Whitespark is a renowned local SEO software and services company that helps local SEO agencies, enterprises, and small businesses improve their visibility in local search results, including Google Search, Google Maps, and local LLM results. Based in Canada and founded by Darren Shaw, the company is also widely known for its industry-leading Local Search Ranking Factors Survey. Whitespark’s products include: - Local Ranking Grids: Visually illustrates local keyword rankings on the map and provides superior competitive analysis features. - Local Platform: A centralized dashboard for managing, monitoring, and updating Google Business Profiles. - Local Rank Tracker: Monitors local keyword rankings and visibility in Google and Bing’s organic and Maps search results. - Local Citation Finder: Identifies citation opportunities and tracks existing business listings across directories and websites. - Reputation Builder: Helps businesses collect, manage, and monitor customer reviews on Google and 100+ other review platforms. In its 20 years in business, Whitespark has helped over 150,000 customers increase local search visibility, improve online reputation, and attract more customers from location-based searches.