Samy (the founder) and his team have come a long way since "The Campaign Maker", a previous not so good-looking and sophisticated version of UpRive. The UI and UX of UpRive are splendid. Besides the ever-changing UI of the Facebook Ad Campaign Manager, they have nailed the main issues and created unique solutions through Reusable Ads (social proof by reusing the engagement on an ad with other targeting and reusing the ad with different while split testing with different audiences the same time), eliminating audience overlap (so that you don't compete against yourself) and improving the targeting with much better filters. Samy seems to be always eager to learn through his customers and support them to create better and more cost-efficient Facebook Ads. It has been great to watch his journey.

The new interface is very user friendly. The criteria feature is really advance. And I am thrilled by the stored social proof feature. Reusing all the previous social proof on other campaigns is really awesome.

I always had a hard time to understand all features in Facebook Ads, Uprive is a strait forward solution that guides through the whole process of creating Facebook Ads. Great software for Facebook marketing which will help you to make Facebook Ads efficiently with great results.