerce pages, conversion funnel, and the overall user experience on our site by offering clear and accessible statistics.

  ### 49. Too many bugs and uncertainties

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 27, 2024

**What do you like best about AB Tasty?**

The easy handling of the tool and the support provided

**What do you dislike about AB Tasty?**

Many bugs, not enough certainty in our reports, complexity in setting up and verifying certain tests, the possibility of testing on mobile is impossible.

**What problems is AB Tasty solving and how is that benefiting you?**

AB test the hypotheses we have. The problem is that we never have clear results, so it doesn't solve much for the moment.

  ### 50. Platform in constant evolution, but developments to be expected for more advanced testing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Professional Training & Coaching | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 16, 2025

**What do you like best about AB Tasty?**

The quality of the platform that is constantly evolving.

**What do you dislike about AB Tasty?**

I have the impression that everything can be tested, but sometimes the efforts invested in development are not necessary compared to the stakes.

**What problems is AB Tasty solving and how is that benefiting you?**

It allows me to optimize conversion, to continuously test new site features, and even, occasionally, to install new features when our developers don't have bandwidth available.


## AB Tasty Discussions
  - [What are some examples of how you have used the personalization features?](https://www.g2.com/discussions/what-are-some-examples-of-how-you-have-used-the-personalization-features) - 1 comment, 1 upvote
  - [Can I carry out tests without the help of my technical teams?](https://www.g2.com/discussions/easy-to-use) - 1 comment, 1 upvote
  - [How does AB Tasty use the data it collects?](https://www.g2.com/discussions/ab-tasty-and-data-protection-1bd205bf-e955-41ff-ad84-ab6d379cf476) - 1 comment, 1 upvote
  - [Is AB Tasty compliant with personal data protection laws?](https://www.g2.com/discussions/ab-tasty-and-data-protection) - 1 comment, 1 upvote
  - [How do I install AB Tasty on my site?](https://www.g2.com/discussions/setup-and-technical-requirements) - 1 comment, 1 upvote

- [View AB Tasty pricing details and edition comparison](https://www.g2.com/products/ab-tasty/reviews?country=76&page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-18+19%3A13%3A55+-0500&secure%5Bsession_id%5D=7207d964-b595-46b8-9816-b3598615df80&secure%5Btoken%5D=f5d6292a8ffeb2e787a0add4f4aa386bc247c9f96bd1821cb53ec92480527e42&format=llm_user)
## AB Tasty Integrations
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  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
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## AB Tasty Features
**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Segmentation**
- A/B Testing
- Customer Profiles

**Management**
- Flag Management
- Rollout & Rollback Control
- Monitoring

**Computing**
- WYSIWYG
- AI/Machine Learning
- Little to No Coding

**Usability - Emotion AI**
- Multi-Modal Support
- Setup Simplicity
- Platform Integration
- User Interface Design

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Templates**
- Library
- Customization
- Optimization

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**Functionality**
- Multi-Environment Control
- Feature Testing
- Low-Code Interface

**Experimental Design**
- Multivariate testing capacities
- Concurrent Testing
- Mobile Testing
- AI Assisted Testing
- AI Generated Variations

**Performance Optimization - Emotion AI**
- Data Privacy
- Scalability
- Real-Time Processing

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Triggered Content**
- Geofencing
- Triggered Messages

**Analytics**
- Reporting and Analytics
- Heatmaps

**Security & Compliance - Emotion AI**
- Emotion Granularity
- Ethical AI Compliance
- Encryption Support

**Multichannel**
- Web
- Email
- Mobile

**Personalized Content**
- Recommendation Engine
- Personalized Discounts
- Website Personalization

**Advanced Features - Emotion AI**
- Integration APIs
- Adaptive Emotion Responses
- Multi-Language Support

**Agentic AI - A/B Testing**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Detection Features - Emotion AI**
- Voice Emotion Analysis
- Facial Expression Recognition
- Emotion Detection in Low-Quality Inputs

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Emotion AI**
- Adaptive Learning
- Natural Language Interaction

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

**Variation Testing**
- A/B Testing
- WYSIWYG Editor
- Conversion Goal
- Percentage of Traffic
- Confidence Level
- Multivariant Testing

**Reporting**
- Segmentation
- Reports and Dashboards

**Personalization**
- Standard Targeting
- Custom Targeting
- Data Segmentation

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

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