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UpContent

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334 reviews
  • 2 profiles
  • 6 categories
Average star rating
4.4
#1 in 1 categories
Grid® leader
Serving customers since
2017
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UpContent

293 reviews

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

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Sniply

41 reviews

Sniply is a link management tool that empowers users to overlay custom call-to-action (CTA) messages onto any web page they share. By shortening URLs and embedding personalized CTAs, Sniply enables individuals and businesses to drive conversions and engagement from curated content. Key Features and Functionality: - Custom URL Shortener: Generate branded short links that incorporate your own domain, enhancing brand visibility and trust. - Call-to-Action Integration: Add customizable CTAs—such as buttons, text messages, or forms—to any shared link, directing traffic back to your website or desired destination. - Link Management: Organize and monitor your shortened links, allowing for efficient campaign management and performance tracking. - Analytics and A/B Testing: Track link performance metrics, including clicks and conversions, and conduct A/B testing to optimize CTA effectiveness. - Retargeting Capabilities: Integrate with platforms like Facebook Pixel, Twitter Pixel, and Google Ads to retarget users who have clicked on your Sniply links, enhancing marketing reach and effectiveness. - Team Collaboration: Manage multiple brands or clients with Workspaces, and invite team members to collaborate on link sharing and campaign management. Primary Value and User Solutions: Sniply addresses the challenge of driving conversions through content curation. By allowing users to embed CTAs into the content they share, Sniply transforms external links into opportunities for engagement and lead generation. This ensures that every shared link contributes to the user's marketing objectives, effectively turning content curation into a strategic tool for audience growth and conversion optimization.

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UpContent Reviews

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Star Rating
221
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3
0
Stacy J.
SJ
Stacy J.
I Help B2B Brands with Their Digital & Content Marketing | Co-Host of The B2B Mix Show Podcast
01/13/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Terrific Content Curation and Knowledge Sharing Solution

I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media platform makes sharing super easy. Additionally, you can use your different collections in a variety of ways -- one for staging, one for display on your website, another for tracking competitor or client stories. Love it! Additionally, the team at UpContent is awesome and super helpful!
Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
01/09/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Great experience so far of UpContent

How easy it is to use the platform and the quality of news stories that pull in. Scott has also been incredibly helpful, commiting a lot of time to help us onboard.
Verified User in Food Production
UF
Verified User in Food Production
01/07/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

good functionality; could be a bit more user friendly

My favorite thing about UpContent is that it pulls in news articles based on key words and groups of key words from all over the internet and world. It doesn't have to rely on RSS feeds, etc., or for you to input sources into the system. This opens us up to more sources, some that we never even knew about. It therefore helps our newsletter stand out from its competitors by offering new stories (not the same ones everyone is "curating"). It easily integrates with Rasa.io which we use for the delivery of our personalized newsletters. I love that it offers a way to search Getty Images within the system to add or change a picture accompanying a story and it's very convenient to be able to edit the headlines and abstract in system too.

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HQ Location:
Pittsburgh, PA

Social

@getupcontent

What is UpContent?

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.

Details

Year Founded
2017