Zappi is an online platform that specializes in automated market research. It enables users to quickly access consumer insights by allowing them to create, launch, and analyze surveys. The platform is designed to streamline the market research process through automation, offering a suite of tools for testing advertising, new product concepts, and other marketing strategies. Zappi's focus is on helping businesses make data-driven decisions efficiently, providing them with the capabilities to generate actionable insights and improve their products or marketing campaigns.