Umtal measures how often your business is mentioned when customers ask AI assistants about what you sell. Enter your website and Umtal works out your industry, market and competitors. It then asks ChatGPT, Gemini and Google AI Overviews the questions your customers actually ask, written for your market and location. Within minutes you see your visibility score, which competitors get named instead, and which websites the AI answers are built on.
Umtal also tells you what to do about it. Each piece of advice is based on real AI answers. It shows the question, what the AI said and who it recommended, and it often comes with ready-written text you can copy and publish. When you mark a fix as done, Umtal keeps measuring so you can see whether your numbers move.
AI answers vary from run to run, so Umtal treats every answer as a sample. Each score shows the numbers behind it (“mentioned in 25 of 40 answers”) and a margin of error. Umtal also tells you when a change is too small to mean anything. It makes no guarantees about AI answers, and it never claims a single fix caused a change.
Built in Norway for small and local businesses, B2B/SaaS companies, multi-location chains and agencies. You can start with a free measurement and no credit card.
Key features
AI visibility score with confidence intervals, tracked weekly or daily
Competitor share of voice across AI answers
Source analysis showing which websites AI answers cite
Prioritized advice with ready-to-publish text (new content, comparison pages, directory listings, reviews, technical fixes)
Fact check that shows what AI says your business is, so you can flag errors
Before/after measurement on completed advice
“Ask Umtal” assistant that answers only from your own data
Shareable reports and up to 10 team members per account
