G2

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/23/2026

"AdRoll Makes Retargeting Possible for Regulated Industries—and Boosts Conversions"

5/5

What do you like best about AdRoll?

We advertise for some clients who are unable to utilize traditional retargeting because of the nature of their business (healthcare, housing, etc.). AdRoll gives us the ability to retarget relevant audiences for these clients to keep the brand front of mind for users who have already expressed interest. This leads to higher conversion rates and increased brand awareness. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

The overall reporting features are somewhat limited, so when relaying performance metrics to clients we have to manually gather information and create additional charts and graphs. We've also gotten feedback from clients that the cost is a bit higher than expected, but when we are trying to circumvent certain ad platform limitations, I guess that is to be expected. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

AdRoll gives us the ability to retarget users who have previously interacted with one of the ads we manage. For some of our clients, because of the nature of their industry (healthcare, housing, financial, etc.) this capability is sometimes limited in other advertising platforms. AdRoll lets us continue appearing in front of their audiences, albeit on a different platform, but in a still meaningful and effective way. Review collected by and hosted on G2.com.

Response from Julia Engberts of AdRoll

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Hi,

Thank you for taking the time to share your review! It’s fantastic to know that AdRoll gives your agency the flexibility to execute meaningful, high-converting retargeting campaigns for clients facing strict platform limitations elsewhere.

Thank you also for your candid feedback regarding reporting and client cost expectations. We want to ensure that the premium reach of our network always translates to seamless client reporting and clear ROI, so input like yours helps us prioritize our reporting and analytics updates.

Cheers to your continued growth!