How easy and intuitive it is. I also greatly value the support and meetings with feedback and guides.

The applicability for omnichannel, having a clear view of both online and offline sales

I like that WoowUp is an interactive tool that is always changing or improving. I also find its monthly tracking system quite interesting. I use segmentation a lot because we work with various customer profiles and categories, and it used to be difficult to cross-reference information. Additionally, I value the metrics function, as it gathers all the information in one place.