TV Eyes Insights has improved significantly in what it provides. It is good at capturing the broadcast coverage we need, and the summaries are a beneficial addition in recent years. I do think it could provide a more robust offering with the summaries, sentiment, and coverage per topic, given the AI capabilities out there.

I love that it shows every airing of a broadcast story, along with the times each story airs, so I get a real sense of when viewers or listeners are getting our news. I also like that I can generate simple, easy reports for management that clearly show our audience reach with these stories. The software is drag and drop interface so it is not difficult at all. And since I have to generate reports every two weeks, it allows me to show very quickly all of our earned media within a specific timeframe. Finally the charts and the earned media reports are very helpful when it comes to dissecting what kinds of stories worked best for us.

Alerts. The service it provides. I don't know of many alternatives.