Weld is an impressive tool that streamlines the complex task of data integration and analysis. What sets it apart is its ability to connect and blend data from multiple sources, including Salesforce and Google Ads, into a single queryable view. It uses AI-assisted natural language processing to convert plain English into SQL queries, which is especially helpful for non-technical users or consultants who want to move quickly from question to insight.<br><br>One of the biggest advantages for us is Weld’s native Salesforce support. We can now join Salesforce data, like revenue from opportunities, to external sources like ad spend from Google. This enables return-on-ad-spend (ROAS) analysis that was previously too cumbersome or fragmented to build accurately. This kind of attribution modeling is incredibly difficult with standard tools, and Weld simplifies the process without needing a full data engineering team.<br><br>It also plays very nicely with platforms like Google BigQuery, Tableau, and Metabase, making it easy to visualise and interpret results in the tools our stakeholders already use.

I like that the platform is very much plug'n'play, it took me literally no time to go from nothing to a data warehouse using WELD. Coming from a technical background, where I am used to working with SQL and Python, it makes the transition seamless. The setup using the pre-build connectors just works, the embedded SQL editor makes it easy to work with tools you already know, and the serving to the warehouse is a breeze. As for the Python thing, that comes in handy with the custom connector, as I had to built one such connector, but that was also very straight forward. The team responds quickly to support tickets, more often than not I could have found it in the documentation if I had looked good enough. So in short, a great platform working seamlessly with known techniques and battle tested tools.

I really like how easy the platform is to use and how everything is consolidated in one platform. We have used dbt Cloud and Fivetran in the past, but after moving to Weld, it became clear very quickly that our BI operation would be much more smooth in Weld and save a ton of time for the team. Also, we were able to bring down our total costs at the same time. The price is very competitive. In general, the platform has been very easy to implement, integrate, and use. The customer support has been nothing but amazing. After just a few weeks, the team is using Weld every day and the software has started to add significant value to the organisation.