CRM Leads360 is a customer relationship management (CRM) and marketing automation platform designed for small and medium-sized businesses in Brazil. It centralizes lead capture, sales pipeline management, and customer communication in a single system.
The platform includes an AI Employee, a set of artificial intelligence features that automate customer-facing and internal tasks. It answers inbound conversations across channels such as WhatsApp, Instagram, Facebook Messenger, SMS, and web chat, qualifies leads, books appointments directly into connected calendars, and responds to customer reviews. It also assists with content generation for emails, social media posts, and funnel copy, and can build automation workflows from text prompts. Voice AI capabilities allow it to answer phone calls, collect caller information, and route or schedule follow-ups.
Core CRM features include customizable sales pipelines, contact management with tagging and smart lists, and activity tracking. Marketing tools cover email campaigns, SMS and WhatsApp messaging, funnel and landing page builders, form and survey builders, and social media scheduling. Operational features include online appointment scheduling, automated follow-up sequences, invoicing and payment collection, document creation with electronic signature, and reputation management for collecting and monitoring customer reviews.
Leads360 offers native integrations with Google (Calendar, My Business, Ads), Meta platforms, and payment processors, plus API and webhook access for custom integrations. Reporting dashboards track lead sources, conversion rates, and campaign performance. The platform is available in Portuguese and is delivered as a cloud-based web application with mobile apps for iOS and Android.
