Great UX and leverages behavioral data to segment users, and trigger campaigns.

I like Vero. The product is constantly evolving and improving. Everything is really easy to use. Last but not least, they have an excellent customer support team. They are super responsive. I definitely recommend them

Vero initially shines in its versatility. It tries to be your single source for all things messaging. While I've mostly used it for emails, it also does push notifications and the like. One area where it really simplified our flow was in its ability to not only tackle newsletter emails, but also transactional emails. A product like Mailchimp formerly relied on a companion product, Mandrill to achieve the same feat. With Vero, it's all built-in. While previously having an acceptable 'live' email template interface for tweaking emails, they now have a fully WYSIWYG interface that allows marketers to not have to create their own emails without much knowledge of the intricacies of email HTML/CSS. Pair this with a robust rules interface that you can use to target specific segments and for specific events, and you get a pretty powerful solution for engaging with your customers. Vero has steadily been improving their UI, and it's now quite good. This used to be a point of friction, as it could lag and some elements suffered from glaring usability issues, like email templates. Lastly, the team is a pleasure to deal with. They're always very accommodating with customer support requests and are thoughtful.