Speed: The tool is incredibly fast, since it is running on BigQuery Data and Data previews are calculated with a sample. Most previews are ready in less than 10 seconds. I was also able to build the above flow while traveling by train, using only my iPhone hotspot. Quality of Data: The Data I am getting for Facebook Ads is exactly what Facebook provides. So I can just use the Facebook documentation and also got access to a lot of information that Supermetrics e.g. does not provide. Although this information is not critical, it is quite nice. Really easy handling of JSON Objects: They even got an integrated JSON visualizer so you don’t need to copy and paste the Objects somewhere. Also there is a JSON flattening option for the Import and a really handy way of extracting and transforming Information from JSON Objects.

I have invested in several start-ups and recommended all of them to use y42. With y42, my portfolio companies can deliver standardized investor reporting, which helps them internally to be much more data-driven as well. Most of my portfolio companies are in the range of 20-100 employees, and some of them don’t have the financial means to invest in a big data-engineering team to build out the data infrastructure. Y42 has been a true game-changer for these companies.

That I can get Sales and Operational reports from my team and drill into more detail easily. I was constantly reliant on my data team for even the smallest changes creating lag time. We also have a variety of data pools from ERP’s to custom data lakes. I liked that we were able to get the data in y42 quickly.