TelmarHelixa offers a comprehensive list of affinity data, enabling us to construct a more robust audience profile. This is particularity valuable for identifying cohorts that may be challenging to find using traditional syndicated research methods. The extensive affinity data allows for a more accurate understanding of niche audiences and fandoms. Furthermore, I value the MRI Fusion feature which allows us to easily replicate audiences using the same parameters. The set-up and UI are also very user friendly.

I love using TelmarHelixa because it plays a significant role in every stage of our process, from pitching new business to optimizing live campaigns. The psychographic audience profiling is the biggest unlock for us, allowing us to build culturally precise audiences rather than relying on basic age and gender targeting. It's great that it helps us understand what drives behavior and maps brand affinity, sharpening our thinking significantly. The integration with Global Web Index ensures the data is backed by top-notch reported data. I also appreciate that TelmarHelixa empowers multiple teams - strategists, influencer teams, and media planners - ensuring cross-functional use and consistency in our recommendations. The initial setup was very easy, making it hassle-free to start using.

Helixa provides in-depth analysis of consumer behavior and attitudes, which helps generate strategic insights.