
We brought on 11x to help close a gap we were seeing between marketing and sales, specifically around consistent, high-quality follow-up on campaigns. It’s been effective in helping us reach more prospects with messaging that actually feels personalized, not automated, and at a volume we simply couldn’t support before.
What stood out quickly is how much more coverage we’re getting across our target segments without sacrificing relevance. It’s allowed us to extend the life and impact of our campaigns in a meaningful way, rather than letting leads go cold.
We’ve also been really impressed with the level of support from the 11x team. Matt, in particular, has gone above and beyond to help us set up and optimize campaigns in a way that drives results. Review collected by and hosted on G2.com.
When we’re building new campaigns, Alice sometimes takes longer than expected to generate the messaging, which can slow down our setup process and make iteration less efficient. We’ve also noticed that when cold-sourcing leads, some of the contact data can be out of date, so we end up needing an extra layer of validation on our side before moving forward. Review collected by and hosted on G2.com.