Whitespark is a digital marketing company specializing in local search engine optimization (SEO) tools and services. Based in Canada, Whitespark offers solutions designed to help businesses improve their local online presence and rankings. Their range of services includes local SEO audits, citation building, and reputation management. They also provide various tools such as the Local Citation Finder and the Reputation Builder to assist businesses in enhancing their local search visibility. Founded by Darren Shaw, Whitespark is recognized for its expertise in local search marketing and its commitment to helping businesses succeed in local search.