![Richard D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Richard D.") RD Richard D. manager Small-Business (50 or fewer emp.) 6/9/2026 "Easy to Use with a Huge Range of Integrations" 4/5 What do you like best about Zapier? What I like best about Zapier is how easy it is to connect different platforms and automate workflows without needing custom development. We use it to connect marketing tools, CRMs, AI agents, lead generation systems, and communication channels, which saves a significant amount of time and reduces manual work. The large number of integrations and the reliability of the automations make it an essential part of our operations. Review collected by and hosted on G2.com. What do you dislike about Zapier? The main drawback for us is the pricing. As our automation volume grows, the costs can increase quite quickly, especially for businesses managing multiple clients and complex workflows. With more competitors entering the market and offering similar capabilities at lower price points, it would be great to see Zapier introduce more competitive pricing tiers or higher task limits within existing plans. The platform itself is excellent, but the cost can become a significant factor when scaling operations. Review collected by and hosted on G2.com. What problems is Zapier solving and how is that benefiting you? Zapier helps us eliminate repetitive manual tasks by connecting the different tools we use across marketing, sales, customer service, and AI automation. Instead of having team members manually transfer data between platforms, Zapier automatically synchronizes leads, updates CRM records, triggers notifications, and launches workflows in real time. This has reduced operational overhead, minimized human error, and allowed our team to focus on higher-value activities. As a result, we can serve clients more efficiently, respond faster to leads, and scale our operations without needing additional staff for routine administrative work. Review collected by and hosted on G2.com. Show More Rating Updated (6/11/2026) Current UserValidated ReviewerIncentivizedSource: G2 invite See what 2065 reviewers think of Zapier 4.5 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/zapier/reviews)