YuLife is an innovative insurance company that offers life insurance policies with a unique focus on well-being and rewards. Founded in 2016, YuLife integrates gamification and wellness into its products to encourage healthier lifestyles among its policyholders. The company uses a mobile app to incentivize users with rewards for healthy activities such as walking, meditation, and cycling, which can be redeemed with partner retailers. Additionally, YuLife offers various employee benefits and business insurance solutions.