Zappi is a consumer insights platform for testing ads, product concepts, packaging, and brand health with real consumers. It combines pre-built, expert designed research templates, on-demand consumer panels, and AI-powered analysis so brand, marketing, and insights teams can validate ideas and track performance without agency-led or long research cycles. Studies run on Zappi feed into a connected data layer, allowing teams to benchmark new results against past campaigns, categories, and prior tests. Zappi is a certified B-Corp headquartered in Boston, with offices in London and Cape Town.