We work with around 400 creators across different tiers, from micro-influencers receiving product to a handful on proper commercial deals. Managing all of that used to mean juggling four spreadsheets and relying on memory. Now the tiering is automatic, seeding requests come in through the portal, and each creator gets a branded dashboard that feels like our brand rather than just another piece of software. The AI assistant also drafts my monthly partner update and segments who should receive what, which used to take up most of my Monday. I still edit it, but I’m no longer writing it from scratch.

Our entire business runs on Shopify, and the integration is honestly the part I would have paid for on its own. Orders sync with full line-item detail, so commissions can vary by product instead of being stuck with one flat rate across a catalogue with very different margins. Refunds automatically pull commissions back, rather than me having to notice the discrepancy a month later. Coupon-code attribution also makes sure creators who post to Stories and won’t use a tracked link still get properly credited. And the reporting actually matches what’s in Shopify—which sounds like the bare minimum, but it genuinely wasn’t true with our last setup.

Weekly payouts across four currencies to roughly 200 affiliates used to take up most of a day. Now it’s largely automated through Stripe and PayPal, and the hold periods cover the refund window so we’re not paying out on revenue we’re about to lose. Each payment has a clear trail back to the conversions behind it, which our accountant appreciated more than she expected. When we had a question about a failed batch, we were able to get a real person on a call within the day.