Yabble is an AI-powered insights platform that revolutionizes market research by automating data creation and analysis. Founded in 2017 and now a proud YouGov company, Yabble empowers businesses to generate accurate, real-time audience insights, enhancing decision-making and driving growth through data-driven strategies. , [business.yougov.com]
Key Features and Functionality:
- Virtual Audiences: Create AI-generated personas to answer business questions without traditional fieldwork.
- Gen: An AI research assistant that enables users to interactively explore data and generate insights through natural language queries.
- Count: Automates the analysis of unstructured data to uncover themes, sentiments, and trends up to 1000 times faster than manual methods.
- Summarize: Condenses long-form data, such as interviews and transcripts, into accurate summaries, saving time and enhancing productivity.
- Stories: Creates and presents data-driven narratives with customizable charts and live data integration for effective stakeholder communication.
Primary Value and User Solutions:
Yabble addresses the challenges of traditional market research by providing a suite of AI tools that significantly reduce the time, cost, and effort involved in data analysis. By automating complex processes, Yabble enables businesses to focus on strategy and execution, ensuring they stay ahead in a competitive market. Its secure, AI-driven solutions deliver rapid, accurate insights, empowering organizations to make informed decisions and drive growth.