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Umami

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9 reviews
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Average star rating
4.3
Serving customers since
2022
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Umami

9 reviews

Umami is an open-source, self-hosted web analytics platform designed to provide comprehensive insights into website traffic while prioritizing user privacy. Unlike traditional analytics tools, Umami operates without using cookies, ensuring full compliance with privacy regulations such as GDPR. Its lightweight tracking script, under 2KB, minimizes impact on website performance and delivers real-time data on visitor behavior. Umami's intuitive dashboard offers essential metrics, including page views, unique visitors, referrer sources, and geographical data, enabling website owners to make informed decisions without compromising user privacy. Key Features: - Privacy-Focused Analytics: Operates without cookies, ensuring GDPR compliance and safeguarding user privacy. - Lightweight Tracking Script: The tracking script is under 2KB, minimizing impact on website performance. - Real-Time Data: Provides immediate insights into visitor behavior, including page views, unique visitors, and referrer sources. - Custom Event Tracking: Allows monitoring of specific user interactions, such as button clicks and form submissions. - Multi-Site Management: Supports tracking multiple websites from a single installation. - Self-Hosting Capability: Offers the option to self-host, granting complete control over data and infrastructure. Primary Value and User Solutions: Umami addresses the growing need for privacy-conscious web analytics by providing a robust alternative to mainstream tools that often rely on cookies and third-party data sharing. By focusing on user privacy and data ownership, Umami empowers website owners to gain valuable insights into their audience's behavior without compromising trust or compliance with privacy laws. Its lightweight and efficient design ensures that websites maintain optimal performance while benefiting from comprehensive analytics. Additionally, the open-source nature of Umami allows for customization and community-driven enhancements, making it a versatile solution for developers and businesses seeking transparency and control over their analytics infrastructure.

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Verified User in Human Resources
GH
Verified User in Human Resources
07/05/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

User-Friendly, GDPR-Compliant, Needs Better Reporting

I really appreciate Umami's GDPR-compliant, privacy-first tracking and streamlined survey-focused funnel analytics, which are perfectly tailored to my HR work in our consulting firm. Its cookie-free anonymized tracking eliminates massive compliance paperwork when launching surveys, and I love how it avoids capturing identifiable staff markers, saving me time on GDPR assessments. The platform's clear visitor journey tracking for HR questionnaires is also a standout feature, mapping every employee's interaction with our internal pages and allowing me to quickly address low participation issues. I find its lightweight tracking script advantageous because it doesn't slow down our portals, unlike other bulkier analytics tools, and the uncluttered dashboard focuses on core HR metrics. Additionally, its structured CSV exports simplify our cross-platform HR workflows, helping me manage and analyze data efficiently.
Verified User in Information Technology and Services
GI
Verified User in Information Technology and Services
07/01/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Privacy-Focused Web Analytics with Room for Better Segmentation

I value Umami's strict GDPR-compliant, privacy-first design and its streamlined, lightweight analytics experience that perfectly fits our marketing operations and lead data workflows. Its privacy-focused tracking stands out above many mainstream analytics tools, using cookieless tracking by default and storing all data locally, which avoids complex cookie consent banners and enhances the browsing experience. Umami’s clean and uncluttered dashboard and custom event builder simplify tracking lead intent, allowing quick setup for actions like whitepaper downloads and demo clicks. I appreciate its ability to filter traffic by geographic regions and its straightforward export of structured behavioral datasets. Umami is powerful enough to capture critical lead behavior signals, yet simple enough for my team to review without needing advanced analytics training, aligning well with Germany’s strict data privacy rules and supporting my marketing technology stack.
Lutkus L.
LL
Lutkus L.
Senior Accounting Manager, German Mid-Size Accounting Firm Specializing in GoBD & CSRD Compliance
06/17/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

GDPR-Compliant Web Analytics with Umami

What makes Umami stand out for our Berlin accounting practice is its privacy-first architecture that fits German GDPR rules out of the box. Hosting everything on our own EU servers means we don’t move visitor data outside the region, and cookie-less tracking removes the annoying consent popups that drove prospective clients away from our HGB and GoBD compliance guides. The platform barely eats up server resources, so it runs smoothly alongside our GoBD audit accounting archives without extra hardware costs. The dashboard layout is straightforward enough that our junior IT staff can pull traffic reports without specialized training. Since the tool is open-source, our in-house tech team tweaked its anonymization logic to match strict Finanzamt record standards. I also rely heavily on its weekly automated email summaries; our team can quickly review portal performance without logging into the system every few days, and exporting anonymized visitor logs takes just a few clicks to build audit-ready files.

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What is Umami?

Umami (https://umami.is/) is an open-source web analytics tool designed to offer a privacy-focused alternative to traditional analytics platforms like Google Analytics. Prioritizing user privacy, Umami does not track individual users but instead provides aggregate data which helps website owners understand their traffic without compromising the privacy of their visitors. It features a user-friendly interface that makes it easy to track multiple websites and view metrics such as page views, referrer information, and visitor counts. Umami is self-hosted, meaning users have full control over their data, and it supports multiple languages to cater to a global user base. This platform is particularly favored by those in the tech community who advocate for digital privacy and data ownership.

Details

Year Founded
2022
Website
umami.is